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Visualizing the Most Valuable Brands in 12 Countries



See this visualization first on the Voronoi app.

Bubble chart of the most valuable brands by country.

Visualizing the Most Valuable Brands by Country

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

At the start of 2024, Apple was found to be the world’s most valuable brand, with a value of $517 billion—a 73.6% increase over the previous year.

It wasn’t the only strong American brand. In fact, U.S. brands made up six of the top 10, and 51 of the top 100 most valuable brands.

But other countries have their own claims within the top 100 brand rankings. Here are the most valuable brands by country in 2024, looking at a dozen different countries from Brand Finance‘s annual rankings.

The Most Valuable Brands in China, India, the UK, and More

First, it’s important to note that this data is related to the value of a brand, specifically, as opposed to more general measures of value such as market cap.

Generally speaking, brand value is calculated by looking at the strength of the brand itself (through investments, equity, and performance), as well as its attributable revenues within a company. For a more detailed breakdown, visit the Brand Finance report directly.

BrandCountryValue (US$)
Apple🇺🇸 United States$517B
Samsung🇰🇷 South Korea$99B
TikTok🇨🇳 China$84B
Deutsche Telekom🇩🇪 Germany$73B
Toyota🇯🇵 Japan$53B
Shell🇬🇧 United Kingdom$50B
Aramco🇸🇦 Saudi Arabia$42B
Accenture🇮🇪 Ireland$41B
Louis Vuitton🇫🇷 France$32B
Tata Group🇮🇳 India$29B
Nestlé🇨🇭 Switzerland$21B
TD🇨🇦 Canada$19B

China may have 20 brands in the top 100, but South Korea’s Samsung trumps it for second place outside of the U.S. with a value of $99 billion.

Overall, Asian brands have attained significant value in recent years. China’s TikTok (along with its domestic counterpart, Douyin) is well known all around the world and had a value of $84 billion, while Japan’s Toyota and Saudi Arabia’s Saudi Aramco had brand values of $53 billion and $42 billion respectively.

Europe’s most valuable brand is Germany’s Deutsche Telekom at $73 billion, while French luxury fashion house Louis Vuitton had a value of $32 billion.

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Charted: Number of IKEA Stores, by Country

Known for their size, labyrinth-like layouts, food, and of course, functional furniture, IKEA stores have become a whole shopping experience. But which country has the most of them?



A cropped chart with the number of Ikea stores in each country.

Charted: Number of IKEA Stores By Country

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

The first IKEA opened in 1958 in Älmhult, Sweden, forever changing how students and young adults on a shoestring budget decorated their homes.

Its mission to provide simple, affordable, and functional furniture to the masses revolutionized an entire industry.

But in which countries does the Scandinavian brand have the biggest presence?

We visualize the number of IKEA stores globally, by region and country, using data from World Population Review. The source warns that per-country numbers tend to fluctuate as stores can open and shut at any time. IKEA’s own store count lists them by region only, and has a lower total number, suggesting stores have closed since World Population Review’s last count.

Which Countries Have the Most IKEA Stores?

IKEA’s biggest presence is in Germany, boasting of 55 stores in a country of 83 million people, or about one store per 1.5 million Germans.

RankCountryRegionIkea Stores
1🇩🇪 GermanyEurope55
2🇺🇸 U.S.North America52
3🇨🇳 ChinaAsia37
4🇫🇷 FranceEurope36
5🇪🇸 SpainEurope30
6🇮🇹 ItalyEurope23
7🇬🇧 UKEurope22
8🇸🇪 SwedenEurope20
9🇨🇦 CanadaNorth America15
10🇳🇱 NetherlandsEurope13
11🇯🇵 JapanAsia12
12🇵🇱 PolandEurope11
13🇦🇺 AustraliaOceania10
14🇨🇭 SwitzerlandEurope9
15🇧🇪 BelgiumEurope8
16🇦🇹 AustriaEurope8
17🇮🇩 IndonesiaAsia7
18🇹🇷 TurkeyAsia7
19🇹🇼 TaiwanAsia7
20🇮🇱 IsraelAsia7
21🇳🇴 NorwayEurope7
22🇮🇳 IndiaAsia5
23🇬🇷 GreeceEurope5
24🇵🇹 PortugalEurope5
25🇩🇰 DenmarkEurope5
26🇫🇮 FinlandEurope5
27🇹🇭 ThailandAsia4
28🇰🇷 South KoreaAsia4
29🇸🇦 Saudi ArabiaAsia4
30🇲🇾 MalaysiaAsia4
31🇦🇪 UAEAsia4
32🇭🇰 Hong KongAsia4
33🇨🇿 Czech RepublicEurope4
34🇩🇴 Dominican RepublicNorth America4
35🇪🇬 EgyptAfrica3
36🇲🇦 MoroccoAfrica3
37🇸🇬 SingaporeAsia3
38🇰🇼 KuwaitAsia3
39🇭🇺 HungaryEurope3
40🇧🇬 BulgariaEurope3
41🇵🇷 Puerto RicoNorth America3
42🇷🇴 RomaniaEurope2
43🇮🇪 IrelandEurope2
44🇲🇽 MexicoNorth America2
45🇨🇱 ChileSouth America2
46🇵🇭 PhilippinesAsia1
47🇯🇴 JordanAsia1
48🇴🇲 OmanAsia1
49🇶🇦 QatarAsia1
50🇧🇭 BahrainAsia1
51🇲🇴 MacauAsia1
52🇺🇦 UkraineEurope1
53🇷🇸 SerbiaEurope1
54🇸🇰 SlovakiaEurope1
55🇭🇷 CroatiaEurope1
56🇱🇹 LithuaniaEurope1
57🇸🇮 SloveniaEurope1
58🇱🇻 LatviaEurope1
59🇪🇪 EstoniaEurope1
60🇨🇾 CyprusEurope1
61🇮🇸 IcelandEurope1
N/A🌐 WorldN/A498

A 2022 survey found that 96% of Germans knew of the IKEA brand of which 64% actively bought furniture from them. But it’s not only a passion for minimalist home design that Germans enjoy. In 2011, a German newspaper found that IKEA ranked as the second-most popular fast food place in the country, successfully beating out McDonald’s.

Across the Atlantic, the U.S. ranks a close second with 52 IKEA stores, most of them congregating on both coasts, though a fair amount can be found in the Midwest.

Both Germany and the U.S. are well-ahead of the next closest countries, China (37), France (36), and Spain (30), which round out the top five.

Like many other brands seeking access to the 1.4-billion strong market, IKEA has focused on China as a major growth opportunity. It prioritized more modular designs to fit smaller Chinese homes, a sharp contrast to their American consumers who wanted bigger beds and closets.

Some countries in the Middle East and Eastern Europe only have a single store. However, numbers don’t tell the whole story. For example, in Croatia and Lithuania, IKEA is the most-searched brand in the country.

In the Philippines (also with a solitary IKEA), shoppers are treated to a an incredible (or tiring) experience: in Pasay City, the biggest IKEA store ever measures 700,000 square feet, or the equivalent of 150 basketball courts. Before it had even opened, Filipinos reportedly crashed the website in a rush to sign up for loyalty programs.

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