Ranked: The Top 100 Product Searches on Amazon
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Ranked: The Top 100 Product Searches on Amazon

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Ranked: The Top 100 Product Searches on Amazon

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What Products are People Searching for on Amazon?

When it comes to searching for products online, a majority of U.S. shoppers go directly to Amazon. Thanks to this widespread use, product searches on Amazon provide interesting insights into current consumer behavior, including what shoppers have been focusing on in 2020.

Today’s chart uses data from Ahrefs to showcase Amazon’s top 100 U.S. product searches. We’ll also dive into the most popular categories, as well as top keyword searches on a global basis.

Top 100 Amazon Product Searches in the U.S.

Out of the top 100 product searches on Amazon, over half are for electronics.

Nintendo Switch is the most searched product keyword, with approximately one million monthly searches. This makes sense, considering the console’s recent surge in popularity—in March 2020, U.S. sales of the Nintendo Switch more than doubled compared to a year prior.

Here’s a look at the full ranking of all product keywords, by monthly search volume:

RankKeywordSearch VolumeCategory
1nintendo switch1,020,000Electronics
2laptop892,000Electronics
3airpods693,000Electronics
4headphones641,000Electronics
5wireless earbuds571,000Electronics
6ipad565,000Electronics
7game of thrones518,000Media
8fire stick506,000Electronics
9ssd496,000Electronics
10fitbit481,000Electronics
11kindle475,000Electronics
12tv471,000Electronics
13air fryer456,000Home
14bluetooth headphones447,000Electronics
15roku445,000Electronics
16toilet paper422,000Home
17external hard drive412,000Electronics
18instant pot404,000Home
19tablet403,000Electronics
20micro sd card402,000Electronics
21gaming chair392,000Home
22apple watch388,000Electronics
23monitor385,000Electronics
24earbuds376,000Electronics
25ps4370,000Electronics
26alexa362,000Electronics
27paper towels357,000Home
28desk349,000Home
29office chair332,000Home
30ring doorbell322,000Home
31chromebook319,000Electronics
32weighted blanket319,000Home
33gift cards for amazon314,000Misc
34water bottle314,000Home
35backpack312,000Clothing
36hdmi cable306,000Electronics
37lego301,000Misc
38wireless mouse301,000Electronics
39mouse pad299,000Home
40iphone charger287,000Electronics
41bluetooth earbuds284,000Electronics
42hydro flask282,000Home
43echo dot277,000Electronics
44gaming mouse276,000Electronics
45gift card276,000Misc
46switch275,000Electronics
47printer272,000Electronics
48nintendo switch games270,000Electronics
49bluetooth speakers269,000Electronics
50keyboard269,000Electronics
51iphone262,000Electronics
52coffee261,000Food
53aa batteries257,000Misc
54ps4 controller257,000Electronics
55wireless headphones257,000Electronics
56mouse256,000Electronics
57shoes255,000Clothing
58shower curtain255,000Home
59amazon gift cards254,000Misc
60the boys253,000Media
61smart watch249,000Electronics
62cbd oil248,000Misc
63kindle fire247,000Electronics
64led strip lights247,000Electronics
65harry potter246,000Media
66pop socket243,000Misc
67sd card240,000Electronics
68ring238,000Misc
69xbox one controller238,000Electronics
70doctor who237,000Media
71microwave237,000Home
72usb c cable236,000Electronics
73good omens235,000Media
74gaming laptop232,000Electronics
75mattress232,000Home
76prime video231,000Media
77vacuum cleaner229,000Home
78hbo224,000Media
79iphone xr cases222,000Misc
80computer desk216,000Home
81protein powder216,000Food
82socks213,000Clothing
83avengers endgame211,000Media
84echo209,000Electronics
85books207,000Misc
86shoe rack205,000Home
87tv stand203,000Home
88yoga mat203,000Home
89aaa batteries202,000Misc
90computer monitor202,000Electronics
91gaming headset202,000Misc
92blender200,000Home
93dash cam197,000Electronics
94gaming pc197,000Electronics
95luggage196,000Home
96usb hub196,000Electronics
97camera195,000Electronics
98iphone 11 case195,000Misc
99pokemon195,000Media
100projector194,000Electronics

Two different Apple products make the top 10—Airpods and iPad. It’s interesting that Airpods and iPads have their own search term distinctive from their broader categories (wireless headphones and tablets), demonstrating Apple’s strong brand recognition in America.

Of course, Apple is also dominant in the personal tech market more broadly. For instance, iPhones make up 46% of the U.S. smartphone market by number of devices sold.

Top 100 Amazon Product Searches Globally

Like the U.S. top searches, Nintendo Switch comes in at number one worldwide, with over 2 million approximate monthly searches.

RankKeywordSearch VolumeCategory
1nintendo switch2,520,000Electronics
2laptop1,990,000Electronics
3ssd1,780,000Electronics
4kindle1,420,000Electronics
5ps41,420,000Electronics
6airpods1,350,000Electronics
7ipad1,290,000Electronics
8tablet1,150,000Electronics
9iphone1,140,000Electronics
10alexa1,120,000Electronics
11headphones1,110,000Electronics
12game of thrones1,040,000Media
13lego1,020,000Misc
14switch955,000Electronics
15fitbit910,000Electronics
16tv905,000Electronics
17harry potter859,000Media
18xiaomi836,000Electronics
19monitor795,000Electronics
20apple watch703,000Electronics
21iphone 7691,000Electronics
22wireless earbuds687,000Electronics
23iphone x670,000Electronics
24fire stick664,000Electronics
25bluetooth headphones655,000Electronics
26samsung611,000Electronics
27iphone 8606,000Electronics
28iphone xr606,000Electronics
29mouse577,000Electronics
30micro sd card576,000Electronics
31gaming chair574,000Home
32air fryer567,000Home
33echo dot560,000Electronics
34smart watch547,000Electronics
35smartphone545,000Electronics
36external hard drive526,000Electronics
37instant pot516,000Home
38roku514,000Electronics
39star wars512,000Media
40ps4 controller508,000Electronics
41water bottle507,000Home
42keyboard499,000Electronics
43chromebook491,000Electronics
44huawei490,000Electronics
45gaming mouse484,000Electronics
46pokemon483,000Media
47shoes479,000Clothing
48backpack473,000Clothing
49playstation 4472,000Electronics
50earbuds471,000Electronics
51echo467,000Electronics
52toilet paper467,000Home
53smartwatch461,000Electronics
54notebook459,000Electronics
55iphone 11454,000Electronics
56power bank454,000Electronics
57xbox one452,000Electronics
58wireless mouse450,000Electronics
59gaming pc449,000Electronics
60desk443,000Home
61office chair442,000Home
62mouse pad439,000Home
63redmi note 7433,000Electronics
64printer431,000Electronics
65chromecast430,000Electronics
66gaming laptop429,000Electronics
67hdmi cable422,000Electronics
68earphones421,000Electronics
69wireless headphones420,000Electronics
70drone415,000Electronics
71books408,000Misc
72funko pop406,000Misc
73nintendo switch games402,000Electronics
74amazon400,000Misc
75camera398,000Electronics
76gift card396,000Misc
77sd card396,000Electronics
78xbox one controller392,000Electronics
79ps4 games388,000Electronics
80rtx 2060387,000Electronics
81laptops385,000Electronics
82ring doorbell383,000Home
83ipad pro381,000Electronics
84ps4 pro378,000Electronics
85gopro375,000Electronics
86the boys375,000Media
87bluetooth earbuds369,000Electronics
88weighted blanket368,000Home
89windows 10368,000Electronics
90paper towels367,000Home
91avengers endgame366,000Media
92lego star wars362,000Misc
93xiaomi redmi note 7362,000Electronics
94microwave361,000Home
95bluetooth speakers360,000Electronics
96good omens357,000Media
97coffee356,000Food
98nike356,000Clothing
99projector355,000Electronics
100vans355,000Clothing

Interestingly, three different Apple products appear in the top 10 global searches—Airpods, iPad, and iPhone. Additionally, a couple of older iPhone models make the overall ranking—iPhone 7 comes in at 21st place, and iPhone 8 takes the 28th spot.

On the U.S. list, these older iPhone models don’t even make the top 100.

Keyword Category Rankings

When it comes to top-ranking keywords, the electronics category appears to be the most important to Americans. Over half the U.S. top product searches fall under electronics, with the home category in second place.

Here’s a look at the full U.S. category breakdown:

Interestingly, when comparing the order of categories in the U.S versus worldwide, the sections remain mostly the same:

Category# of U.S. Keywords# of Global Keywords
Electronics5170
Home2212
Media97
Misc136
Clothing34
Food21

Like the U.S., electronics comes in at number one worldwide. However, it’s an even larger portion for the global ranking—70 keyword searches on the global list are for electronics.

The home category is more popular in the U.S. than across the globe, with 22 in the U.S. versus 12 worldwide. In America, air fryer is the most popular keyword search under this section—possibly because people were looking for a quick way to make their meals while they were busy playing Animal Crossing on their Switches.

The second most popular U.S. keyword under the home category is toilet paper. Considering the toilet paper shortages in the spring of 2020, this makes sense, as stores began limiting the number of rolls a person could purchase.

What Will 2021 Bring?

Based on the top 100 list, both globally and in the U.S., it’s clear that when searching on Amazon, a majority of consumers are looking for electronics.

However, the specific electronics they’re searching for (such as iPhones and Nintendo Switches), helps to provide some context around the products people are interested in, as well as the particular brands that are currently on everyone’s radar.

Will the Switch get switched out of the top spot in 2021? Because electronics tend to update so frequently, it’s very possible.

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Ranked: The Best-Selling Video Game Consoles of All Time

Video game consoles have changed drastically over the last 50 years. Here are some of the best-selling ones across the globe.

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Ranked: The Best-Selling Video Game Consoles of All Time

In 1972, the first-ever commercially available home video game console hit the market—the Magnavox Odyssey. Players of the Odyssey had a choice between two built-in games that were stored directly in the device, and would use a joystick and dials as a controller.

Video game consoles have come a long way since then, and the console market has grown into a multi-billion dollar industry that’s expected to reach $72.67 billion in value by the end of 2022.

This graphic by Enrique Mendoza uses data from VGChartz to show the market leaders in the industry, by highlighting the top-selling video consoles of all time, as of May 8, 2022.

Nine Generations of Video Game Consoles

Before diving into the top-selling consoles, it’s worth taking a step back to touch on the evolution of home consoles to show how they’ve changed over the years.

We dug into the literature on the history of video game consoles, and found that most articles and blog posts on the topic cite nine different generations of devices.

Here’s a breakdown of each generation, and some of their most noteworthy systems:

1972: Gen One, Where it Began

Consoles in the first generation had pre-built games that were stored directly on the device. They include the Magnavox Odyssey and Atari’s Pong.

1976: Gen Two Emerges

In this generation, games were sold separately, rather than programmed into the device. Consoles of this gen include the Fairchild Channel F and the Atari 2600.

1983: Gen Three, the “8-bit Generation”

This era’s consoles typically had 8-bit processes which allowed for more advanced graphics for the time. A few notable consoles during this gen were ​​the Sega SG-1000 and the Nintendo Famicom, released outside Japan as the Nintendo Entertainment System (NES).

1987: Gen Four Elevates Handheld Gaming

Home consoles were released with 16-bit systems, meaning that audio and graphics improved even more in this era. But an arguably bigger moment for this gen was the emergence of the Nintendo Game Boy.

1993: The 3D Start of Gen Five

This generation saw the move away from pixels and towards 3D polygons. Some consoles like the Sony PlayStation started using CD-ROMs instead of cartridges, which stored more data at a cheaper cost and changed the industry.

1998: Gen Six and the Internet

At the start of this generation, the three major players in the console space were Sony, Sega, and Nintendo. By the end, Sega would be replaced with Microsoft as it launched the Xbox and helped popularize online console gaming.

2005: HD Graphics and Motion Controls of Gen Seven

On one side of the market, Microsoft and Sony were competing with high-definition graphics, faster processers, and different forms (Blu-rays or DVDs). But Nintendo’s motion-sensing Nintendo Wii arguably defined this generation, and the handheld Nintendo DS swept the market as well.

2012: Gen Eight’s Modern Consoles

Consoles of this era started having increased connectivity and processing power, with full HD an expectation. It was also an extremely long generation, starting with Nintendo’s unsuccessful Wii U and ending with the ultra-successful Nintendo Switch, widely considered the first hybrid console with three different ways to play: TV mode, handheld mode, or tabletop mode.

2020: Gen Nine and Beyond

So far, this generation has brought upgraded graphics (up to 8K resolution), larger games, and game-streaming capabilities. Devices in this gen include the Xbox Series X/S and PlayStation 5, which both use solid state drives to increase speed and performance, while Nintendo has yet to introduce a 9th generation device.

The Best-Selling Game Consoles

The best-selling video game console of all time is Sony’s PlayStation 2 (PS2). More than 157 million systems have been sold around the world since its launch in March 2000.

RankConsoleManufacturerGlobal lifetime sales (millions)
1PlayStation 2 (PS2)Sony157.68
2Nintendo DS (DS)Nintendo154.90
3Game Boy (GB)Nintendo118.69
4PlayStation 4 (PS4)Sony116.97
5Nintendo Switch (NS)Nintendo107.21
6PlayStation (PS)Sony102.50
7Nintendo Wii (Wii)Nintendo101.64
8PlayStation 3 (PS3)Sony87.41
9Xbox 360 (X360)Microsoft85.8
10Game Boy Advance (GBA)Nintendo81.51
11PlayStation Portable (PSP)Sony81.09
12Nintendo 3DS (3DS)Nintendo75.95
13Nintendo Entertainment System (NES)Nintendo61.91
14Xbox One (XOne)Microsoft50.57
15Super Nintendo Entertainment System (SNES)Nintendo49.10
16Nintendo 64 (N64)Nintendo32.93
17Sega Genesis (GEN)Sega29.54
18Atari 2600 (2600)Atari27.64
19Xbox (XB)Microsoft24.65
20GameCube (GC)Nintendo21.74
21PlayStation 5 (PS5)Sony19.32
22PlayStation Vita (PSV)Sony16.21
23Xbox Series X/S (XS)Microsoft14.32
24Nintendo Wii U (WiiU)Nintendo13.97
25GameGear (GG)Sega10.62
26Sega Saturn (SAT)Sega8.82
27Dreamcast (DC)Sega8.20
28Atari 7800 (7800)Atari4.30

Despite the fact the PS2’s been discontinued since 2013, no other gaming console has managed to top it—in fact, the next closest actively-sold consoles, the PS4 and Nintendo Switch, are each more than 40 million units behind.

One major factor for the PS2’s success was its built-in DVD player. At the time, DVD players were very expensive, and in many places a PS2 was a cheaper and effective alternative. It was also one of the first devices to be “backward compatible,” meaning users could play most of their PS1 games on the PS2. This meant players didn’t have to buy a whole new library of games when they made the switch to a PS2, and Sony could tap into its existing customer base.

But while Sony’s PS2 is the top-selling console on the list, Nintendo has more top-selling consoles on the list—almost half of the consoles on the list are manufactured by Nintendo (11), while only seven are made by Sony.

What Will it Take to Out-Sell the PS2?

As the PS4 has started taking a backseat to the PS5 in sales and promotion, the current most-likely contender for the best-selling console crown is the Nintendo Switch. Early in 2022, it was the fastest console to sell 100 million units.

With lots of hype around the possibilities of AR and VR, it’ll be interesting to see what new features come with the next generation of gaming consoles.

Will future devices ever beat the PS2’s record-breaking sales? Time will tell. But for now, the 22-year-old console continues to hold its well-earned spot at the top.

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Visualizing The 50 Biggest Data Breaches From 2004–2021

In 2021, more than 5.9 billion user records were stolen. This graphic visualizes the 50 largest data breaches, by entity and sector, since 2004.

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This graphic visualizes the 50 largest data breaches, by entity and sector, since 2004.

Visualizing The 50 Biggest Data Breaches From 2004–2021

As our world has become increasingly reliant on technology and data stored online, data breaches have become an omnipresent threat to users, businesses, and government agencies. In 2021, a new record was set with more than 5.9 billion user records stolen.

This graphic by Chimdi Nwosu visualizes the 50 largest data breaches since 2004, along with the sectors most impacted. Data was aggregated from company statements and news reports.

Understanding the Basics of Data Breaches

A data breach is an incident in which sensitive or confidential information is copied, transmitted or stolen by an unauthorized entity. This can occur as a result of malware attacks, payment card fraud, insider leaks, or unintended disclosure.

The targeted data is often customer PII (personally identifiable information), employee PII, intellectual property, corporate data or government agency data.

Date breaches can be perpetrated by lone hackers, organized cybercrime groups, or even national governments. Stolen information can then be used in other criminal enterprises such as identity theft, credit card fraud, or held for ransom payment.

Notable Data Breaches Since 2004

The largest data breach recorded occurred in 2013 when all three billion Yahoo accounts had their information compromised. In that cyberattack, the hackers were able to gather the personal information and passwords of users. While the full extent of the Yahoo data breach is still not fully realized, subsequent cybercrimes across the globe have been linked to the stolen information.

Here are the 50 largest data breaches by amount of user records stolen from 2004–2021.

RankEntitySectorRecords CompromisedYear
1YahooWeb3.0B2013
2River City MediaWeb1.4B2017
3AadhaarGovernment1.1B2018
4First American CorporationFinance885M2019
5SpambotWeb711M2017
6LinkedinWeb700M2021
7FacebookTech533M2021
8YahooWeb500M2014
9Marriott InternationalRetail500M2018
10SyniverseTelecoms500M2021
11FacebookWeb419M2019
12Friend Finder NetworkWeb412M2016
13OxyDataTech380M2019
14MySpaceWeb360M2016
15ExactisData340M2018
16TwitterTech330M2018
17AirtelTelecoms320M2019
18Indian citizensWeb275M2019
19WattpadWeb270M2020
20MicrosoftWeb250M2019
21Experian BrazilFinance220M2021
22Chinese resume leakWeb202M2019
23Court VenturesFinance200M2013
24ApolloTech200M2018
25Deep Root AnalyticsWeb198M2015
26ZyngaGaming173M2019
27VKWeb171M2016
28EquifaxFinance163M2017
29DubsmashWeb162M2019
30Massive American business hackFinance160M2013
31MyFitnessPalApp150M2018
32EbayWeb145M2014
33CanvaWeb139M2019
34HeartlandFinance130M2009
35NametestsApp120M2018
36TetradFinance120M2020
37LinkedInWeb117M2016
38Pakistani mobile operatorsTelecoms115M2020
39ElasticSearchTech108M2019
40Capital OneFinance106M2019
41Thailand visitorsGovernment106M2021
42FirebaseApp100M2018
43QuoraWeb100M2018
44Rambler.ruWeb98M2012
45TK / TJ MaxxRetail94M2007
46MyHeritageWeb92M2018
47AOLWeb92M2004
48DailymotionWeb85M2016
49AnthemHealth80M2015
50Sony Playstation NetworkGaming77M2011

The massive Yahoo hack accounted for roughly 30% of the 9.9 billion user records stolen from the Web sector—by far the most impacted sector. The next most-impacted sectors were Tech and Finance, with 2 billion and 1.6 billion records stolen, respectively.

Although these three sectors had the highest totals of user data lost, that doesn’t necessarily imply they have weaker security measures. Instead, it can probably be attributed to the sheer number of user records they compile.

Not all infamous data breaches are of a large scale. A smaller data breach in 2014 made headlines when Apple’s iCloud was hacked and the personal pictures of roughly 200 celebrities were disseminated across the internet. Although this highly targeted hack only affected a few hundred people, it highlighted how invasive and damaging data breaches can be to users.

The Cost of Data Breaches to Businesses

Every year data breaches cost businesses billions of dollars to prevent and contain, while also eroding consumer trust and potentially having an adverse effect on customer retention.

A 2021 IBM security report estimated that the average cost per data breach for companies in 2020 was $4.2 million, which represents a 10% increase from 2019. That increase is mainly attributed to the added security risk associated with having more people working remotely due to the COVID-19 pandemic.

Measures to Improve Data Security

Completely preventing data breaches is essentially impossible, as cybercrime enterprises are often persistent, dynamic, and sophisticated. Nevertheless, businesses can seek out innovative methods to prevent exposure of data and mitigate potential damages.

For example, after the iCloud attack in 2014, Apple began avidly encouraging users to adopt two-factor authentication in an effort to strengthen data security.

Regardless of the measures businesses take, the unfortunate reality is that data breaches are a cost of doing business in the modern world and will continue to be a concern to both companies and users.

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