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Charted: Car Brand Loyalty in 2024



See this visualization first on the Voronoi app.

Graphic showing car brand loyalty in 2024

Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
๐Ÿ‡บ๐Ÿ‡ธ Rivian86
๐Ÿ‡ฉ๐Ÿ‡ช Mini77
๐Ÿ‡ฉ๐Ÿ‡ช BMW76
๐Ÿ‡ฉ๐Ÿ‡ช Porsche76
๐Ÿ‡บ๐Ÿ‡ธ Tesla74
๐Ÿ‡ฐ๐Ÿ‡ท Genesis73
๐Ÿ‡ฏ๐Ÿ‡ต Lexus73
๐Ÿ‡ฏ๐Ÿ‡ต Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
๐Ÿ‡บ๐Ÿ‡ธ Cadillac61
๐Ÿ‡บ๐Ÿ‡ธ Chrysler60
๐Ÿ‡ฉ๐Ÿ‡ช Mercedes-Benz59
๐Ÿ‡ฉ๐Ÿ‡ช Audi59
๐Ÿ‡บ๐Ÿ‡ธ Jeep58
๐Ÿ‡ฏ๐Ÿ‡ต Nissan55
๐Ÿ‡ฉ๐Ÿ‡ช Volkswagen51
๐Ÿ‡ฏ๐Ÿ‡ต Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brandโ€™s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: โ€œProduct is king. Infiniti doesnโ€™t have the right products right now to compete in the marketplace.โ€

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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