Business
Ranked: The Top 50 Most Visited Websites in the World
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Ranked: The Top 50 Most Visited Websites in the World
Estimates vary, but there are upwards of two billion websites in existence in 2023.
If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.
This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.
Which Websites Get the Most Traffic?
Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.
The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)
But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.
Here’s the full top 50 ranking table form:
Rank | Website | Monthly Traffic | Category | Country |
---|---|---|---|---|
#1 | google.com | 85.1B | Search Engines | 🇺🇸 U.S. |
#2 | youtube.com | 33.0B | Streaming & Online TV | 🇺🇸 U.S. |
#3 | facebook.com | 17.8B | Social Media Networks | 🇺🇸 U.S. |
#4 | twitter.com | 6.8B | Social Media Networks | 🇺🇸 U.S. |
#5 | instagram.com | 6.1B | Social Media Networks | 🇺🇸 U.S. |
#6 | baidu.com | 5.0B | Search Engines | 🇨🇳 China |
#7 | wikipedia.org | 4.8B | Dictionaries & Encyclopedias | 🇺🇸 U.S. |
#8 | yandex.ru | 3.4B | Search Engines | 🇷🇺 Russia |
#9 | yahoo.com | 3.3B | News & Media Publishers | 🇺🇸 U.S. |
#10 | whatsapp.com | 2.9B | Social Media Networks | 🇺🇸 U.S. |
#11 | xvideo.com | 2.8B | Adult | 🇨🇿 Czechia |
#12 | amazon.com | 2.6B | Marketplace | 🇺🇸 U.S. |
#13 | pornhub.com | 2.5B | Adult | 🇨🇦 Canada |
#14 | xnxx.com | 2.3B | Adult | 🇫🇷 France |
#15 | live.com | 2.1B | 🇺🇸 U.S. | |
#16 | yahoo.co.jp | 2.1B | News & Media Publishers | 🇯🇵 Japan |
#17 | netflix.com | 2.0B | Streaming & Online TV | 🇺🇸 U.S. |
#18 | tiktok.com | 1.8B | Social Media Networks | 🇨🇳 China |
#19 | docomo.ne.jp | 1.8B | Telecommunications | 🇯🇵 Japan |
#20 | reddit.com | 1.7B | Social Media Networks | 🇺🇸 U.S. |
#21 | office.com | 1.6B | Prog. & Developer Software | 🇺🇸 U.S. |
#22 | linkedin.com | 1.6B | Social Media Networks | 🇺🇸 U.S. |
#23 | dzen.ru | 1.4B | Faith & Beliefs | 🇷🇺 Russia |
#24 | samsung.com | 1.4B | Consumer Electronics | 🇰🇷 S. Korea |
#25 | vk.com | 1.4B | Social Media Networks | 🇷🇺 Russia |
#26 | xhamster.com | 1.3B | Adult | 🇨🇾 Cyprus |
#27 | turbopages.org | 1.3B | News & Media Publishers | 🇷🇺 Russia |
#28 | mail.ru | 1.2B | 🇷🇺 Russia | |
#29 | naver.com | 1.2B | News & Media Publishers | 🇰🇷 S. Korea |
#30 | bing.com | 1.2B | Search Engines | 🇺🇸 U.S. |
#31 | microsoftonline.com | 1.1B | Prog. & Developer Software | 🇺🇸 U.S. |
#32 | discord.com | 1.1B | Social Media Networks | 🇺🇸 U.S. |
#33 | twitch.tv | 1.1B | Gaming & Accessories | 🇺🇸 U.S. |
#34 | bilibili.com | 1.0B | Animations & Comics | 🇨🇳 China |
#35 | pinterest.com | 1.0B | Social Media Networks | 🇺🇸 U.S. |
#36 | zoom.us | 985.9M | Computers Electronics & Tech | 🇺🇸 U.S. |
#37 | weather.com | 985.7M | Weather | 🇺🇸 U.S. |
#38 | qq.com | 907.1M | News & Media Publishers | 🇨🇳 China |
#39 | microsoft.com | 902.3M | Prog. & Developer Software | 🇺🇸 U.S. |
#40 | msn.com | 870.8M | News & Media Publishers | 🇺🇸 U.S. |
#41 | globo.com | 840.1M | News & Media Publishers | 🇧🇷 Brazil |
#42 | duckduckgo.com | 839.0M | Search Engines | 🇺🇸 U.S. |
#43 | roblox.com | 795.7M | Gaming & Accessories | 🇺🇸 U.S. |
#44 | quora.com | 775.9M | Dictionaries & Encyclopedias | 🇺🇸 U.S. |
#45 | news.yahoo.co.jp | 749.1M | News & Media Publishers | 🇯🇵 Japan |
#46 | ebay.com | 728.0M | Marketplace | 🇺🇸 U.S. |
#47 | aajtak.in | 724.1M | News & Media Publishers | 🇮🇳 India |
#48 | nytimes.com | 702.2M | News & Media Publishers | 🇺🇸 U.S. |
#49 | realsrv.com | 688.0M | Adult | 🇺🇸 U.S. |
#50 | cnn.com | 684.9M | News & Media Publishers | 🇺🇸 U.S. |
Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.
The Geography of the 50 Most-Visited Websites
The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.
Russia, China, Japan, and South Korea round out the top five.
Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.
The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.
Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.
Where does this data come from?
Source: SimilarWeb
Notes: Websites listed include “all meaningful subdomains”, and categories in the graphic follow SimilarWeb’s categorization system. This is the third version of this graphic. As with previous versions, we aim to use data from November for the sake of consistency and to avoid seasonal fluctuations in traffic. One important detail to point out is that website traffic does not include app traffic, which is why popular platforms like WeChat don’t appear in this ranking.
China
De-Dollarization: Countries Seeking Alternatives to the U.S. Dollar
The U.S. dollar is the dominant currency in the global financial system, but some countries are following the trend of de-dollarization.

De-Dollarization: Countries Seeking Alternatives to U.S. Dollar
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The U.S. dollar has dominated global trade and capital flows over many decades.
However, many nations are looking for alternatives to the greenback to reduce their dependence on the United States.
This graphic catalogs the rise of the U.S. dollar as the dominant international reserve currency, and the recent efforts by various nations to de-dollarize and reduce their dependence on the U.S. financial system.
The Dollar Dominance
The United States became, almost overnight, the leading financial power after World War I. The country entered the war only in 1917 and emerged far stronger than its European counterparts.
As a result, the dollar began to displace the pound sterling as the international reserve currency and the U.S. also became a significant recipient of wartime gold inflows.
The dollar then gained a greater role in 1944, when 44 countries signed the Bretton Woods Agreement, creating a collective international currency exchange regime pegged to the U.S. dollar which was, in turn, pegged to the price of gold.
By the late 1960s, European and Japanese exports became more competitive with U.S. exports. There was a large supply of dollars around the world, making it difficult to back dollars with gold. President Nixon ceased the direct convertibility of U.S. dollars to gold in 1971. This ended both the gold standard and the limit on the amount of currency that could be printed.
Although it has remained the international reserve currency, the U.S. dollar has increasingly lost its purchasing power since then.
Russia and China’s Steps Towards De-Dollarization
Concerned about America’s dominance over the global financial system and the country’s ability to ‘weaponize’ it, other nations have been testing alternatives to reduce the dollar’s hegemony.
As the United States and other Western nations imposed economic sanctions against Russia in response to its invasion of Ukraine, Moscow and the Chinese government have been teaming up to reduce reliance on the dollar and to establish cooperation between their financial systems.
Since the invasion in 2022, the ruble-yuan trade has increased eighty-fold. Russia and Iran are also working together to launch a cryptocurrency backed by gold, according to Russian news agency Vedmosti.
In addition, central banks (especially Russia’s and China’s) have bought gold at the fastest pace since 1967 as countries move to diversify their reserves away from the dollar.
How Other Countries are Reducing Dollar Dependence
De-dollarization it’s a theme in other parts of the world:
- In recent months, Brazil and Argentina have discussed the creation of a common currency for the two largest economies in South America.
- In a conference in Singapore in January, multiple former Southeast Asian officials spoke about de-dollarization efforts underway.
- The UAE and India are in talks to use rupees to trade non-oil commodities in a shift away from the dollar, according to Reuters.
- For the first time in 48 years, Saudi Arabia said that the oil-rich nation is open to trading in currencies besides the U.S. dollar.
Despite these movements, few expect to see the end of the dollar’s global sovereign status anytime soon. Currently, central banks still hold about 60% of their foreign exchange reserves in dollars.
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