Ranked: America’s Most Searched and Visited News Sites By State
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Ranked: America’s Most Searched and Visited News Sites by State

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America's Most Searched News Sites

Ranked: America’s Most Searched News Sites by State

America is known to have significant distinctions at the state-by-state level, and data suggests this trend extends to popular news sources. To learn more, this infographic from SEMRush ranks U.S. news websites by search volume and popularity across U.S. states.

Here’s how the top 15 news sites compare when ranked by monthly visitors, as well as the number of states the news source is most searched for in:

 News SiteMonthly VisitorsState Search PopularityTop Metro Area
1Yahoo! News175 million12Eureka, California (CA)
2Google News 150 million3Eureka, California (CA)
3Huff Post110 million1Eureka, California (CA)
4CNN95 million7Bend, Oregon (OR)
5The New York Times70 million1Charlottesville, Virginia (VA)
6Fox News65 million11Glendive, Montana (MT)
7NBC News63 million3Charlottesville, Virginia (VA)
8MailOnline53 million1West Palm Beach and Fort Pierce, Florida (FL)
9The Washington Post47 million1Washington, DC and Hagerstown, Maryland (MD)
10The Guardian42 million1Juneau, Alaska (AK)
11The Wall Street Journal40 million1Charlottesville, Virginia (VA)
12ABC News36 million5Columbia and Jefferson City, Missouri (MO)
13BBC News35 million2Eureka, California (CA)
14USA Today34 million10Wausau and Rhinelander, Wisconsin (WI)
15Los Angeles Times32 million1Palm Springs, California (CA)

Political affiliation plays a large role in determining each state’s favored news sites. Blue states lean towards Google News and CNN, while red states overwhelmingly choose Fox News.

The Most Popular News Sites

Yahoo News is the most popular news website in America, bringing in a massive 175 million monthly visitors. In addition, they’re the most searched for news site in 12 states—the highest of any website. The company’s history has been a roller coaster ride and at different times Yahoo intended to acquire Google and Facebook. Both companies went on to be worth over $1 trillion each, while Yahoo shrank some 90% from when it was once worth $125 billion.

The New York Times has 60 million monthly visitors, but in recent years, has pivoted towards the coveted and trending paid subscription model. This decision is paying off well, as the site now has 6.1 million paid subscribers—more than any of its competitors. Consequently, the New York Times’ share price hit a record high in December 2020.

HuffPost, and their audience of 110 million, were bought by BuzzFeed from Verizon in November of 2020. The two organizations have some history together, as BuzzFeed co-founder Jonah Peretti was also one of the early founders of HuffPost.

CNN is seeing a fall in ratings ever since Donald Trump left office. By some measures has witnessed a 36% decline in primetime viewers in the new year.

Google News experiences 125 million visitors a month, ranking second overall. That said, they stand tall relative to their competitors by overall visits to their main site. Here, Google hits 92.5 billion monthly visits, while Yahoo experiences a more modest 3.8 billion. Unlike legacy media news companies, Google has managed to increase their market share of U.S. advertising revenues, due to more ads going digital.

The Modern News Landscape

Overall, the modern news industry has been a tough landscape to operate in. Here are some of the reasons why:

First, the internet has removed barriers to where people obtain information, and revenue streams have been disrupted in the process. The advertising business model of news organizations is cutthroat to compete in, and there has been plenty of consolidation and layoffs.

Lastly, trust in traditional news and media organizations has been declining amongst Americans, from nearly 60% to 46% since 2019.

YearA lot of Trust (%)Some Trust (%)Very Little/ No Trust (%)
1994353727
1996363924
1998344025
2000364023
2002354321
2004304029
2006314028
2008244331
2010224136
2012213938
2014184239
2016213840
2018203445
2020183349

To add to this, on a global basis, the U.S. ranks well below most major countries based on trust in news media.

Some organizations like The Washington Post and The New York Times have opted out of the advertising model, moving towards the direction of premium subscriptions. But only 20% of the Americans pay for their news, which could lead to stiff competition down the road.

The Future Of News

There are serious concerns about the future of news in the era of spreading misinformation. Up to 43% of Americans say the media are doing a very “poor/poor job” in supporting democracy. But despite this waning trust, 84% of Americans view news media as “critical” or “very important”.

What will the future of media look like throughout the 21st century and how will this impact the most popular news sites of today?

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Politics

Which Countries are the Most Polarized?

This chart plots polarization for various countries based on the Edelman Trust Institute’s annual survey of 32,000+ people.

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Which Countries are the Most Polarized?

How do you measure something that’s made headlines for half a decade but is still difficult to quantify? We’re talking about polarization.

Even within the social sciences, polarization covers everything from racial segregation, to labor skill levels, to class divide, to political ideology.

How Do You Quantify Polarization?

Edelman’s data on which countries are the most polarized comes from survey results asking respondents two very simple questions:

  • How divided is their country?
  • How entrenched is the divide?

The questions help bring to light the social issues a particular country is facing and the lack of consensus on those issues.

Plotted against each other, a chart emerges. A country in the top–right corner of the chart is “severely polarized.” Countries located closer to the lower–left are considered less polarized.

In the report, Edelman identifies four metrics to watch for and measure which help quantify polarization.

Economic AnxietiesWill my family be better off in five years?
Institutional ImbalanceGovernment is viewed as unethical and incompetent.
Class DividePeople with higher incomes have a higher trust in institutions.
Battle for TruthEcho chambers, and a low trust in media.

Following Edelman’s metrics, countries with economic uncertainty and inequality as well as institutional distrust are more likely to be polarized. Below, we look at key highlights from the chart.

Severely Polarized Countries

Despite being one of the largest economies in Latin America, Argentina is the most polarized country surveyed by a large margin. Foreign loan defaults, a high fiscal deficit, and now surging inflation have created a perfect storm in the country.

43% of the Argentinian respondents said they will be better off in five years, down 17 percentage points from last year.

Along with fiscal upheaval, Argentinians are also dealing with enduring corruption in the public sector and abrupt policy reversals between governments. Only 20% of those surveyed in Argentina said they trusted the government—the least of all surveyed countries.

Here are all six of the countries considered to be severely polarized:

    🇦🇷 Argentina
    🇨🇴 Colombia
    🇺🇸 United States
    🇿🇦 South Africa
    🇪🇸 Spain
    🇸🇪 Sweden

In the U.S., heightened political upheaval between Democrats and Republicans over the last few years has led to strengthening ideological stances and to an abundance of headlines about polarization. Only 42% of respondents in the country trust the government.

And in South Africa, persistent inequality and falling trust in the African National Congress also check off Edelman’s metrics. It’s also second after Argentina with the least trust in government (22%) per the survey.

Moderately Polarized Countries

The biggest cluster of 15 countries are in moderately polarized section of the chart, with all continents represented.

    🇧🇷 Brazil
    🇰🇷 South Korea
    🇲🇽 Mexico
    🇫🇷 France
    🇬🇧 United Kingdom
    🇯🇵 Japan
    🇳🇱 Netherlands
    🇮🇹 Italy
    🇩🇪 Germany
    🇳🇬 Nigeria
    🇹🇭 Thailand
    🇰🇪 Kenya
    🇨🇦 Canada
    🇦🇺 Australia
    🇮🇪 Ireland

Some are on the cusp of being severely polarized, including economic heavyweights like Japan, the UK, France, and Germany. On the other hand, smaller economies like Thailand, Kenya, and Nigeria, are doing comparatively better on the polarization chart.

Less Polarized Countries

Countries with fair economic outlook and high trust in institutions including China, Singapore, and India are in the bottom left sector of the chart.

    🇮🇩 Indonesia
    🇨🇳 China
    🇦🇪 United Arab Emirates
    🇸🇬 Singapore
    🇸🇦 Saudi Arabia
    🇲🇾 Malaysia
    🇮🇳 India

It’s interesting to note that of the seven countries in that sector, three are not democracies. That said, there are also more developing countries on this list as well, which could also be a factor.

Looking Ahead

Edelman notes that polarization is both “cause and consequence of distrust,” creating a self-fulfilling cycle. Aside from the four metrics stated above, concerns about the erosion of civility and weakening social fabric also lead to polarization.

Edelman polarization quote

As global events unfold in 2023—including looming worries of a recession—it will be fascinating to see how countries might switch positions in the year to come.

Where does this data come from?

Source: The 2023 Edelman Trust Barometer

Data note: Survey conducted: Nov 1 – Nov 28, 2022. Survey included 32,000+ respondents in 28 countries. Russia was omitted from this year’s survey. See page 2 of the report for more details.

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