Business
Are You Suffering From Impostor Syndrome?
Are You Suffering From Impostor Syndrome?
If you have ever felt unworthy of your position at work, or felt uncomfortable about receiving praise from colleagues, then you’re not alone.
The psychological pattern of impostor syndrome is widespread, with the majority of people experiencing some form of it over the course of their careers.
Today’s infographic, from Resume.io, provides a useful guide to identifying the various manifestations of impostor syndrome, and how to potentially overcome it.
What is Impostor Syndrome?
People suffering from impostor syndrome doubt their skills and accomplishments, live in fear of being exposed as not worthy of their position, and even downplay their success, attributing it all to luck or good fortune.
These feelings, which were first collectively known as “impostor phenomenon,” were introduced in a 1978 study of 150 highly successful women. Today, we have an even more nuanced view of how feelings of anxiety and inadequacy can afflict people in a professional setting.
Impostor Syndrome Archetypes
According to Dr. Valerie Young, a leading expert on the subject of impostor syndrome, these feelings of self doubt are not one-size-fits-all.
Here are the five different types of impostor syndrome:
| Number | Archetype | Description |
|---|---|---|
| #1 | Expert | You expect to know everything and feel ashamed when you don't. |
| #2 | Soloist | You believe work must be accomplished alone and refuse to take any credit if you received any kind of assistance. |
| #3 | Natural Genius | You tell yourself that everything must be handled with ease, otherwise it's not "natural talent". |
| #4 | Superperson | You feel you should be able to excel at every role you take on in your life. |
| #5 | Perfectionist | You set impossibly high standards for yourself and beat yourself up when you don't reach them. |
Understanding the different types of impostor syndrome is an important first step, as each manifestation requires a unique toolkit of solutions to help overcome this common psychological trap experienced by professionals.
Slaying Self Doubt
While impostor syndrome can afflict anyone, women have been shown to experience it more often – even once they have experienced high levels of success in their career.
A recent KPMG study of 750 high-performing executive women found that:
- 75% had experienced impostor syndrome at some point in their career
- 81% of these woman also believed they put more pressure on themselves than their male counterparts
Though progress has been made, lack of diversity at the C-suite level is still fueling some of these feelings. 32% of women identified with impostor syndrome because they did not know others in a similar place to them either personally or professionally.
When it came to combating feelings of self-doubt, many woman found support within their network and organizations:
- 72% said they looked to a mentor or trusted advisor for help and advice when the doubt creeps in
- 54% received support and guidance from performance managers
Actively creating a culture that supports honest conversations in the workplace is key to helping individuals slay professional self doubt.
Together, we have the opportunity to build corporate environments that foster a sense of belonging and lessen the experience of impostor syndrome for women in our workplaces.
– Laura Newinski, U.S. Deputy Chair and COO of KPMG
Technology
iPhone Now Makes Up the Majority of U.S. Smartphones
Apple’s flagship device has captured a modest 16% of the global market, and Android dominates globally. Why do so many Americans keep buying iPhones?
iPhone Now Makes Up the Majority of U.S. Smartphones
One of the most iconic tech moments of the 21st century is Steve Jobs, in his signature black turtleneck, holding up a small device: the iPhone. Since that introduction at the 2007 Macworld conference in San Francisco, iPhone has gone on to become a global phenomenon, with over 1.2 billion units now sold around the world.
Today, the smartphone market is a fiercely competitive space.
On a global scale, iPhone has carved out a respectable 16% of the smartphone market. In the U.S., however, the iPhone has managed to win the hearts and minds of more consumers. New data from Counterpoint Research via FT notes that iPhones now make up 50% of the overall installed user base* in the United States.
With a plethora of smartphone brands available to American consumers—and many at lower price points—what is it that makes this brand so popular?
iPhone: The Apple of America’s Eye
Experts point to a number of reasons why Apple’s flagship device outperforms in the U.S. compared to other markets.
- Apple has the highest brand loyalty of any major smartphone maker. 9 in 10 U.S. iPhone users plan to purchase an iPhone as their next device.
- iPhones appear to depreciate at a slower rate than other devices
- Broadly speaking, consumers in the U.S. have less price sensitivity than consumers in many other countries.
- Apple has been vocal in their messaging about protecting user privacy and data, and that message appears to be resonating with consumers.
This last point is worth digging into in more detail.
Winning the Privacy War
Personal data protection and cybersecurity have become mainstream concerns in recent years, and Apple has made security a priority.
Of course, security breaches can and do occur, regardless of what device is being used. That said, a recent survey by Beyond Identity indicates that iPhone users were less likely to be victims of security breaches, and were more likely to recover data in the event of a breach.
The survey also points out that iPhone users were less likely to have sensitive data, such as images and videos, credit card information, passwords, and personal data compromised when breaches occurred.
These findings aside, Apple has also been bullish on branding its devices as safe and secure. The “Privacy. That’s iPhone.” campaign launched in 2019, and most recently, Apple has put the data broker industry in its crosshairs through a new series of ad spots.
Simply put: whether or not iPhone is more secure than other devices, Apple has used its marketing muscle to sway public opinion at a time when Americans are focused on privacy. And based on these latest installed user base numbers, that strategy appears to be paying off.
Misc
The Most Searched Consumer Brands in 2022
From Netflix to IKEA, this map of the world highlights the most searched for consumer brands around the world.
Creator Program
The Most Searched Consumer Brands in 2022
View the high resolution of this infographic by clicking here.
In today’s fast-paced world, a strong brand is a powerful asset that helps a business stand out in a sea of competition.
What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).
This graphic by BusinessFinancing.co.uk uses data from Google Keyword Planner to show the world’s most searched consumer brands in the twelve months leading up to March 2022.
Methodology
To source this wide of a dataset, the team at BusinessFinancing.co.uk first compiled a list of well-known brands, using a number of reputable sources including Forbes, the Financial Times, BrandDirectory, and more.
From there, the team created a shortlist of popular consumer brands. This year, they focused on businesses that sell products and services, so some of the big tech companies like Google and Meta were excluded from the 2022 ranking.
Next, the team used Google Ads API to extract search volume data for the shortlisted brands. They looked at a couple of things:
- The monthly average of searches over the last 12 months for the brand name alone (e.g. “Nike”)
- Brand name with the corresponding sector added to the keyword (“Nike clothing”), which helped offset the skew in search volume for generic terms like “Apple” or “Amazon”
They did this for every country in the world with data available. Here’s what they found.
The Top 5 Most Searched Brands
While Netflix is the most frequently searched brand in the highest number of countries (92), Amazon takes the top spot when it comes to total search volume.
Here’s a look at the top five most search brands by average global monthly searches:
| Brand | Average global monthly searches (March 2022) | # Countries Most-Searched In |
|---|---|---|
| Amazon | 335,400,000 | 42 |
| Netflix | 140,200,000 | 92 |
| eBay | 80,600,000 | 6 |
| Walmart | 76,100,000 | 2 |
| IKEA | 55,300,000 | 14 |
But a brand’s search popularity doesn’t necessarily reflect that the business is thriving. For instance, in April 2022, Netflix announced it had lost around 200,000 subscribers throughout Q1.
The week of the announcement, Netflix’s stock price dipped below $200—the lowest it had been since 2017.
Smartphones
Apple and its iPhone take the top spot when it comes to smartphone searches, which may be unsurprisingly considering the top five best-selling smartphones in 2021 were all iPhones.
View the high resolution of this infographic by clicking here.
It’s worth noting that the top five best-selling smartphones only capture a fraction of the overall smartphone market, and while iPhones are undeniably popular, they only make up 16.7% of worldwide smartphone sales.
Gaming
Epic Games, the creator and platform of Fortnite, maintains its status as the most searched-for gaming brand worldwide, with an average of 14.9 million global monthly searches.
View the high resolution of this infographic by clicking here.
No other gaming company came close to Epic Game’s search volume. For instance, Nintendo, which came in second place, only averaged 3.2 million searches a month.
However, Nintendo still managed to generate more than $16 billion in revenue throughout 2021, triple the gross revenue that Epic Games made the same year.
Fast Food
KFC was the most searched fast-food company in more than 83 countries, making it the most popular worldwide.
View the high resolution of this infographic by clicking here.
However, it’s worth noting that, while McDonald’s ranked first in fewer countries, it had a higher global monthly search average than its fried chicken competitor.
In 2021, KFC generated approximately $2.79 billion in global revenue, while McDonald’s brought in $23.2 billion.
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