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U.S. Streaming Subscribers: Projections for 2027

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See this visualization first on the Voronoi app.

Chart showing projections about U.S. streaming subscribers. Prime Video will be the most popular platform by a wide margin.

U.S. Streaming Subscribers: Projections for 2027

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The U.S. is witnessing a surge in video streaming subscriptions, fueled by high demand for original content. Projected revenue in the Subscription Video on Demand (SVoD) market is set to reach $43.97 billion by 2024.

In a scenario of intense competition among various streaming platforms, Prime Video is expected to stand out over the next few years.

This graphic presents the forecasted number of U.S. subscribers on major streaming platforms in 2027, based on a report published by Digital TV Research in 2022.

Prime Video to Be the Most Popular by a Wide Margin

Prime Video is anticipated to be the most popular platform by a considerable margin, boasting over 100 million subscribers, surpassing Netflix with 69 million and Hulu with 59 million.

This dominance is attributed to its integration with the Amazon Prime Membership, which boasts an estimated 167.2 million members in the U.S.

PlatformNumber of U.S. subscribers (M)
Amazon Prime Video102
Netflix69
Hulu59
Paramount+52
Disney+51
HBO Max51
Peacock15
Apple TV15
Starz14
Showtime10
YouTube TV7
Sling TV3

In 2022, Prime Video surpassed Netflix after years of dominance. Although Netflix is anticipated to maintain its position as the second most popular streaming service, numerous competitors are in close pursuit.

Netflix is projected to gain only two million U.S. subscribers between 2021 and 2027, a growth rate significantly lower than that of Disney+ (12M), Paramount+ (26M), and HBO Max (31M).

Netflix Continues Dominance on Global Stage

Despite conceding the U.S. market to Prime Video, Netflix is poised to maintain its dominance on a global scale.

Digital TV Research forecasts that Netflix will remain the largest single platform, projecting an addition of 44 million subscribers between 2023 and 2029, bringing its total to 298 million.

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Media

How Much Do Americans Trust the Media?

Media trust among Americans has reached its lowest point since Trump won the 2016 presidential election.

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How Much Do Americans Trust the Media?

Media trust among Americans has reached its lowest point in six years.

Gallup began its survey on media trust in 1972, repeating it in 1974 and 1976. After a long period, the public opinion firm restarted the polls in 1997 and has asked Americans about their confidence level in the mass media—newspapers, TV, and radio—almost every year since then.

The above graphic illustrates Gallup’s latest poll results, conducted in September 2023.

Americans’ Trust in Mass Media, 1972-2023

Americans’ confidence in the mass media has sharply declined over the last few decades.

Trust in the mass media% Great deal/Fair amount% Not very much% None at all
197268246
197469218
197672224
1997533115
199855359
1999553411
2000513712
2001533314
2002543511
2003543511
2004443916
2005503712
2007473517
2008433521
2009453718
2010433621
2011443619
2012403921
2013443322
2014403624
2015403624
2016324127
2017412929
2018453024
2019413028
2020402733
2021362934
2022342838
2023322939

In 2016, the number of respondents trusting media outlets fell below the tally of those who didn’t trust the media at all. This is the first time that has happened in the poll’s history.

That year was marked by sharp criticism of the media from then-presidential candidate Donald Trump.

In 2017, the use of the term ‘fake news’ rose by 365% on social media, and the term was named the word of the year by dictionary publisher Collins.

The Lack of Faith in Institutions and Social Media

Although there’s no single reason to explain the decline of trust in the traditional media, some studies point to potential drivers.

According to Michael Schudson, a sociologist and historian of the news media and a professor at the Columbia Journalism School, in the 1970s, faith in institutions like the White House or Congress began to decline, consequently impacting confidence in the media.

“That may have been a necessary corrective to a sense of complacency that had been creeping in—among the public and the news media—that allowed perhaps too much trust: we accepted President Eisenhower’s lies about the U-2 spy plane, President Kennedy’s lies about the ‘missile gap,’ President Johnson’s lies about the war in Vietnam, President Nixon’s lies about Watergate,”
Michael Schudson – Columbia Journalism School

More recently, the internet and social media have significantly changed how people consume media. The rise of platforms such as X/Twitter and Facebook have also disrupted the traditional media status quo.

Partisans’ Trust in Mass Media

Historically, Democrats have expressed more confidence in the media than Republicans.

Democrats’ trust, however, has fallen 12 points over the past year to 58%, compared with 11% among Republicans and 29% among independents.

How-Much-Do-Americans-Trust-the-Media

According to Gallup, Republicans’ low confidence in the media has little room to worsen, but Democrat confidence could still deteriorate and bring the overall national reading down further.

The poll also shows that young Democrats have less confidence in the media than older Democrats, while Republicans are less varied in their views by age group.

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