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Who Owns Your Favorite News Media Outlet?

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Who Owns Your Favorite News Media Outlet?

who owns U.S. news media outlets

Who Owns Your Favorite News Media Outlet?

It’s no secret that news media is a tough industry.

For various reasons — from tech disruption to changing media consumption habits — the U.S. has seen a net loss of 1,800 local newspapers over the past 15 years. As regional newspapers are bundled together, and venture-backed digital media brands expand their portfolios, the end result is a trend towards increased consolidation.

Today’s graphic, created by TitleMax, is a broad look at who owns U.S. news media outlets.

Escaping the News Desert

As outlets battle the duopoly of Google and Facebook for advertising revenue, the local news game has become increasingly difficult.

As a result, news deserts have been springing up all over America:

What happens when times get tough?

One option is to simply go out of business, while another traditional solution is to combine forces through consolidation. While not ideal, the latter option at least provides a potential route to revenue and cost synergies that make it easier to compete in a challenging environment.

Nation of Consolidation

Though the numbers have decreased in recent years, regional news media still reaches millions of people each day.

Below is a look at the top 20 owners of America’s newspapers:

Parent CompaniesTotal PapersExample brands
New Media Investment Group451Patriot Ledger, The Columbus Dispatch, The Providence Journal
Gannett216USA Today, Detroit Free Press, Arizona Republic
Digital First Media158Oakland Tribune, San Jose Mercury News, Denver Post
Adams Publishing Group144The Charlotte Sun, Wyoming Tribune-Eagle
CNHI114Niagara Gazette, The Huntsville Item, The Lebanon Reporter
Lee Enterprises100Arizona Daily Sun, St. Louis Post Dispatch
Ogden Newspapers81The Maui News, The Toledo Chronicle, Salem News
Tribune Publishing77Chicago Tribune, Los Angeles Times, The Baltimore Sun
Berkshire Hathaway Media75Buffalo News, Winston-Salem Journal, Omaha World-Herald
Shaw Media71Suburban Life Magazine, Putnam County Record
Boone Newspapers66The Austin Daily Herald, The Charlotte Gazette
Hearst Corp.66San Francisco Chronicle, Seattlepi.com, Houston Chronicle
Paxton Media Group58Daily Corinthian, Connersville News-Examiner
Landmark Media Enterprises55Citrus County Chronicle, The News-Enterprise
Community Media Group51Lafayette Leader, The Wellsboro Gazette
AIM Media50Odessa American, El Nuevo Heraldo
McClatchy49Idaho Statesman, Miami Herald, The Sacramento Bee
Advance Publications46The New Yorker, Vanity Fair, Wired, The Oregonian, NJ.com
Rust Communications44Cherokee Chronicle Times, Southeast Missourian
News Media Corp.43Cheyenne Minuteman, Brookings Register, Newport News Times

Source

Turnover in this segment of the market has been brisk. In fact, more than half of existing newspapers have changed ownership in the past 15 years, some multiple times. For example, the LA Times is now in the hands of its third owner since 2000, after being purchased by billionaire biotech investor Patrick Soon-Shiong.

The industry may be facing another dramatic drop off in ownership diversity as the two largest players, New Media Investment Group and Gannett, are on the path to merging. If shareholders give the thumbs-up during the vote this November, Gannett will have amassed the largest online audience of any American news provider.

The Flying Vs: Vox and Vice

It isn’t just regional papers being swept up in the latest round of mergers and acquisitions — new media is getting into the mix as well.

Vox Media recently inked a deal to acquire New York Media, the firm behind New York Magazine, Vulture, and The Cut.

I think you’re going to see that trend [of consolidation] across the industry. I just hope it’s done for the right reasons. You see too many of these things done for financial engineering.

– Jim Bankoff, CEO of Vox Media

Meanwhile, Vice recently acquired Refinery29 for $400 million, giving it access to a new audience skewed towards millennial women. This match-up seems awkward on the surface, but it allows advertisers to reach a broader cross-section of people within each ad ecosystem.

Both companies announced layoffs in the past year, and this restructuring may help both companies win as they consolidate resources.

The Bottom Line

While news media isn’t quite as consolidated as the broader media ecosystem, it’s certainly trending in that direction. Thousands of American communities that had local newspapers in 2004 now have no news coverage at all, while remaining papers are increasingly becoming units within an umbrella company, with no direct stake in community reporting.

That said, until the issue of monetization is definitively sorted out, consolidation may be the only way to keep the presses from stopping.


About the Graphic

This list of top 100 news sites was compiled using the following criteria:

– The top “digital-native” news outlets by monthly unique visitors (Pew Research and ComScore, excluding sports)
– The top newspapers by average Sunday circulation (Pew Research and Alliance for Audited Media)
– Alexa’s top sites under the category of news (U.S. only, excluding user-generated)

Note: The graphic has been updated to reflect changes in ownership for Refinery29, Gizmodo, and Jezebel.

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How the eSports Industry Fares Against Traditional Sports

eSports has evolved into a billion dollar industry in just a decade, but how does it fare against traditional sports when it comes to monetization?

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How the eSports Industry Fares Against Traditional Sports

In just a decade, electronic sports (eSports) has evolved from an underground culture into a mainstream industry worth billions of dollars today.

The industry is growing at an explosive rate, and with major tech giants like Amazon and Google vying for a piece of the pie, the future of this industry is an exciting one.

It’s no surprise that eSports is often compared to its predecessor, traditional sports. However, eSports certainly has none of the typical confines of a traditional sport—so how does it compare in terms of audience size, market potential, and revenue?

An Equal Playing Field?

eSports is an umbrella term for competitions played on electronic systems, typically by professional video gamers—with the first competition dating back to 1972.

The 16 to 24-year-old audience has increased by 60% since 2017, fueling the rapid growth of this emerging industry. The global audience is expected to grow to 276 million by 2022, with League of Legends tournaments often boasting a higher viewership than some of the biggest U.S. leagues:

Cumulative Viewership (2017 finals)

  • NFL Super Bowl: 124 million viewers
  • League of Legends: 58 million viewers
  • MLB World Series: 38 million viewers
  • NBA Finals: 32 million viewers
  • NHL Stanley Cup Finals: 11 million viewers

While viewership can surpass that of well-known professional leagues, it doesn’t yet stack up in terms of monetization. That said, this aspect is now increasing enough to be seen as a threat to more traditional leagues.

How Much is eSports Worth?

According to Goldman Sachs, eSports will exceed $1 billion in revenue in 2019, and reach $3 billion by 2022. eSports creates the foundation for an entire ecosystem of opportunities, which include live-streaming, game development, player fanbases, and brand investments for sponsorship and advertising—where 82% of revenue currently comes from.

Although eSports under-indexes on monetization relative to the size of its audience, there is a huge opportunity for it to close the gap, given the predicted 35% compound annual growth rate (CAGR) for total eSports revenue between 2017 and 2022.

Getting Attention from the World’s Biggest Players

The success of eSports tournaments is attributed to live-streaming platforms. Amazon’s purchase of leading video-streaming site, Twitch, allowed Amazon to tap into the rapidly growing eSports audience, along with other live-streaming opportunities. Since the acquisition in 2014, the number of average viewers has doubled to 15 million, half of YouTube’s daily viewership.

Google, which lost the bidding war for Twitch, has recently made its own big move into gaming with cloud gaming service Google Stadia. Ultimately, the company hopes it will help keep live-streamers on YouTube instead of competing platforms.

The Future of eSports

Over time, eSports will tap into bigger advertising budgets, and reach national, regional, and global levels, as traditional sports are able to. eSports will also be a medal event in the 2022 Asian Games, which could pave the way for full Olympic status.

As a whole, eSports is starting to seriously compete with the big leagues. With a massive worldwide appeal, passionate fans, and billion-dollar revenues, the industry is only beginning to take flight.

The debate however, is not around the battle between eSports and traditional sports. It is around the shift to celebrating a culture that is completely virtual, over one that is physical—which has much bigger implications.

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Ranked: The 10 Organizations With the Best (and Worst) Reputations

According to a representational poll of 18,228 Americans, these are the organizations considered to have the best and worst reputations.

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There is no shortcut to gaining a bulletproof reputation.

To get there, businesses not only need to think long term, but they also need to do what is considered “right” in every possible situation.

Aspiring companies must be truly customer-centric, going above and beyond in how they treat their customers. They also require a cohesive vision that helps create a loyal and fervent fanbase that will go to bat for them anytime it’s needed.

The Best and Worst Reputations in America

Today’s infographic from TitleMax highlights the 10 organizations that have the best reputations in the country, followed by 10 that fall on the exact opposite end of the spectrum.

In total, the visualization shows five years of data, so you can see how the rankings have changed over this stretch of time.

Ranked: The 10 Organizations With the Best (and Worst) Reputations

As you can see, the reputations of organizations are very much in flux.

In fact, you can even see the impact of recent news cycles on the rankings for 2019.

For example, Patagonia shot up the rankings to become the #3 most respected company after donating its entire $10 million tax cut to environmental groups, while the U.S. government and Facebook both make an appearance on the worst list, thanks to recent negative media coverage.

The Best Reputations Over Five Years

If you haven’t heard of Wegmans Food Market, you might want to stop by a location the next time you’re in the Northeast.

With 99 stores and about $9 billion in revenue per year, this family-run supermarket chain believes that in order to be a great place to shop, it must also be a great place to work. This mantra must be effective, since Wegmans consistently ranks as having one of the best reputations in the entire country.

Also ranking high on the list is Amazon, which was founded as an “obsessively” customer-oriented company. The online retailer has taken the #1 spot in the rankings in three of the last five years, despite a generally negative sentiment hanging over tech giants in recent months.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

— Jeff Bezos, founder of Amazon.com

The Worst Reputations Over Five Years

As Warren Buffett quipped, a reputation can be built over decades, but it can also be lost in just five minutes.

Various companies that have experienced recent scandals make the list here (i.e., Facebook, Volkswagen, Equifax). It’s also interesting to see that years after each scandal, rankings seem to normalize as the media and public get preoccupied with newer events.

Ranking Methodology

The ranking is based on a survey by Harris Poll, in which the 100 Most Visible Companies in the country are scored and ranked using a proprietary “Reputation Quotient”. For the 2019 edition, the poll had 18,228 respondents from a nationally representative sample.

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