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Who’s the Most Popular YouTuber in Every Country?

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Who’s the Most Popular YouTuber in Every Country?

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Forgot about becoming an astronaut—these days, kids are three times more likely to dream of becoming a professional YouTuber.

And who can blame them? With a big enough fan base, vlogging can be a lucrative business. Who exactly are these professional content creators, and how do they make their money?

This graphic by Accredited Debt Relief shows the most popular YouTuber in nearly every country. The list only considers individual YouTubers, so brands, bands, or shows didn’t make the cut.

How Do YouTubers Make Money?

Before diving into the list, it’s important to understand the basics of the business. How do these content creators generate revenue?

  • Advertisements
    If a YouTuber reaches 1,000 subscribers and 4,000 watch hours within a year, they can start to monetize their account with advertisements. YouTubers only get paid when a viewer watches the full ad, or clicks on it.
  • YouTube Premium
    This is a monthly subscription service that allows fans to watch their favourite content without ads. YouTubers get a cut of subscription profits, based on how many views their channel attracts.
  • Corporate Sponsorships
    Also known as influencer marketing, this is when brands pay content creators to promote their product. A vlogger typically needs a large following before brands are willing to work with them, but expectations from brands vary based on the company and their marketing objectives.
  • Merchandise Sales
    If an influencer has a loyal fan base, they can make a pretty penny selling branded swag. It’s estimated that PewDiePie, the world’s most popular YouTuber, makes over $6 million a month from merch sales.

While there are several options for making money on YouTube, it’s nearly impossible to make a living without a large following.

The Full Breakdown

With over 50 million content creators on YouTube, getting noticed is no easy feat. Here’s a look at the most popular YouTubers in 187 different countries, based on their total subscribers:

CountryYouTuberCategorySubscribersEst. Monthly Earnings (USD$)
🇮🇸 IcelandSorelle AmoreEntertainment965,000$3,300
🇧🇸 BahamasCrypto BeadlesTech92,600$2,400
🇨🇾 CyprusTumkaGames / Тумка:3Gaming900,000$7,900
🇲🇿 MozambiqueArte e VidaEntertainment86,800$655
🇹🇿 TanzaniaYoung TubersKids828,000$63,100
🇱🇾 LibyaKing GTAGaming812,000$69,900
🇪🇹 EthiopiaAmharic CookingHow To81,700$872
🇧🇼 BotswanaShree craft placeHow To80,800$11,000
🇳🇷 NauruJerseySurvivorEntertainment80,700$2,800
🇹🇴 TongaTasteoftheSouthPacificHow To8,700$281
🇯🇵 Japanはじめしゃちょー(hajime)Entertainment8,710,000$238,800
🇻🇳 VietnamNTN VlogsEntertainment8,610,000$19,600
🇸🇪 SwedenNarins BeautyBeauty & Style8,310,000$203,300
🇷🇸 SerbiaLife Hacks & ExperimentsHow To8,040,000$318,400
🇫🇲 Micronesia, Federated States ofdxd101Entertainment79,300$2,700
🇯🇲 JamaicaYanriqueGaming785,000$50,300
🇬🇾 GuyanaPro MarathiTech77,000$29
🇵🇸 PalestineFozi MoziKids7,700,000$723,900
🇮🇹 ItalyMarziaEntertainment7,660,000$1,800
🇩🇿 AlgeriaOum WalidHow To7,470,000$217,700
🇹🇱 Timor Lesteking_vieira OFFICIALMusic7,300$221
🇮🇶 Iraqقناة منوعات الكوميدية العراقيهPeople & Blogs7,260,000$593,000
🇦🇿 AzerbaijanResul Abbasov OfficialEntertainment668,000$33,400
🇲🇪 MontenegroAdnanBroGaming626,000$18,000
🇸🇨 SeychellesRosa GrunerGaming60,900$7,100
🇬🇼 Guinea-BissauEditing ki DukanHow To60,500$635
🇷🇴 RomaniaBe InspiredEducation6,690,000$86,500
🇳🇬 NigeriaMarkAngelComedyComedy6,340,000$326,800
🇵🇦 PanamaMimonona StoriesKids6,230,000$7,900
🇱🇦 LaosBigyai SeehaladEntertainment582,000$114,300
🇧🇧 BarbadosBrilliant NewsEntertainment580,000$158,500
🇧🇹 BhutanCigano RamiresPeople & Blogs56,900$7,200
🇺🇸 United States of AmericaLike NastyaKids56,900,000$7,730,000
🇧🇿 Belizengashigi kangleipakPeople & Blogs56,300$806
🇩🇯 DjiboutiEman LotfiEntertainment55,700$1,400
🇨🇺 CubaLifeplesEntertainment538,000$70,700
🇧🇳 BruneiBernardo WerneckEntertainment52,800n/a
🇸🇲 San MarinoBlackJack997Autos51,500$222
🇲🇳 MongoliaMesmerism OfficialComedy504,000$16,300
🇫🇮 FinlandTheRelaxingEndGaming5,800,000$128,600
🇦🇩 AndorraTri-lineEntertainment5,700,000$127,900
🇺🇾 UruguayDosogasEntertainment5,600,000$55,800
🇪🇬 EgyptAhmed Hassan FamilyEntertainment5,450,000$218,200
🇸🇬 Singaporeমায়াজালEntertainment5,320,000$19,000
🇳🇿 New ZealandRainbow LearningKids5,250,000$5,100
🇬🇪 GeorgiaGuka Family ShowKids5,210,000$339,800
🇰🇼 KuwaitAboFlahGaming5,130,000$786,800
🇵🇹 PortugalSirKazzioEntertainment5,060,000$11,600
🇦🇹 AustriaFabio WibmerSports5,020,000$317,000
🇻🇨 Saint Vincent and the GrenadinesThe Motivator 2Sports48,100$60
🇲🇬 MadagascarPhilippe MARRONESports47,700$3,800
🇸🇧 Solomon IslandsCaroline ElizabethEntertainment45,400$54
🇬🇭 GhanaRakGhanaComedy448,000$12,600
🇲🇼 MalawiDj Àmit ÁligarhMusic44,100$468
🇲🇽 MexicoBadabunEntertainment43,000,000$299,100
🇧🇯 BeninMa ChaîneHow To42,000$611
🇨🇱 ChileHolaSoyGermanEntertainment41,100,000$208,400
🇮🇱 IsraelJamal alimwase ـ جمال العمواسيNature4,730,000$89,100
🏴󠁧󠁢󠁷󠁬󠁳󠁿 WalesBen PhillipsEntertainment4,610,000$53,600
🇲🇾 MalaysiaPlataBushGaming4,590,000$70,000
🇧🇩 BangladeshFarjana Drawing AcademyHow To4,580,000$225,300
🇵🇱 PolandBlowekEntertainment4,530,000$87,700
🇲🇦 MoroccoYassPlaysGaming4,460,000$322,900
🇸🇮 SloveniaTimKo KidKids4,450,000$58,200
🇻🇪 VenezuelaKeiferMCGaming4,310,000$210,000
🇩🇴 Dominican RepublicElFlacoWTFEntertainment4,270,000$54,000
🇧🇪 BelgiumAkosi DogieEntertainment4,210,000$415,400
🇸🇩 Sudanالمنهج السلفي بالسودانPeople & Blogs398,000$20,400
🇧🇷 BrazilwhinderssonnunesComedy39,800,000$62,400
🇸🇴 SomaliaBalanbaalis StudioMusic384,000$1,500
🇳🇦 NamibiaNamiban gospel musicEntertainment38,800$1,200
🇧🇫 Burkina FasoJackson OliveiraEntertainment38,700$333
🇪🇸 SpainelrubiusOMGEntertainment38,000,000$204,400
🇸🇱 Sierra LeoneBlackPearlHow To36,800$327
🇸🇻 El SalvadorFernanflooGaming36,600,000$730,900
🇿🇼 ZimbabweKing GryphGaming334,000$639
🇰🇳 Saint Kitts and NevisDr.MungliEducation33,500$873
🇰🇪 KenyaHenry DeSaguEntertainment328,000$8,800
🇹🇬 TogoFortnite FantasyGaming310,000$2,900
🇹🇻 TuvaluGuruKidHDGaming31,800$9
🇹🇲 TurkmenistanNed TocinoEntertainment31,200n/a
🇲🇴 Macau籽岷Gaming300,000$1,200
🇬🇳 GuineaFaits - Divers GUINEENews30,600$11
🇩🇰 DenmarkSYBO TVGaming3,750,000$76,400
🇹🇳 TunisiaBorn2KillGaming3,690,000$232,300
🇧🇭 Bahrainعمر فاروق Omar FarooqEntertainment3,500,000$23,800
🇦🇱 AlbaniaCo VinesEntertainment3,440,000$81,700
🇵🇰 PakistanKitchen with AmnaHow To3,420,000$101,700
🇵🇼 PalauAnanda KellyHow To3,300$26
🇹🇼 TaiwanTGOP (This Group Of People)Entertainment3,260,000$15,300
🇯🇴 JordanRozzahEntertainment3,210,000$38,200
🇪🇪 EstoniaLife of BorisEntertainment3,040,000$56,200
🇨🇭 SwitzerlandLE GRAND JDEntertainment3,020,000$65,300
🇨🇲 CameroonBYSNESS Comédie ClubComedy292,000$7,300
🇱🇨 Saint LuciaThe Dating GuruHow To28,000$32
🇱🇮 Liechtensteincaracol3000News27,200$818
🇰🇵 North KoreaMaking ASMRHow To260,000$15
🇸🇹 Sao Tome and PrincipeAnrita MelchizedekEducation25,300$95
🇨🇦 CanadaVanossGamingGaming25,100,000$429,000
🇹🇹 Trinidad and TobagoCertified sampsonComedy241,000$19,400
🇮🇪 Ireland (Republic of)jacksepticeyeGaming24,300,000$991,700
🇮🇩 IndonesiaAtta HalilintarEntertainment24,100,000$218,900
🇨🇬 Congo (Republic of the)ASTUCES NATURELLES - DR KOLOEducation230,000$1,300
🇩🇲 DominicaChanel Raphael.People & Blogs23,500$1,900
🇬🇩 GrenadaLaura FordeHow To23,200$611
🇺🇿 UzbekistanJasur HamroyevPeople & Blogs220,000$2,000
🇮🇳 IndiaCarryMinatiComedy22,700,000$66,100
🇦🇪 United Arab EmiratesshfaKids22,200,000$287,200
🇹🇯 TajikistanShava TuBePeople & Blogs215,000$674
🇱🇺 LuxembourgLuxGamerGaming215,000$269
🇦🇫 AfghanistanTech ZaadaTech206,000$8,100
🇨🇻 Cape VerdeFred walkthroughGaming203,000$1,800
🇹🇩 ChadtwifacetubeEntertainment20,100$130
🇧🇾 BelarusA4Entertainment20,000,000$2,210,000
🇬🇧 Ireland (Northern)Adam BPeople & Blogs2,930,0000$47,600
🇾🇪 Yemenصدام العزيEntertainment2,890,0000$92,000
🇨🇿 Czech RepublicViralBrothersEntertainment2,780,000$7,800
🇱🇷 Liberiaمهووس عضلات/كمال الاجسامHow To2,770,000$136,900
🇸🇰 SlovakiaPeter PlutaXHow To2,700,000$169,000
🇲🇹 MaltaGrandayyEntertainment2,690,000$133,300
🇳🇮 NicaraguaJR INNComedy2,670,000$65,200
🇭🇰 Hong KongEmi WongPeople & Blogs2,540,000$42,700
🏴󠁧󠁢󠁳󠁣󠁴󠁿 ScotlandMike BoydEntertainment2,440,000$31,500
🇲🇩 MoldovaGurinelTVKids2,410,000$460,700
🇬🇷 GreeceKM MusicEntertainment2,260,000$317,100
🇵🇾 ParaguayTÍO RICZEREntertainment2,200,000$15,600
🇱🇹 LithuaniaMaria OMGEntertainment2,160,000$128,100
🇴🇲 Omanقرية العجائبEntertainment2,150,000$13,000
🇱🇧 LebanonLaila MouradEntertainment2,140,000$7,200
🇧🇬 BulgariaBodil40Gaming2,030,000$14,800
🇰🇲 ComorosVallenatos En Vivo OficialEntertainment199,000$152
🇭🇹 HaitiKomedyen Lakay OfficialComedy197,000$4,300
🇦🇴 AngolaShiryuAmigo龍Comedy196,000$316
🇲🇱 MaliMS2A FUNNYComedy195,000$5,600
🇨🇫 Central African RepublicTHE TRUE ROYAL FAMILYEducation19,700$311
🇦🇷 ArgentinaDrossRotzankEntertainment19,600,000$131,100
🇩🇪 GermanyHaerteTestEntertainment18,900,000$25,600
🇲🇺 MauritiusIkhlaas MJEntertainment170,000$34,900
🇸🇦 Saudi ArabiammoshayaEntertainment17,300,000$913,300
🇺🇦 UkraineSlivkiShowEntertainment16,900,000$620,200
🇧🇮 BurundiGasore Ismael ComedienComedy16,400$429
🇦🇺 AustraliaCKN ToysKids15,400,000$838,700
🇸🇷 SurinameSRJ MusikMusic146,000$820
🇫🇷 FranceSQUEEZIEEntertainment14,700,000$325,200
🇮🇷 IranKhanAga Alireza Alibabaei JabbariEntertainment138,000$63
🇷🇺 RussiaTheBrianMapsEntertainment13,900,000$126,900
🇰🇷 South KoreaBoram Tube ToysReview [보람튜브 토이리뷰]Kids13,800,000$13,400
🇹🇭 ThailandKaykai SalaiderEntertainment13,600,000$194,600
🇳🇱 NetherlandsNikkieTutorialsBeauty & Style13,400,000$90,500
🇵🇪 PeruShidory DrawblogsEntertainment13,300,000$195,900
🇹🇷 TurkeyEnes BaturEntertainment13,100,000$1,120,000
🇵🇭 PhilippinesRanz KyleEntertainment12,000,000$52,400
🇲🇲 MyanmarkhunThinmg paoComedy119,000$4,800
🇬🇦 GabonXavier HUBERT-BRIERRENature113,000$7,000
🇨🇴 ColombiaAmi RodriguezEntertainment11,700,000$244,000
🇬🇲 The GambiaebrohaughPeople & Blogs11,400$159
🇨🇳 China李子柒 LiziqiHow To11,100,000$810,000
🇷🇼 RwandaShangazi Emma-ClaudinePeople & Blogs108,000$2,900
🏴󠁧󠁢󠁥󠁮󠁧󠁿 EnglandPewDiePieEntertainment105,000,000$1,160,000
🇲🇷 MauritaniaINFOS AABDTech102,000$236
🇳🇴 NorwaySaraBeautyCorner - DIY, Comedy, Makeup, Nail ArtBeauty & Style10,600,000$100,900
🇪🇨 EcuadorDoc TopsEntertainment10,500,000$307,500
🇰🇮 KiribatiTV WULKAN - లొఽథటలలొప్రఠఽరగల్వEntertainment10,200$2
🇱🇸 LesothoOmnia StarsHow To1,900$2
🇭🇺 HungaryR3D 1Entertainment1,990,000$56,200
🇰🇭 CambodiafanKIDEntertainment1,940,000$38,000
🇱🇻 LatviaLittle Movies Games & FunGaming1,940,000$19,800
🇳🇵 NepalTattato KhabarNews1,850,000$69,800
🇬🇹 GuatemalaJexsComedy1,810,000$102,000
🇿🇦 South AfricamorecasparEntertainment1,750,000$205
🇨🇮 Cote d’Ivoire (Ivory Coast)video whatsapptubeEntertainment1,700,000$5,100
🇨🇷 Costa RicaGermán RodezelEntertainment1,690,000$13,600
🇧🇴 BoliviaEdson FDBGaming1,640,000$48,800
🇶🇦 QatarKareemtime OfficialComedy1,530,000$40,000
🇧🇦 Bosnia and HerzegovinaOmcoComedy1,480,000$227,000
🇲🇨 MonacoJon OlssonPeople & Blogs1,470,000$24,900
🇿🇲 ZambiaCartoon ClubKids1,440,000$3,400
🇱🇰 Sri LankaApé AmmaPeople & Blogs1,430,000$94,500
🇦🇲 ArmeniaArin أرينEntertainment1,410,000$145,500
🇰🇿 KazakhstanEkaterina SaibelPeople & Blogs1,310,000$20,600
🇭🇳 Hondurasmúsicos Cínicos 鯉Music1,270,000$139,600
🇭🇷 CroatiaDoctor DSAutos1,260,000$86,400
🇸🇳 SenegalHussein and Zeinab.Kids1,230,000$184,700
🇺🇬 UgandaMasaka Kids AfrikanaKids1,140,000$103,600
🇰🇬 KyrgyzstanСань ЯньKids1,140,000$475
🇸🇾 SyriaOtakuGamer - أوتاكو قيمرGaming1,130,000$114,900
🇸🇿 Swaziland (Eswatini)OuSSama MiZaniEntertainment779n/a

*Note: Estimated earnings were calculated via NoxInfluencer. Actual earnings may vary.

As mentioned earlier, the world’s most popular YouTuber is Swedish-born vlogger PewDiePie. He’s well known for his “Let’s Play” videos, which document him playing various video games. PewDiePie joined YouTube in 2010, and has now amassed 105 million subscribers. While he’s based in England, his channel is registered under the United States.

It’s worth noting the vast discrepancies between certain countries. For example, while the U.S.’s most popular YouTuber, Like Nastya boasts 57 million subscribers, Eswatini’s top vlogger, OuSSama MiZani has less than 800. Clearly, some markets are more saturated than others.

Categories, Ranked by Popularity

Geography isn’t the only factor that impacts popularity—the type of content is important as well. Which 10 categories do the top earning YouTubers fall into?

RankCategoryNumber of Top Earning YouTubers
1Entertainment72
2Gaming25
3How To18
4Comedy16
5Kids15
6People & Blogs14
7Education5
8Music5
9Tech4
10Beauty & Style3

Not surprisingly, the most popular category is entertainment, which has 72 of the top earning YouTubers. Some of the biggest YouTube personalities fall under this category, such as PewDiePie and Chilean YouTuber HolaSoyGerman, who has 41 million subscribers.

The second most popular category is gaming, which has 25 of YouTube’s top earners. Some big names in this category include Ireland’s jacksepticeye with 24.7 million subscribers, and Canada’s VanossGaming, who has 25.2 million.

In third place are “How To” videos—18 of the 187 top earners fall into this category. Life Hacks & Experiments is the most popular YouTuber in this group, with 8.3 million subscribers.

Categories, Ranked by Earnings

Here’s the highest earning YouTuber on this list for each category.

RankCategoryTop Earner in CategoryEst. Monthly Earnings
1KidsLike Nastya$7.73M
2EntertainmentA4$2.21M
3Gamingjacksepticeye$991.7K
4How To李子柒 Liziqi$810.0K
5People & Blogsقناة منوعات الكوميدية العراقيه$593.0K
6ComedyMarkAngelComedy$326.8K
7SportsFabio Wibmer$317.0K
8Beauty & StyleNarins Beauty$203.3K
9NatureJamal alimwase ـ جمال العمواسي$89.1K
10EducationBe Inspired$86.5K
11AutoDoctor DS$86.4K
12NewsTattato Khabar$69.8K
13TechTech Zaada$8.1K
14MusicBalanbaalis Studio$1.5K

When ranked by monthly earnings, the kids category comes in at first place. Six-year-old Like Nastya makes an estimated $7.73 million per month—that’s over 5 million more than the second ranking category, which is entertainment. The third most lucrative category is gaming, with the highest earner, jacksepticeye grossing an estimated $990,000 a month.

It’s important to note that figures are estimates of each YouTuber’s ad revenue, so it doesn’t account for corporate sponsorships, merchandise sales, or any fan donations.

So for all we know, these influencers could be making even more money. If that doesn’t inspire you to start posting amateur videos on YouTube, we don’t know what will.

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Countries

Charted: The Number of Democracies Globally

How many democracies does the world have? This visual shows the change since 1945 and the top nations becoming more (and less) democratic.

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Charted: The Number of Democracies Globally

The end of World War II in 1945 was a turning point for democracies around the world.

Before this critical turning point in geopolitics, democracies made up only a small number of the world’s countries, both legally and in practice. However, over the course of the next six decades, the number of democratic nations would more than quadruple.

Interestingly, studies have found that this trend has recently reversed as of the 2010s, with democracies and non-democracies now in a deadlock.

In this visualization, Staffan Landin uses data from V-DEM’s Electoral Democratic Index (EDI) to highlight the changing face of global politics over the past two decades and the nations that contributed the most to this change.

The Methodology

V-DEM’s EDI attempts to measure democratic development in a comprehensive way, through the contributions of 3,700 experts from countries around the world.

Instead of relying on each nation’s legally recognized system of government, the EDI analyzes the level of electoral democracy in countries on a range of indicators, including:

  • Free and fair elections
  • Rule of law
  • Alternative sources of information and association
  • Freedom of expression

Countries are assigned a score on a scale from 0 to 1, with higher scores indicating a higher level of democracy. Each is also categorized into four types of functional government, from liberal and electoral democracies to electoral and closed autocracies.

Which Countries Have Declined the Most?

The EDI found that numerous countries around the world saw declines in democracy over the past two decades. Here are the 10 countries that saw the steepest decline in EDI score since 2010:

CountryDemocracy Index (2010)Democracy Index (2022)Points Lost
🇭🇺 Hungary0.800.46-34
🇵🇱 Poland0.890.59-30
🇷🇸 Serbia0.610.34-27
🇹🇷 Türkiye0.550.28-27
🇮🇳 India0.710.44-27
🇲🇱 Mali0.510.25-26
🇹🇭 Thailand0.440.20-24
🇦🇫 Afghanistan0.380.16-22
🇧🇷 Brazil0.880.66-22
🇧🇯 Benin0.640.42-22

Central and Eastern Europe was home to three of the countries seeing the largest declines in democracy. Hungary, Poland, and Serbia lead the table, with Hungary and Serbia in particular dropping below scores of 0.5.

Some of the world’s largest countries by population also decreased significantly, including India and Brazil. Across most of the top 10, the “freedom of expression” indicator was hit particularly hard, with notable increases in media censorship to be found in Afghanistan and Brazil.

Countries Becoming More Democratic

Here are the 10 countries that saw the largest increase in EDI score since 2010:

CountryDemocracy Index (2010)Democracy Index (2022)Points Gained
🇦🇲 Armenia0.340.74+40
🇫🇯 Fiji0.140.40+26
🇬🇲 The Gambia0.250.50+25
🇸🇨 Seychelles0.450.67+22
🇲🇬 Madagascar0.280.48+20
🇹🇳 Tunisia0.400.56+16
🇱🇰 Sri Lanka0.420.57+15
🇬🇼 Guinea-Bissau0.410.56+15
🇲🇩 Moldova0.590.74+15
🇳🇵 Nepal0.460.59+13

Armenia, Fiji, and Seychelles saw significant improvement in the autonomy of their electoral management bodies in the last 10 years. Partially as a result, both Armenia and Seychelles have seen their scores rise above 0.5.

The Gambia also saw great improvement across many election indicators, including the quality of voter registries, vote buying, and election violence. It was one of five African countries to make the top 10 most improved democracies.

With the total number of democracies and non-democracies almost tied over the past four years, it is hard to predict the political atmosphere in the future.

Want to know more about democracy in today’s world? Check out our global breakdown of each country’s democratic score in Mapped: The State of Global Democracy in 2022.
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