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Top 10 Stocks on Instagram and TikTok

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Top 10 Stocks on Instagram and TikTok

The Most Talked About Stocks on TikTok and Instagram

Investors have a plethora of choices when it comes to investing in the stock market. So, which companies tend to grab the most attention?

This graphic is based on November 2023 data from the online trading provider City Index, which analyzed every company in the S&P 500 based on the amount of content created and viewed about their stocks on TikTok and Instagram.

Top 10 Stocks on Instagram and TikTok

In total, videos on the top 10 most popular companies had been viewed more than 117 million times.

Despite ongoing challenges at Disney, the mass media company remains the most popular stock by a wide margin, as evidenced by high engagement in terms of hashtags and video views.

CompanyVideos publishedVideo hashtagsTotal video views
Disney6,15144,17779,232,246
Amazon72517,2785,918,017
Netflix1,3844,63513,475,808
Walmart2972,5704,733,581
3M3152,0001,653,844
Microsoft3121,9441,950,336
Tesla7391,8982,015,286
Costco3331,3855,928,615
Nike2451,2251,308,044
Starbucks1657251,714,216

According to City Index, Disney garnered views from 6,151 videos, accompanied by 44,177 hashtags related to Disney stocks and shares, like #disneystock, #disneystocks, and #disneyshares.

Disney’s stock price has hovered around $92 in recent weeks, down from its peak above $200 in March 2021. Its film division has faced significant challenges, notably with the latest Marvel movie underperforming at the box office.

Amazon comes in second in hashtags, with 1,384 videos regarding its financial performance accompanied by hashtags such as #amazonstock, #amazonstocks, or #amazonshares. In its most recent earnings report, the company disclosed the addition of 5.9 million new subscribers in the second quarter of this year.

Netflix secured the third spot in the hashtag ranking, accumulating over 5.9 million video views about its stocks and shares. The company’s second-quarter net sales reached $134.4 billion, and its share price demonstrated a steady rise throughout the year.

As highlighted by City Index, the companies at the top of the list—all American—are some of the biggest brands globally. This underscores how the general public is most comfortable approaching the stock market through businesses and brands they are most familiar with.

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Markets

The European Stock Market: Attractive Valuations Offer Opportunities

On average, the European stock market has valuations that are nearly 50% lower than U.S. valuations. But how can you access the market?

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Bar chart showing that European stock market indices tend to have lower or comparable valuations to other regions.

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The following content is sponsored by STOXX

European Stock Market: Attractive Valuations Offer Opportunities

Europe is known for some established brands, from L’Oréal to Louis Vuitton. However, the European stock market offers additional opportunities that may be lesser known.

The above infographic, sponsored by STOXX, outlines why investors may want to consider European stocks.

Attractive Valuations

Compared to most North American and Asian markets, European stocks offer lower or comparable valuations.

IndexPrice-to-Earnings RatioPrice-to-Book Ratio
EURO STOXX 5014.92.2
STOXX Europe 60014.42
U.S.25.94.7
Canada16.11.8
Japan15.41.6
Asia Pacific ex. China17.11.8

Data as of February 29, 2024. See graphic for full index names. Ratios based on trailing 12 month financials. The price to earnings ratio excludes companies with negative earnings.

On average, European valuations are nearly 50% lower than U.S. valuations, potentially offering an affordable entry point for investors.

Research also shows that lower price ratios have historically led to higher long-term returns.

Market Movements Not Closely Connected

Over the last decade, the European stock market had low-to-moderate correlation with North American and Asian equities.

The below chart shows correlations from February 2014 to February 2024. A value closer to zero indicates low correlation, while a value of one would indicate that two regions are moving in perfect unison.

EURO
STOXX 50
STOXX
EUROPE 600
U.S.CanadaJapanAsia Pacific
ex. China
EURO STOXX 501.000.970.550.670.240.43
STOXX EUROPE 6001.000.560.710.280.48
U.S.1.000.730.120.25
Canada1.000.220.40
Japan1.000.88
Asia Pacific ex. China1.00

Data is based on daily USD returns.

European equities had relatively independent market movements from North American and Asian markets. One contributing factor could be the differing sector weights in each market. For instance, technology makes up a quarter of the U.S. market, but health care and industrials dominate the broader European market.

Ultimately, European equities can enhance portfolio diversification and have the potential to mitigate risk for investors

Tracking the Market

For investors interested in European equities, STOXX offers a variety of flagship indices:

IndexDescriptionMarket Cap 
STOXX Europe 600Pan-regional, broad market€10.5T
STOXX Developed EuropePan-regional, broad-market€9.9T
STOXX Europe 600 ESG-XPan-regional, broad market, sustainability focus€9.7T
STOXX Europe 50Pan-regional, blue-chip€5.1T
EURO STOXX 50Eurozone, blue-chip€3.5T

Data is as of February 29, 2024. Market cap is free float, which represents the shares that are readily available for public trading on stock exchanges.

The EURO STOXX 50 tracks the Eurozone’s biggest and most traded companies. It also underlies one of the world’s largest ranges of ETFs and mutual funds. As of November 2023, there were €27.3 billion in ETFs and €23.5B in mutual fund assets under management tracking the index.

“For the past 25 years, the EURO STOXX 50 has served as an accurate, reliable and tradable representation of the Eurozone equity market.”

— Axel Lomholt, General Manager at STOXX

Partnering with STOXX to Track the European Stock Market

Are you interested in European equities? STOXX can be a valuable partner:

  • Comprehensive, liquid and investable ecosystem
  • European heritage, global reach
  • Highly sophisticated customization capabilities
  • Open architecture approach to using data
  • Close partnerships with clients
  • Part of ISS STOXX and Deutsche Börse Group

With a full suite of indices, STOXX can help you benchmark against the European stock market.

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Learn how STOXX’s European indices offer liquid and effective market access.

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