This infographic examines trends in each generation's media consumption to see how Americans adapted during the pandemic.
Visual Capitalist's first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society.
Many consumers are reluctant to pay for their news, but those that do turn to trusted sources. Here's a look at the most subscribed to news...
Global advertising spending is estimated to see $50 billion decline across various mediums and industries as a result of COVID-19.
This visualization explores how each generation's media consumption is changing amid the frenzy of pandemic-induced quarantines.
Cable television is slowly being killed by the digital natives, including millennials and Gen Z.
Digital media will be the largest advertising channel globally by 2019 - even bigger than television. This chart covers the death of traditional media.