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Visualized: A Snapshot of the Global Personal Tech Market

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Personal tech market share

A Snapshot of the Global Personal Tech Market

For many, it’s become difficult to function in day-to-day life without the use of a mobile phone. The average American checks their phone 96 times a day—that’s once every 10 minutes.

But it’s not just mobile phones that have become increasingly intertwined with our everyday lives. A plethora of accessories and devices, known as smartphone multipliers, have surged in popularity—this market is set to generate $459 billion in revenue by the end of 2020.

Which brands are capitalizing on this lucrative market? Today’s graphic provides a snapshot of the leading tech brands currently dominating the personal tech space, based on the most recent global market share data on shipments and installs.

How the Brands Stack Up, by Personal Tech Device

Though far from exhaustive, we’ve selected a few popular devices to hone in on, providing key insights on some of the top players in the personal tech space as of 2020.

Smartphones

Smartphones are an essential part of the personal tech conversation—by 2025, there will be an estimated 5.8 billion smartphone users worldwide, or roughly 70% of the global population.

BrandGlobal Smartphone Shipments Market Share
Huawei20%
Samsung20%
Apple14%
Xiaomi10%
Oppo9%
Vivo8%
Lenovo3%
Other16%

Currently, Huawei and Samsung hold the largest share of the global market, at 20% each. Chinese company Huawei’s dominance is concentrated in its home country, where it captures almost half of smartphone sales. Like Huawei, Samsung’s market dominance is amplified in its home country South Korea, where it makes up 67% of the market.

While Apple lags slightly behind Huawei and Samsung in global sales, the company rules in the U.S., where it captures 46% of market share.

Why isn’t Apple as successful in other parts of the world? A big factor is price. For instance, 90% of smartphones in India cost around $300, while iPhones start at $999.

Smartphone Operating Systems

Of course, smartphones are useless without an operating system (OS). Each smartphone OS essentially acts as your phone’s nervous system, running all applications and programs, as well as managing network and WiFi connectivity.

BrandGlobal Market Share (by units)
Android74.3%
iOS25.2%
Samsung0.2%
KaiOS0.1%
Unknown0.1%

When it comes to the OS market, Google-owned Android dominates by a landslide, making up 74% of global market share. This makes sense, considering that both the leading smartphone companies, Huawei and Samsung, use Android OS on a number of their devices.

However, it’s important to note that newer Huawei phones won’t operate on Android. When the Chinese tech giant was blacklisted in the U.S., it was no longer able to license Android’s OS. As a result, Huawei launched its own HarmonyOS to fill the gap.

Smartphone Application Processors

If a smartphone’s OS acts like its nervous system, then the application processor (AP) functions like a brain. APs handle everything from image processing and graphics to powering your phone on and off.

BrandGlobal Market Share (by units)
Qualcomm29%
MediaTek26%
HiSilicon16%
Apple13%
Samsung13%
Unisoc4%

Qualcomm is currently the largest provider of application processors, capturing almost 30% of the global market share. While it currently holds the top spot, its market share has declined since 2019, largely due to a decrease in usage in Huawei products.

After being banned in the U.S., Huawei shifted suppliers for this crucial part. Instead of buying from Qualcomm—an American company—it now relies on HiSilicon, which is based in China.

Wireless Headphones

The wireless headphone market is growing fast—in 2019, it was valued at $2.5 billion. Between 2020 to 2027, it’s set to increase at a compound annual growth rate (CAGR) of 20.3%.

BrandGlobal Sales Units Market Share
Apple35%
Xiaomi10%
Samsung6%
Jabra3%
JBL3%
Other43%

Apple currently dominates the wireless headphone space, making up over a third of global market share. The company is expected to sell 82 million units by the end of 2020.

Despite this, it’s important to note that Apple’s dominance has decreased significantly in 2020 compared to 2019, when it captured over 50% of the global market. Apple’s decline is likely due to the emergence of cheaper alternatives from companies like Lypertek Tevi or 1More, which offer comparable products at about half the cost of Apple’s AirPods.

Smartwatches

Health and wellness have been top priorities among consumers recently, which has had a positive impact on the global smartwatch market—in the first half of 2020, it’s shown a 20% growth in revenue, compared to a year prior.

BrandGlobal Smartwatch Shipments Market Share
Apple30%
Huawei14%
Samsung7%
imoo7%
Other42%

Like wireless headphones, Apple dominates the smartwatch market, in both volume and value. When looking at global shipments in Q2 2020, the company makes up 30% of the market share—however, in terms of revenue, Apple’s piece of the pie rises to 50%.

The Only Constant is Change

It’s clear that no matter who leads the list for each type of personal tech, these spots are never static—there’s always room for disruption.

How long will Apple hold its top spot in the wireless headphone market? Will Qualcomm’s dominance of the AP market continue to shrink?

Things are certain to change—the only question is, how?

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Technology

Bitcoin is Near All-Time Highs and the Mainstream Doesn’t Care…Yet

As bitcoin charges towards all-time highs, search interest is relatively low. How much attention has bitcoin’s recent rally gotten?

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Bitcoin Near All-Time Highs vs. Search Interest

Just about every financial asset saw a huge drop in March, but few have had the spectacular recovery that bitcoin has had since then.

Up more than 300% from the March lows, bitcoin is within $1,000 of its all-time high ($19,891) established three years ago. While 2017’s run-up saw a huge surge in Google searches, interest this time around is less than a quarter of what it was back then.

This graphic overlays bitcoin’s price changes against Google search interest for “bitcoin” between 2017-Nov 2020, showing the muted relative search interest for its recent rally. Despite Google search interest being low, it is turning upwards, potentially hinting at a rise to cap off 2020.

Nobody’s Searching? Maybe Bitcoin is Already Mainstream

Bitcoin’s mainstream attention in 2017 was exceptional, and was likely the first time many people had even heard about the digital asset.

After doing all of their Google research back then, it’s possible that the general population is now well aware of the cryptocurrency and doesn’t need to search up the basics again. Add to this that bitcoin is now easily purchasable through popular services like Robinhood and Paypal, and you have fewer people who need Google to figure out the intricacies of bitcoin wallets and transactions.

While people might not be searching for information on bitcoin, the media has certainly picked up on its movement over the past year. Mainstream coverage regarding the cryptocurrency is currently at a relative all-time high for the past 12 months.

Mainstream Media Mentions of Bitcoin

Even if current mainstream coverage isn’t far from previous peaks, it’s still likely that people are seeing an increase in bitcoin content in their news feeds following the recent surge.

This rally is also attracting increased talk on social media sites like Twitter. That said, while there has been a rise in the volume of bitcoin-related tweets in November 2020, numbers are still quite low compared to the amount of tweets in 2017.

Tweets mentioning Bitcoin

Daily tweet volume reached above 60,000 recently, but is still far from the +100,000 daily tweets that were being sent at the top of 2017’s bull run.

Where in the World is Google Search Interest for Bitcoin?

Even if worldwide search interest isn’t as high as it was in 2017, there is one country where bitcoin is being googled more now: Nigeria.

Since 2015, the Nigerian Naira has lost more than 50% of its value against the U.S. dollar. This, coupled with the country’s high share of unbanked citizens means that alternative currencies and payment methods have steadily risen in popularity and utility.

Nigeria Bitcoin Google Search Trends

FinTech startups like Chipper Cash are providing Nigeria and other African nations with no-fee P2P payment services, along with the ability to trade bitcoin. The service is also beta testing the buying and selling of fractional shares of popular U.S. stocks.

Started up in 2018, Chipper Cash’s monthly payment values are now over $100 million, and the company has attracted investment from top VC funds like Bezos Expeditions as they provide a valuable service in an emerging market.

If Bitcoin is Mainstream, Where Does It Go From Here?

While bitcoin is proving itself to be a useful medium of exchange around the world, it’s still primarily a speculative asset. As 2020 saw massive increases in money supply across the board, bitcoin reacted best compared to other speculative assets, with its ascent to $19,000 almost completely uninterrupted since the $10,000 price area.

Time will tell if 2017 is set to repeat itself, or if bitcoin is getting ready to set new all-time highs going into 2021.

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50 Years of Gaming History, by Revenue Stream (1970-2020)

Visualizing 50 years of gaming history, from the first wave of arcades and home consoles to a tsunami of mobile gaming.

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Game-Revenue-Timeline---Shareable-Updated

50 Years of Gaming History, by Revenue Stream (1970-2020)

View a more detailed version of the above by clicking here

Every year it feels like the gaming industry sees the same stories—record sales, unfathomable market reach, and questions of how much higher the market can go.

We’re already far past the point of gaming being the biggest earning media sector, with an estimated $165 billion revenue generated in 2020.

But as our graphic above helps illustrate, it’s important to break down shifting growth within the market. Research from Pelham Smithers shows that while the tidal wave of gaming has only continued to swell, the driving factors have shifted over the course of gaming history.

1970–1983: The Pre-Crash Era

At first, there was Atari.

Early prototypes of video games were developed in labs in the 1960s, but it was Atari’s release of Pong in 1972 that helped to kickstart the industry.

The arcade table-tennis game was a sensation, drawing in consumers eager to play and companies that started to produce their own knock-off versions. Likewise, it was Atari that sold a home console version of Pong in 1975, and eventually its own Atari 2600 home console in 1977, which would become the first console to sell more than a million units.

In short order, the arcade market began to plateau. After dwindling due to a glut of Pong clones, the release of Space Invaders in 1978 reinvigorated the market.

Arcade machines started to be installed everywhere, and new franchises like Pac-Man and Donkey Kong drove further growth. By 1982, arcades were already generating more money than both the pop music industry and the box office.

1985–2000: The Tech Advancement Race

Unfortunately, the gaming industry grew too quickly to maintain.

Eager to capitalize on a growing home console market, Atari licensed extremely high budget ports of Pac-Man and a game adaptation of E.T. the Extra Terrestrial. They were rushed to market, released in poor quality, and cost the company millions in returns and more in brand damage.

As other companies also looked to capitalize on the market, many other poor attempts at games and consoles caused a downturn across the industry. At the same time, personal computers were becoming the new flavor of gaming, especially with the release of the Commodore 64 in 1982.

It was a sign of what was to define this era of gaming history: a technological race. In the coming years, Nintendo would release the Nintendo Entertainment System (NES) home console in 1985 (released in Japan as the Famicom), prioritizing high quality games and consistent marketing to recapture the wary market.

On the backs of games like Duck Hunt, Excitebike, and the introduction of Mario in Super Mario Bros, the massive success of the NES revived the console market.

Estimated Total Console Sales by Manufacturer (1970-2020)

ManufacturerHome Console salesHandheld Console SalesTotal Sales
Nintendo318 M430 M754 M
Sony445 M90 M535 M
Microsoft149 M-149 M
Sega64-67 M14 M81 M
Atari31 M1 M32 M
Hudson Soft/NEC10 M-10 M
Bandai-3.5 M3.5 M

Source: Wikipedia

Nintendo looked to continue its dominance in the field, with the release of the Game Boy handheld and the Super Nintendo Entertainment System. At the same time, other competitors stepped in to beat them at their own game.

In 1988, arcade company Sega entered the fray with the Sega Mega Drive console (released as the Genesis in North America) and then later the Game Gear handheld, putting its marketing emphasis on processing power.

Electronics maker Sony released the PlayStation in 1994, which used CD-ROMs instead of cartridges to enhance storage capacity for individual games. It became the first console in history to sell more than 100 million units, and the focus on software formats would carry on with the PlayStation 2 (DVDs) and PlayStation 3 (Blu-rays).

Even Microsoft recognized the importance of gaming on PCs and developed the DirectX API to assist in game programming. That “X” branding would make its way to the company’s entry into the console market, the Xbox.

2001–Present: The Online Boom

It was the rise of the internet and mobile, however, that grew the gaming industry from tens of billions to hundreds of billions in revenue.

A primer was the viability of subscription and freemium services. In 2001, Microsoft launched the Xbox Live online gaming platform for a monthly subscription fee, giving players access to multiplayer matchmaking and voice chat services, quickly becoming a must-have for consumers.

Meanwhile on PCs, Blizzard was tapping into the Massive Multiplayer Online (MMO) subscription market with the 2004 release of World of Warcraft, which saw a peak of more than 14 million monthly paying subscribers.

All the while, companies saw a future in mobile gaming that they were struggling to tap into. Nintendo continued to hold onto the handheld market with updated Game Boy consoles, and Nokia and BlackBerry tried their hands at integrating game apps into their phones.

But it was Apple’s iPhone that solidified the transition of gaming to a mobile platform. The company’s release of the App Store for its smartphones (followed closely by Google’s own store for Android devices) paved the way for app developers to create free, paid, and pay-per-feature games catered to a mass market.

Now, everyone has their eyes on that growing $85 billion mobile slice of the gaming market, and game companies are starting to heavily consolidate.

Major Gaming Acquisitions Since 2014

DateAcquirerTarget and SectorDeal Value (US$)
Apr. 2014FacebookOculus - VR$3 Billion
Aug. 2014AmazonTwitch - Streaming$970 Million
Nov. 2014MicrosoftMojang - Games$2.5 Billion
Feb. 2016Activision BlizzardKing - Games$5.9 Billion
Jun. 2016TencentSupercell - Games$8.6 Billion
Feb. 2020Embracer GroupSaber Interactive - Games$525 Million
Sep. 2020MicrosoftZeniMax Media - Games$7.5 Billion
Nov. 2020Take-Two InteractiveCodemasters - Games$994 Million

Console makers like Microsoft and Sony are launching cloud-based subscription services even while they continue to develop new consoles. Meanwhile, Amazon and Google are launching their own services that work on multiple devices, mobile included.

After seeing the success that games like Pokémon Go had on smartphones—reaching more than $1 billion in yearly revenue—and Grand Theft Auto V’s record breaking haul of $1 billion in just three days, companies are targeting as much of the market as they can.

And with the proliferation of smartphones, social media games, and streaming services, they’re on the right track. There are more than 2.7 billion gamers worldwide in 2020, and how they choose to spend their money will continue to shape gaming history as we know it.

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