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The Top 100 Most Valuable Brands in 2024

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See this visualization first on the Voronoi app.

This circle graphic shows the 100 most valuable brands in 2024.

The Top 100 Most Valuable Brands in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Together, the 100 most valuable brands in the world are worth more than $5 trillion.

Brands play an important role in driving shareholder value, yet pinpointing how much a brand is worth can be challenging. Investments in brand could pay dividends for many decades, but because those financial benefits are fairly open to interpretation, most financial regulators don’t usually accept brand assets on balance sheets.

To look at it another way, Apple is missing one of its most valuable assets on its financial reporting—a brand worth $516.6 billion.

This visualization ranks the top 100 brands by brand value, based on the annual global ranking from Brand Finance.

How Do You Value a Brand?

Overall, a brand’s value was calculated by the degree that it generated profits for the company. Brand Finance analyzed individual companies along with their subsidiaries, like in the case of Meta which owns Instagram and WhatsApp.

More details on the methodology can be found at the end of this article.

Ranking the Top Brands, by Value

Here are the most valuable brands globally in 2024:

Ranking
2024
NameCountryValue Annual Change
1Apple🇺🇸 U.S.$516.6B+73.6%
2Microsoft🇺🇸 U.S.$340.4B+77.7%
3Google🇺🇸 U.S.$333.4B+18.5%
4Amazon🇺🇸 U.S.$308.9B+3.2%
5Samsung Group🇰🇷 South Korea$99.4B-0.3%
6Walmart🇺🇸 U.S.$96.8B-14.9%
7TikTok/Douyin🇨🇳 China$84.2B+28.2%
8Facebook🇺🇸 U.S.$75.7B+28.4%
9Deutsche Telekom🇩🇪 Germany$73.3B+16.5%
10ICBC🇨🇳 China$71.8B+3.3%
11Verizon🇺🇸 U.S.$71.8B+6.4%
12State Grid Corporation
of China
🇨🇳 China$71.1B+20.9%
13Instagram🇺🇸 U.S.$70.4B+48.5%
14China Construction
Bank
🇨🇳 China$65.6B+4.7%
15Starbucks🇺🇸 U.S.$60.7B+13.5%
16Agricultural Bank
Of China
🇨🇳 China$60.4B+4.7%
17Mercedes-Benz🇩🇪 Germany$59.4B+1.1%
18Tesla🇺🇸 U.S.$58.3B-12.0%
19Oracle🇺🇸 U.S.$53.1B+34.2%
20Home Depot🇺🇸 U.S.$52.8B-13.6%
21Toyota🇯🇵 Japan$52.7B+0.3%
22Bank of China🇨🇳 China$50.5B+6.6%
23Shell🇬🇧 UK$50.3B+4.3%
24Moutai🇨🇳 China$50.1B+0.7%
25AT&T🇺🇸 U.S.$49.3B-0.7%
26Costco🇺🇸 U.S.$48.4B+3.9%
27UnitedHealthcare🇺🇸 U.S.$47.6B+28.4%
28Allianz Group🇩🇪 Germany$46.9B-3.0%
29Disney🇺🇸 U.S.$46.7B-5.6%
30Nvidia🇺🇸 U.S.$44.5B+162.9%
31Ping An🇨🇳 China$44.4B-0.7%
32China Mobile🇨🇳 China$44.2B+2.0%
33Porsche🇩🇪 Germany$43.1B+17.3%
34WeChat🇨🇳 China$41.8B-16.8%
35Deloitte🇺🇸 U.S.$41.8B+21.0%
36Aramco🇸🇦 Saudi Arabia$41.6B-8.1%
37BMW🇩🇪 Germany$41.0B+1.5%
38accenture🇮🇪 Ireland$40.5B+1.6%
39McDonald's🇺🇸 U.S.$38.0B+3.1%
40Bank of America🇺🇸 U.S.$37.3B-3.6%
41Hyundai Group🇰🇷 South Korea$37.0B+35.6%
42American Express🇺🇸 U.S.$36.5B+7.0%
43Tencent🇨🇳 China$36.1B-5.3%
44Wells Fargo🇺🇸 U.S.$35.8B+8.6%
45Chase🇺🇸 U.S.$35.8B+14.3%
46Mitsubishi Group🇯🇵 Japan$35.5B+1.7%
47Coca-Cola🇺🇸 U.S.$35.0B+4.6%
48UPS🇺🇸 U.S.$34.6B-2.4%
49Volkswagen🇩🇪 Germany$33.8B-0.5%
50Marlboro🇺🇸 U.S.$32.6B-6.3%
51Mitsui🇯🇵 Japan$32.5B+5.8%
52Louis Vuitton🇫🇷 France$32.2B+22.6%
53YouTube🇺🇸 U.S.$31.7B+6.8%
54Citi🇺🇸 U.S.$31.4B+2.8%
55Huawei🇨🇳 China$31.1B-29.8%
56NTT Group🇯🇵 Japan$31.1B-15.1%
57EY🇬🇧 UK$30.8B+20.0%
58J.P. Morgan🇺🇸 U.S.$30.8B-3.3%
59CVS🇺🇸 U.S.$30.2B-1.1%
60Xfinity🇺🇸 U.S.$30.0B+4.5%
61CSCEC🇨🇳 China$30.0B-6.1%
62Nike🇺🇸 U.S.$29.9B-4.6%
63Uber🇺🇸 U.S.$29.7B+27.6%
64Tata Group🇮🇳 India$28.6B+8.5%
65FedEx🇺🇸 U.S.$28.6B-1.0%
66PetroChina🇨🇳 China$28.5B-3.9%
67Sinopec Group🇨🇳 China$28.5B+4.9%
68VISA🇺🇸 U.S.$28.0B-5.4%
69Spectrum🇺🇸 U.S.$27.5B+17.8%
70China Merchants
Bank
🇨🇳 China$26.6B+8.6%
71IBM Group🇺🇸 U.S.$26.4B+0.9%
72Target🇺🇸 U.S.$26.4B-4.5%
73Chanel🇫🇷 France$26.1B+34.5%
74Honda🇯🇵 Japan$25.9B+7.1%
75Wuliangye🇨🇳 China$25.9B-14.5%
76Elevance Health🇺🇸 U.S.$25.5B+28.4%
77SAP🇩🇪 Germany$25.2B+19.3%
78TSMC🇹🇼 Taiwan$25.1B+16.2%
79Lowe's🇺🇸 U.S.$25.0B-20.8%
80PWC🇺🇸 U.S.$24.7B-2.6%
81Siemens Group🇩🇪 Germany$24.4B+13.9%
82SK Group🇰🇷 South Korea$23.1B+2.5%
83LG Group🇰🇷 South Korea$22.9B+7.7%
84Netflix🇺🇸 U.S.$22.8B-5.5%
85Cisco🇺🇸 U.S.$22.8B-4.8%
86Sumitomo Group🇯🇵 Japan$22.5B-5.9%
87Mastercard🇺🇸 U.S.$21.8B-12.2%
88Dell Technologies🇺🇸 U.S.$21.4B-5.2%
89Intel🇺🇸 U.S.$21.3B-7.3%
90Humana🇺🇸 U.S.$21.0B+27.1%
91Ford🇺🇸 U.S.$20.9B-6.1%
92Nestlé🇨🇭 Switzerland$20.8B-7.4%
93Optum🇺🇸 U.S.$20.4B+1.2%
94Orange🇫🇷 France$20.3B+10.2%
95Pepsi🇺🇸 U.S.$20.2B+10.2%
96Taobao🇨🇳 China$20.1B-34.0%
97HSBC🇬🇧 UK$20.0B+1.0%
98General Electric🇺🇸 U.S.$19.8B+2.2%
99CATL🇨🇳 China$19.0B+29.4%
100TD🇨🇦 Canada$19.0B-7.1%

Ranking first overall, the value of Apple’s brand has ballooned by over $217 billion since last year’s ranking.

While iPhone sales have plateaued, the company has been expanding its product lines from wearables to Apple TV. Over 50% of people surveyed by Brand Finance said that their products were worth the price, even though it was expensive.

On the other hand, Tesla’s brand value sank to $58.3 billion, dropping out of the top 10 since last year. This came as new and more affordable electric vehicle (EV) makers saw increasing sales, notably BYD. Supported by strong demand in China’s market, BYD became the world’s bestselling EV company in 2023. In fact, over a third of new cars sold in the country were EVs.

The Fastest Growing Brands

Which brands jumped the most in value?

BrandChange in Ranking 2023-2024Change in Brand Value
Nvidia+87+162.9%
CATL+36+29.4%
Humana+32+27.1%
Hyundai Group+26+35.6%
Chanel+25+34.5%
Elevance Health+19+28.4%
Louis Vuitton+18+22.6%
Uber+18+27.6%
Oracle+16+34.2%
EY+15+20.0%

Nvidia’s brand value soared as investors flocked to AI stocks and demand for memory chips accelerated.

For perspective, tens of thousands of chips are needed for AI models to run in order to simultaneously calculate computational tasks. The company joined the $1 trillion market cap club in late January 2024—the fifth company to do this ever. Not only that, it is worth more than Netflix, Tesla, and Walmart combined.

Most Valuable Brands: U.S. Leads the Pack

In 2024, more than half of the 100 most valuable brands are based in the United States, with a combined value of $3.2 trillion.

CountryTop 100 Total Brand ValueNumber of Brands
🇺🇸 U.S.$3,241.0B51
🇨🇳 China$829.9B19
🇩🇪 Germany$347.1B8
🇯🇵 Japan$200.2B6
🇰🇷 South Korea$182.4B4
🇬🇧 UK$101.1B3
🇫🇷 France$78.6B3
🇸🇦 Saudi Arabia$41.6B1
🇮🇪 Ireland$40.5B1
🇮🇳 India$28.6B1
🇹🇼 Taiwan$25.1B1
🇨🇭 Switzerland$20.8B1
🇨🇦 Canada$19.0B1

China has the second-highest number of companies on the ranking, with TikTok as its most valuable brand, worth $84.2 billion. Interestingly, many of China’s most valuable brands are heavily concentrated in the financial sector.

As a rising economic powerhouse, India’s most valuable brand is Tata Group.

The conglomerate, founded in 1868, spans across 30 companies in multiple sectors, from technology and manufacturing to automotive and steel. Its subsidiary, Tata Technologies, is scheduled to IPO in late 2024 with a $2.5 billion valuation.

With 245 million mobile customers in over 50 countries, Germany’s Deutsche Telekom is the most valuable in Europe, overtaking Verizon as the most valuable telecom brand globally.

Where does this data come from?

Source: Brand Finance Global 500 Report

Important note: The values shown above are brand value calculations as opposed to market capitalization. See below for more details.

How is brand value calculated? Generally speaking, the methodology for calculating “brand value” is a formula that is as follows:

Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value

Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value.

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Visualizing Berkshire Hathaway’s Stock Portfolio (Q1 2024)

We visualized the latest data on Berkshire Hathaway’s portfolio to see what Warren Buffett is invested in.

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Visualizing Berkshire Hathaway’s Portfolio as of Q1 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Wondering what the Oracle of Omaha has his money invested in?

In this graphic, we illustrate Berkshire Hathaway’s portfolio holdings, as of Q1 2024. This data was released on May 15, 2024, and can be easily accessed via CNBC’s Berkshire Hathaway Portfolio Tracker.

The value of each position listed in this graphic is based on market prices as of May 23, 2024, and will change over time.

Furthermore, note that Berkshire has received SEC permission to temporarily withhold data on certain positions. This includes all of its Japanese stocks, which are reported as of June 12, 2023.

It’s (almost) all Apple

The data we used to create this graphic can be found in the following table. Positions worth less than $5 billion were included in “Other”.

Company% of PortfolioValue
(As of 05-23-2024)
🇺🇸 Apple Inc39.7$149.8B
🇺🇸 Bank of America10.7$40.6B
🇺🇸 American Express9.7$36.8B
🇺🇸 Coca-Cola6.7$25.2B
🇺🇸 Chevron5.3$20.0B
🇺🇸 Occidental Petroleum4.2$15.7B
🇺🇸 Kraft Heinz3.1$11.7B
🇺🇸 Moody’s2.7$10.2B
🇯🇵 Mitsubishi Corp2.1$7.8B
🇺🇸 Chubb1.9$7.1B
🇯🇵 Mitsui & Co1.7$6.4B
🇯🇵 Itochu Corporation1.5$5.5B
🇺🇸 DaVita1.3$5.0B
🌍 Other9.4$35.9B
Total100$377.9B

From this, we can see that Berkshire’s largest position is Apple, which makes up almost 40% of the portfolio and is worth nearly $150 billion.

While Warren Buffett once referred to Apple as the best business in the world, his firm actually trimmed its position by 13% in Q1 2024.

Even after that cut, Berkshire still maintains a 5.1% ownership stake in Apple.

Why Japanese Stocks?

While most of Berkshire’s major positions are in American companies, Japanese firms make up a significant chunk.

In 2020, Berkshire took positions in five Japanese trading houses: Itochu, Marubeni, Mitsubishi, Mitsui, and Sumitomo.

Also known as sōgō shōsha, which translates to “general trading company”, these firms are highly diversified across major industries.

According to an article from IMD, Buffett sees an attractive opportunity in Japan due to the country’s low-interest rates, among other things.

Learn More About Investing From Visual Capitalist

If you enjoyed this graphic, be sure to check out Visualizing the Growth of $100, by Asset Class (1970-2023).

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