How Do Esports Companies Compare with Sports Teams?
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How Do Esports Companies Compare with Sports Teams?

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Esports Companies VS Sports

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How Do Esports Companies Compare with Sports Teams?

Are esports on the same level as “real” sports? These comparisons range from tricky to subjective, but the monetary value of companies speak for themselves.

The world’s largest esports companies have definitely risen to the occasion. Valued at almost half-a-billion dollars, they’ve started to pass some sports franchises in value.

In the above graphic, we compare Forbes’ valuation of the top 10 esports companies in 2020 against median franchises in the “Big Four” major leagues (NFL, MLB, NBA, and NHL). Despite competitive gaming’s rapid growth, there’s still a long way left to go.

Esports Impress but NFL Teams Reign Supreme

The world’s top esports companies have grown quickly, and impressively.

As of 2018, there was only one esports company worth more than $300 million in valuation. By 2020, four of the top 10 were valued at more than $300 million.

Esports CompanyGames with FranchisesValue (2020)
TSMLeague of Legends$410M
Cloud9League of Legends, Overwatch$350M
Team LiquidLeague of Legends$310M
FaZe ClanCall of Duty$305M
100 ThievesLeague of Legends, Call of Duty$190M
Gen.GLeague of Legends, Overwatch, NBA 2K$185M
Enthusiast GamingCall of Duty, Overwatch$180M
G2 EsportsLeague of Legends$175M
NRG EsportsCall of Duty, Overwatch$155M
T1League of Legends$150M

When compared to traditional sports valuations, esports companies have already reached major league hockey status.

TSM, the world’s most valuable esports company in 2020, has a higher valuation than five NHL franchises. In fact, four esports companies were estimated to be more valuable than two NHL franchises, the Florida Panthers and Arizona Coyotes.

But other sports leagues are further away. While the median value of an NHL franchise in 2020 was $520 million, the MLB, NBA, and NFL all saw median values of over $1.6 billion.

Esports vs. Sports FranchisesLowest Valued TeamHighest Valued TeamMedian
NFL$2.0B$5.7B$3.0B
NBA$1.3B$4.6B$1.8B
MLB$980M$5.0B$1.6B
NHL$285M$1.6B$520M
Esports (Top 10)$150M$410M$188M

Differences in Esports vs Sports Structures and Growth

Try as we might to make a clean apples-to-apples comparison between esports and traditional sports teams, there are significant differences in the business models to consider.

For starters, major esports companies own multiple franchises and non-franchise teams across many games. Cloud9 owns both the eponymous Cloud9 League of Legends franchise and the London Spitfire Overwatch franchise, for example, as well as non-franchise teams in Halo, Counter Strike: Global Offensive, Fortnite, and other games.

The revenue streams for esports companies are also extremely varied. Companies like TSM, 100 Thieves, FaZe Clan and Enthusiast Gaming made 50% or more of their revenue from outside of esports, having instead expanded into diverse companies with an equal focus on content creation and apps.

But it’s this greater ability to diversify, and the still-increasing size of esports fandom, that continues to grow esports valuations. In fact, TSM’s estimated 2020 revenue of $45 million is less than half of the Arizona Coyotes’ estimated revenue of $95 million, despite a $100+ million valuation difference in favor of TSM.

That’s why the continued maturation of esports is only going to make traditional sports comparisons easier, and closer. Instead of having to pit companies against franchises, direct league-to-league comparisons will be possible, and the differences will likely shrink from billions to millions.

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Ranked: The Top 50 Most Visited Websites in the World

In this visualization, we rank the top 50 websites that receive the most internet traffic, from Google to CNN.

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Ranked: The Top 50 Most Visited Websites in the World

Estimates vary, but there are upwards of two billion websites in existence in 2023.

If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.

This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.

Which Websites Get the Most Traffic?

Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.

The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)

But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.

Here’s the full top 50 ranking table form:

RankWebsiteMonthly TrafficCategoryCountry
#1google.com85.1BSearch Engines🇺🇸 U.S.
#2youtube.com33.0BStreaming & Online TV🇺🇸 U.S.
#3facebook.com17.8BSocial Media Networks🇺🇸 U.S.
#4twitter.com6.8BSocial Media Networks🇺🇸 U.S.
#5instagram.com6.1BSocial Media Networks🇺🇸 U.S.
#6baidu.com5.0BSearch Engines🇨🇳 China
#7wikipedia.org4.8BDictionaries & Encyclopedias🇺🇸 U.S.
#8yandex.ru3.4BSearch Engines🇷🇺 Russia
#9yahoo.com3.3BNews & Media Publishers🇺🇸 U.S.
#10whatsapp.com2.9BSocial Media Networks🇺🇸 U.S.
#11xvideo.com2.8BAdult🇨🇿 Czechia
#12amazon.com2.6BMarketplace🇺🇸 U.S.
#13pornhub.com2.5BAdult🇨🇦 Canada
#14xnxx.com2.3BAdult🇫🇷 France
#15live.com2.1BEmail🇺🇸 U.S.
#16yahoo.co.jp2.1BNews & Media Publishers🇯🇵 Japan
#17netflix.com2.0BStreaming & Online TV🇺🇸 U.S.
#18tiktok.com1.8BSocial Media Networks🇨🇳 China
#19docomo.ne.jp1.8BTelecommunications🇯🇵 Japan
#20reddit.com1.7BSocial Media Networks🇺🇸 U.S.
#21office.com1.6BProg. & Developer Software🇺🇸 U.S.
#22linkedin.com1.6BSocial Media Networks🇺🇸 U.S.
#23dzen.ru1.4BFaith & Beliefs🇷🇺 Russia
#24samsung.com1.4BConsumer Electronics🇰🇷 S. Korea
#25vk.com1.4BSocial Media Networks🇷🇺 Russia
#26xhamster.com1.3BAdult🇨🇾 Cyprus
#27turbopages.org1.3BNews & Media Publishers🇷🇺 Russia
#28mail.ru1.2BEmail🇷🇺 Russia
#29naver.com1.2BNews & Media Publishers🇰🇷 S. Korea
#30bing.com1.2BSearch Engines🇺🇸 U.S.
#31microsoftonline.com1.1BProg. & Developer Software🇺🇸 U.S.
#32discord.com1.1BSocial Media Networks🇺🇸 U.S.
#33twitch.tv1.1BGaming & Accessories🇺🇸 U.S.
#34bilibili.com1.0BAnimations & Comics🇨🇳 China
#35pinterest.com1.0BSocial Media Networks🇺🇸 U.S.
#36zoom.us985.9MComputers Electronics & Tech🇺🇸 U.S.
#37weather.com985.7MWeather🇺🇸 U.S.
#38qq.com907.1MNews & Media Publishers🇨🇳 China
#39microsoft.com902.3MProg. & Developer Software🇺🇸 U.S.
#40msn.com870.8MNews & Media Publishers🇺🇸 U.S.
#41globo.com840.1MNews & Media Publishers🇧🇷 Brazil
#42duckduckgo.com839.0MSearch Engines🇺🇸 U.S.
#43roblox.com795.7MGaming & Accessories🇺🇸 U.S.
#44quora.com775.9MDictionaries & Encyclopedias🇺🇸 U.S.
#45news.yahoo.co.jp749.1MNews & Media Publishers🇯🇵 Japan
#46ebay.com728.0MMarketplace🇺🇸 U.S.
#47aajtak.in724.1MNews & Media Publishers🇮🇳 India
#48nytimes.com702.2MNews & Media Publishers🇺🇸 U.S.
#49realsrv.com688.0MAdult🇺🇸 U.S.
#50cnn.com684.9MNews & Media Publishers🇺🇸 U.S.

Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.

The Geography of the 50 Most-Visited Websites

The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.

Russia, China, Japan, and South Korea round out the top five.

Top 50 Websites by country
View static image

Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.

The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.

Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.

Where does this data come from?

Source: SimilarWeb

Notes: Websites listed include “all meaningful subdomains”, and categories in the graphic follow SimilarWeb’s categorization system. This is the third version of this graphic. As with previous versions, we aim to use data from November for the sake of consistency and to avoid seasonal fluctuations in traffic. One important detail to point out is that website traffic does not include app traffic, which is why popular platforms like WeChat don’t appear in this ranking.

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