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Internet Adoption in America: Who Isn’t Online Yet?

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Internet Adoption in America: Who Isn’t Online Yet?

America Offline: Who Isn’t on the Internet Yet?

The internet is so widely used today that for many, it’s hard to imagine life without it. Yet, despite its prevalence, there’s still a small fraction of Americans who aren’t online.

Who are these non-adopters? Using data from Pew Research Center, this graphic provides a demographic breakdown of the U.S. adults who don’t use the internet.

The Demographic Breakdown

In the last two decades, internet adoption in the U.S. has skyrocketed, causing America’s offline population shrink to just 7%.

That’s a significant drop from 2000, when almost half of the American population did not use the internet.

According to the data, age seems closely linked to non-internet use—25% of respondents aged 65+ claimed they do not use the internet, compared to just 4% of those aged 50-64.

Age% of U.S. Adults Who Don’t Use the Internet
18–291%
30–492%
50–644%
65+25%

However, it’s worth noting that 86% of U.S. seniors (65+) weren’t online in 2000, so this age group has seen a significant increase in internet adoption over the last two decades.

Income also seems to be correlated with non-internet use. 14% of respondents with an annual household income below $30,000 claimed to not use the internet, compared to 1% who make $75,000 or more per year.

Annual Household Income% of U.S. Adults Who Don’t Use the Internet
<$30K14%
$30K–$49,9999%
$50K–$74,9992%
$75K+1%

Additionally, education may have positive correlation with internet adoption. Just 2–3% of survey respondents who went to college claimed to not use the internet, compared to 14% for those who didn’t study beyond high school. Interestingly, the data did not show a strong correlation between non-adoption and gender or race.

Why is This Important?

As the world becomes increasingly more digital, the internet is starting to become a necessity rather than a luxury. And those who don’t have good access to the web are starting to face significant obstacles in their day-to-day lives.

For instance, when schools closed down during the early days of the global pandemic, many American children in lower-income homes did not have reliable internet at home or didn’t have a computer to complete their schoolwork on.

Where does this data come from?

Source: Pew Research Center

Details: This survey is based on telephone interviews conducted in the U.S. from Jan. 25-Feb. 8, 2021, among a national sample of 1,502 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia. Full details on methodology here.

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Ranked: The Top 10 U.S. Pizza Chains by Market Share

Domino’s is the biggest pizza chain in the U.S. by sales.

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Graphic showing America’s biggest pizza chains by 2022 revenue.

Ranked: Top 10 U.S. Pizza Chains by Market Share

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

About 3 billion pizzas are sold annually in the United States. In 2022, pizza restaurant sales in the U.S. reached an all-time high of $46.9 billion, an increase of roughly $10 billion compared to just a decade prior.

This graphic lists the top 10 U.S. pizza chains based on 2022 sales figures. This data was accessed via Statista (published June 2023).

Domino’s Domination

Domino’s is the biggest pizza chain in the U.S. by sales, reaching $8.6 billion in revenue in 2022. The brand is also found in 90 other countries around the globe, including stores on every continent except Antarctica.

According to Domino’s main website, there are over 20,500 locations worldwide, which collectively serve over 1 million customers per day.

Domino’s is followed by Pizza Hut with $5.3 billion in revenue. Little Caesars, with $4.7 billion, completes the top three.

Company2022 Revenue (USD)
Domino's Pizza8,572,000,000
Pizza Hut5,270,000,000
Little Caesars4,724,000,000
Papa Johns3,712,000,000
Marco's Pizza1,063,000,000
Papa Murphy's753,000,000
MOD Pizza662,000,000
Hungry Howie's534,000,000
Round Table463,000,000
Jet's Pizza441,000,000

The top end of this ranking contains household names, but regional pizza chains also make the cut. Jet’s Pizza is popular in the Great Lakes region, and most Hungry Howie’s locations can be found in Michigan and Florida.

The overall number of pizza restaurants in the U.S. has been on the rise, reaching more than 80,000 units in 2022.

If you enjoyed this post, be sure to check out this graphic, which visualizes the change in market share of U.S. carbonated soft drinks between 1995 and 2023.

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