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U.S. Streaming Subscribers: Projections for 2027



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Chart showing projections about U.S. streaming subscribers. Prime Video will be the most popular platform by a wide margin.

U.S. Streaming Subscribers: Projections for 2027

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The U.S. is witnessing a surge in video streaming subscriptions, fueled by high demand for original content. Projected revenue in the Subscription Video on Demand (SVoD) market is set to reach $43.97 billion by 2024.

In a scenario of intense competition among various streaming platforms, Prime Video is expected to stand out over the next few years.

This graphic presents the forecasted number of U.S. subscribers on major streaming platforms in 2027, based on a report published by Digital TV Research in 2022.

Prime Video to Be the Most Popular by a Wide Margin

Prime Video is anticipated to be the most popular platform by a considerable margin, boasting over 100 million subscribers, surpassing Netflix with 69 million and Hulu with 59 million.

This dominance is attributed to its integration with the Amazon Prime Membership, which boasts an estimated 167.2 million members in the U.S.

PlatformNumber of U.S. subscribers (M)
Amazon Prime Video102
HBO Max51
Apple TV15
YouTube TV7
Sling TV3

In 2022, Prime Video surpassed Netflix after years of dominance. Although Netflix is anticipated to maintain its position as the second most popular streaming service, numerous competitors are in close pursuit.

Netflix is projected to gain only two million U.S. subscribers between 2021 and 2027, a growth rate significantly lower than that of Disney+ (12M), Paramount+ (26M), and HBO Max (31M).

Netflix Continues Dominance on Global Stage

Despite conceding the U.S. market to Prime Video, Netflix is poised to maintain its dominance on a global scale.

Digital TV Research forecasts that Netflix will remain the largest single platform, projecting an addition of 44 million subscribers between 2023 and 2029, bringing its total to 298 million.

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