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The 50 Most Visited Websites in the World

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Which Are the World's Most Visited Websites

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The 50 Most Visited Websites In the World

View the high-resolution of the infographic by clicking here.

If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance.

Top Three Websites (Monthly visits):

  • Google: 92.5 billion
  • YouTube: 34.6 billion
  • Facebook: 25.5 billion

Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.

In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020).

The Top Global Websites

Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.

RankWebsite
Monthly Visitors
Country of Origin
Category
1Google.com92.5BU.S.Search Engines
2Youtube.com34.6BU.S.TV Movies and Streaming
3Facebook.com25.5BU.S.
Social Networks and Online Communities
4Twitter.com6.6BU.S.
Social Networks and Online Communities
5Wikipedia.org6.1BU.S.Dictionaries and Encyclopedias
6Instagram.com6.1BU.S.
Social Networks and Online Communities
7Baidu.com5.6BChinaSearch Engines
8Yahoo.com3.8BU.S.News and Media
9xvideos.com3.4BCzech RepublicAdult
10pornhub.com3.3BCanadaAdult
11Yandex.ru3.2BRussiaSearch Engines
12Whatsapp.com3.1BU.S.
Social Networks and Online Communities
13Amazon.com2.9BU.S.Marketplace
14xnxx.com2.9BCzech RepublicAdult
15Zoom.us2.7BU.S.
Computers Electronics and Technology
16Live.com2.5BU.S.Email
17Netflix.com2.4BU.S.TV Movies and Streaming
18Yahoo.co.jp2.4BJapanNews and Media
19Vk.com1.8BRussia
Social Networks and Online Communities
20Reddit.com1.6BU.S.
Social Networks and Online Communities
21Office.com1.6BU.S.Programming and Developer Software
22Naver.com1.5BSouth KoreaNews and Media
23Pinterest.com1.3BU.S.
Social Networks and Online Communities
24Discord.com1.2BU.S.
Social Networks and Online Communities
25Linkedin.com1.2BU.S.
Social Networks and Online Communities
26Cnn.com1.2BU.S.News and Media
27xhamster.com1.2BCyprusAdult
28Microsoft.com1.1BU.S.Programming and Developer Software
29Mail.ru1.1BRussiaEmail
30Globo.com1.0BBrazilNews and Media
31Bing.com1.0BU.S.Search Engines
32Twitch.tv1.0BU.S.
Video Games Consoles and Accessories
33Google.com.br1.0BBrazilSearch Engines
34QQ.com981.3MChinaNews and Media
35
Microsoftonline.com
968.9MUnknownProgramming and Developer Software
36ebay.com957.1MU.S.Marketplace
37Msn.com885.4MU.S.News and Media
38News.yahoo.co.jp839.8MJapanNews and Media
39Duckduckgo.com819.4MU.S.Search Engines
40Ok.ru764.9MRussia
Social Networks and Online Communities
41Walmart.com718.6MU.S.Marketplace
42Bilibili.com686.0MChinaAnimation and Comics
43Tiktok.com663.2MChina
Social Networks and Online Communities
44Paypal.com657.2MU.S.Financial Planning and Management
45Google.de624.5MGermanySearch Engines
46Amazon.co.jp619.2MJapanMarketplace
47Aliexpress.com611.0MChinaMarketplace
48Amazon.de608.8MGermanyMarketplace
49Rakuten.co.jp593.4MJapanMarketplace
50Amazon.co.uk579.7MUnited KingdomMarketplace

Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.

As the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. Baidu is also branching out its business— venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.

As video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.

The Most Visited Websites, By Country of Origin

With 27 sites on the list, the U.S. remains a dominant player. While its reach is highly concentrated on a global level, just a handful of companies own a majority of these sites.

Most Visited Websites by Country of Origin GIF
See the static version of each regional graphic here.

Microsoft (#28), for instance, owns seven of the top sites in the world including LinkedIn (#25) and Live.com (#16). Amazon (#13), on the other hand owns five including Twitch.tv (#32), along with popular Amazon-focused domains in Japan, U.K., and Germany.

China holds five top websites: Baidu (#7), QQ (#34), Bilibili (#42), TikTok (#43), and AliExpress (#47). The Tencent-owned QQ.com, ranks as the top news site in China, with over 981 million monthly visits. Like WeChat, QQ also provides a popular messaging platform.

Just four of the most visited websites globally are based in both Russia and Japan, while the rest of the world account for 10 top sites altogether.

ℹ️ Where’s WeChat? China’s most prolific platform is primarily app-based, so the company’s website doesn’t make this global top 50 list.

Reaching New Heights

While global internet patterns are clearly dominated by a few titans, what can we make of their recent traffic growth?

Between June 2019 and November 2020, Google’s monthly visitors increased 52.9%. Among the most visited websites globally, this rate of growth falls only behind Instagram (#6) at 89.1% and Twitter (#4) at 67.1%.

top 5 most visited websites traffic growth

Wikipedia (#5), a non-profit website that originated in 2001 by Larry Sanger and Jimmy Wales realized over 30% growth.

While large tech companies have only accelerated their market share—Google makes up roughly 90% of the search ad market—several regulatory bodies are placing greater scrutiny on them. An October 2020 antitrust report suggested that Big Tech is in fact anti-competitive, drawing comparisons with oil tycoons of the 19th and 20th centuries.

With these key forces in mind, it raises a critical question: is there a limit to their growth?

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Ranked: The Most Innovative Companies in 2021

In today’s fast-paced market, companies have to be innovative constantly. Here’s a look at the top 50 most innovative companies in 2021.

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Most Innovative Companies 2021

Ranked: the Top 50 Most Innovative Companies in 2021

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

Using data from the annual ranking done by Boston Consulting Group (BCG) using a poll of 1,600 global innovation professionals, this graphic ranks the top 50 most innovative companies in 2021.

We’ll dig into a few of the leading companies, along with their innovative practices, below.

Most Innovative Companies: A Breakdown of the Leaderboard

To create the top 50 innovative company ranking, BCG uses four variables:

  • Global “Mindshare”: The number of votes from all innovation executives.
  • Industry Peer Review: The number of votes from executives in a company’s industry.
  • Industry Disruption: A diversity index to measure votes across industries.
  • Value Creation: Total share return.

For the second year in a row, Apple claims the top spot on this list. Here’s a look at the full ranking for 2021:

 CompanyIndustryHQChange from 2020
1AppleTechnology🇺🇸 U.S.--
2AlphabetTechnology🇺🇸 U.S.--
3AmazonConsumer Goods🇺🇸 U.S.--
4MicrosoftTechnology🇺🇸 U.S.--
5TeslaTransport & Energy🇺🇸 U.S.+6
6SamsungTechnology🇰🇷 South Korea-1
7IBMTechnology🇺🇸 U.S.+1
8HuaweiTechnology🇨🇳 China-2
9SonyConsumer Goods🇯🇵 Japan--
10PfizerHealthcare🇺🇸 U.S.Return
11SiemensTechnology🇩🇪 Germany+10
12LG ElectronicsConsumer Goods🇰🇷 South Korea+6
13FacebookTechnology🇺🇸 U.S.-3
14AlibabaConsumer Goods🇨🇳 China-7
15OracleTechnology🇺🇸 U.S.+10
16DellTechnology🇺🇸 U.S.+4
17Cisco SystemsTechnology🇺🇸 U.S.-5
18TargetConsumer Goods🇺🇸 U.S.+4
19HP Inc.Technology🇺🇸 U.S.-4
20Johnson & JohnsonHealthcare🇺🇸 U.S.+6
21ToyotaTransport & Energy🇯🇵 Japan+20
22SalesforceTechnology🇺🇸 U.S.+13
23WalmartConsumer Goods🇺🇸 U.S.-10
24NikeConsumer Goods🇺🇸 U.S.-8
25LenovoTechnology🇭🇰 Hong Kong SARReturn
26TencentConsumer Goods🇨🇳 China-12
27Procter & GambleConsumer Goods🇺🇸 U.S.+12
28Coca-ColaConsumer Goods🇺🇸 U.S.+20
29Abbott LabsHealthcare🇺🇸 U.S.New
30BoschTransport & Energy🇩🇪 Germany+3
31XiaomiTechnology🇨🇳 China-7
32IkeaConsumer Goods🇳🇱 NetherlandsReturn
33Fast RetailingConsumer Goods🇯🇵 JapanReturn
34AdidasConsumer Goods🇩🇪 GermanyReturn
35Merck & Co.Healthcare🇺🇸 U.S.Return
36NovartisHealthcare🇨🇭 Switzerland+11
37EbayConsumer Goods🇺🇸 U.S.Return
38PepsiCoConsumer Goods🇺🇸 U.S.Return
39HyundaiTransport & Energy🇰🇷 South KoreaReturn
40SAPTechnology🇩🇪 Germany-13
41InditexConsumer Goods🇪🇸 SpainReturn
42ModernaHealthcare🇺🇸 U.S.New
43PhilipsHealthcare🇳🇱 Netherlands-20
44DisneyMedia & Telecomms🇺🇸 U.S.Return
45MitsubishiTransport & Energy🇯🇵 JapanNew
46ComcastMedia & Telecomms🇺🇸 U.S.New
47GETransport & Energy🇺🇸 U.S.Return
48RocheHealthcare🇨🇭 SwitzerlandReturn
49AstraZenecaHealthcare🇬🇧 UKNew
50BayerHealthcare🇩🇪 Germany-12

One company worth touching on is Pfizer, a returnee from previous years that ranked 10th in this year’s ranking. It’s no surprise that Pfizer made the list, considering its instrumental role in the fight against COVID-19. In partnership with BioNTech, Pfizer produced a COVID-19 vaccine in less than a year. This is impressive considering that, historically, vaccine development could take up to a decade to complete.

Pfizer is just one of four COVID-19 vaccine producers to appear on the list this year—Moderna, Johnson & Johnson, and AstraZeneca also made the cut.

Meanwhile, in a completely different industry, Toyota snagged the 21st spot on this year’s list, up 20 places compared to the rankings in the previous year. This massive jump can be signified by the company’s recent $400 million investment into a company set to build flying electric cars.

While we often think of R&D and innovation as being synonymous, the former is just one innovation technique that’s helped companies earn a spot on the list. Other companies have innovated in different ways, like streamlining processes to increase efficiency.

For instance, in 2021, Coca-Cola performed an analysis of their beverage portfolio and ended up cutting their brand list in half, from 400 to 200 global brands. This ability to pare down and pivot could be a reason behind its 20 rank increase from 2020.

Innovation Creates Value

As this year’s ranking indicates, innovation comes in many forms. But, while there’s no one-size-fits-all approach, there is one fairly consistent innovation trend—the link between innovation and value.

In fact, according to historical data from BCG, the correlation between value and innovation has grown even stronger over the last two decades.

Most Innovative Companies 2021

For example, in 2020, a portfolio that was theoretically invested in BCG’s most innovative companies would have performed 17% better than the MSCI World Index—which wasn’t the case back in 2005.

And yet, despite innovation’s value, many companies can’t reap the benefits that innovation offers because they aren’t ready to scale their innovative practices.

The Innovation Readiness Gap

BCG uses several metrics to gauge a company’s “innovation readiness,” such as the strength of its talent and culture, its organization ecosystems, and its ability to track performance.

According to BCG’s analysis, only 20% of companies surveyed were ready to scale on innovation.

Scaling Innovation

What’s holding companies back from reaching their innovation potential? The most significant gap seems to be in what BCG calls innovation practices—things like project management or the ability to execute an idea that’s both efficient and consistent with an overarching strategy.

To overcome this obstacle, BCG says companies need to foster a “one-team mentality” to increase interdepartmental collaboration and align team incentives, so everyone is working towards the same goal.

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Technology

Timeline: Looking Back at 10 Years of Snapchat

A high level look at Snapchat’s 10-year history, including user growth, innovative product design, and the twists and turns along the way.

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10 years of snapchat

Looking Back at 10 Years of Snapchat

Over the years, many ideas have emerged from the dorm rooms at Stanford University, but not all of them evolve into billion dollar companies.

Snapchat, however, has beaten the odds. The company’s stock has recently shot up during the COVID-19 pandemic, a bright spot in a decade of highs and lows.

The graphic above is a high level look at Snapchat’s 10-year history, including user growth and financials. Snapchat’s wild ride from start-up to massive success is well documented, so we’ll focus on key elements of story—product design, the Facebook rivalry—and look at how the company is doing today now that the hype surrounding the app has died down.

But first, a quick history…

Setting the Scene

Snapchat originally began its life as a project called Picaboo in 2011.

Cofounders Evan Spiegel, Bobby Murphy, and Reggie Brown, who were attending Stanford, began building an app that could send photos that disappear after a certain amount of time.

Picaboo was renamed Snapchat in 2012, and by the end of that year, it was clear that the start-up was onto something big. A $13.5 million Series A financing in early 2013 helped fuel the company’s explosive growth.

Positive Momentum: Product Design

One of Snapchat’s biggest strengths over the years has been innovative product design. Many of the features we now see baked into every social app originated from Snapchat.

Here’s a quick rundown of Snapchat’s key feature and product development over the past decade.

snapchat feature product timeline

Of all the features listed above, the concept of stories is perhaps the most significant contribution to the digital landscape. Disappearing short-form videos started off as a messaging tool, but ended up transforming the way people share their lives online.

As well, the forward-looking acquisition of Looksery in 2015, helped introduce millions of people to augmented reality (AR). AR continues to be a major growth driver for Snapchat today, as advertisers embrace the Lenses feature.

Negative Momentum: Facebook Rivalry

To Mark Zuckerberg’s credit, he realized the potential of Snapchat early.

When the company was only one year old, the Facebook CEO offered the Snapchat founders $60 million to buy the company. When they rejected the offer, Facebook almost immediately launched an app called Poke which was extremely similar to Snapchat’s offering. You’d be forgiven for not knowing what Poke is, as the app received a tepid reception and was quietly shut down in 2014.

“I hope you enjoy Poke.” – Mark Zuckerberg, in an email to Evan Spiegel

For Snapchat, Poke was a blessing in disguise as it brought even more attention to their growing app. Mark Zuckerberg, however, was not done trying to steal the company’s thunder. After offering $3 billion in cash to purchase Snapchat (the offer was once again rebuffed), Facebook copied a number of features from Snapchat and integrated them into Instagram.

Stories were a massive hit for Instagram, and Snapchat, which could not yet match Instagram’s scale, took a big hit. Growth began to slow noticeably after that Instagram update.

Snapchat Today

Snapchat hit rock bottom in 2018 after shares dropped below the $5 mark, and user growth had stalled out. As well, underwhelming sales of Snapchat’s Spectacles product garnered negative press and hurt the brand’s “cool factor”.

Today though, the situation looks much different. The app still has a strong market share with the younger demographic, and close to 300 million daily active users. Snapchat was one of the many digital companies to benefit from the COVID-19 pandemic (or, at least, the increase in digital content consumption), and the share price has rocketed to new highs. One other promising indicator is the company’s rising average revenue per user, or ARPU.

arpu revenue per user snapchat

Of course, as the last 10 years have shown, success is not guaranteed. TikTok is still a significant competitor with a lot of momentum, and tastes can change quickly in the digital world. That said, there is a positive path forward for Snap Inc.

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