Misc
The World’s Top 50 Influencers Across Social Media Platforms
Introducing our new index, which ranks U.S. generations on their economic, political, and cultural influence.
Visualizing the World’s Top 50 Influencers
In the modern digital world, social media reach is power.
The people with the most followers on Twitter, for example, have a massive platform to spread their messages, while those with large, engaged followings on Instagram are an advertiser’s dream sponsor partner.
Social media can also be an equalizer of power. It’s true that many celebrities boast large followings across platforms, but social media has also enabled previously unknown personalities to turn YouTube or TikTok fame into veritable star power and influence.
Who has the biggest reach across the entire social media universe? Instead of looking at who has the most followers on Instagram, Twitter, or other networks, we ranked the most-followed personalities across all major platforms combined.
Who Has the Most Overall Followers on Social Media?
We parsed through hundreds of the most-followed accounts on multiple platforms to narrow down the top influencers across social media as of April 2021.
Sources include trackers of the most followers on Twitter, Instagram, Facebook, YouTube, Twitch, and TikTok, verified directly on site and with social media tracker Socialblade.
The results? A top 50 list of social media influencers consisting of athletes, musicians, politicians, and other personalities.
Rank | Name | Category | Total Followers | Biggest Platform |
---|---|---|---|---|
#1 | Cristiano Ronaldo | Sports | 517M | |
#2 | Justin Bieber | Music | 455M | |
#3 | Ariana Grande | Music | 429M | |
#4 | Selena Gomez | Music | 425M | |
#5 | Taylor Swift | Music | 361M | |
#6 | Dwayne Johnson | Film & TV | 342M | |
#7 | Katy Perry | Music | 338M | |
#8 | Kylie Jenner | Other | 333M | |
#9 | Rihanna | Music | 332M | |
#10 | Kim Kardashian | Other | 319M | |
#11 | Lionel Messi | Sports | 298M | |
#12 | Neymar | Sports | 283M | |
#13 | Shakira | Music | 282M | |
#14 | Jennifer Lopez | Music | 277M | |
#15 | Beyoncé | Music | 267M | |
#16 | Ellen DeGeneres | Film & TV | 260M | |
#17 | Miley Cyrus | Music | 235M | |
#18 | Nicki Minaj | Music | 232M | |
#19 | Barack Obama | Politics | 221M | |
#20 | Will Smith | Film & TV | 217M | |
#21 | Kendall Jenner | Other | 212M | |
#22 | Demi Lovato | Music | 211M | |
#23 | Lady Gaga | Music | 210M | |
#24 | Kevin Hart | Film & TV | 201M | |
#25 | Virat Kohli | Sports | 195M | |
#26 | Eminem | Music | 194M | |
#27 | Drake | Music | 192M | |
#28 | Khloé Kardashian | Other | 191M | |
#29 | Bruno Mars | Music | 191M | |
#30 | Chris Brown | Music | 187M | |
#31 | Vin Diesel | Film & TV | 177M | |
#32 | Narendra Modi | Politics | 175M | |
#33 | Justin Timberlake | Music | 175M | |
#34 | Billie Eilish | Music | 171M | |
#35 | Charli D'Amelio | Other | 169M | TikTok |
#36 | Kourtney Kardashian | Other | 165M | |
#37 | Cardi B | Music | 160M | |
#38 | LeBron James | Sports | 157M | |
#39 | Adele | Music | 156M | |
#40 | Priyanka Chopra | Film & TV | 144M | |
#41 | Germán Garmendia | Gaming | 143M | Youtube |
#42 | Wiz Khalifa | Music | 142M | |
#43 | Felix "PewDiePie" Kjellberg | Gaming | 141M | Youtube |
#44 | Akshay Kumar | Film & TV | 140M | |
#45 | Snoop Dogg | Music | 138M | |
#46 | Deepika Padukone | Film & TV | 138M | |
#47 | Britney Spears | Music | 137M | |
#48 | Shawn Mendes | Music | 136M | |
#49 | Whindersson Nunes Batista | Other | 135M | |
#50 | Salman Khan | Film & TV | 134M |
Unsurprisingly, celebrities reign supreme on social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed person on social media with more than 500 million total followers.
But there are other illuminating highlights, such as the global reach of music. With large and diverse fanbases, artists account for half of the top 50 largest social media followings.
Also notable is the power of Instagram, which was the biggest platform for 67% of the top 50 social media influencers. This includes hard-to-categorize celebrities like the Kardashians and Jenners, which turned reality TV and social media fame into business and media empires.
Download the Generational Power Report (.pdf)
The Most Followers on Twitter, TikTok, and YouTube
However, it’s not only celebrities that dominate social media.
Personalities that started on one social media platform and developed massive followings include TikTok’s most-followed star Charli D’Amelio and YouTubers Germán Garmendia, Felix “PewDiePie” Kjellberg, and Whindersson Nunes Batista.
Politicians were also prominent influencers. Former U.S. President Barack Obama has the most followers on Twitter, and India’s Prime Minister Narendra Modi has more than 175 million followers across social media.
Former U.S. President Donald Trump would have also made the list with more than 140 million followers across social media before being banned from multiple platforms on January 8, 2021.
A Generational Look at Social Media Influence
While older generations have had to adapt to social media platforms, younger generations have grown up alongside them. As a measure of cultural importance, this gives Gen X, Millennials, and Gen Z a rare leg-up on older generations.
Millennials, in particular, hold the lion’s share of spots in this top 50 list:
Generation | # of Influencers in Generation | Top Influencer in Generation |
---|---|---|
Gen Z | 4 | Kylie Jenner |
Millennial | 33 | Cristiano Ronaldo |
Gen X | 10 | Dwayne (The Rock) Johnson |
Baby Boomer | 3 | Ellen DeGeneres |
The average age of the top 50 influencers was just over 37.
In our Generational Power Index (GPI), which measures the share of power generations hold in various categories, digital platforms were a key area where Millennials derived their power and influence. Overall, Baby Boomers—and to a lesser extent, Gen X—still run the show in most areas of society today.
Social Media Influence, Going Forward
As most fans and advertisers know, not all social media accounts and followings are homogenous.
Many influencers with relatively small followings have more consistent engagement, and are often able to demand high advertising fees as a result.
Conversely, most social media platforms are reckoning with a severe glut of fake accounts or bots that inflate follower counts, impacting everything from celebrities and politicians to personalities and businesses.
Regardless, social media has become a mainstay platform (or soapbox) for today’s cultural influencers. Billions of people turn to social media for news, engagement, recommendations, and entertainment, and new platforms are always on the rise.
Editor’s Note: An earlier version of the data used for this story incorrectly counted Facebook likes instead of followers for some personalities. The content has since been corrected and updated.”
Demographics
Mapped: Population Growth by Region (1900-2050F)
In this visualization, we map the populations of major regions at three different points in time: 1900, 2000, and 2050 (forecasted).
Mapping Population Growth by Region
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
In fewer than 50 years, the world population has doubled in size, jumping from 4 to 8 billion.
In this visualization, we map the populations of major regions at three different points in time: 1900, 2000, and 2050 (forecasted). Figures come from Our World in Data as of March 2023, using the United Nations medium-fertility scenario.
Population by Continent (1900-2050F)
Asia was the biggest driver of global population growth over the course of the 20th century. In fact, the continent’s population grew by 2.8 billion people from 1900 to 2000, compared to just 680 million from the second on our list, Africa.
Region | 1900 | 2000 | 2050F |
---|---|---|---|
Asia | 931,021,418 | 3,735,089,775 | 5,291,555,919 |
Africa | 138,752,199 | 818,952,374 | 2,485,135,689 |
Europe | 406,610,221 | 727,917,165 | 704,398,730 |
North America | 104,231,973 | 486,364,446 | 679,488,449 |
South America | 41,330,704 | 349,634,344 | 491,078,697 |
Oceania | 5,936,615 | 31,223,133 | 57,834,753 |
World 🌐 | 1,627,883,130 | 6,149,181,237 | 9,709,492,237 |
China was the main source of Asia’s population expansion, though its population growth has slowed in recent years. That’s why in 2023, India surpassed China to become the world’s most populous country.
Southeast Asian countries like the Philippines and Indonesia have also been big drivers of Asia’s population boom to this point.
The Future: Africa to Hit 2.5 Billion by 2050
Under the UN’s medium-fertility scenario (all countries converge at a birthrate of 1.85 children per woman by 2050), Africa will solidify its place as the world’s second most populous region.
Three countries—Nigeria, Ethiopia, and Egypt—will account for roughly 30% of that 2.5 billion population figure.
Meanwhile, both North America and South America are expected to see a slowdown in population growth, while Europe is the only region that will shrink by 2050.
A century ago, Europe’s population was close to 30% of the world total. Today, that figure stands at less than 10%.
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