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Ranked: The World’s Most Valuable Football Club Brands



An infographic ranking the most valuable football brands in the world, along with their worth.

Ranked: The World’s Most Valuable Football Club Brands

When the oldest national football competition—the FA Cup—was first played in 1872, the players didn’t get paid, clubs were local associations, and there were no such things as football brands.

Skip ahead a century and a half and many football clubs have comparable levels of global recognition to well-known consumer brands like Apple or Coca-Cola, while simultaneously commanding immense loyalty from fans from all walks of life.

These characteristics have immense financial worth. Today we find out which clubs, aside from competing on the pitch, also compete as football brands. Brand Finance, a brand valuation and strategy consultancy, has compiled a list of the world’s 50 most valuable football club brands.

ℹ️ Brand value refers to the present value of earnings specifically related to a football team’s brand reputation. This is separate and distinct from market value, or the value of an organization as a whole (i.e. what it would cost to buy a team)

Which Football Club Has the Most Valuable Brand?

Prized at $1.56 billion in 2023, Manchester City FC of England’s Premier League takes the top spot as the most valuable football brand.

The club’s brand value grew 13.5% in the last year, a testament to the club’s recent and sustained success on the domestic and international fronts. It has won the Premier league seven times since 2011, and in 2023 the club completed a historic “treble”—winning the Premier League, Champions League, and FA Cup, all in one season.

Here’s a look at the world’s top 50 most valued football club brands, listed in USD millions.

RankBrandCountryBrand Value
(USD millions)
Value Change
1Manchester City FC🇬🇧 UK$1,562+13.50%
2Real Madrid CF🇪🇸 Spain$1,513-14.40%
3FC Barcelona🇪🇸 Spain$1,425-7.20%
4Manchester United FC🇬🇧 UK$1,412-2.60%
5Liverpool FC🇬🇧 UK$1,411-4.40%
6Paris Saint-Germain🇫🇷 France$1,174-1.40%
7FC Bayern Munich🇩🇪 Germany$1,140-11.30%
8Arsenal FC🇬🇧 UK$940+0.02%
9Tottenham Hotspur FC🇬🇧 UK$931-8.00%
10Chelsea FC🇬🇧 UK$893-9.90%
11Juventus FC🇮🇹 Italy$655-19.90%
12Club Atletico de Madrid🇪🇸 Spain$570-15.10%
13Borussia Dortmund🇩🇪 Germany$562-6.30%
14FC Internazionale Milano🇮🇹 Italy$528-8.00%
15AC Milan🇮🇹 Italy$371+0.19%
16West Ham United FC🇬🇧 UK$320-6.40%
17Newcastle United FC🇬🇧 UK$259+0.17%
18SSC Napoli🇮🇹 Italy$249+0.18%
19RasenBallsport Leipzig🇩🇪 Germany$231-18.40%
20Aston Villa FC🇬🇧 UK$222+0.04%
21AS Roma🇮🇹 Italy$212+0.01%
22Eintracht Frankfurt🇩🇪 Germany$210-5.40%
23Everton FC🇬🇧 UK$205-13.60%
24Bayer 04 Leverkusen🇩🇪 Germany$202-8.00%
25Sevilla FC🇪🇸 Spain$196-5.10%
26Brighton &
Hove Albion FC
🇬🇧 UK$189-3.00%
27Leicester City🇬🇧 UK$187-40.70%
28Olympique De Marseille🇫🇷 France$179+0.07%
29Crystal Palace🇬🇧 UK$174-1.70%
30AFC Ajax🇳🇱 Netherlands$172-18.90%
31Olympique Lyonnais🇫🇷 France$166-6.90%
32Wolverhampton Wanderers FC🇬🇧 UK$166-29.80%
33Leeds United🇬🇧 UK$160-25.60%
34Real Betis🇪🇸 Spain$159+0.17%
35Borussia Monchengladbach🇩🇪 Germany$157-18.80%
36Villarreal CF🇪🇸 Spain$143-6.30%
37Real Sociedad🇪🇸 Spain$139N/A
38VfL Wolfsburg🇩🇪 Germany$128-34.90%
391.FC Koln🇩🇪 Germany$125-3.30%
40SC Freiburg🇩🇪 Germany$125N/A
41SL Benfica🇵🇹 Portugal$123+0.05%
42Celtic FC🇬🇧 UK$118-9.70%
43Brentford FC🇬🇧 UK$118N/A
44Athletic de Bilbao🇪🇸 Spain$117-23.50%
45SS Lazio SpA🇮🇹 Italy$116N/A
461.FC Union Berlin🇩🇪 Germany$112N/A
47Valencia CF🇪🇸 Spain$112-38.70%
48FC Porto🇵🇹 Portugal$105N/A
49Fulham FC🇬🇧 UK$104N/A
50CR Flamengo🇧🇷 Brazil$102-8.80%

Close on City’s heels, Spain’s Real Madrid CF brand is also valued slightly above $1.5 billion, but is down 14% in the last year. The club lost their hold on both their domestic league and European championship titles this season, contributing to their decrease in brand worth in 2023.

On the Catalonian side of Spain, FC Barcelona’s brand remains ranked in third place, valued at $1.4 billion. The two Spanish giants have a near duopoly over La Liga, Spain’s domestic league, with one of them having won the title 62 times in the 94 years since the league was founded.

The rivalry gained another edge in the 2000s, hosting one each of Lionel Messi and Cristiano Ronaldo—two of the most-followed celebrities in the world and often regarded as some of the greatest players to play the game.

And while both Messi and Ronaldo left in the last five years, Barcelona and Real Madrid’s brands have stayed resilient. Both clubs have consistently ranked in the top five most valuable football club brands since 2013.

Four more club brands have been valued above $1 billion:

  • Manchester United FC, England, ($1.41 billion)
  • Liverpool FC, England ($1.41 billion)
  • Paris Saint-Germain, France ($1.17 billion)
  • FC Bayern Munich, Germany ($1.14 billion)

Countries with the Most Valuable Football Brands

From a regional perspective, the UK is home to the most high-worth football club brands (18), all of them in England with the sole exception of Scotland’s Celtic FC.

CountryClubsBrand Value
(USD millions)
🇬🇧 UK18$9,371
🇩🇪 Germany10$2,992
🇪🇸 Spain9$4,374
🇮🇹 Italy6$2,131
🇫🇷 France3$1,519
🇵🇹 Portugal2$228
🇳🇱 Netherlands1$172
🇧🇷 Brazil1$102

The UK is followed by Germany (10) and Spain (9) with the most high-valued brands. Together, the top three countries account for almost three quarters of the most valued football club brands in the world.

With an even broader-picture gaze, Europe is home to 49 of the 50 listed clubs, a testament to the strength of the European football market. The only non-European team to make the list was CR Flamengo from Brazil.

What’s in a Brand?

While the value of a football club brand is not the same as the club value itself, a strong brand can do wonders for a club’s financial performance, and eventual value.

Just look at Manchester United, which hasn’t quite regained its stellar performances on field since Sir Alex Ferguson left in 2013, but nevertheless continues to be a commercial juggernaut—it had the fourth highest jersey sales in 2021.

A similar story can be seen with Saudi Arabian club Al-Nassr when it signed Cristiano Ronaldo, which drove visits to its merchandise store up 300%.

With the new football season around the corner, it will be fascinating to see how the rankings of most valuable football brands change next year.

Where Does This Data Come From?

Source: Brand Finance’s 2023 Football 50 Report.
Data note: Some clubs were not ranked in the top 50 in 2022, leading to missing data for brand value and rank changes in the last year. These entires have been marked with an “N/A” where required.

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Who Owns the Most Vehicles per Capita, by Country?

Here are the highest vehicles per capita by country as a growing global middle class is fueling car ownership rates around the world.



This bar graph shows the number of vehicles per 1,000 people around the world.

Who Owns the Most Vehicles per Capita, by Country?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2020, there were 289 million vehicles in use in America, or about 18% of the global total.

With one of the largest car ownership rates worldwide, the number of U.S. cars on the road have more than doubled since the 1960s. But how does ownership compare to other countries, and who is seeing the fastest growth rates amid a rising global middle class?

This graphic shows vehicles per capita by country, based on data from the International Organization of Motor Vehicle Manufacturers (OICA).

Highest Car Ownership Rates Worldwide

Below, we rank countries based on the number of registered vehicles in use per 1,000 people, including both passenger cars and commercial vehicles as of 2020:

CountryNumber of Vehicles in Use
per 1000 Inhabitants
Average Annual Growth Rate
🇳🇿 New Zealand8693%
🇺🇸 U.S.8602%
🇵🇱 Poland7614%
🇮🇹 Italy7561%
🇦🇺 Australia7372%
🇨🇦 Canada7073%
🇫🇷 France7041%
🇨🇿 Czechia6583%
🇵🇹 Portugal6402%
🇳🇴 Norway6351%
🇦🇹 Austria6322%
🇬🇧 UK6322%
🇩🇪 Germany6272%
🇪🇸 Spain6272%
🇬🇷 Greece6171%
🇯🇵 Japan6120%
🇨🇭 Switzerland6041%
🇧🇪 Belgium5901%
🇳🇱 Netherlands5882%
🇫🇮 Finland5771%
🇸🇪 Sweden5441%
🇩🇰 Denmark5402%
🇮🇪 Ireland5403%
🇲🇾 Malaysia5356%
🇸🇰 Slovakia5133%
🇱🇾 Libya4904%
🇧🇬 Bulgaria485-1%
🇭🇷 Croatia4743%
🇸🇾 Syria4727%
🇭🇺 Hungary4634%
🇰🇷 South Korea4582%
🇷🇴 Romania4387%
🇮🇱 Israel4044%
🇷🇺 Russia3892%
🇧🇾 Belarus3871%
🇲🇽 Mexico3584%
🇹🇼 Taiwan3441%
🇦🇪 UAE3438%
🇷🇸 Serbia3304%
🇦🇷 Argentina3110%
🇹🇭 Thailand2775%
🇨🇱 Chile2461%
🇰🇿 Kazakhstan226-1%
🇨🇳 China22314%
🇹🇷 Türkiye2204%
🇧🇷 Brazil2141%
🇺🇦 Ukraine192-1%
🇮🇷 Iran1832%
🇿🇦 South Africa1761%
🇪🇨 Ecuador1523%
🇻🇪 Venezuela149-1%
🇩🇿 Algeria1443%
🇲🇦 Morocco1124%
🇨🇴 Colombia1111%
🇮🇶 Iraq1114%
🇵🇪 Peru884%
🇮🇩 Indonesia785%
🇪🇬 Egypt644%
🇳🇬 Nigeria565%
🇻🇳 Vietnam5017%
🇵🇭 Philippines383%
🇮🇳 India3310%
🇵🇰 Pakistan207%

Clinching top spot is New Zealand, a country known for its love of cars.

With nearly nine cars on the road to every 10 people, this figure is notably high considering that children make up about 20% of the population. The majority of cars are imported second hand from Japan thanks to a wave of deregulation in the 1980s along with the country being a major producer of right-hand drive cars.

The U.S. falls close behind, with a clear preference for trucks and SUVs. In fact, the Ford F-1 Series has been the best-selling vehicle in America for 42 consecutive years.

In Europe, Poland has the highest number of vehicles per person, but one of the lowest share of electric vehicles (EVs). While EVs make up nearly 16% of all cars in top-ranking country Norway, they comprise 0.1% in Poland. On average, EVs account for 0.8% of passenger cars in the European Union.

Driven by an expanding middle class, Vietnam has seen the fastest growth in ownership. Between 2015 and 2020, the motorization rate grew by an astonishing 17% each year. Additionally, China witnessed 14% growth while India’s vehicles per 1,000 people increased 10% annually over the period.

The Top EV Markets, by Country

As EV sales gain momentum, here are the biggest markets worldwide, based on the number of all-EV cars in use as of 2022:

CountryEstimated Number of EVs in Use
🇨🇳 China11,000,000
🇺🇸 U.S.2,100,000
🇩🇪 Germany1,000,000
🇫🇷 France620,000
🇳🇴 Norway590,000
🇬🇧 UK550,000
🇳🇱 Netherlands340,000
🇰🇷 South Korea300,000
🇨🇦 Canada250,000
🇯🇵 Japan210,000

Source: IEA Global EV Outlook 2023

China is home to over half of the world’s EVs.

Its foothold on the global EV market can be explained by its close proximity to the raw materials used in EV batteries. In fact, China produces roughly 70% of the world’s rare earth metals and has more battery production capacity than all other countries combined.

Adding to this, China developed key government policies that specifically tackled operational hurdles, such as battery constraints, leading to innovation in core technologies. In 2023, EVs made up 31% of all car sales in China, boosted by government incentives and strong consumer demand.

Norway is another leader in the EV market, whose government began introducing EV policies as early as 1990. By 2025, the country aims to phase out internal combustion engine vehicle sales completely. About 80% of all vehicles sales in Norway were EVs in 2022, the highest in the world.

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