Ranked: America’s Most Searched and Visited News Sites By State
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Ranked: America’s Most Searched and Visited News Sites by State

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America's Most Searched News Sites

Ranked: America’s Most Searched News Sites by State

America is known to have significant distinctions at the state-by-state level, and data suggests this trend extends to popular news sources. To learn more, this infographic from SEMRush ranks U.S. news websites by search volume and popularity across U.S. states.

Here’s how the top 15 news sites compare when ranked by monthly visitors, as well as the number of states the news source is most searched for in:

 News SiteMonthly VisitorsState Search PopularityTop Metro Area
1Yahoo! News175 million12Eureka, California (CA)
2Google News 150 million3Eureka, California (CA)
3Huff Post110 million1Eureka, California (CA)
4CNN95 million7Bend, Oregon (OR)
5The New York Times70 million1Charlottesville, Virginia (VA)
6Fox News65 million11Glendive, Montana (MT)
7NBC News63 million3Charlottesville, Virginia (VA)
8MailOnline53 million1West Palm Beach and Fort Pierce, Florida (FL)
9The Washington Post47 million1Washington, DC and Hagerstown, Maryland (MD)
10The Guardian42 million1Juneau, Alaska (AK)
11The Wall Street Journal40 million1Charlottesville, Virginia (VA)
12ABC News36 million5Columbia and Jefferson City, Missouri (MO)
13BBC News35 million2Eureka, California (CA)
14USA Today34 million10Wausau and Rhinelander, Wisconsin (WI)
15Los Angeles Times32 million1Palm Springs, California (CA)

Political affiliation plays a large role in determining each state’s favored news sites. Blue states lean towards Google News and CNN, while red states overwhelmingly choose Fox News.

The Most Popular News Sites

Yahoo News is the most popular news website in America, bringing in a massive 175 million monthly visitors. In addition, they’re the most searched for news site in 12 states—the highest of any website. The company’s history has been a roller coaster ride and at different times Yahoo intended to acquire Google and Facebook. Both companies went on to be worth over $1 trillion each, while Yahoo shrank some 90% from when it was once worth $125 billion.

The New York Times has 60 million monthly visitors, but in recent years, has pivoted towards the coveted and trending paid subscription model. This decision is paying off well, as the site now has 6.1 million paid subscribers—more than any of its competitors. Consequently, the New York Times’ share price hit a record high in December 2020.

HuffPost, and their audience of 110 million, were bought by BuzzFeed from Verizon in November of 2020. The two organizations have some history together, as BuzzFeed co-founder Jonah Peretti was also one of the early founders of HuffPost.

CNN is seeing a fall in ratings ever since Donald Trump left office. By some measures has witnessed a 36% decline in primetime viewers in the new year.

Google News experiences 125 million visitors a month, ranking second overall. That said, they stand tall relative to their competitors by overall visits to their main site. Here, Google hits 92.5 billion monthly visits, while Yahoo experiences a more modest 3.8 billion. Unlike legacy media news companies, Google has managed to increase their market share of U.S. advertising revenues, due to more ads going digital.

The Modern News Landscape

Overall, the modern news industry has been a tough landscape to operate in. Here are some of the reasons why:

First, the internet has removed barriers to where people obtain information, and revenue streams have been disrupted in the process. The advertising business model of news organizations is cutthroat to compete in, and there has been plenty of consolidation and layoffs.

Lastly, trust in traditional news and media organizations has been declining amongst Americans, from nearly 60% to 46% since 2019.

YearA lot of Trust (%)Some Trust (%)Very Little/ No Trust (%)
1994353727
1996363924
1998344025
2000364023
2002354321
2004304029
2006314028
2008244331
2010224136
2012213938
2014184239
2016213840
2018203445
2020183349

To add to this, on a global basis, the U.S. ranks well below most major countries based on trust in news media.

Some organizations like The Washington Post and The New York Times have opted out of the advertising model, moving towards the direction of premium subscriptions. But only 20% of the Americans pay for their news, which could lead to stiff competition down the road.

The Future Of News

There are serious concerns about the future of news in the era of spreading misinformation. Up to 43% of Americans say the media are doing a very “poor/poor job” in supporting democracy. But despite this waning trust, 84% of Americans view news media as “critical” or “very important”.

What will the future of media look like throughout the 21st century and how will this impact the most popular news sites of today?

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Politics

Which Countries Trust Their Government, and Which Ones Don’t?

There is a clear correlation between trust in government and trust in public institutions, but a few countries buck the trend.

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Which Countries Trust Their Government, and Which Ones Don’t?

In many countries around the world, vast portions of the population do not trust their own government.

Lack of faith in government and politics is nothing new, but in times of uncertainty, that lack of trust can coalesce into movements that challenge the authority of ruling parties and even threaten the stability of nations.

This visualization uses data from the Ipsos Global Trustworthiness Monitor to look at how much various populations trust their government and public institutions.

Tracking Trust in Government

Since the beginning of the pandemic, global trust in government has improved by eight percentage points, but that is only a small improvement on an otherwise low score.

At the country level, feelings towards government can vary widely. India, Germany, Netherlands, and Malaysia had the highest government trust levels.

Many of the countries with the lowest levels of trust were located in Latin America. This makes sense, as trust in politicians in this region is almost non-existent. For example, in Colombia, only 4% of the population consider politicians trustworthy. In Argentina, that figure falls to just 3%.

Trust in Public Institutions

Broadly speaking, people trust their public services more than the governments in charge of managing and funding them. This makes sense as civil servants fare much better than politicians and government ministers in trustworthiness.

chart showing global trust in professions. Politicians and government ministers rank the lowest.

As our main chart demonstrates, there is a correlation between faith in government and trust in public institutions. There are clear “high trust” and “low trust” groupings in the countries included in the polling, but there is also a third group that stands out—the countries that have high trust in public institutions, but not in their government. Leading this group is Japan, which has a stark difference in trust between public services and politicians. There are many factors that explain this difference, such as values, corruption levels, and the reliability of public services in various countries.

While trust scores for government improved slightly during the pandemic, trust in public institutions stayed nearly the same.

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30 Years of Gun Manufacturing in America

The U.S. has produced nearly 170 million firearms over the past three decades. Here are the numbers behind America’s gun manufacturing sector.

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gun manufacturing in america

30 Years of Gun Manufacturing in America

While gun sales have been brisk in recent years, the uncertainty surrounding COVID-19 was a boon for the gun industry.

From 2010-2019, an average of 13 million guns were sold legally in the U.S. each year. In 2020 and 2021, annual gun sales sharply increased to 20 million.

While the U.S. does import millions of weapons each year, a large amount of firearms sold in the country were produced domestically. Let’s dig into the data behind the multi-billion dollar gun manufacturing industry in America.

Gun Manufacturing in the United States

According to a recent report from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the U.S. has produced nearly 170 million firearms over the past three decades, with production increasing sharply in recent years.

firearms per 100000 persons

America’s gunmakers produce a wide variety of firearms, but they’re generally grouped into five categories; pistols, rifles, shotguns, revolvers, and everything else.

Below is a breakdown of firearms manufactured in the country over the past 30 years, by type:

Year     PistolsRiflesRevolversShotgunsMisc. FirearmsTotal Firearms
19891,404,7531,407,400628,573935,54142,1264,418,393
19901,371,4271,211,664470,495848,94857,4343,959,968
19911,378,252883,482456,966828,42615,9803,563,106
19921,669,5371,001,833469,4131,018,20416,8494,175,836
19932,093,3621,173,694562,2921,144,94081,3495,055,637
19942,004,2981,316,607586,4501,254,92610,9365,173,217
19951,195,2841,411,120527,6641,173,6458,6294,316,342
1996987,5281,424,315498,944925,73217,9203,854,439
19971,036,0771,251,341370,428915,97819,6803,593,504
1998960,3651,535,690324,390868,63924,5063,713,590
1999995,4461,569,685335,7841,106,99539,8374,047,747
2000962,9011,583,042318,960898,44230,1963,793,541
2001626,8361,284,554320,143679,81321,3092,932,655
2002741,5141,515,286347,070741,32521,7003,366,895
2003811,6601,430,324309,364726,07830,9783,308,404
2004728,5111,325,138294,099731,76919,5083,099,025
2005803,4251,431,372274,205709,31323,1793,241,494
20061,021,2601,496,505385,069714,61835,8723,653,324
20071,219,6641,610,923391,334645,23155,4613,922,613
20081,609,3811,734,536431,753630,71092,5644,498,944
20091,868,2582,248,851547,195752,699138,8155,555,818
20102,258,4501,830,556558,927743,37867,9295,459,240
20112,598,1332,318,088572,857862,401190,4076,541,886
20123,487,8833,168,206667,357949,010306,1548,578,610
20134,441,7263,979,570725,2821,203,072495,14210,844,792
20143,633,4543,379,549744,047935,411358,1659,050,626
20153,557,1993,691,799885,259777,273447,1319,358,661
20164,720,0754,239,335856,291848,617833,12311,497,441
20173,691,0102,504,092720,917653,139758,6348,327,792
20183,881,1582,880,536664,835536,1261,089,9739,052,628
20193,046,0131,957,667580,601480,735946,9297,011,945
Total60,804,84059,796,76015,826,96426,241,1346,298,415168,968,113

Pistols (36%) and rifles (35%) are the dominant categories, and over time, the former has become the most commonly produced firearm type.

In 2001, pistols accounted for 21% of firearms produced. Today, nearly half of all firearms produced are pistols.

Who is Producing America’s Firearms?

There are a wide variety of firearm manufacturing companies in the U.S., but production is dominated by a few key players.

Here are the top 10 gunmakers in America, which collectively make up 70% of production:

RankFirearm ManufacturerGuns Produced (2016-2020)Share of total
1Smith & Wesson Corp8,218,19917.2%
2Sturm, Ruger & Company, Inc8,166,44817.1%
3Sig Sauer Inc3,660,6297.7%
4Freedom Group3,045,4276.4%
50 F Mossberg & Sons Inc2,223,2414.7%
6Taurus International Manufacturing1,996,1214.2%
7WM C Anderson Inc1,816,6253.8%
8Glock Inc1,510,4373.2%
9Henry RAC Holding Corp1,378,5442.9%
10JIE Capital Holdings / Enterprises1,258,9692.6%
Total33,274,64069.7%

One-third of production comes from two publicly-traded parent companies: Smith & Wesson (NASDAQ: SWBI), and Sturm, Ruger & Co. (NYSE: RGR)

Some of these players are especially dominant within certain types of firearms. For example:

  • 58% of pistols were made by Smith & Wesson, Ruger, and SIG SAUER (2008–2018)
  • 45% of rifles were made by Remington*, Ruger, and Smith & Wesson (2008–2018)

*In 2020, Remington filed for Chapter 11 bankruptcy protection, and its assets were divided and sold to various buyers. The Remington brand name is now owned by Vista Outdoor (NYSE: VSTO)

The Geography of Gun Manufacturing

Companies that manufacture guns hold a Type 07 license from the ATF. As of 2020, there are more than 16,000 Type 07 licensees across the United States.

Below is a state-level look at where the country’s licensees are located:

StateLicenses (2000)Licenses (2020)PopulationLicenses per 100,000 pop. (2020)
Alaska8117733,39116.0
Alabama402765,039,8775.5
Arkansas283023,011,52410.0
Arizona1009597,276,31613.2
California15962039,237,8361.6
Colorado274815,812,0698.3
Connecticut711943,605,9445.4
Delaware010989,9481.0
Florida1311,00921,781,1284.6
Georgia5251010,799,5664.7
Hawaii0111,455,2710.8
Iowa111873,190,3695.9
Idaho383581,839,10619.5
Illinois4026312,671,4692.1
Indiana392806,805,9854.1
Kansas172292,937,8807.8
Kentucky222114,505,8364.7
Louisiana202584,657,7575.5
Massachusetts672636,984,7233.8
Maryland361466,165,1292.4
Maine131071,362,3597.9
Michigan4338610,050,8113.8
Minnesota632545,707,3904.5
Missouri624016,168,1876.5
Mississippi121902,961,2796.4
Montana242401,084,22522.1
North Carolina5262810,551,1626.0
North Dakota346779,0945.9
Nebraska15911,961,5044.6
New Hampshire251881,377,52913.6
New Jersey10269,267,1300.3
New Mexico181792,117,5228.5
Nevada452763,104,6148.9
New York3529919,835,9131.5
Ohio8064411,780,0175.5
Oklahoma374233,959,35310.7
Oregon552264,237,2565.3
Pennsylvania8751912,964,0564.0
Rhode Island1201,097,3791.8
South Carolina252845,190,7055.5
South Dakota1479886,6678.9
Tennessee763526,975,2185.0
Texas1502,02229,527,9416.8
Utah334783,271,61614.6
Virginia484128,642,2744.8
Vermont1585643,07713.2
Washington493517,738,6924.5
Wisconsin383065,895,9085.2
West Virginia201151,793,7166.4
Wyoming20147576,85125.5

These manufacturers are located all around the country, so these numbers are somewhat reflective of population. Unsurprisingly, large states like Texas and Florida have the most licensees.

Sorting by the number of licensees per 100,000 people offers a different point of view. By this measure, Wyoming, Montana, and Idaho come out on top.

If recent sales and production trends are any indication, these numbers may only continue to grow.

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