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The 50 Most Visited Websites in the World

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Which Are the World's Most Visited Websites

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The 50 Most Visited Websites In the World

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If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance.

Top Three Websites (Monthly visits):

  • Google: 92.5 billion
  • YouTube: 34.6 billion
  • Facebook: 25.5 billion

Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.

In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020).

The Top Global Websites

Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.

RankWebsite
Monthly Visitors
Country of Origin
Category
1Google.com92.5BU.S.Search Engines
2Youtube.com34.6BU.S.TV Movies and Streaming
3Facebook.com25.5BU.S.
Social Networks and Online Communities
4Twitter.com6.6BU.S.
Social Networks and Online Communities
5Wikipedia.org6.1BU.S.Dictionaries and Encyclopedias
6Instagram.com6.1BU.S.
Social Networks and Online Communities
7Baidu.com5.6BChinaSearch Engines
8Yahoo.com3.8BU.S.News and Media
9xvideos.com3.4BCzech RepublicAdult
10pornhub.com3.3BCanadaAdult
11Yandex.ru3.2BRussiaSearch Engines
12Whatsapp.com3.1BU.S.
Social Networks and Online Communities
13Amazon.com2.9BU.S.Marketplace
14xnxx.com2.9BCzech RepublicAdult
15Zoom.us2.7BU.S.
Computers Electronics and Technology
16Live.com2.5BU.S.Email
17Netflix.com2.4BU.S.TV Movies and Streaming
18Yahoo.co.jp2.4BJapanNews and Media
19Vk.com1.8BRussia
Social Networks and Online Communities
20Reddit.com1.6BU.S.
Social Networks and Online Communities
21Office.com1.6BU.S.Programming and Developer Software
22Naver.com1.5BSouth KoreaNews and Media
23Pinterest.com1.3BU.S.
Social Networks and Online Communities
24Discord.com1.2BU.S.
Social Networks and Online Communities
25Linkedin.com1.2BU.S.
Social Networks and Online Communities
26Cnn.com1.2BU.S.News and Media
27xhamster.com1.2BCyprusAdult
28Microsoft.com1.1BU.S.Programming and Developer Software
29Mail.ru1.1BRussiaEmail
30Globo.com1.0BBrazilNews and Media
31Bing.com1.0BU.S.Search Engines
32Twitch.tv1.0BU.S.
Video Games Consoles and Accessories
33Google.com.br1.0BBrazilSearch Engines
34QQ.com981.3MChinaNews and Media
35
Microsoftonline.com
968.9MUnknownProgramming and Developer Software
36ebay.com957.1MU.S.Marketplace
37Msn.com885.4MU.S.News and Media
38News.yahoo.co.jp839.8MJapanNews and Media
39Duckduckgo.com819.4MU.S.Search Engines
40Ok.ru764.9MRussia
Social Networks and Online Communities
41Walmart.com718.6MU.S.Marketplace
42Bilibili.com686.0MChinaAnimation and Comics
43Tiktok.com663.2MChina
Social Networks and Online Communities
44Paypal.com657.2MU.S.Financial Planning and Management
45Google.de624.5MGermanySearch Engines
46Amazon.co.jp619.2MJapanMarketplace
47Aliexpress.com611.0MChinaMarketplace
48Amazon.de608.8MGermanyMarketplace
49Rakuten.co.jp593.4MJapanMarketplace
50Amazon.co.uk579.7MUnited KingdomMarketplace

Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.

As the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. Baidu is also branching out its business— venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.

As video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.

The Most Visited Websites, By Country of Origin

With 27 sites on the list, the U.S. remains a dominant player. While its reach is highly concentrated on a global level, just a handful of companies own a majority of these sites.

Most Visited Websites by Country of Origin GIF
See the static version of each regional graphic here.

Microsoft (#28), for instance, owns seven of the top sites in the world including LinkedIn (#25) and Live.com (#16). Amazon (#13), on the other hand owns five including Twitch.tv (#32), along with popular Amazon-focused domains in Japan, U.K., and Germany.

China holds five top websites: Baidu (#7), QQ (#34), Bilibili (#42), TikTok (#43), and AliExpress (#47). The Tencent-owned QQ.com, ranks as the top news site in China, with over 981 million monthly visits. Like WeChat, QQ also provides a popular messaging platform.

Just four of the most visited websites globally are based in both Russia and Japan, while the rest of the world account for 10 top sites altogether.

ℹ️ Where’s WeChat? China’s most prolific platform is primarily app-based, so the company’s website doesn’t make this global top 50 list.

Reaching New Heights

While global internet patterns are clearly dominated by a few titans, what can we make of their recent traffic growth?

Between June 2019 and November 2020, Google’s monthly visitors increased 52.9%. Among the most visited websites globally, this rate of growth falls only behind Instagram (#6) at 89.1% and Twitter (#4) at 67.1%.

top 5 most visited websites traffic growth

Wikipedia (#5), a non-profit website that originated in 2001 by Larry Sanger and Jimmy Wales realized over 30% growth.

While large tech companies have only accelerated their market share—Google makes up roughly 90% of the search ad market—several regulatory bodies are placing greater scrutiny on them. An October 2020 antitrust report suggested that Big Tech is in fact anti-competitive, drawing comparisons with oil tycoons of the 19th and 20th centuries.

With these key forces in mind, it raises a critical question: is there a limit to their growth?

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Visualizing Microsoft’s Revenue, by Product Line

This graphic breaks down Microsoft’s revenue by segment—from cloud office software to AI search engine capabilities in 2023.

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Visualizing Microsoft’s Revenue, by Product Line

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Over the last decade, Microsoft’s revenue has more than doubled, driven by key product lines like its intelligent cloud infrastructure.

Adding to this, Microsoft launched its AI-enabled search engine, Copilot last year, which has already generated $12 billion for the company. Beyond this search engine, Microsoft is developing a range of AI-based services, such as Azure Arc, a cloud computing platform with 18,000 customers.

This graphic breaks down Microsoft’s revenue in 2023, based on data from Affinity powered by Syntax.

Microsoft’s Most Lucrative Business Segments

In 2023, Microsoft revenues soared to a record $211 billion as demand for AI services accelerated.

As one of the world’s largest companies by market cap, Microsoft reached a $2.8 trillion valuation as investors flocked to big tech and AI-related stocks last year. Amid strong growth, here’s how much revenue was generated from Microsoft’s product lines in 2023:

Product LIneFY2023 Revenue Share of Revenue
Cloud Computing Services$80B38%
Cloud Office Suite Software$49B23%
Operating Systems$22B10%
Gaming Consoles$15B7%
Employment Listing Platform$15B7%
AI-Enabled Search Engine$12B6%
Other$19B9%
Total Revenue$211B100%

Comprising 38% of total revenues in 2023, Microsoft’s cloud computing services segment earns more than any other by a long shot.

These intelligent cloud services provide the servers, storage, and data centers that enable businesses to run websites and other computing services without the need for buying individual hardware and software.

The second-highest revenue driver was cloud office suite software, with sales of Microsoft 365 bringing in $49 billion in revenue.

Meanwhile, Microsoft’s gaming consoles segment pulled in $15 billion in one of its best years ever. In 2023, the company acquired Activision Blizzard for $68.7 billion, known for World of Warcraft and Call of Duty. It was the company’s biggest acquisition in its history.

Falling after gaming revenues is Copilot, its AI-enabled search engine, making up 6% of 2023 revenues. This productivity tool can be embedded into Microsoft 365, allowing companies to use natural language prompts to gain data on their company, summarize insights from meetings, and a host of other functions.

As AI-related services continue to gain momentum, it remains to be seen whether Microsft’s revenue will continue to see strong growth. So far, investor optimism has remained elevated.

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