Technology has changed how consumers access health information - and if health companies don't pivot to a better content strategy, they will get left behind.
How to discover a message that resonates with customers, and the secrets to articulating a value proposition that differentiates you from your competition.
We're bombarded with 5,000+ ads per day, but we don't ignore all of them. Here are the brand archetypes marketers use to communicate their stories to...
Social media is flooded with all types of content, but only a few posts get the majority of attention. Here's the science behind making things go...
Advertisers are spending billions on influencer marketing to reach a more engaged, targeted audience on Instagram.
Which brands are winning the hearts of consumers the quickest? Today's charts look at trends in brand value, showing the fastest growing brands globally.
In a connected world with so many product options at our fingertips, is the marketing concept of brand loyalty still relevant?
Usually with very limited resources, the marketing team is expected to maximize ROI for a company. Here's the big marketing budget mistakes that must be avoided.
Every minute, 4.1 million videos are viewed on Youtube, nearly 1 million people log into Facebook, and $750.000 is spent on e-commerce.
Tech titans like Google and Apple now dominate the list of the most valuable brands in the world. See how much all of these brands are...