Visualizing the Growth of Home Fitness Apps in 2020
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The Growth of Home Fitness Apps

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The growth in home fitness apps

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The Growth of Home Fitness Apps

Home fitness apps have been shaping our lives—and our glutes—long before COVID-19, but their popularity has truly surged in the last few months.

Which regions are driving this growth? And is home fitness here to stay, or will it fade away when the pandemic is over?

This graphic uses data from MoEngage and Apptopia to highlight the growth in home fitness apps across five different regions, representing 1.5 billion mobile app users. Note that the report uses data from Google’s Play Store and Apple’s App Store, so China was not included.

Growth, by Number of Downloads

Between Q1 and Q2 2020, health and fitness app downloads grew by 46% worldwide. Here’s a look at the regional breakdown:

RegionDownload Growth
India157%
MENA55%
Europe25%
Asia-Pacific47%
Rest of the World43%
Americas21%

India saw the highest increase in downloads, rising by 156%. That translates to 58 million new active users—almost the entire population of Italy.

This makes sense considering that India had the largest lockdown in the world—from March 25 to May 2020, 1.3 billion people were instructed to stay inside. That’s a lot of people who, quite suddenly, found themselves homebound.

The Middle East and North Africa (MENA) region saw the second highest growth in downloads, at a 55% increase, followed by Asia-Pacific with a 47% increase.

Growth, by Daily Active Users

Along with a surge in downloads, fitness apps also saw a rise in daily active users (DAUs). This is significant because it shows people weren’t just downloading these apps and forgetting about them—they were actually using them.

Globally, DAUs for fitness apps increased by 24% from Q1 to Q2. Here’s a look at the growth in each region:

RegionDAU Growth
India84%
MENA28%
Europe11%
Asia-Pacific24%
Rest of the World24%
Americas8%

As with downloads, India saw the largest increase in DAUs with an 84% increase, or 12 million new users. MENA saw the second-highest growth (which also aligns with downloads) at 28%.

In contrast, the Americas saw the smallest increase at just 8%—but this also may be a function of having more users to start with. Despite the lower growth rate than other regions, those who did adopt fitness apps in the Americas seemed to enjoy them, particularly in the United States.

According to a mid-year survey by OnePoll, 74% of Americans used at least one fitness app during quarantine, and 60% enjoyed their home workouts so much, they now plan on canceling their gym membership for good.

Top Grossing Health & Fitness Apps in Q2 2020

Which companies have been capitalizing on this trend? Here’s a look at the top-grossing health and fitness apps in Q2 2020, using data from Sensor Tower:

April was focused on mindfulness and meditation more than active workouts. Calm, an app for sleep, meditation, and relaxation, was the highest-grossing app at $8.5 million. Another popular mindfulness app came in second place—Headspace grossed $5.5 million. MyFitnessPal, used for tracking your diet and exercise, ranked third.

In May, meditation remained a primary focus. Calm grossed $7.7 million and kept its top spot as the highest-grossing health and fitness app, while MyFitnessPal ranked second with more than $6.5 million in gross revenue. Strava, an app with built-in GPS that tracks your workouts, came in at third place.

By June, people had shifted their focus to diet tracking and active workouts. MyFitnessPal took first place, grossing $6.7 million. Calm and Headspace came second and third, respectively.

Is Home Fitness Here to Stay?

During lockdown, gyms and fitness studios were left with no other choice than to increase their digital presence. Many started offering virtual classes, allowing members to access services from the comfort of their own homes.

Lockdown also inspired people to improve their home gyms and invest in home fitness equipment. Exercise equipment company Peloton has surged in popularity this year—it’s set to double its sales in 2020, with an estimated $1.8 billion in revenue by the end of the year.

With gyms online and fancy new equipment at home, will people maintain their lockdown workout routines even after the pandemic ends?

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Misc

Visualizing the Odds of Dying from Various Accidents

This infographic shows you the odds of dying from a variety of accidents, including car crashes, bee stings, and more.

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Infographic: The Odds of Dying from Various Accidents

Fatal accidents account for a significant number of deaths in the U.S. every year. For example, nearly 43,000 Americans died in traffic accidents in 2021.

Without the right context, however, it can be difficult to properly interpret these figures.

To help you understand your chances, we’ve compiled data from the National Safety Council, and visualized the lifetime odds of dying from various accidents.

Data and Methodology

The lifetime odds presented in this graphic were estimated by dividing the one-year odds of dying by the life expectancy of a person born in 2020 (77 years).

Additionally, these numbers are based on data from the U.S., and likely differ in other countries.

Type of AccidentLifetime odds of dying (1 in #)
Motor vehicle accident101
Complications of medical and surgical care798
Alcohol poisoning1,606
Accidental building fire1,825
Choking on food2,745
Drowning in swimming pool5,782
Sunstroke6,368
Accidental firearm discharge7,998
Drowning10,386
Airplane accident11,756
Bee or wasp sting57,825
Dog attack69,016
Lightning strike138,849

For comparison’s sake, the odds of winning the Powerball jackpot are 1 in 292,000,000. In other words, you are 4000x more likely to die by a lightning strike over your lifetime than to win the Powerball lottery.

Continue reading below for further context on some of these accidents.

Motor Vehicle Accidents

Motor vehicle accidents are a leading cause of accidental deaths in the U.S., with a 1 in 101 chance of dying. This is quite a common way of dying, especially when compared to something like bee stings (1 in 57,825).

Unfortunately, a major cause of vehicle deaths is impaired driving. The CDC reports that 32 Americans are killed every day in crashes involving alcohol, which equates to one death every 45 minutes.

For further context, consider this: 30% of all traffic-related deaths in 2020 involved alcohol-impaired drivers.

Drowning

The odds of drowning in a swimming pool (1 in 5,782) are significantly higher than those of drowning in general (1 in 10,386). According to the CDC, there are 4,000 fatal drownings every year, which works out to 11 deaths per day.

Drowning also happens to be a leading cause of death for children. It is the leading cause for kids aged 1-4, and second highest cause for kids aged 5-14.

A rather surprising fact about drowning is that 80% of fatalities are male. This has been attributed to higher rates of alcohol use and risk-taking behaviors.

Accidental Firearm Discharge

Lastly, let’s look at accidental firearm deaths, which have lifetime odds of 1 in 7,998. That’s higher than the odds of drowning (general), as well as dying in an airplane accident.

This shouldn’t come as a major surprise, since the U.S. has the highest rates of gun ownership in the world. More importantly, these odds highlight the importance of properly securing one’s firearms, as well as learning safe handling practices.

As a percentage of total gun-related deaths (45,222 in 2020), accidental shootings represent a tiny 1%. The two leading causes are suicide (54%) and homicide (43%).

Interested in learning more about death? Revisit one of our most popular posts of all time: Visualizing the History of Pandemics.

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