Which influencers have the most total social media followers? We tally up follower counts across all major platforms, from Twitter to TikTok.
Mapping the rapid expansion of Facebook into the world’s dominant social network, and the countries and platforms resisting its growth
In today's competitive social media landscape, Snapchat is #1 with American teens, but TikTok is quickly closing the gap.
Which apps have been the winners and losers of the COVID-19 lockdown? See how consumer behavior and app popularity has shifted in recent months.
Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here's what you need to know about influencer marketing.
The social networks are all different, and smart businesses are tailoring their messaging based on the fundamental demographic differences between them.