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Visualized: The Most Followed People on Instagram in 2024

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See this visualization first on the Voronoi app.

chart of the followed people on Instagram.

Visualized: The Most Followed People on Instagram in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Scrolling through Instagram reels, stories, and posts has become a significant part of our lives—so much so that the most-followed people on Instagram are able to reach hundreds of millions.

So who are top celebrities influencing millions through this platform? Using data tracked by Social Blade as of March 13, 2024, this graphic shows the top 10 most-followed people on Instagram, not including corporate accounts.

2024’s Most Followed Instagram Personalities

Portuguese footballer Cristiano Ronaldo became the first person to cross 600 million followers in August 2023, and stands as the most-followed person on Instagram in 2024 with 624 million followers.

For comparison, that’s more than the population of the United States, Mexico, and Canada combined. Here are the entire top 10, rounded to the nearest million followers:

PersonInstagram Followers (March 2024)
Cristiano Ronaldo624M
Lionel Messi501M
Selena Gomez430M
Kylie Jenner400M
Dwayne Johnson398M
Ariana Grande380M
Kim Kardashian364M
Beyoncé320M
Khloé Kardashian311M
Kendall Jenner295M

In second is the only other major athlete to feature in the top 10, Lionel Messi with 501 million followers. Messi and Ronaldo are also the only people with more than 500 million followers on the entire platform.

Making up the rest of the top 10 is a mix of pop stars, actors, and celebrity personalities, including Selena Gomez at 430 million followers, and four members of the Kardashian–Jenner family, with Kylie Jenner having the most followers in the family with 400 million.

Interestingly, while these are the most followed people on Instagram, the number one most followed account belongs to Instagram itself. The account, which has over 7,000 posts, has over 670 million followers to date.

After that, the most followed corporate account is Nike, which has 306 million followers.

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VC+: Get Our Key Takeaways From the IMF’s World Economic Outlook

A sneak preview of the exclusive VC+ Special Dispatch—your shortcut to understanding IMF’s World Economic Outlook report.

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VC+ Special Dispatch - Your shortcut to understanding IMF's World Economic Outlook

Have you read IMF’s latest World Economic Outlook yet? At a daunting 202 pages, we don’t blame you if it’s still on your to-do list.

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  • How debt-to-GDP ratios have changed since 2000
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Preview images of Visual Capitalist's breakdown of the IMF World Outlook report

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