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How Much Do Americans Trust the Media?

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How much do Americans trust the media?

How Much Do Americans Trust the Media?

Media trust among Americans has reached its lowest point in six years.

Gallup began its survey on media trust in 1972, repeating it in 1974 and 1976. After a long period, the public opinion firm restarted the polls in 1997 and has asked Americans about their confidence level in the mass media—newspapers, TV, and radio—almost every year since then.

The above graphic illustrates Gallup’s latest poll results, conducted in September 2023.

Americans’ Trust in Mass Media, 1972-2023

Americans’ confidence in the mass media has sharply declined over the last few decades.

Trust in the mass media% Great deal/Fair amount% Not very much% None at all
197268246
197469218
197672224
1997533115
199855359
1999553411
2000513712
2001533314
2002543511
2003543511
2004443916
2005503712
2007473517
2008433521
2009453718
2010433621
2011443619
2012403921
2013443322
2014403624
2015403624
2016324127
2017412929
2018453024
2019413028
2020402733
2021362934
2022342838
2023322939

In 2016, the number of respondents trusting media outlets fell below the tally of those who didn’t trust the media at all. This is the first time that has happened in the poll’s history.

That year was marked by sharp criticism of the media from then-presidential candidate Donald Trump.

In 2017, the use of the term ‘fake news’ rose by 365% on social media, and the term was named the word of the year by dictionary publisher Collins.

The Lack of Faith in Institutions and Social Media

Although there’s no single reason to explain the decline of trust in the traditional media, some studies point to potential drivers.

According to Michael Schudson, a sociologist and historian of the news media and a professor at the Columbia Journalism School, in the 1970s, faith in institutions like the White House or Congress began to decline, consequently impacting confidence in the media.

“That may have been a necessary corrective to a sense of complacency that had been creeping in—among the public and the news media—that allowed perhaps too much trust: we accepted President Eisenhower’s lies about the U-2 spy plane, President Kennedy’s lies about the ‘missile gap,’ President Johnson’s lies about the war in Vietnam, President Nixon’s lies about Watergate,”
Michael Schudson – Columbia Journalism School

More recently, the internet and social media have significantly changed how people consume media. The rise of platforms such as X/Twitter and Facebook have also disrupted the traditional media status quo.

Partisans’ Trust in Mass Media

Historically, Democrats have expressed more confidence in the media than Republicans.

Democrats’ trust, however, has fallen 12 points over the past year to 58%, compared with 11% among Republicans and 29% among independents.

How-Much-Do-Americans-Trust-the-Media

According to Gallup, Republicans’ low confidence in the media has little room to worsen, but Democrat confidence could still deteriorate and bring the overall national reading down further.

The poll also shows that young Democrats have less confidence in the media than older Democrats, while Republicans are less varied in their views by age group.

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Misc

Ranked: The Top 10 U.S. Pizza Chains by Market Share

Domino’s is the biggest pizza chain in the U.S. by sales.

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Graphic showing America’s biggest pizza chains by 2022 revenue.

Ranked: Top 10 U.S. Pizza Chains by Market Share

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

About 3 billion pizzas are sold annually in the United States. In 2022, pizza restaurant sales in the U.S. reached an all-time high of $46.9 billion, an increase of roughly $10 billion compared to just a decade prior.

This graphic lists the top 10 U.S. pizza chains based on 2022 sales figures. This data was accessed via Statista (published June 2023).

Domino’s Domination

Domino’s is the biggest pizza chain in the U.S. by sales, reaching $8.6 billion in revenue in 2022. The brand is also found in 90 other countries around the globe, including stores on every continent except Antarctica.

According to Domino’s main website, there are over 20,500 locations worldwide, which collectively serve over 1 million customers per day.

Domino’s is followed by Pizza Hut with $5.3 billion in revenue. Little Caesars, with $4.7 billion, completes the top three.

Company2022 Revenue (USD)
Domino's Pizza8,572,000,000
Pizza Hut5,270,000,000
Little Caesars4,724,000,000
Papa Johns3,712,000,000
Marco's Pizza1,063,000,000
Papa Murphy's753,000,000
MOD Pizza662,000,000
Hungry Howie's534,000,000
Round Table463,000,000
Jet's Pizza441,000,000

The top end of this ranking contains household names, but regional pizza chains also make the cut. Jet’s Pizza is popular in the Great Lakes region, and most Hungry Howie’s locations can be found in Michigan and Florida.

The overall number of pizza restaurants in the U.S. has been on the rise, reaching more than 80,000 units in 2022.

If you enjoyed this post, be sure to check out this graphic, which visualizes the change in market share of U.S. carbonated soft drinks between 1995 and 2023.

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