The Most Innovative Countries in the World, Ranked by Income Group
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Global Stars: The Most Innovative Countries, Ranked by Income Group

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The Most Innovative Countries, Ranked by Income Group

Innovation can be instrumental to the success of economies, at macro and micro scales. While investment provides powerful fuel for innovation—the relationship isn’t always straightforward.

The 2020 ranking from the World Intellectual Property Organization (WIPO) reveals just that.

The above map breaks down the most innovative countries in each World Bank income group, based on data from WIPO’s Global Innovation Index (GII), which evaluates nations across 80 innovation indicators like research and development (R&D), venture capital, and high-tech production.

While wealthier nations continue to lead global innovation, the GII also shows that middle-income countries—particularly in Asia—are making impressive strides.

Fueling Innovation

The economic and regulatory spheres within countries can have an enormous impact on their level of innovation—and vice versa, as innovation in turn becomes an economic driver, stimulating further investment.

The positive feedback loop between investment and innovation results in the success of some of the top countries in the table below, which shows the three most innovative countries in each income group.

Income GroupGroup RankCountry (Overall Rank)
High1🇨🇭 Switzerland (#1)
High2🇸🇪 Sweden (#2)
High3🇺🇸 United States of America (#3)
Upper Middle1🇨🇳 China (#14)
Upper Middle2🇲🇾 Malaysia (#33)
Upper Middle3🇧🇬 Bulgaria (#37)
Lower Middle1🇻🇳 Vietnam (#42)
Lower Middle2🇺🇦 Ukraine (#45)
Lower Middle3🇮🇳 India (#48)
Low1🇹🇿 Tanzania (#88)
Low2🇷🇼 Rwanda (#91)
Low3🇲🇼 Malawi (#111)

Switzerland, Sweden, and the U.S. are the top three in the high-income group. Considering that Switzerland has the second-highest GDP per capita globally, it is not a surprise leader on this list.

Upper middle-income countries are led by China, Malaysia, and Bulgaria. Note that China far surpasses other nations in the upper-middle-income group ranking, reaching 14th spot overall in 2020. Others in the income group only appear in the overall ranking after 30th place.

Below are several income group leaders, and some of their key areas of output:

  • Switzerland: First in Knowledge Creation, second in Global Brand Value
  • U.S.: First in Entertainment and Media, Computer Software Spending, Intellectual Property Receipts
  • China: First in Patents Registered
  • Vietnam: Second in High-Technology Net Exports
  • India: First in Information and Communication Technology Services Exports
  • Tanzania: 23rd in Printing and Other Media

Shining a Light on Global Innovators

Since 2011, Switzerland has led the world in innovation according to this index, and the top five countries have seen few changes in recent years.

Sweden regained second place in 2019 and the U.S. moved into third—positions they maintain in 2020. The Netherlands entered the top two in 2018 and now sits at fifth.

Here’s how the overall ranking shakes out:

RankCountryScoreIncome Group
1Switzerland66.1High
2Sweden62.5High
3United States of America60.6High
4United Kingdom59.8High
5Netherlands58.8High
6Denmark57.5High
7Finland57.0High
8Singapore56.6High
9Germany56.6High
10South Korea56.1High
11Hong Kong, China54.2High
12France53.7High
13Israel53.6High
14China53.3Upper Middle
15Ireland53.1High
16Japan52.7High
17Canada52.3High
18Luxembourg50.8High
19Austria50.1High
20Norway49.3High
21Iceland49.2High
22Belgium49.1High
23Australia48.4High
24Czech Republic48.3High
25Estonia48.3High
26New Zealand47.0High
27Malta46.4High
28Italy45.7High
29Cyprus45.7High
30Spain45.6High
31Portugal43.5High
32Slovenia42.9High
33Malaysia42.4Upper Middle
34United Arab Emiratesx42.4High
35Hungary41.5High
36Latvia41.1High
37Bulgaria40.0Upper Middle
38Poland40.0High
39Slovakia39.7High
40Lithuania39.2High
41Croatia37.3High
42Viet Nam37.1Lower Middle
43Greece36.8High
44Thailand36.7Upper Middle
45Ukraine36.3Lower Middle
46Romania36.0Upper Middle
47Russian Federation35.6Upper Middle
48India35.6Lower Middle
49Montenegro35.4Upper Middle
50Philippines35.2Lower Middle
51Turkey34.9Upper Middle
52Mauritius34.4Upper Middle
53Serbia34.3Upper Middle
54Chile33.9High
55Mexico33.6Upper Middle
56Costa Rica33.5Upper Middle
57North Macedonia33.4Upper Middle
58Mongolia33.4Lower Middle
59Republic of Moldova33.0Lower Middle
60South Africa32.7Upper Middle
61Armenia32.6Upper Middle
62Brazil31.9Upper Middle
63Georgia31.8Upper Middle
64Belarus31.3Upper Middle
65Tunisia31.2Lower Middle
66Saudi Arabia30.9High
67Iran (Islamic Republic of)30.9High
68Colombia30.8Upper Middle
69Uruguay30.8High
70Qatar30.8High
71Brunei Darussalam29.8High
72Jamaica29.1Upper Middle
73Panama29.0High
74Bosnia and Herzegovina29.0Upper Middle
75Morocco29.0Lower Middle
76Peru28.8Upper Middle
77Kazakhstan28.6Upper Middle
78Kuwait28.4High
79Bahrain28.4High
80Argentina28.3Upper Middle
81Jordan27.8Upper Middle
82Azerbaijan27.2Upper Middle
83Albania27.1Upper Middle
84Oman26.5High
85Indonesia26.5Lower Middle
86Kenya26.1Lower Middle
87Lebanon26.0Upper Middle
88United Republic of Tanzania25.6Lower I
89Botswana25.4Upper Middle
90Dominican Republic25.1Upper Middle
91Rwanda25.1Lower I
92El Salvador24.9Lower Middle
93Uzbekistan24.5Lower Middle
94Kyrgyzstan24.5Lower Middle
95Nepal24.4Lower I
96Egypt24.2Lower Middle
97Paraguay24.1Upper Middle
98Trinidad and Tobago24.1High
99Ecuador24.1Upper Middle
100Cabo Verde23.9Lower Middle
101Sri Lanka23.8Upper Middle
102Senegal23.8Lower Middle
103Honduras23.0Lower Middle
104Namibia22.5Upper Middle
105Bolivia (Plurinational State of)22.4Lower Middle
106Guatemala22.4Upper Middle
107Pakistan22.3Lower Middle
108Ghana22.3Lower Middle
109Tajikistan22.2Lower I
110Cambodia21.5Lower Middle
111Malawi21.4Lower I
112Côte d’Ivoire21.2Lower Middle
113Lao People’s Democratic Republic20.7Lower Middle
114Uganda20.5Lower I
115Madagascar20.4Lower I
116Bangladesh20.4Lower Middle
117Nigeria20.1Lower Middle
118Burkina Faso20.0Lower I
119Cameroon20.0Lower Middle
120Zimbabwe20.0Lower Middle
121Algeria19.5Upper Middle
122Zambia19.4Lower Middle
123Mali19.2Lower I
124Mozambique18.7Lower I
125Togo18.5Lower I
126Benin18.1Lower I
127Ethiopia18.1Lower I
128Niger17.8Lower I
129Myanmar17.7Lower Middle
130Guinea17.3Lower I
131Yemen13.6Lower I

Nordic countries like Sweden, Denmark, and Finland continue their strong showing across innovation factors—like Knowledge Creation, Global Brand Value, Environmental Performance, and Intellectual Property Receipts—leading to their continued presence atop global innovators.

But the nations making the biggest moves in GII ranking are found in Asia.

China, Vietnam, India, and the Philippines have risen the most of all countries, with all four now in the top 50. China broke into the top 15 in 2019 and remains the only middle-income economy in the top 30.

In 2020, South Korea became the second Asian economy to enter the top 10, after Singapore. As the first Asian country to move into the global top five, Singapore joined the leaders in 2018, and now sits at 8th place.

In another first for 2020, India has now broken into the top 50.

Innovation Input & Output: The Overachievers

While annual rankings like these confirm the importance of a robust economy and innovation investment, variations in the relationship between input and output are not uncommon.

The correlation between wealth and innovation isn’t always straightforward, and neither is the connection between innovation input and output.

Below is an overview of the GII inputs and outputs, as well as several of the world’s overall leaders in each pillar.

Input variables can be characterized as factors that foster innovation—everything from the quality of a country’s university institutions to its levels of ecological sustainability.

Input PillarsInput ExamplesInput Leaders
Institutions
Human Capital & Research
Infrastructure
Market Sophistication
Business Sophistication
University Institutions
Regulatory Environment
Intangible Assets
Entrepreneurship
R&D Spending
Venture Capital Deals
Researchers
1. Singapore
2. Switzerland
3. Sweden
4. U.S.
5. Denmark
6. U.K.
7. Hong Kong, China
8. Finland
9. Canada
10. South Korea

Output factors include innovation indicators like the creation of new businesses, and even the number of Wikipedia edits made per million people.

Output PillarsOutput TypesOutput Leaders
Knowledge & Technology
Creative
Registered patents
Creative goods and services
Scientific publications
National feature films
Entertainment and media
High-tech manufacturing
1. Switzerland
2. Sweden
3. United Kingdom
4. Netherlands
5. U.S.A.
6. China
7. Germany
8. Finland
9. Denmark
10. South Korea

Countries with impressive innovation outputs compared to input levels include:

  • China: 26th in inputs, but sixth in overall innovation outputs
  • Netherlands: 11th in innovation input, but fourth across outputs
  • Thailand: 48th in overall input, first in business R&D
  • Malaysia: 34th in overall input, first in high-tech net exports

Innovation Fuel Reductions Up Ahead?

Although financial markets have ignited, the economy as a whole has not fared well since lockdowns began. This begs the question of whether a steep decline in innovation capital will follow.

In response to the 2020 pandemic, will spending on R&D echo the 2009 recession and aftermath of 9/11? Will venture capital flows continue to decline more than they have since 2018?

Because innovation is so entwined with the economic growth strategies of companies and nations alike, the WIPO notes that the potential decline may not be as severe as historical trends might suggest.

No Stopping Human Innovation

Thankfully, innovation opportunities are not solely contingent on the level of capital infused during any given year. Instead, the cumulative results of continuous innovation stimuli may be enough to maintain growth, while strategic cash reserves are put to use.

What the GII ranking shows is that inputs don’t always equal outputs—and that innovative strides can be made with even modest levels of capital flow.

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Ranked: Big Tech CEO Insider Trading During the First Half of 2021

Big Tech is worth trillions, but what are insiders doing with their stock? We breakdown Big Tech CEO insider trading during the first half of 2021.

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Big Tech CEO Insider Trading During The First Half of 2021

When CEOs of major companies are selling their shares, investors can’t help but notice.

After all, these decisions have a direct effect on the personal wealth of these insiders, which can say plenty about their convictions with respect to the future direction of the companies they run.

Considering that Big Tech stocks are some of the most popular holdings in today’s portfolios, and are backed by a collective $5.3 trillion in institutional investment, how do the CEOs of these organizations rank by their insider selling?

CEOStockShares Sold H1 2021Value of Shares ($M)
Jeff BezosAmazon (AMZN)2.0 million$6,600
Mark ZuckerbergFacebook (FB)7.1 million$2,200
Satya NadellaMicrosoft (MSFT)278,694
$65
Sundar PichaiGoogle (GOOGL)27,000$62
Tim CookApple (AAPL)0$0

Breaking Down Insider Trading, by CEO

Let’s dive into the insider trading activity of each Big Tech CEO:

Jeff Bezos

During the first half of 2021, Jeff Bezos sold 2 million shares of Amazon worth $6.6 billion.

This activity was spread across 15 different transactions, representing an average of $440 million per transaction. Altogether, this ranks him first by CEO insider selling, by total dollar proceeds. Bezos’s time as CEO of Amazon came to an end shortly after the half way mark for the year.

Mark Zuckerberg

In second place is Mark Zuckerberg, who has been significantly busier selling than the rest.

In the first half of 2021, he unloaded 7.1 million shares of Facebook onto the open market, worth $2.2 billion. What makes these transactions interesting is the sheer quantity of them, as he sold on 136 out of 180 days. On average, that’s $12 million worth of stock sold every day.

Zuckerberg’s record year of selling in 2018 resulted in over $5 billion worth of stock sold, but over 90% of his net worth still remains in the company.

Satya Nadella

Next is Satya Nadella, who sold 278,694 shares of Microsoft, worth $234 million. Despite this, the Microsoft CEO still holds an estimated 1.6 million shares, which is the largest of any insider.

Microsoft’s stock has been on a tear for a number of years now, and belongs to an elite trillion dollar club, which consists of only six public companies.

Sundar Pichai

Fourth on the list is Sundar Pichai who has been at the helm at Google for six years now. Since the start of 2021, he’s sold 27,000 shares through nine separate transactions, worth $62.5 million. However, Pichai still has an estimated 6,407 Class A and 114,861 Class C shares.

Google is closing in on a $2 trillion valuation and is the best performing Big Tech stock, with shares rising 60% year-to-date. Their market share growth from U.S. ad revenues is a large contributing factor.

Tim Cook

Last, is Tim Cook, who just surpassed a decade as Apple CEO.

During this time, shares have rallied over 1,000% and annual sales have gone from $100 billion to $347 billion. That said, Cook has sold 0 shares of Apple during the first half of 2021. That doesn’t mean he hasn’t sold shares elsewhere, though. Cook also sits on the board of directors for Nike, and has sold $6.9 million worth of shares this year.

Measuring Insider Selling

All things equal, it’s desirable for management to have skin in the game, and be invested alongside shareholders. It can also be seen as aligning long-term interests.

A good measure of insider selling activity is in relation to the existing stake in the company. For example, selling $6.6 billion worth of shares may sound like a lot, but when there are 51.7 million Amazon shares remaining for Jeff Bezos, it actually represents a small portion and is probably not cause for panic.

If, however, executives are disclosing large transactions relative to their total stakes, it might be worth digging deeper.

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The World’s Most Used Apps, by Downstream Traffic

Of the millions of apps available around the world, just a small handful of the most used apps dominate global internet traffic.

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The World’s Most Used Apps by Downstream Traffic Share

The World’s Most Used Apps, by Downstream Traffic

Of the millions of apps available around the world, just a small handful of the most used apps dominate global internet traffic.

Everything connected to the internet takes bandwidth to view. When you look at something on your smartphone—whether it’s a new message on Instagram or the next few seconds of a YouTube video—your device is downloading the data in the background.

And the bigger the files, the more bandwidth is utilized. In this chart, we break down of the most used apps by category, using Sandvine’s global mobile traffic report for 2021 Q1.

Video Drives Global Mobile Internet Traffic

The biggest files use the most data, and video files take the cake.

According to Android Central, streaming video ranges from about 0.7GB per hour of data for a 480p video to 1.5GB per hour for 1080. A 4K stream, the highest resolution currently offered by most providers, uses around 7.2GB per hour.

That’s miles bigger than audio files, where high quality 320kbps music streams use an average of just 0.12GB per hour. Social network messages are usually just a few KB, while the pictures found on them can range from a few hundred KB for a low resolution image to hundreds of MB for high resolution.

Understandably, breaking down mobile downstream traffic by app category shows that video is on top by a long shot:

CategoryDownstream Traffic Share (2021 Q1)
Video Streaming48.9%
Social Networking19.3%
Web13.1%
Messaging6.7%
Gaming4.3%
Marketplace4.1%
File Sharing1.3%
Cloud1.1%
VPN and Security0.9%
Audio0.2%

Video streaming accounts for almost half of mobile downstream traffic worldwide at 49%. Audio streaming, including music and podcasts, accounts for just 0.2%.

Comparatively, social network and web browsing combined make up one third of downstream internet traffic. Games, marketplace apps, and file sharing, despite their large file sizes, only require one-time downloads that don’t put as big of a strain on traffic as video does.

A Handful of Companies Own the Most Used Apps

Though internet traffic data is broken down by category, it’s worth noting that many apps consume multiple types of bandwidth.

For example, messaging and social network apps, like WhatsApp, Instagram, and Snapchat, allow consumers to stream video, social network, and message.

Even marketplace apps like iTunes and Google Play consume bandwidth for video and audio streaming, and together account for 6.3% of total mobile downstream traffic.

But no single app had a bigger footprint than YouTube, which accounts for 20.4% of total global downstream bandwidth.

CategoryTop Apps (Category Traffic)Category Traffic Share
Video StreamingYouTube47.9%
Video StreamingTikTok16.1%
Video StreamingFacebook Video14.6%
Video StreamingInstagram12.1%
Video StreamingNetflix4.3%
Video StreamingOther5.0%
Social NetworkingFacebook50.5%
Social NetworkingInstagram41.9%
Social NetworkingTwitter2.4%
Social NetworkingOdnoklassniki1.9%
Social NetworkingQQ0.7%
Social NetworkingOther2.9%
MessagingWhatsApp31.4%
MessagingSnapchat16.5%
MessagingFacebook VoIP14.3%
MessagingLINE12.1%
MessagingSkype4.1%
MessagingOther21.6%
WebGoogle41.2%
WebOther58.8%

The world’s tech giants had the leading app in the four biggest data streaming categories. Alphabet’s YouTube and Google made up almost half of all video streaming and web browsing traffic, while Facebook’s own app, combined with Instagram and WhatsApp, accounted for 93% of global social networking traffic and 45% of messaging traffic.

Traffic usage by app highlights the data monopoly of tech giants and internet providers. Since just a few companies account for a majority of global smartphone internet traffic, they have a lot more bartering power (and responsibility) when it comes to our general internet consumption.

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