Black Friday

Share of Power by Generation

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About the GPI

Each generation is shaped by its own unique historical context and cultural experiences, creating a shared perspective about the world that is different from their elders.
Therefore, its shouldn’t surprise us when any given generation takes the opportunity to shape the society around them, bending both political and economic structures to align with their values.
In the inaugural edition of our Generational Power Index (GPI), we aim to accurately break down the landscape of generational power in the current moment.
To quantify generational power, we use three key categories:

Economic

Political

Cultural

Generations, by Age Groupings

Since 2011, Visual Capitalist has been committed to making the world's information more accessible - simplifying an increasingly complex world through data-driven, visual storytelling.