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How Popular Snack Brand Logos Have Changed

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See this visualization first on the Voronoi app.


Graphic illustrating the development of popular snack brand’s logos.

How Popular Snack Brand Logos Have Changed

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Branding and logos are vital elements of a successful snack product, shaping consumer perceptions, purchasing choices, and fostering long-term brand loyalty.

From Coca-Cola’s evolution since 1890, to Pepsi’s recent nostalgia rebranding, this graphic illustrates the development of logos for popular snack brands. The data is from 1000 Logos.

Pepsi vs. Coke

Pepsi’s latest logo released in 2023 delivered a hit of nostalgia, reverting to the “globe” design of previous decades.

The wordmark is also much bolder, reminiscent of the company’s logo from the early 1900s. Due to the brand’s many logo changes, we weren’t able to fit logos further back than 1991.

In contrast, Coca-Cola, its rival, has kept its iconic script logotype, which first emerged at the end of the 1880s, pretty much untouched since the early 1900s. The current rendition of the symbol was unveiled in 1903, featuring an intensified shade of red by 1934. Since then, the logotype has been refined, but always keeping the same style and mood.

Famous Cookie, Many Logos

Oreo is perhaps the iconic snack brand with the most logo redesigns in history. There have been more than ten different versions of the emblem for the famous cookies.

The very first logo for Oreo was introduced in 1912 and stayed with the brand for almost a decade. It was an elegant and ornate black inscription in all capitals with the first “O” enlarged. Over time, the logo changed to the three-dimensional badge that has identified the cookies since 2001.

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Demographics

Ranked: Countries Where Youth are the Most Unhappy, Relative to Older Generations

Conventional wisdom says that young adults (those below 30) tend to be the happiest demographic—but this is not true for these countries.

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Countries with the Biggest Happiness Gaps Between Generations

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

“They say a person needs just three things to be truly happy in this world: someone to love, something to do, and something to hope for.” — Tom Bodett

Measuring happiness is tricky business, more so when taking into account how different regions, cultures, and faiths define it. Nevertheless, the World Happiness Report attempts to distill being happy into a single score out of 10, and then ranks countries by their average score.

We’ve visualized the high-level findings from the latest happiness report in this series of maps. However, the report also dives deeper into other significant trends in the data, such as a growing disparity in happiness between age groups within countries themselves.

In the chart above, we list countries by the biggest gaps in happiness ranks between young adults (<30) and older adults (60+). A higher number indicates a larger gap, and that the youth are far unhappier than their older counterparts.

Where are Youth Unhappier than Older Adults?

Mauritius ranks first on this list, with a massive 57 place gap between older adult and youth happiness. The 1.26 million-inhabited island nation briefly reached high income status in 2020, but the pandemic hit hard, hurting its key tourism sector, and affecting jobs.

The country’s youth unemployment rate spiked to close to 25% that year, but has since been on the decline. Like residents on many similarly-populated islands, the younger demographic often moves abroad in search of more opportunities.

RankCountryYouth Happiness RankOlder Adult
Happiness Rank
Happiness Gap
1🇲🇺 Mauritius852857
2🇺🇸 U.S.621052
3🇨🇦 Canada58850
4🇺🇿 Uzbekistan712249
5🇨🇳 China793049
6🇯🇵 Japan733637
7🇲🇳 Mongolia865333
8🇩🇿 Algeria936231
9🇱🇾 Libya805030
10🇸🇬 Singapore542628
11🇰🇿 Kazakhstan694227
12🇵🇭 Philippines704327
13🇱🇦 Laos1047727
14🇩🇪 Germany472126
15🇪🇸 Spain552926
16🇲🇹 Malta573126
17🇧🇭 Bahrain775126
18🇰🇬 Kyrgyzstan815526
19🇲🇷 Mauritania1199326
20🇹🇩 Chad1209426

Conventional wisdom says, and data somewhat correlates, that young adults (those below 30) tend to be the happiest demographic. Happiness then decreases through middle age and starts increasing around 60. However, the above countries are digressing from the pattern, with older generations being much happier than young adults.

That older generations are happier, by itself, is not a bad thing. However, that younger adults are so much unhappier in the same country can point to several unique stresses that those aged below 30 are facing.

For example, in the U.S. and Canada—both near the top of this list—many young adults feel like they have been priced out of owning a home: a once key metric of success.

Climate anxieties are also high, with worries about the future of the world they’ll inhabit. Finally, persistent economic inequities are also weighing on the younger generation, with many in that cohort feeling like they will never be able to afford to retire.

All of this comes alongside a rising loneliness epidemic, where those aged 18–25 report much higher rates of loneliness than the general population.

Where does this data come from?

Source: The World Happiness Report which leverages data from the Gallup World Poll.

Methodology: A nationally representative group of approximately 1,000 people per country are asked to evaluate their life on a scale of 0–10. Scores are averaged across generations per country over three years. Countries are ranked by their scores out of 10.

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