Visualized: A Snapshot of the Global Personal Tech Market
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Visualized: A Snapshot of the Global Personal Tech Market

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A Snapshot of the Global Personal Tech Market

For many, it’s become difficult to function in day-to-day life without the use of a mobile phone. The average American checks their phone 96 times a day—that’s once every 10 minutes.

But it’s not just mobile phones that have become increasingly intertwined with our everyday lives. A plethora of accessories and devices, known as smartphone multipliers, have surged in popularity—this market is set to generate $459 billion in revenue by the end of 2020.

Which brands are capitalizing on this lucrative market? Today’s graphic provides a snapshot of the leading tech brands currently dominating the personal tech space, based on the most recent global market share data on shipments and installs.

How the Brands Stack Up, by Personal Tech Device

Though far from exhaustive, we’ve selected a few popular devices to hone in on, providing key insights on some of the top players in the personal tech space as of 2020.

Smartphones

Smartphones are an essential part of the personal tech conversation—by 2025, there will be an estimated 5.8 billion smartphone users worldwide, or roughly 70% of the global population.

BrandGlobal Smartphone Shipments Market Share
Huawei20%
Samsung20%
Apple14%
Xiaomi10%
Oppo9%
Vivo8%
Lenovo3%
Other16%

Currently, Huawei and Samsung hold the largest share of the global market, at 20% each. Chinese company Huawei’s dominance is concentrated in its home country, where it captures almost half of smartphone sales. Like Huawei, Samsung’s market dominance is amplified in its home country South Korea, where it makes up 67% of the market.

While Apple lags slightly behind Huawei and Samsung in global sales, the company rules in the U.S., where it captures 46% of market share.

Why isn’t Apple as successful in other parts of the world? A big factor is price. For instance, 90% of smartphones in India cost around $300, while iPhones start at $999.

Smartphone Operating Systems

Of course, smartphones are useless without an operating system (OS). Each smartphone OS essentially acts as your phone’s nervous system, running all applications and programs, as well as managing network and WiFi connectivity.

BrandGlobal Market Share (by units)
Android74.3%
iOS25.2%
Samsung0.2%
KaiOS0.1%
Unknown0.1%

When it comes to the OS market, Google-owned Android dominates by a landslide, making up 74% of global market share. This makes sense, considering that both the leading smartphone companies, Huawei and Samsung, use Android OS on a number of their devices.

However, it’s important to note that newer Huawei phones won’t operate on Android. When the Chinese tech giant was blacklisted in the U.S., it was no longer able to license Android’s OS. As a result, Huawei launched its own HarmonyOS to fill the gap.

Smartphone Application Processors

If a smartphone’s OS acts like its nervous system, then the application processor (AP) functions like a brain. APs handle everything from image processing and graphics to powering your phone on and off.

BrandGlobal Market Share (by units)
Qualcomm29%
MediaTek26%
HiSilicon16%
Apple13%
Samsung13%
Unisoc4%

Qualcomm is currently the largest provider of application processors, capturing almost 30% of the global market share. While it currently holds the top spot, its market share has declined since 2019, largely due to a decrease in usage in Huawei products.

After being banned in the U.S., Huawei shifted suppliers for this crucial part. Instead of buying from Qualcomm—an American company—it now relies on HiSilicon, which is based in China.

Wireless Headphones

The wireless headphone market is growing fast—in 2019, it was valued at $2.5 billion. Between 2020 to 2027, it’s set to increase at a compound annual growth rate (CAGR) of 20.3%.

BrandGlobal Sales Units Market Share
Apple35%
Xiaomi10%
Samsung6%
Jabra3%
JBL3%
Other43%

Apple currently dominates the wireless headphone space, making up over a third of global market share. The company is expected to sell 82 million units by the end of 2020.

Despite this, it’s important to note that Apple’s dominance has decreased significantly in 2020 compared to 2019, when it captured over 50% of the global market. Apple’s decline is likely due to the emergence of cheaper alternatives from companies like Lypertek Tevi or 1More, which offer comparable products at about half the cost of Apple’s AirPods.

Smartwatches

Health and wellness have been top priorities among consumers recently, which has had a positive impact on the global smartwatch market—in the first half of 2020, it’s shown a 20% growth in revenue, compared to a year prior.

BrandGlobal Smartwatch Shipments Market Share
Apple30%
Huawei14%
Samsung7%
imoo7%
Other42%

Like wireless headphones, Apple dominates the smartwatch market, in both volume and value. When looking at global shipments in Q2 2020, the company makes up 30% of the market share—however, in terms of revenue, Apple’s piece of the pie rises to 50%.

The Only Constant is Change

It’s clear that no matter who leads the list for each type of personal tech, these spots are never static—there’s always room for disruption.

How long will Apple hold its top spot in the wireless headphone market? Will Qualcomm’s dominance of the AP market continue to shrink?

Things are certain to change—the only question is, how?

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Visualizing the World’s Top Social Media and Messaging Apps

From Twitter to TikTok, this infographic compares the universe of social media and messaging platforms by number of monthly active users.

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The Social Media Universe in 2022

For a time, life in the social media universe was mostly uneventful. Consider these spicy (at the time) headlines:

In hindsight, the years leading up to 2016 were downright sleepy in comparison with what would follow. Donald Trump’s meteoric, tweet-powered rise to the presidency. The Cambridge Analytica scandal. Congressional hearings on privacy and bias. TikTok at the center of souring U.S.–China relations. Each new day brought a fresh wave of controversy the shores of once infallible social media platforms.

Today, the honeymoon phase is long over and the messiness of running a global social platform is now on full display. Nowhere is this more evident than Twitter during the current Elon Musk transitional period—but more details on that later.

For now, let’s explore the social media universe in 2022.

Mapping the Social Media and Messaging Universe

In 2022, the social universe is looking more crowded than in previous years.

The scale of Meta’s platforms still dominate thanks to their global reach, but there are a number of smaller networks fighting for market share. Here’s a look at popular platforms, organized from largest to smallest active userbase:

Visualisation showing the largest social media platforms by monthly active users

Meanwhile, here are the top 10 social media and messaging platforms by publicly-available monthly active users:

RankPlatform NameParent CompanyPrimary FunctionMonthly Active Users
#1FacebookMeta PlatformsSocial network2.9 billion
#2YouTubeAlphabetVideo content2.3 billion
#3WhatsAppMeta PlatformsMessaging2.0 billion
#4MessengerMeta PlatformsMessaging1.3 billion
#5InstagramMeta PlatformsVideo content1.2 billion
#6WeChat TencentMessaging1.2 billion
#7TikTokByteDanceVideo content732 million
#8Telegramn/aMessaging700 million
#9DouyinByteDanceVideo content600 million
#10QQTencentMessaging 595 million

YouTube is the only true competition for Meta’s scale and reach. Alphabet’s video content hub with social features boasts more than two billion monthly active users. YouTube’s embrace of the creator economy is nudging the platform further into pure social media territory with the introduction of “handles”.

As seen in the visualization above, China has its own ecosystem of large social and messaging platforms—the largest of these being WeChat.

The only platform in the top 20 that is not based in either the U.S. or China is the privacy-focused messaging app, Telegram. The Dubai-based company has a unique backstory. It was created after the founders of Russian social network VK left the country after resisting government pressure to release data on the social network’s users in Ukraine.

Today, there are also a number of smaller, special interest platforms. OnlyFans, for example, is focused on adult content creators. Parler and Truth Social appeal to users who want fewer constraints on the content they post and consume. BeReal aims to create more authentic moments by prompting users to post a photo at a random time each day.

Below, we dig into a few of these platforms into more depth.

zuckerberg meta 2022

Big Trouble in Little Metaverse

Having a figurehead CEO is a double-edged sword. When things are going well, the market rallies around the successful leader. Case in point, Mark Zuckerberg was named Time’s Person of the Year in 2010. Even as recently as 2016, Glassdoor named the Facebook founder the “most admired tech CEO”.

On the flip side, when the tide turns, it turns fast. After a series of controversies, Zuckerberg took a multi-billion-dollar gamble by renaming his entire company Meta and pivoting its focus to the burgeoning idea of a metaverse. Meta’s New Horizons platform is rumored to have plateaued at about 200,000 active users, which is underwhelming for a company that still reaches a sizable slice of humanity with its other services.

Part of Meta’s near-term success hinges on VR headsets being a hot gift this holiday season. Meta’s cheapest headset is $400, which could be a tough sell in today’s economic environment.

Chart showing falling consumer sentiment in the united states in 2022

Of course, it’s too early to know whether Zuckerberg’s gamble will pay off. As always, all is forgiven once a business unit takes off and becomes profitable.

elon musk twitter 2022

Microblogging with Macro Expectations

Twitter has a complicated history.

The company was launched in the shadow of Facebook’s massive growth, and was saddled with expectations that were tough to meet. Although Twitter has an engaged and influential audience, it hasn’t managed to monetize them at the level of Meta’s platforms (for better or worse). The introduction of Twitter Blue in 2021 did not resonate with users at the scale the company hoped, and “fleets” were essentially written off as a failed experiment.

In addition, Twitter is a magnet for criticism and debate around free speech, in part because of its central place in political discourse.

These issues are directly related to the company’s recent sale to Elon Musk. At the time of this article, Twitter finds itself in the midst of a painful, and very public, internal restructuring.

If reports of an exodus of talent and advertising dollars are to be believed, then the future of one of world’s most influential social media platforms could be at risk.

social media TikTok Douyin 2022

TikTok

Social media has always been dominated by Facebook and its related apps. When a new challenger came along, Facebook either acquired it (Instagram, WhatsApp), or “acquired” their features (Snapchat). TikTok is the first challenger to keep its momentum and growth, even as Instagram rolled out very similar features.

TikTok is also a rare case of a Chinese tech product crossing over into Western markets. The ascendancy of TikTok was not without controversy though. Suspicion over Chinese access to user data continues to be an issue both in the U.S., and in other large markets around the world. TikTok has been banned in India since 2020.

Despite these headwinds, TikTok remains wildly popular. The short-form video platform was the number one downloaded app on the planet, and it remains a favorite of the all-important Gen Z demographic.

nextdoor neighbors citizen 2022

We Shall Surveil

In recent years, neighborhood-based social networks have sprung up and gained traction. NextDoor used physical letters sent to adjacent addresses to supercharge its growth, while Neighbors piggybacked off the popularity of Ring’s doorbell cameras. Although members post about more benign topics such as lost cats and where to find a good plumber, crime is an increasingly common theme as well.

Apps like Neighbors and Citizen have a more overt focus on crime and safety. While the growth of these apps reflects an obvious interest preventing crime, critics point out that the ubiquity of personal surveillance equipment and forums built purely around public safety promote a culture of suspicion in communities.

This type of social network is still quite new, so it remains to be seen if they remain niche communities, or grow into something bigger.

Chaos and Opportunity

It was Sun Tzu who famously said, “In the midst of chaos, there is also opportunity”.

This is the risk and opportunity in the social media universe today. With their massive networks and high switching costs (e.g. personalization, library of existing posts), the largest platforms have created moats that make life hard for upstart brands looking to replace established platforms. On the other hand, controversy on platforms like Twitter and Facebook may cause some users to consider new options.

The multi-billion-dollar question—is dissatisfaction with major platforms temporary, or will emerging networks like Mastodon or BeReal hit critical mass and become new staples for people connecting online. Time will tell.

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Visualized: FTX’s Leaked Balance Sheet

As Sam Bankman-Fried’s crypto exchange FTX files for bankruptcy, this graphic visualizes FTX’s balance sheet leaked by the Financial Times.

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Visualizing FTX’s Balance Sheet Before Bankruptcy

In a difficult year for the crypto space that has been full of hacks, failing funds, and decentralized stablecoins going to zero, nothing has compared to FTX and Sam Bankman-Fried’s (SBF) rapid implosion.

After an astronomical rise in the crypto space over the past three years, crypto exchange FTX and its founder and CEO SBF have come crashing back down to earth, largely unraveled by their misuse of customer funds and illicit relationship with trading firm Alameda Research.

This graphic visualizes FTX’s leaked balance sheet dated to November 10th, and published by the Financial Times on November 12th. The spreadsheet shows nearly $9 billion in liabilities and not nearly enough illiquid cryptocurrency assets to cover the hole.

How did FTX wind up in this position?

How FTX’s Bankruptcy Unfolded

FTX’s eventual bankruptcy was sparked by a report on November 2nd by CoinDesk citing Alameda Research’s balance sheet. The article reported Alameda’s assets to be $14.6 billion, including $3.66 billion worth of unlocked FTT and $2.16 billion of FTT collateral.

With more than one-third of Alameda’s assets tied up in FTX’s exchange token FTT (including loans backed by the token), eyebrows were raised among the crypto community.

Four days later on November 6th, Alameda Research’s CEO, Caroline Ellison, and Sam Bankman-Fried addressed the CoinDesk story as unfounded rumors. However, on the same day, Binance CEO Changpeng Zhao (CZ) announced that Binance had decided to liquidate all remaining FTT on their books, kicking off a -7.6% decline in the FTT token on the day.

Back and Forth with Binance’s CZ

While Ellison publicly offered to buy CZ’s FTT directly “over the counter” to avoid further price declines and SBF claimed in a now-deleted tweet that “FTX is fine. Assets are fine.”, FTX users were withdrawing their funds from the exchange.

Less than 24 hours later on November 7th, both SBF and CZ tweeted that Binance had signed a non-binding letter of intent for the acquisition of FTX, pending due diligence.

The next day, the acquisition fell apart as Binance cited corporate due diligence, leaving SBF to face a multi-directional liquidity crunch of users withdrawing funds and rapidly declining token prices that made up large amounts of FTX and Alameda’s assets and collateral for loans.

FTX’s Liabilities and Largely Illiquid Assets

In the final days before declaring bankruptcy, FTX CEO Sam Bankman-Fried attempted a final fundraising in order restore stability while billions in user funds were being withdrawn from his exchange.

The balance sheet he sent around to prospective investors was leaked by the Financial Times, and reveals the exchange had nearly $9 billion in liabilities while only having just over $1 billion in liquid assets. Alongside the liquid assets were $5.4 billion in assets labeled as “less liquid” and $3.2 billion labeled as “illiquid”.

When examining the assets listed, FTX’s accounting appears to be poorly done at best, and fraudulently deceptive at worst.

Of those “less liquid” assets, many of the largest sums were in assets like FTX’s own exchange token and cryptocurrencies of the Solana ecosystem, which were heavily supported by FTX and Sam Bankman-Fried. On top of this, for many of these coins the liquidity simply wouldn’t have been there if FTX had attempted to redeem these cryptocurrencies for U.S. dollars or stablecoin equivalents.

While the liquid and less liquid assets on the balance sheet amounted to $6.3 billion (still not enough to equal the $8.9 billion in liabilities), many of these “less liquid” assets may as well have been completely illiquid.

Relationship with Alameda Research

When looking at FTX’s financials in isolation, it’s impossible to understand how one of crypto’s largest exchanges ended up with such a lopsided and illiquid balance sheet. Many of the still unfolding details lie in the exchange’s relationship with SBF’s previous venture that he founded, trading firm Alameda Research.

Founded by SBF in 2017, Alameda Research primarily operated as a delta-neutral (a term that describes trading strategies like market making and arbitrage that attempt to avoid taking directional risk) trading firm. In the summer of 2021, SBF stepped down from Alameda Research to focus on FTX, however his influence and connection with the firm was still deeply ingrained.

A report from the Wall Street Journal cites how Alameda was able to amass crypto tokens ahead of their announced public FTX listings, which were often catalysts in price surges. Alongside this, a Reuters story has revealed how SBF secretly moved $10 billion in funds to Alameda, using a bookkeeping “back door” to avoid internal scrutiny at FTX.

While SBF responded to the Reuters story by saying they “had confusing internal labeling and misread it,” there are few doubts that this murky relationship between Alameda Research and FTX was a fatal one for the former billionaire’s empire.

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