The Most Popular Wikipedia Pages, From 2007-2019
Where do you go to satisfy your curiosity about the world? Chances are, most people would turn to Google, where the first search result for virtually any topic is likely to be Wikipedia.
Wikipedia often acts as a quick-and-dirty first source of information—and today’s intriguing animation from Data Geek shows what people are reading about the most. The video highlights more than a decade of the most popular pages on Wikipedia, sorted by total monthly views.
Which topics of interest race to the top?
Note to readers: Page view statistics are only for the English version of Wikipedia, which has nearly 6 million total articles to date.
A One-Stop Shop of Information
Since its 2001 inception, Wikipedia has thrived as an open collaboration project, catapulting it into the ranks of the world’s top websites today. Over the years, the upper limit of views for the most popular pages has dramatically increased.
In 2008, the most popular Wikipedia page belonged to Barack Obama, during his U.S. Presidential campaign, garnering about 3 million views per month. By 2019, the page for the United States took its place at the top, this time soaring to nearly 200 million monthly views.
The 12 most popular Wikipedia pages fluctuate in category, with some expected winners. Throughout the years, World War II shows up consistently in the rankings, likely propelled by research for school assignments.
The U.S. is another undisputed, most-viewed page for nine years in a row (2011-2019). Following the November 2016 U.S. election, pageviews for Donald Trump also leapt into the top three.
Here’s how the most popular pages shake out over a decade:
|Rank||Jan 2008||Jan 2012||Jan 2016||Jan 2019|
|#2||U.S.||Lady Gaga||Barack Obama||Donald Trump|
|#3||Harry Potter||The Beatles||India||Barack Obama|
|#4||World War II||Barack Obama||Lady Gaga||India|
|#5||Kim Kardashian||Michael Jackson||Michael Jackson||World War II|
|#6||Britney Spears||India||World War II||Michael Jackson|
|#7||Miley Cyrus||Eminem||Game of Thrones||UK|
|#9||Lil Wayne||Lil Wayne||UK||Eminem|
|#10||India||World War II||The Beatles||Game of Thrones|
|#11||Will Smith||Glee (TV)||Justin Bieber||Elizabeth II|
|#12||UK||Justin Bieber||Adolf Hitler||Adolf Hitler|
Musicians also regularly top the charts, thanks to their illustrious careers and the public’s curiosity about their private lives. Michael Jackson holds a record for longest best-selling artist, but also for one of the most viewed Wikipedia pages, especially after his death in mid-2009.
A Crowdsourced Snapshot of the World
These popular Wikipedia pages provide an interesting angle on current events of the time, although it should be taken with a grain of salt.
For example, the 2008 financial crisis is arguably one of the biggest events of this decade—yet it doesn’t make an appearance in these most viewed pages. One possible reason is that more reputable sources of information exist about the event, as it was widely covered in the media.
Nevertheless, Wikipedia’s mission is to freely share knowledge, relying on over 250,000 monthly volunteers to keep its information accessible by anyone.
Breaking Down Barriers
Boasting over 50 million articles, it’s not hard to see why Wikipedia has reigned supreme as a crowdsourced catalog of information. However, a lesser known fact is that just one man is responsible for a significant chunk of the website’s English-language articles.
In 2017, Steven Pruitt was named one of Time Magazine’s “most influential people on the Internet” for making over 3 million edits and authoring 35,000 original pages on Wikipedia—all for free.
Pruitt is even helping to solve Wikipedia’s gender bias, and has expanded the share of biographical articles about women from 15% to 17.6% in a few short years.
I’m very conscious of what it can mean to make knowledge free, to make information free.
How Big Tech Revenue and Profit Breaks Down, by Company
How do the big tech giants make their money? This series of graphics shows a breakdown of big tech revenue, using Q2 2022 income statements.
In the media and public discourse, companies like Alphabet, Apple, and Microsoft are often lumped together into the same “Big Tech” category. After all, they constitute the world’s largest companies by market capitalization.
And because of this, it’s easy to assume they’re in direct competition with each other, fiercely battling for a bigger piece of the “Big Tech” pie. But while there is certainly competition between the world’s tech giants, it’s a lot less drastic than you might imagine.
This is apparent when you look into their various revenue streams, and this series of graphics by Truman Du provides a revenue breakdown of Alphabet, Amazon, Apple, and Microsoft.
How Big Tech Companies Generate Revenue
So how does each big tech firm make money? Let’s explore using data from each company’s June 2022 quarterly income statements.
View the full-size infographic
In Q2 2022, about 72% of Alphabet’s revenue came from search advertising. This makes sense considering Google and YouTube get a lot of eyeballs. Google dominates the search market—about 90% of all internet searches are done on Google platforms.
View the full-size infographic
Perhaps unsurprisingly, Amazon’s biggest revenue driver is e-commerce. However, as the graphic above shows, the costs of e-commerce are so steep, that it actually reported a net loss in Q2 2022.
As it often is, Amazon Web Services (AWS) was the company’s main profit-earner this quarter.
View the full-size infographic
Apple’s biggest revenue driver is consumer electronics sales, particularly from the iPhone which accounts for nearly half of overall revenue. iPhones are particularly popular in the U.S., where they make up around 50% of smartphone sales across the country.
Besides devices, services like Apple Music, Apple Pay, and Apple TV+ also generate revenue for the company. But in Q2 2022, Apple’s services branch accounted for only 24% of the company’s overall revenue.
View the full-size infographic
Microsoft has a fairly even split between its various revenue sources, but similarly to Amazon its biggest revenue driver is its cloud services platform, Azure.
After AWS, Azure is the second largest cloud server in the world, capturing 21% of the global cloud infrastructure market.
Animation: The Most Popular Websites by Web Traffic (1993-2022)
This video shows the evolution of the internet, highlighting the most popular websites from 1993 until 2022.
The Most Popular Websites Since 1993
Over the last three decades, the internet has grown at a mind-bending pace.
In 1993, there were fewer than 200 websites available on the World Wide Web. Fast forward to 2022, and that figure has grown to 2 billion.
This animated graphic by James Eagle provides a historical look at the evolution of the internet, showing the most popular websites over the years from 1993 to 2022.
The 90s to Early 2000s: Dial-Up Internet
It was possible to go on the proto-internet as early as the 1970s, but the more user-centric and widely accessible version we think of today didn’t really materialize until the early 1990s using dial-up modems.
Dial-up gave users access to the web through a modem that was connected to an active telephone line. There were several different portals in the 1990s for internet use, such as Prodigy and CompuServe, but AOL quickly became the most popular.
AOL held its top spot as the most visited website for nearly a decade. By June 2000, the online portal was getting over 400 million monthly visits. For context, there were about 413 million internet users around the world at that time.
|Rank||Website||Monthly Visits (May 2000)|
But when broadband internet hit the market and made dial-up obsolete, AOL lost its footing, and a new website took the top spot—Yahoo.
The Mid 2000s: Yahoo vs. Google
Founded in 1994, Yahoo started off as a web directory that was originally called “Jerry and David’s Guide to the World Wide Web.”
When the company started to pick up steam, its name changed to Yahoo, which became a backronym that stands for “Yet Another Hierarchical Officious Oracle.”
Yahoo grew fast and by the early 2000s, it became the most popular website on the internet. It held its top spot for several years—by April 2004, Yahoo was receiving 5.6 billion monthly visits.
|Rank||Website||Monthly Visits (April 2004)|
But Google was close on its heels. Founded in 1998, Google started out as a simpler and more efficient search engine, and the website quickly gained traction.
Funny enough, Google was actually Yahoo’s default search engine in the early 2000s until Yahoo dropped Google so it could use its own search engine technology in 2004.
For the next few years, Google and Yahoo competed fiercely, and both names took turns at the top of the most popular websites list. Then, in the 2010s, Yahoo’s trajectory started to head south after a series of missed opportunities and unsuccessful moves.
This cemented Google’s place at the top, and the website is still the most popular website as of January 2022.
The Late 2000s, Early 2010s: Social Media Enters the Chat
While Google has held its spot at the top for nearly two decades, it’s worth highlighting the emergence of social media platforms like YouTube and Facebook.
YouTube and Facebook certainly weren’t the first social media platforms to gain traction. MySpace had a successful run back in 2007—at one point, it was the third most popular website on the World Wide Web.
|Rank||Website||Monthly Visits (Jan 2007)|
But YouTube and Facebook marked a new era for social media platforms, partly because of their impeccable timing. Both platforms entered the scene around the same time that smartphone innovations were turning the mobile phone industry on its head. The iPhone’s design, and the introduction of the App store in 2008, made it easier than ever to access the internet via your mobile device.
As of January 2022, YouTube and Facebook are still the second and third most visited websites on the internet.
The 2020s: Google is Now Synonymous With the Internet
Google is the leading search engine by far, making up about 90% of all web, mobile, and in-app searches.
What will the most popular websites be in a few years? Will Google continue to hold the top spot? There are no signs of the internet giant slowing down anytime soon, but if history has taught us anything, it’s that things change. And no one should get too comfortable at the top.
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