Technology
The 50 Most Visited Websites in the World
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The 50 Most Visited Websites In the World
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If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance.
Top Three Websites (Monthly visits):
- Google: 92.5 billion
- YouTube: 34.6 billion
- Facebook: 25.5 billion
Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.
In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020).
The Top Global Websites
Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.
Rank | Website | Monthly Visitors | Country of Origin | Category |
---|---|---|---|---|
1 | Google.com | 92.5B | U.S. | Search Engines |
2 | Youtube.com | 34.6B | U.S. | TV Movies and Streaming |
3 | Facebook.com | 25.5B | U.S. | Social Networks and Online Communities |
4 | Twitter.com | 6.6B | U.S. | Social Networks and Online Communities |
5 | Wikipedia.org | 6.1B | U.S. | Dictionaries and Encyclopedias |
6 | Instagram.com | 6.1B | U.S. | Social Networks and Online Communities |
7 | Baidu.com | 5.6B | China | Search Engines |
8 | Yahoo.com | 3.8B | U.S. | News and Media |
9 | xvideos.com | 3.4B | Czech Republic | Adult |
10 | pornhub.com | 3.3B | Canada | Adult |
11 | Yandex.ru | 3.2B | Russia | Search Engines |
12 | Whatsapp.com | 3.1B | U.S. | Social Networks and Online Communities |
13 | Amazon.com | 2.9B | U.S. | Marketplace |
14 | xnxx.com | 2.9B | Czech Republic | Adult |
15 | Zoom.us | 2.7B | U.S. | Computers Electronics and Technology |
16 | Live.com | 2.5B | U.S. | |
17 | Netflix.com | 2.4B | U.S. | TV Movies and Streaming |
18 | Yahoo.co.jp | 2.4B | Japan | News and Media |
19 | Vk.com | 1.8B | Russia | Social Networks and Online Communities |
20 | Reddit.com | 1.6B | U.S. | Social Networks and Online Communities |
21 | Office.com | 1.6B | U.S. | Programming and Developer Software |
22 | Naver.com | 1.5B | South Korea | News and Media |
23 | Pinterest.com | 1.3B | U.S. | Social Networks and Online Communities |
24 | Discord.com | 1.2B | U.S. | Social Networks and Online Communities |
25 | Linkedin.com | 1.2B | U.S. | Social Networks and Online Communities |
26 | Cnn.com | 1.2B | U.S. | News and Media |
27 | xhamster.com | 1.2B | Cyprus | Adult |
28 | Microsoft.com | 1.1B | U.S. | Programming and Developer Software |
29 | Mail.ru | 1.1B | Russia | |
30 | Globo.com | 1.0B | Brazil | News and Media |
31 | Bing.com | 1.0B | U.S. | Search Engines |
32 | Twitch.tv | 1.0B | U.S. | Video Games Consoles and Accessories |
33 | Google.com.br | 1.0B | Brazil | Search Engines |
34 | QQ.com | 981.3M | China | News and Media |
35 | Microsoftonline.com | 968.9M | Unknown | Programming and Developer Software |
36 | ebay.com | 957.1M | U.S. | Marketplace |
37 | Msn.com | 885.4M | U.S. | News and Media |
38 | News.yahoo.co.jp | 839.8M | Japan | News and Media |
39 | Duckduckgo.com | 819.4M | U.S. | Search Engines |
40 | Ok.ru | 764.9M | Russia | Social Networks and Online Communities |
41 | Walmart.com | 718.6M | U.S. | Marketplace |
42 | Bilibili.com | 686.0M | China | Animation and Comics |
43 | Tiktok.com | 663.2M | China | Social Networks and Online Communities |
44 | Paypal.com | 657.2M | U.S. | Financial Planning and Management |
45 | Google.de | 624.5M | Germany | Search Engines |
46 | Amazon.co.jp | 619.2M | Japan | Marketplace |
47 | Aliexpress.com | 611.0M | China | Marketplace |
48 | Amazon.de | 608.8M | Germany | Marketplace |
49 | Rakuten.co.jp | 593.4M | Japan | Marketplace |
50 | Amazon.co.uk | 579.7M | United Kingdom | Marketplace |
Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.
As the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. Baidu is also branching out its business— venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.
As video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.
The Most Visited Websites, By Country of Origin
With 27 sites on the list, the U.S. remains a dominant player. While its reach is highly concentrated on a global level, just a handful of companies own a majority of these sites.
See the static version of each regional graphic here.
Microsoft (#28), for instance, owns seven of the top sites in the world including LinkedIn (#25) and Live.com (#16). Amazon (#13), on the other hand owns five including Twitch.tv (#32), along with popular Amazon-focused domains in Japan, U.K., and Germany.
China holds five top websites: Baidu (#7), QQ (#34), Bilibili (#42), TikTok (#43), and AliExpress (#47). The Tencent-owned QQ.com, ranks as the top news site in China, with over 981 million monthly visits. Like WeChat, QQ also provides a popular messaging platform.
Just four of the most visited websites globally are based in both Russia and Japan, while the rest of the world account for 10 top sites altogether.
Reaching New Heights
While global internet patterns are clearly dominated by a few titans, what can we make of their recent traffic growth?
Between June 2019 and November 2020, Google’s monthly visitors increased 52.9%. Among the most visited websites globally, this rate of growth falls only behind Instagram (#6) at 89.1% and Twitter (#4) at 67.1%.
Wikipedia (#5), a non-profit website that originated in 2001 by Larry Sanger and Jimmy Wales realized over 30% growth.
While large tech companies have only accelerated their market share—Google makes up roughly 90% of the search ad market—several regulatory bodies are placing greater scrutiny on them. An October 2020 antitrust report suggested that Big Tech is in fact anti-competitive, drawing comparisons with oil tycoons of the 19th and 20th centuries.
With these key forces in mind, it raises a critical question: is there a limit to their growth?
Technology
Every Mission to Mars in One Visualization
This graphic shows a timeline of every mission to Mars since 1960, highlighting which ones have been successful and which ones haven’t.

Timeline: A Historical Look at Every Mission to Mars
Within our Solar System, Mars is one of the most similar planets to Earth—both have rocky landscapes, solid outer crusts, and cores made of molten rock.
Because of its similarities to Earth and proximity, humanity has been fascinated by Mars for centuries. In fact, it’s one of the most explored objects in our Solar System.
But just how many missions to Mars have we embarked on, and which of these journeys have been successful? This graphic by Jonathan Letourneau shows a timeline of every mission to Mars since 1960 using NASA’s historical data.
A Timeline of Mars Explorations
According to a historical log from NASA, there have been 48 missions to Mars over the last 60 years. Here’s a breakdown of each mission, and whether or not they were successful:
# | Launch | Name | Country | Result |
---|---|---|---|---|
1 | 1960 | Korabl 4 | USSR (flyby) | Failure |
2 | 1960 | Korabl 5 | USSR (flyby) | Failure |
3 | 1962 | Korabl 11 | USSR (flyby) | Failure |
4 | 1962 | Mars 1 | USSR (flyby) | Failure |
5 | 1962 | Korabl 13 | USSR (flyby) | Failure |
6 | 1964 | Mariner 3 | US (flyby) | Failure |
7 | 1964 | Mariner 4 | US (flyby) | Success |
8 | 1964 | Zond 2 | USSR (flyby) | Failure |
9 | 1969 | Mars 1969A | USSR | Failure |
10 | 1969 | Mars 1969B | USSR | Failure |
11 | 1969 | Mariner 6 | US (flyby) | Success |
12 | 1969 | Mariner 7 | US (flyby) | Success |
13 | 1971 | Mariner 8 | US | Failure |
14 | 1971 | Kosmos 419 | USSR | Failure |
15 | 1971 | Mars 2 Orbiter/Lander | USSR | Failure |
16 | 1971 | Mars 3 Orbiter/Lander | USSR | Success/Failure |
17 | 1971 | Mariner 9 | US | Success |
18 | 1973 | Mars 4 | USSR | Failure |
19 | 1973 | Mars 5 | USSR | Success |
20 | 1973 | Mars 6 Orbiter/Lander | USSR | Success/Failure |
21 | 1973 | Mars 7 Lander | USSR | Failure |
22 | 1975 | Viking 1 Orbiter/Lander | US | Success |
23 | 1975 | Viking 2 Orbiter/Lander | US | Success |
24 | 1988 | Phobos 1 Orbiter | USSR | Failure |
25 | 1988 | Phobos 2 Orbiter/Lander | USSR | Failure |
26 | 1992 | Mars Observer | US | Failure |
27 | 1996 | Mars Global Surveyor | US | Success |
28 | 1996 | Mars 96 | Russia | Failure |
29 | 1996 | Mars Pathfinder | US | Success |
30 | 1998 | Nozomi | Japan | Failure |
31 | 1998 | Mars Climate Orbiter | US | Failure |
32 | 1999 | Mars Polar Lander | US | Failure |
33 | 1999 | Deep Space 2 Probes (2) | US | Failure |
34 | 2001 | Mars Odyssey | US | Success |
35 | 2003 | Mars Express Orbiter/Beagle 2 Lander | ESA | Success/Failure |
36 | 2003 | Mars Exploration Rover - Spirit | US | Success |
37 | 2003 | Mars Exploration Rover - Opportunity | US | Success |
38 | 2005 | Mars Reconnaissance Orbiter | US | Success |
39 | 2007 | Phoenix Mars Lander | US | Success |
40 | 2011 | Mars Science Laboratory | US | Success |
41 | 2011 | Phobos-Grunt/Yinghuo-1 | Russia/China | Failure |
42 | 2013 | Mars Atmosphere and Volatile Evolution | US | Success |
43 | 2013 | Mars Orbiter Mission (MOM) | India | Success |
44 | 2016 | ExoMars Orbiter/Schiaparelli EDL Demo Lander | ESA/Russia | Success/Failure |
45 | 2018 | Mars InSight Lander | US | Success |
46 | 2020 | Hope Orbiter | UAE | Success |
47 | 2020 | Tianwen-1 Orbiter/Zhurong Rover | China | Success |
48 | 2020 | Mars 2020 Perseverance Rover | US | Success |
The first mission to Mars was attempted by the Soviets in 1960, with the launch of Korabl 4, also known as Mars 1960A.
As the table above shows, the voyage was unsuccessful. The spacecraft made it 120 km into the air, but its third-stage pumps didn’t generate enough momentum for it to stay in Earth’s orbit.
For the next few years, several more unsuccessful Mars missions were attempted by the USSR and then NASA. Then, in 1964, history was made when NASA launched the Mariner 4 and completed the first-ever successful trip to Mars.
The Mariner 4 didn’t actually land on the planet, but the spacecraft flew by Mars and was able to capture photos, which gave us an up-close glimpse at the planet’s rocky surface.
Then on July 20, 1976, NASA made history again when its spacecraft called Viking 1 touched down on Mars’ surface, making it the first space agency to complete a successful Mars landing. Viking 1 captured panoramic images of the planet’s terrain, and also enabled scientists to monitor the planet’s weather.
Vacation to Mars, Anyone?
To date, all Mars landings have been done without crews, but NASA is planning to send humans to Mars by the late 2030s.
And it’s not just government agencies that are planning missions to Mars—a number of private companies are getting involved, too. Elon Musk’s aerospace company SpaceX has a long-term plan to build an entire city on Mars.
Two other aerospace startups, Impulse and Relativity, also announced an unmanned joint mission to Mars in July 2022, with hopes it could be ready as soon as 2024.
As more players are added to the mix, the pressure is on to be the first company or agency to truly make it to Mars. If (or when) we reach that point, what’s next is anyone’s guess.
Technology
Thematic Investing: 3 Key Trends in Cybersecurity
Cyberattacks are becoming more frequent and sophisticated. Here’s what investors need to know about the future of cybersecurity.


Thematic Investing: 3 Key Trends in Cybersecurity
In 2020, the global cost of cybercrime was estimated to be around $945 billion, according to McAfee.
It’s likely even higher today, as multiple sources have recorded an increase in the frequency and sophistication of cyberattacks during the pandemic.
In this infographic from Global X ETFs, we highlight three major trends that are shaping the future of the cybersecurity industry that investors need to know.
Trend 1: Increasing Costs
Research from IBM determined that the average data breach cost businesses $4.2 million in 2021, up from $3.6 million in 2017. The following table breaks this figure into four components:
Cost Component | Value ($) |
---|---|
Cost of lost business | $1.6M |
Detection and escalation | $1.2M |
Post breach response | $1.1M |
Notification | $0.3M |
Total | $4.2M |
The greatest cost of a data breach is lost business, which results from system downtimes, reputational losses, and lost customers. Second is detection and escalation, including investigative activities, audit services, and communications to stakeholders.
Post breach response includes costs such as legal expenditures, issuing new accounts or credit cards (in the case of financial institutions), and other monitoring services. Lastly, notification refers to the cost of notifying regulators, stakeholders, and other third parties.
To stay ahead of these rising costs, businesses are placing more emphasis on cybersecurity. For example, Microsoft announced in September 2021 that it would quadruple its cybersecurity investments to $20 billion over the next five years.
Trend 2: Remote Work Opens New Vulnerabilities
According to IBM, companies that rely more on remote work experience greater losses from data breaches. For companies where 81 to 100% of employees were remote, the average cost of a data breach was $5.5 million (2021). This dropped to $3.7 million for companies that had under 10% of employees working from home.
A major reason for this gap is that work-from-home setups are typically less secure. Phishing attacks surged in 2021, taking advantage of the fact that many employees access corporate systems through their personal devices.
Type of Attack | Number of attacks in 2020 | Number of attacks in 2021 | Growth (%) |
---|---|---|---|
Spam phishing | 1.5M | 10.1M | +573% |
Credential phishing | 5.5M | 6.2M | +13% |
As detected by Trend Micro’s Cloud App Security.
Spam phishing refers to “fake” emails that trick users by impersonating company management. They can include malicious links that download ransomware onto the users device. Credential phishing is similar in concept, though the goal is to steal a person’s account credentials.
A tactic you may have seen before is the Amazon scam, where senders impersonate Amazon and convince users to update their payment methods. This strategy could also be used to gain access to a company’s internal systems.
Trend 3: AI Can Reduce the Cost of a Data Breach
AI-based cybersecurity can detect and respond to cyberattacks without any human intervention. When fully deployed, IBM measured a 20% reduction in the time it takes to identify and contain a breach. It also resulted in cost savings upwards of 60%.
A prominent user of AI-based cybersecurity is Google, which uses machine learning to detect phishing attacks within Gmail.
Machine learning helps Gmail block spam and phishing messages from showing up in your inbox with over 99.9% accuracy. This is huge, given that 50-70% of messages that Gmail receives are spam.
– Andy Wen, Google
As cybercrime escalates, Acumen Research and Consulting believes the market for AI-based security solutions will reach $134 billion by 2030, up from $15 billion in 2021.
Introducing the Global X Cybersecurity ETF
The Global X Cybersecurity ETF (Ticker: BUG) seeks to provide investment results that correspond generally to the price and yield performance, before fees and expenses, of the Indxx Cybersecurity Index. See below for industry and country-level breakdowns, as of June 2022.
Sector (By security type) | Weight |
---|---|
Cloud | 28.0% |
Network | 25.1% |
Identity | 17.7% |
Internet | 15.0% |
Endpoint | 12.8% |
Country | Weight |
---|---|
🇺🇸 U.S. | 71.6% |
🇮🇱 Israel | 13.2% |
🇬🇧 UK | 8.2% |
🇯🇵 Japan | 5.5% |
🇰🇷 South Korea | 0.9% |
🇨🇦 Canada | 0.6% |
Totals may not equal 100% due to rounding.
Investors can use this passively managed solution to gain exposure to the rising adoption of cybersecurity technologies.

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