Ranked: America’s Most Searched News Sites by State
America is known to have significant distinctions at the state-by-state level, and data suggests this trend extends to popular news sources. To learn more, this infographic from SEMRush ranks U.S. news websites by search volume and popularity across U.S. states.
Here’s how the top 15 news sites compare when ranked by monthly visitors, as well as the number of states the news source is most searched for in:
|News Site||Monthly Visitors||State Search Popularity||Top Metro Area|
|1||Yahoo! News||175 million||12||Eureka, California (CA)|
|2||Google News||150 million||3||Eureka, California (CA)|
|3||Huff Post||110 million||1||Eureka, California (CA)|
|4||CNN||95 million||7||Bend, Oregon (OR)|
|5||The New York Times||70 million||1||Charlottesville, Virginia (VA)|
|6||Fox News||65 million||11||Glendive, Montana (MT)|
|7||NBC News||63 million||3||Charlottesville, Virginia (VA)|
|8||MailOnline||53 million||1||West Palm Beach and Fort Pierce, Florida (FL)|
|9||The Washington Post||47 million||1||Washington, DC and Hagerstown, Maryland (MD)|
|10||The Guardian||42 million||1||Juneau, Alaska (AK)|
|11||The Wall Street Journal||40 million||1||Charlottesville, Virginia (VA)|
|12||ABC News||36 million||5||Columbia and Jefferson City, Missouri (MO)|
|13||BBC News||35 million||2||Eureka, California (CA)|
|14||USA Today||34 million||10||Wausau and Rhinelander, Wisconsin (WI)|
|15||Los Angeles Times||32 million||1||Palm Springs, California (CA)|
Political affiliation plays a large role in determining each state’s favored news sites. Blue states lean towards Google News and CNN, while red states overwhelmingly choose Fox News.
The Most Popular News Sites
Yahoo News is the most popular news website in America, bringing in a massive 175 million monthly visitors. In addition, they’re the most searched for news site in 12 states—the highest of any website. The company’s history has been a roller coaster ride and at different times Yahoo intended to acquire Google and Facebook. Both companies went on to be worth over $1 trillion each, while Yahoo shrank some 90% from when it was once worth $125 billion.
The New York Times has 60 million monthly visitors, but in recent years, has pivoted towards the coveted and trending paid subscription model. This decision is paying off well, as the site now has 6.1 million paid subscribers—more than any of its competitors. Consequently, the New York Times’ share price hit a record high in December 2020.
HuffPost, and their audience of 110 million, were bought by BuzzFeed from Verizon in November of 2020. The two organizations have some history together, as BuzzFeed co-founder Jonah Peretti was also one of the early founders of HuffPost.
CNN is seeing a fall in ratings ever since Donald Trump left office. By some measures has witnessed a 36% decline in primetime viewers in the new year.
Google News experiences 125 million visitors a month, ranking second overall. That said, they stand tall relative to their competitors by overall visits to their main site. Here, Google hits 92.5 billion monthly visits, while Yahoo experiences a more modest 3.8 billion. Unlike legacy media news companies, Google has managed to increase their market share of U.S. advertising revenues, due to more ads going digital.
The Modern News Landscape
Overall, the modern news industry has been a tough landscape to operate in. Here are some of the reasons why:
First, the internet has removed barriers to where people obtain information, and revenue streams have been disrupted in the process. The advertising business model of news organizations is cutthroat to compete in, and there has been plenty of consolidation and layoffs.
Lastly, trust in traditional news and media organizations has been declining amongst Americans, from nearly 60% to 46% since 2019.
|Year||A lot of Trust (%)||Some Trust (%)||Very Little/ No Trust (%)|
To add to this, on a global basis, the U.S. ranks well below most major countries based on trust in news media.
Some organizations like The Washington Post and The New York Times have opted out of the advertising model, moving towards the direction of premium subscriptions. But only 20% of the Americans pay for their news, which could lead to stiff competition down the road.
The Future Of News
There are serious concerns about the future of news in the era of spreading misinformation. Up to 43% of Americans say the media are doing a very “poor/poor job” in supporting democracy. But despite this waning trust, 84% of Americans view news media as “critical” or “very important”.
What will the future of media look like throughout the 21st century and how will this impact the most popular news sites of today?
Map Explainer: Key Facts About Afghanistan
This map explainer looks at Afghanistan from a structural point of view, delving into geography and population patterns.
Map Explainer: Key Facts About Afghanistan
The country of Afghanistan has a long and complicated history of domination by foreign powers and conflict between factions within the country.
While Afghanistan is well covered in headlines and news stories, the lion’s share of this coverage is directly related to conflict. As a result, Afghanistan is viewed by many in Western countries as a war-torn desert, with conflict, ideology, and geopolitical power obscuring more practical information about the country and its people.
In the Afghanistan map graphic above, we step back and examine Afghanistan from a structural point of view. How does its unique landscape influence population patterns? How does this geography influence the economy and relationships with neighboring nations? Let’s dive in.
Mountain High, Valley Low
Afghanistan’s rugged landscape is defined by towering snow-capped mountains, fertile valleys, and expansive deserts.
First, the country has a wide variety of climate extremes. There is more than 100ºC (180ºF) separating the record high and low temperatures.
The extremes don’t stop at temperature though. Afghanistan has the sixth-highest elevation span in the world, with 7,234m (23,734 ft) between its highest and lowest point. Afghanistan is one of 44 landlocked nations in the world, which helps explain why its lowest point is so much higher than sea level.
For those living in North America, the country’s terrain has been compared to Colorado, with Kabul sharing similarities with Denver.
Where Do People Live in Afghanistan?
Settlement patterns in Afghanistan are similar to other countries in the region; people cluster where there is access to fresh water.
As the cartogram below demonstrates, a large portion of the country’s population is located around Kabul, and the region adjacent to the Kabul River.
The southwestern province of Nimruz is the most sparsely populated area in the country. The Wakhan Corridor—which connects Afghanistan to China—is also very sparsely populated, with about 14,000 total residents.
Key Facts About Afghanistan’s Demographics
Afghanistan has a very youthful population. The country’s median age of 19 years is one of the youngest in the world, and is low compared to its neighbors Pakistan (24) and Iran (30).
Islam is the official state religion of Afghanistan. 99.7% of the Afghan population are Muslim, one of the highest proportions of the 49 Muslim-majority countries.
So far in 2021, the OCHA estimates that 550,000 people in Afghanistan are “internally displaced” due to conflict, and this number may rise still as new data tracks the final days of the Taliban’s takeover of the country. The majority of those displaced persons are children.
Paving the Way
The Ring Road connecting Afghanistan’s major cities began in the 1960s but was soon cut short by war. After the U.S. took control in 2001, new road construction began in earnest.
Between 2002 and 2016, USAID and the Department of Defense (DoD) spent approximately $2.8 billion building and maintaining Afghanistan’s road infrastructure. This number doesn’t include additional investment from other sources that poured in to improve the country’s road network.
The result is a more comprehensive road network, but one that is difficult to maintain. A 2016 report found collapsed bridges and sections of road around the country that were washed out.
Resources and Relationships
Afghanistan is a critical source of fresh water for the arid region. Several major regional rivers flow from the country’s mountainous eastern provinces into neighboring countries, so any new irrigation schemes and dam infrastructure will come with a geopolitical price tag as well.
Already in the recent past, tensions have increased with Iran and Pakistan over the flow of water crossing the border.
Outside countries are also very interested in Afghanistan’s rich mineral resources. Decades of near-continuous conflict have made mining a tough proposition in the country, but with growing demand for resources such as lithium and rare earths, that may soon change.
Afghanistan is estimated to have over $1 trillion of untapped mineral reserves, and outside interests are taking notice.
China said it was ready for “friendly and cooperative relations” with the new Taliban regime, and it’s possible that investment from China’s Belt and Road Initiative (BRI) may step in to fill the vacuum left by departing Western powers.
Mapped: The Top Trading Partner of Every U.S. State
At the national level, Canada and China are top U.S. trading partners. While this generally extends to the state level, there are some surprises too.
The Top Trading Partner of Every U.S. State
The U.S. is highly dependent—perhaps unsurprisingly—on Canada and Mexico for trade. The country’s top trading partner is Mexico, making up 14.8% of total trade.
However, the country’s neighbors to the north and south are not the only trade partners that U.S. states rely heavily upon. This map from HowMuch.net uses flags to show which country each U.S. state is importing the most from. Below, there is an additional graphic showing where each state is exporting the highest amount of goods and services to.
Who are the States Importing From?
The U.S. has a few natural and obvious trading partners, whether due to geographical closeness or strong economic ties.
The obvious candidates for top trading partners have already been mentioned, Canada and Mexico—and these two do show up at the state level as well. For example, Michigan gets 40.9% of its imports from Mexico, and Montana receives a whopping 87% of its imports from Canada.
Some other interesting trade partnerships stand out, like the Carolinas and Germany. Trade ties between Hawaii and Japan also make sense for historic reasons.
|State||Top Country||Total State Import (Millions USD)||Share of Total State Imports|
|Alaska||🇰🇷 South Korea||$836||35.0%|
|District of Columbia||🇨🇦 Canada||$74||13.7%|
|New Hampshire||🇨🇦 Canada||$1,394||20.1%|
|New Jersey||🇨🇳 China||$14,302||12.4%|
|New Mexico||🇨🇳 China||$1,493||32.6%|
|New York||🇨🇭 Switzerland||$33,126||21.5%|
|North Carolina||🇩🇪 Germany||$9,208||15.1%|
|North Dakota||🇨🇦 Canada||$1,781||62.3%|
|Puerto Rico||🇮🇪 Ireland||$9,062||42.7%|
|Rhode Island||🇩🇪 Germany||$1,525||17.3%|
|South Carolina||🇩🇪 Germany||$6,220||15.5%|
|South Dakota||🇨🇦 Canada||$428||33.9%|
|Virgin Islands||🇵🇹 Portugal||$174||27.7%|
|West Virginia||🇨🇦 Canada||$1,025||35.2%|
However, one country in particular stands out on this map—China.
While the USMCA trade agreement has created an easy gateway for necessary goods and services to flow across North America, no country—not even the U.S.—can escape the need for mass imports from the world’s top exporter.
China and the U.S. have an imbalanced trade relationship, with China buying much fewer goods from the U.S. than the U.S. buys from them. In fact, China’s monthly trade surplus with the country sat at $31.8 billion as of May 2021.
Who are the States Exporting to?
After looking at the top import partners by state, let’s dive in to where the U.S. states are exporting the most.
One thing that is noticeable is that China shows up much less on this map, further exemplifying the trade imbalance. In other words, while many states’ top import partner is China, they are not reciprocating as the country’s top export partner.
The only states that export their largest shares to China are:
- Oregon – 38.1%
- Alaska – 25.5%
- Washington – 22.1%
- Alabama – 18.1%
- Louisiana – 18.1%
The majority are exporting to their North American neighbors. For example, North Dakota sends 84.6% of its exports just across the northern border.
|State||Top Country||Total State Export (Millions USD)||Share of total State Exports|
|New Hampshire||🇩🇪 Germany||$751||13.8%|
|New Jersey||🇨🇦 Canada||$7,229||19.0%|
|New Mexico||🇲🇽 Mexico||$2,197||59.5%|
|New York||🇨🇦 Canada||$13,773||22.3%|
|North Carolina||🇨🇦 Canada||$5,881||20.7%|
|North Dakota||🇨🇦 Canada||$4,388||84.6%|
|Puerto Rico||🇳🇱 Netherlands||$2,889||17.2%|
|Rhode Island||🇨🇦 Canada||$410||17.1%|
|South Carolina||🇩🇪 Germany||$4,082||13.5%|
|South Dakota||🇨🇦 Canada||$524||38.0%|
|Utah||🇬🇧 United Kingdom||$8,906||50.3%|
|Virgin Islands||🇳🇱 Netherlands||$90||15.2%|
|West Virginia||🇨🇦 Canada||$1,283||28.1%|
Trade Going Forward
The trade war that started during the tenure of former U.S. president Donald Trump is still ongoing and tariffs set by the U.S. are not expected to be lifted by president Joe Biden, as tensions have expanded beyond just trade issues.
These tariffs, however, have not helped to rectify the significant trade imbalance between the two countries. The states are still extremely reliant on imports from China, and it is not a reciprocal relationship.
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