Global advertising spending is estimated to see $50 billion decline across various mediums and industries as a result of COVID-19.
This visualization explores how each generation's media consumption is changing amid the frenzy of pandemic-induced quarantines.
Cable television is slowly being killed by the digital natives, including millennials and Gen Z.
Digital media will be the largest advertising channel globally by 2019 - even bigger than television. This chart covers the death of traditional media.
