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about vc / USE OUR VISUALS

Use Our Visualizations


We dream of a world where powerful visuals are used to explain anything and everything.

For this reason, we allow much of our original visual content to be used by others. In many use cases, this can be done for free.

How To Use Our Work

If you’re looking to use our content, see which category you fall into below:

For individuals and small organizations (5 people or less, or <$1 million in revenue), we allow you to use our visuals in a variety of use cases for free.

 

These include personal and commercial use cases, such as: embedding our graphics in a newsletter, report, video, presentation, or on your website.

 

– Please link back to the original source

– Please provide attribution to “Visual Capitalist”

– Please don’t edit or change the content, size, or formatting of the graphic

 

If you are not considered an individual or a small organization, or if you are seeking to make edits to the content (resize, translations, remove branding, etc.) you are required to license it for professional use.

For organizations with more than $1 million in revenue or more than 5 employees, you must obtain a license to use Visual Capitalist’s graphics for any commercial purpose.

 

Commercial use case examples include, but are not limited to, embedding our graphics in a newsletter, report, video, presentation, or on your website (internal or external).

 

Licensing our visuals comes with a variety of benefits, including access to the source files of the graphics, data tables, and help from our customer support team. Buying a license also gives you permission to edit the graphics as needed (e.g. to translate, edit data, change formatting, add logo, change colors, etc).

 

Our visual content is leveraged by a wide range of media, organizations, and experts. You can access Visual Capitalist’s full library of original content at our licensing website.

You can share our original content for free on social media platforms as long as the following criteria are met:

 

– Please link back to the original source

– Please provide attribution to “Visual Capitalist”

– Please don’t edit or change the content, size, or formatting of the graphic

 

This applies to all social media account types, from personal to corporate accounts.

Professional Licensing and Use

If you’re looking to make a big impact on your audience, you can license our content professionally for use in a wide variety of platforms.

Get instant access to our library of infographics, data visualizations, and charts, and use them to captivate your audience. Through our paid licensing program, you’ll get the source files to our graphics (.ai, .eps, .pdf) so that you can make edits, translations, or even reformat them to work in your brand.

Make your textbook or course more exciting by leveraging our data-driven visuals. Each license also comes with transparent sourcing and datasets (.xls) that pertain to the graphic used.

Anchor your next report with a world-class visualization. Over recent years, we’ve had many banks, governments, global organizations, and other publications leverage our visuals and data.

"Visual Capitalist content is insightful, engaging, and visually stunning."
Emily Maher
Editor, The Springfield Times