Ranked: The Top 50 Most Visited Websites in the World
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Ranked: The Top 50 Most Visited Websites in the World

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Data visualization showing the top 50 websites in the world

Ranked: The Top 50 Most Visited Websites in the World

Estimates vary, but there are upwards of two billion websites in existence in 2023.

If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.

This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.

Which Websites Get the Most Traffic?

Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.

The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)

But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.

Here’s the full top 50 ranking table form:

RankWebsiteMonthly TrafficCategoryCountry
#1google.com85.1BSearch Engines๐Ÿ‡บ๐Ÿ‡ธ U.S.
#2youtube.com33.0BStreaming & Online TV๐Ÿ‡บ๐Ÿ‡ธ U.S.
#3facebook.com17.8BSocial Media Networks๐Ÿ‡บ๐Ÿ‡ธ U.S.
#4twitter.com6.8BSocial Media Networks๐Ÿ‡บ๐Ÿ‡ธ U.S.
#5instagram.com6.1BSocial Media Networks๐Ÿ‡บ๐Ÿ‡ธ U.S.
#6baidu.com5.0BSearch Engines๐Ÿ‡จ๐Ÿ‡ณ China
#7wikipedia.org4.8BDictionaries & Encyclopedias๐Ÿ‡บ๐Ÿ‡ธ U.S.
#8yandex.ru3.4BSearch Engines๐Ÿ‡ท๐Ÿ‡บ Russia
#9yahoo.com3.3BNews & Media Publishers๐Ÿ‡บ๐Ÿ‡ธ U.S.
#10whatsapp.com2.9BSocial Media Networks๐Ÿ‡บ๐Ÿ‡ธ U.S.
#11xvideo.com2.8BAdult๐Ÿ‡จ๐Ÿ‡ฟ Czechia
#12amazon.com2.6BMarketplace๐Ÿ‡บ๐Ÿ‡ธ U.S.
#13pornhub.com2.5BAdult๐Ÿ‡จ๐Ÿ‡ฆ Canada
#14xnxx.com2.3BAdult๐Ÿ‡ซ๐Ÿ‡ท France
#15live.com2.1BEmail๐Ÿ‡บ๐Ÿ‡ธ U.S.
#16yahoo.co.jp2.1BNews & Media Publishers๐Ÿ‡ฏ๐Ÿ‡ต Japan
#17netflix.com2.0BStreaming & Online TV๐Ÿ‡บ๐Ÿ‡ธ U.S.
#18tiktok.com1.8BSocial Media Networks๐Ÿ‡จ๐Ÿ‡ณ China
#19docomo.ne.jp1.8BTelecommunications๐Ÿ‡ฏ๐Ÿ‡ต Japan
#20reddit.com1.7BSocial Media Networks๐Ÿ‡บ๐Ÿ‡ธ U.S.
#21office.com1.6BProg. & Developer Software๐Ÿ‡บ๐Ÿ‡ธ U.S.
#22linkedin.com1.6BSocial Media Networks๐Ÿ‡บ๐Ÿ‡ธ U.S.
#23dzen.ru1.4BFaith & Beliefs๐Ÿ‡ท๐Ÿ‡บ Russia
#24samsung.com1.4BConsumer Electronics๐Ÿ‡ฐ๐Ÿ‡ท S. Korea
#25vk.com1.4BSocial Media Networks๐Ÿ‡ท๐Ÿ‡บ Russia
#26xhamster.com1.3BAdult๐Ÿ‡จ๐Ÿ‡พ Cyprus
#27turbopages.org1.3BNews & Media Publishers๐Ÿ‡ท๐Ÿ‡บ Russia
#28mail.ru1.2BEmail๐Ÿ‡ท๐Ÿ‡บ Russia
#29naver.com1.2BNews & Media Publishers๐Ÿ‡ฐ๐Ÿ‡ท S. Korea
#30bing.com1.2BSearch Engines๐Ÿ‡บ๐Ÿ‡ธ U.S.
#31microsoftonline.com1.1BProg. & Developer Software๐Ÿ‡บ๐Ÿ‡ธ U.S.
#32discord.com1.1BSocial Media Networks๐Ÿ‡บ๐Ÿ‡ธ U.S.
#33twitch.tv1.1BGaming & Accessories๐Ÿ‡บ๐Ÿ‡ธ U.S.
#34bilibili.com1.0BAnimations & Comics๐Ÿ‡จ๐Ÿ‡ณ China
#35pinterest.com1.0BSocial Media Networks๐Ÿ‡บ๐Ÿ‡ธ U.S.
#36zoom.us985.9MComputers Electronics & Tech๐Ÿ‡บ๐Ÿ‡ธ U.S.
#37weather.com985.7MWeather๐Ÿ‡บ๐Ÿ‡ธ U.S.
#38qq.com907.1MNews & Media Publishers๐Ÿ‡จ๐Ÿ‡ณ China
#39microsoft.com902.3MProg. & Developer Software๐Ÿ‡บ๐Ÿ‡ธ U.S.
#40msn.com870.8MNews & Media Publishers๐Ÿ‡บ๐Ÿ‡ธ U.S.
#41globo.com840.1MNews & Media Publishers๐Ÿ‡ง๐Ÿ‡ท Brazil
#42duckduckgo.com839.0MSearch Engines๐Ÿ‡บ๐Ÿ‡ธ U.S.
#43roblox.com795.7MGaming & Accessories๐Ÿ‡บ๐Ÿ‡ธ U.S.
#44quora.com775.9MDictionaries & Encyclopedias๐Ÿ‡บ๐Ÿ‡ธ U.S.
#45news.yahoo.co.jp749.1MNews & Media Publishers๐Ÿ‡ฏ๐Ÿ‡ต Japan
#46ebay.com728.0MMarketplace๐Ÿ‡บ๐Ÿ‡ธ U.S.
#47aajtak.in724.1MNews & Media Publishers๐Ÿ‡ฎ๐Ÿ‡ณ India
#48nytimes.com702.2MNews & Media Publishers๐Ÿ‡บ๐Ÿ‡ธ U.S.
#49realsrv.com688.0MAdult๐Ÿ‡บ๐Ÿ‡ธ U.S.
#50cnn.com684.9MNews & Media Publishers๐Ÿ‡บ๐Ÿ‡ธ U.S.

Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.

The Geography of the 50 Most-Visited Websites

The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.

Russia, China, Japan, and South Korea round out the top five.

Top 50 Websites by country
View static image

Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.

The remaining four websitesโ€”XVideos, PornHub, XHamster, and XNXXโ€”specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.

Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.

Where does this data come from?

Source: SimilarWeb

Notes: Websites listed include “all meaningful subdomains”, and categories in the graphic follow SimilarWeb’s categorization system. This is the third version of this graphic. As with previous versions, we aim to use data from November for the sake of consistency and to avoid seasonal fluctuations in traffic. One important detail to point out is that website traffic does not include app traffic, which is why popular platforms like WeChat don’t appear in this ranking.

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Infographic: 11 Tech Trends to Watch in 2023

This infographic highlights eleven exciting areas within the world of technology worth keeping an eye on in 2023.

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11 Tech Trends

Infographic: 11 Tech Trends to Watch in 2023

It can be tough to keep up with the rapid pace of innovation.

Each new year delivers the full spectrum of progress from game-changing breakthroughs to incremental advancements in a wide variety of fields.

In a noisy media landscape fueled by hype and speculation, it can be tough to know where true value is being created. The infographic above, which draws from CB Insights’ recent report on 11 Tech Trends To Watch Closely in 2023, helps narrow down some areas of focus:

  1. Immortality-as-a-service
  2. The secret invasion of super apps
  3. Fintechโ€™s rapid regeneration
  4. Bots in the house
  5. Virtual power plants
  6. Healthcareโ€™s invisibility trick
  7. Smell goes digital
  8. Femtech turns to menopause
  9. The bio-based materials boom
  10. Indiaโ€™s tech ascent
  11. Regenerative agtech takes root

The report draws information from earnings transcripts, media mentions, investment activity, patents, and more to arrive at the trends listed.

We’ll examine three of these trends below in a bit more detail.

Setting the Stage: Clash of the Super Apps

The concept of a super appโ โ€”an all-in-one smartphone application that integrates a wide range of servicesโ โ€”is far from new. In fact, for years now, WeChat has been the go-to app for many Chinese citizens to chat, order services, pay bills, and more.

A natural question comes to mind: why doesn’t an app like that exist in Western countries yet? Well, there are a couple of key reasons:

  1. Consumers and regulators alike are wary of providers holding so much personal information and power. In China, WeChat actually had government support, integrating public services into the app. As well, expectations of personal privacy are completely different in China than in Western countries
  2. Unlike China, which rapidly adopted digital payments, North America and Europe had preexisting near-ubiquitous financial networks in place. Super apps were a game changer for millions of unbanked consumers in China and beyond.

The situation is changing rapidly though, and 2023 could be the year that the foundations are laid for a clash of various Big Tech incarnations of the super app.

In late 2022, Microsoft was rumored to be building a super app using Bing as the foundation, and recent investment into ChatGPT adds fuel to that fire. Even Elon Musk hinted at his ambitions to turn Twitter into a one-stop-shop for just about everything.

There are still significant barriers to bundling a plethora of services into a single app, but that isn’t stopping companies from racing to be the one to do it. To the victor go the spoils.

The Resiliency of Life Extension

The concepts of immortality and age reversal have been a preoccupation of mankind since the dawn of time, so it stands to reason that technology that promises extra lifespan and quality of life continues to be compelling for individuals and investors alike.

Players in this space can approach life extension and anti-aging from a number of different angles, from supplements to tinkering at the cellular level.

Two high-profile examples in this space are Calico, which is a subsidiary of Alphabet, and the Jeff Bezos-backed Altos Labs. Other billionaires have expressed an interest in life extension as well, including Peter Thiel, who has definitive views on mortality.

I believe if we could enable people to live forever, we should do that. [โ€ฆ] I think it is against human nature not to fight death. โ€“ Peter Thiel

In 2023, look for more investment and news from startups focused on gene therapy, genome analysis, regenerative medicine, or “longevity in a pill”.

Beyond Plastic: The Bio-Based Materials Boom

Public pressure is mounting for producers of consumer goods to change the way they manufacture their products.

The good news is that many of the largest producers of consumer packaged goods and apparel have some kind of plan in place to use more post-consumer recycled plastic in their products. The bad news is that not enough plastic is recycled globally for companies to source enough material to produce their products more sustainably. As a result, many companies are exploring the option of ditching plastic entirely.

For example, materials derived from seaweed are an active area of innovation right now. Mushrooms and algae are also commonly-used materials from nature that are being used to create biodegradable products. In one particularly interesting example, a company called MycoWorks recently began working with GM Ventures to explore the use of mycelium-based leather alternatives in GM’s vehicles.

While researchers and companies are just scratching the surface of what’s possible, consumers are likely to see more tangible examples of bio-based materials popping up in stores. After all, brands will be very eager to talk about their increasingly plastic-free product lines.

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