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Mainstream EV Adoption: 5 Speedbumps to Overcome

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Mainstream EV Adoption Infographic

Mainstream EV Adoption: 5 Speedbumps to Overcome

Many would agree that a global shift to electric vehicles (EV) is an important step in achieving a carbon-free future. However, for various reasons, EVs have so far struggled to break into the mainstream, accounting for just 2.5% of global auto sales in 2019.

To understand why, this infographic from Castrol identifies the five critical challenges that EVs will need to overcome. All findings are based on a 2020 survey of 10,000 consumers, fleet managers, and industry specialists across eight significant EV markets.

The Five Challenges to EV Adoption

Cars have relied on the internal combustion engine (ICE) since the early 1900s, and as a result, the ownership experience of an EV can be much more nuanced. This results in the five critical challenges we examine below.

Challenge #1: Price

The top challenge is price, with 63% of consumers believing that EVs are beyond their current budget. Though many cheaper EV models are being introduced, ICE vehicles still have the upper hand in terms of initial affordability. Note the emphasis on “initial”, because over the long term, EVs may actually be cheaper to maintain.

Taking into account all of the running and maintenance costs of [an EV], we have already reached relative cost parity in terms of ownership.

—President, EV consultancy, U.S.

For starters, an EV drivetrain has significantly fewer moving parts than an ICE equivalent, which could result in lower repair costs. Government subsidies and the cost of electricity are other aspects to consider.

So what is the tipping price that would convince most consumers to buy an EV? According to Castrol, it differs around the world.

CountryEV Adoption Tipping Price ($)
🇯🇵 Japan$42,864
🇨🇳 China $41,910
🇩🇪 Germany$38,023
🇳🇴 Norway$36,737
🇺🇸 U.S.$35,765
🇫🇷 France$31,820
🇮🇳 India$30,572
🇬🇧 UK$29,883
Global Average$35,947

Many budget-conscious buyers also rely on the used market, in which EVs have little presence. The rapid speed of innovation is another concern, with 57% of survey respondents citing possible depreciation as a factor that prevented them from buying an EV.

Challenge #2: Charge Time

Most ICE vehicles can be refueled in a matter of minutes, but there is much more uncertainty when it comes to charging an EV.

Using a standard home charger, it takes 10-20 hours to charge a typical EV to 80%. Even with an upgraded fast charger (3-22kW power), this could still take up to 4 hours. The good news? Next-gen charging systems capable of fully charging an EV in 20 minutes are slowly becoming available around the world.

Similar to the EV adoption tipping price, Castrol has also identified a charge time tipping point—the charge time required for mainstream EV adoption.

CountryCharge Time Tipping Point (minutes)
🇮🇳 India35
🇨🇳 China34
🇺🇸 U.S.30
🇬🇧 UK30
🇳🇴 Norway29
🇩🇪 Germany29
🇯🇵 Japan29
🇫🇷 France27
Global Average31

If the industry can achieve an average 31 minute charge time, EVs could reach $224 billion in annual revenues across these eight markets alone.

Challenge #3: Range

Over 70% of consumers rank the total range of an EV as being important to them. However, today’s affordable EV models (below the average tipping price of $35,947) all have ranges that fall under 200 miles.

Traditional gas-powered vehicles, on the other hand, typically have a range between 310-620 miles. While Tesla offers several models boasting a 300+ mile range, their purchase prices are well above the average tipping price.

For the majority of consumers to consider an EV, the following range requirements will need to be met by vehicle manufacturers.

CountryRange Tipping Point (miles)
🇺🇸 U.S.321
🇳🇴 Norway315
🇨🇳 China300
🇩🇪 Germany293
🇫🇷 France289
🇯🇵 Japan283
🇬🇧 UK283
🇮🇳 India249
Global Average291

Fleet managers, those who oversee vehicles for services such as deliveries, reported a higher average EV tipping range of 341 miles.

Challenge #4: Charging Infrastructure

Charging infrastructure is the fourth most critical challenge, with 64% of consumers saying they would consider an EV if charging was convenient.

Similar to charge times, there is much uncertainty surrounding infrastructure. For example, 65% of consumers living in urban areas have a charging point within 5 miles of their home, compared to just 26% for those in rural areas.

Significant investment in public charging infrastructure will be necessary to avoid bottlenecks as more people adopt EVs. China is a leader in this regard, with billions spent on EV infrastructure projects. The result is a network of over one million charging stations, providing 82% of Chinese consumers with convenient access.

Challenge #5: Vehicle Choice

The least important challenge is increasing the variety of EV models available. This issue is unlikely to persist for long, as industry experts believe 488 unique models will exist by 2025.

Despite variety being less influential than charge times or range, designing models that appeal to various consumer niches will likely help to accelerate EV adoption. Market research will be required, however, because attitudes towards EVs vary by country.

CountryConsumers Who Believe EVs Are More Fashionable Than ICE Vehicles (%)
🇮🇳 India70%
🇨🇳 China68%
🇫🇷 France46%
🇩🇪 Germany40%
🇬🇧 UK40%
🇯🇵 Japan39%
🇺🇸 U.S.33%
🇳🇴 Norway 31%
Global Average48%

A majority of Chinese and Indian consumers view EVs more favorably than traditional ICE vehicles. This could be the result of a lower familiarity with cars in general—in 2000, for example, China had just four million cars spread across its population of over one billion.

EVs are the least alluring in the U.S. and Norway, which coincidentally have the highest GDP per capita among the eight countries surveyed. These consumers may be accustomed to a higher standard of quality as a result of their greater relative wealth.

So When Do EVs Become Mainstream?

As prices fall and capabilities improve, Castrol predicts a majority of consumers will consider buying an EV by 2024. Global mainstream adoption could take slightly longer, arriving in 2030.

Caution should be exhibited, as these estimates rely on the five critical challenges being solved in the short-term future. This hinges on a number of factors, including technological change, infrastructure investment, and a shift in consumer attitudes.

New challenges could also arise further down the road. EVs require a significant amount of minerals such as copper and lithium, and a global increase in production could put strain on the planet’s limited supply.

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Energy

Green Steel: Decarbonising with Hydrogen-Fueled Production

How will high emission industries respond to climate change? We highlight industrial emissions and hydrogen’s role in green steel production.

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This infographic highlights industrial emissions and hydrogen's role in green steel production.
The following content is sponsored by AFRY
This infographic highlights industrial emissions and hydrogen's role in green steel production.

Green Steel: Decarbonising with Hydrogen-Fueled Production

As the fight against climate change ramps up worldwide, the need for industries and economies to respond is immediate.

Of course, different sectors contribute different amounts of greenhouse gas (GHG) emissions, and face different paths to decarbonisation as a result. One massive player? Steel and iron manufacturing, where energy-related emissions account for roughly 6.1% of global emissions.

The following infographic by AFRY highlights the need for steel manufacturing to evolve and decarbonise, and how hydrogen can play a vital role in the “green” steel revolution.

The Modern Steel Production Landscape

Globally, crude steel production totalled 1,951 million tonnes (Mt) in 2021.

This production is spread all over the world, including India, Japan, and the U.S., with the vast majority (1,033 million tonnes) concentrated in China.

But despite being produced in many different places globally, only two main methods of steel production have been honed and utilised over time—electric arc furnace (EAF) and blast furnace basic oxygen furnace (BF-BOF) production.

Both methods traditionally use fossil fuels, and in 2019 contributed 3.6 Gt of carbon dioxide (CO2) emissions:

Steel Production MethodMaterials UtilisedCO2 Emissions (2019)
EAFScrap0.5 Gt
BF-BOFScrap, iron ore, coke3.1 Gt

That’s why one of the main ways the steel industry can decarbonise is through the replacement of fossil fuels.

Hydrogen’s Role in Green Steel Production

Of course, one of the biggest challenges facing the industry is how to decarbonise and produce “green” steel in an extremely competitive market.

As a globally-traded good with fine cost margins, steel production has been associated with major geopolitical issues, including trade disputes and tariffs. But because of climate change, there is also a sudden and massive demand for carbon-friendly production.

And that’s where hydrogen plays a key role. Steel traditionally made in a blast furnace uses coke—a high-carbon fuel made by heating coal without air—as a fuel source to heat iron ore pellets and liquify the pure iron component. This expels a lot of emissions in order to get the iron hot enough to melt (1,200 °C) and be mixed with scrap and made into steel.

The green steel method instead uses hydrogen to reduce the iron pellets into sponge iron, metallic iron that can then be processed to form steel. This process is also done at high temperature but below the melting point of iron (800 – 1,200 °C), saving energy costs.

And by introducing non-fossil fuels to create iron pellets and renewable electricity to turn the sponge iron and scrap into steel, fossil fuels can be removed from the process, significantly reducing emissions as a result.

The Future of Green Steel Production

Given the massive global demand for steel, the need for hydrogen and renewable energy required for green steel production is just as significant.

According to AFRY and the International Renewable Energy Agency, meeting global steel production in 2021 using the green steel method would require 97.6 million tonnes of hydrogen.

And for a truly carbon-free transition to green steel, the energy industry will also need to focus on green hydrogen production using electrolysis. Unlike methods which burn natural gas to release hydrogen, electrolysis entails the splitting of water (H2O) into oxygen and hydrogen using renewable energy sources.

Full green steel production would therefore use green hydrogen, electrolysers running on renewables, and additional renewables for all parts of the supply chain:

Steel Production SourceAnnual Steel ProductionGreen Hydrogen RequiredElectrolyser Capacity RequiredTotal Renewables Capacity Required
Base Reference1 Mt50 kT0.56 GW0.7 GW
U.S.85.8 Mt4.3 Mt48 GW60 GW
Europe103 Mt5.2 Mt58 GW72 GW
China1032.8 Mt51.6 Mt581 GW726 GW
Global1951 Mt97.6 Mt1,097 GW1,371 GW

Currently, green hydrogen production costs are higher than traditional fossil fuel methods, and are dependent on the levelised costs of renewable energy sources. This means they vary by region, but also that they will reduce as production capacity and subsidies for renewables and green hydrogen increase.

And many major European steel manufacturers are already leading the way with pilot and large scale facilities for green steel production. Germany alone has at least seven projects in the works, including by ArcelorMittal and ThyssenKrupp, two of the world’s 10 largest steelmakers by revenue.

AFRY is a thought leadership firm that provides companies with advisory services and sustainable solutions, in their efforts to fight climate change and lead them towards a greater future.

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Charted: 40 Years of Global Energy Production, by Country

Here’s a snapshot of global energy production, and which countries have produced the most fossil fuels, nuclear, and renewable energy since 1980.

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The Biggest Energy Producers since 1980

Energy was already a hot topic before 2022, but soaring household energy bills and a cost of living crisis has brought it even more to the forefront.

Which countries are the biggest energy producers, and what types of energy are they churning out? This graphic by 911 Metallurgist gives a breakdown of global energy production, showing which countries have used the most fossil fuels, nuclear, and renewable energy since 1980.

All figures refer to the British thermal unit (BTU), equivalent to the heat required to heat one pound of water by one degree Fahrenheit.

Editor’s note: Click on any graphic to see a full-width version that is higher resolution

1. Fossil Fuels

Biggest Producers of Fossil Fuel since 1980

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While the U.S. is a dominant player in both oil and natural gas production, China holds the top spot as the world’s largest fossil fuel producer, largely because of its significant production and consumption of coal.

Over the last decade, China has used more coal than the rest of the world, combined.

However, it’s worth noting that the country’s fossil fuel consumption and production have dipped in recent years, ever since the government launched a five-year plan back in 2014 to help reduce carbon emissions.

2. Nuclear Power

Biggest Producers of Nuclear Energy since 1980

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The U.S. is the world’s largest producer of nuclear power by far, generating about double the amount of nuclear energy as France, the second-largest producer.

While nuclear power provides a carbon-free alternative to fossil fuels, the nuclear disaster in Fukushima caused many countries to move away from the energy source, which is why global use has dipped in recent years.

Despite the fact that many countries have recently pivoted away from nuclear energy, it still powers about 10% of the world’s electricity. It’s also possible that nuclear energy will play an expanded role in the energy mix going forward, since decarbonization has emerged as a top priority for nations around the world.

3. Renewable Energy

Biggest Producers of Renewable Energy

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Renewable energy sources (including wind, hydro, and solar) account for about 23% of electricity production worldwide. China leads the front on renewable production, while the U.S. comes in second place.

While renewable energy production has ramped up in recent years, more countries will need to ramp up their renewable energy production in order to reach net-zero targets by 2050.

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