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The Top 100 Most Valuable Brands in 2024

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See this visualization first on the Voronoi app.

This circle graphic shows the 100 most valuable brands in 2024.

The Top 100 Most Valuable Brands in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Together, the 100 most valuable brands in the world are worth more than $5 trillion.

Brands play an important role in driving shareholder value, yet pinpointing how much a brand is worth can be challenging. Investments in brand could pay dividends for many decades, but because those financial benefits are fairly open to interpretation, most financial regulators don’t usually accept brand assets on balance sheets.

To look at it another way, Apple is missing one of its most valuable assets on its financial reporting—a brand worth $516.6 billion.

This visualization ranks the top 100 brands by brand value, based on the annual global ranking from Brand Finance.

How Do You Value a Brand?

Overall, a brand’s value was calculated by the degree that it generated profits for the company. Brand Finance analyzed individual companies along with their subsidiaries, like in the case of Meta which owns Instagram and WhatsApp.

More details on the methodology can be found at the end of this article.

Ranking the Top Brands, by Value

Here are the most valuable brands globally in 2024:

Ranking
2024
NameCountryValue Annual Change
1Apple🇺🇸 U.S.$516.6B+73.6%
2Microsoft🇺🇸 U.S.$340.4B+77.7%
3Google🇺🇸 U.S.$333.4B+18.5%
4Amazon🇺🇸 U.S.$308.9B+3.2%
5Samsung Group🇰🇷 South Korea$99.4B-0.3%
6Walmart🇺🇸 U.S.$96.8B-14.9%
7TikTok/Douyin🇨🇳 China$84.2B+28.2%
8Facebook🇺🇸 U.S.$75.7B+28.4%
9Deutsche Telekom🇩🇪 Germany$73.3B+16.5%
10ICBC🇨🇳 China$71.8B+3.3%
11Verizon🇺🇸 U.S.$71.8B+6.4%
12State Grid Corporation
of China
🇨🇳 China$71.1B+20.9%
13Instagram🇺🇸 U.S.$70.4B+48.5%
14China Construction
Bank
🇨🇳 China$65.6B+4.7%
15Starbucks🇺🇸 U.S.$60.7B+13.5%
16Agricultural Bank
Of China
🇨🇳 China$60.4B+4.7%
17Mercedes-Benz🇩🇪 Germany$59.4B+1.1%
18Tesla🇺🇸 U.S.$58.3B-12.0%
19Oracle🇺🇸 U.S.$53.1B+34.2%
20Home Depot🇺🇸 U.S.$52.8B-13.6%
21Toyota🇯🇵 Japan$52.7B+0.3%
22Bank of China🇨🇳 China$50.5B+6.6%
23Shell🇬🇧 UK$50.3B+4.3%
24Moutai🇨🇳 China$50.1B+0.7%
25AT&T🇺🇸 U.S.$49.3B-0.7%
26Costco🇺🇸 U.S.$48.4B+3.9%
27UnitedHealthcare🇺🇸 U.S.$47.6B+28.4%
28Allianz Group🇩🇪 Germany$46.9B-3.0%
29Disney🇺🇸 U.S.$46.7B-5.6%
30Nvidia🇺🇸 U.S.$44.5B+162.9%
31Ping An🇨🇳 China$44.4B-0.7%
32China Mobile🇨🇳 China$44.2B+2.0%
33Porsche🇩🇪 Germany$43.1B+17.3%
34WeChat🇨🇳 China$41.8B-16.8%
35Deloitte🇺🇸 U.S.$41.8B+21.0%
36Aramco🇸🇦 Saudi Arabia$41.6B-8.1%
37BMW🇩🇪 Germany$41.0B+1.5%
38accenture🇮🇪 Ireland$40.5B+1.6%
39McDonald's🇺🇸 U.S.$38.0B+3.1%
40Bank of America🇺🇸 U.S.$37.3B-3.6%
41Hyundai Group🇰🇷 South Korea$37.0B+35.6%
42American Express🇺🇸 U.S.$36.5B+7.0%
43Tencent🇨🇳 China$36.1B-5.3%
44Wells Fargo🇺🇸 U.S.$35.8B+8.6%
45Chase🇺🇸 U.S.$35.8B+14.3%
46Mitsubishi Group🇯🇵 Japan$35.5B+1.7%
47Coca-Cola🇺🇸 U.S.$35.0B+4.6%
48UPS🇺🇸 U.S.$34.6B-2.4%
49Volkswagen🇩🇪 Germany$33.8B-0.5%
50Marlboro🇺🇸 U.S.$32.6B-6.3%
51Mitsui🇯🇵 Japan$32.5B+5.8%
52Louis Vuitton🇫🇷 France$32.2B+22.6%
53YouTube🇺🇸 U.S.$31.7B+6.8%
54Citi🇺🇸 U.S.$31.4B+2.8%
55Huawei🇨🇳 China$31.1B-29.8%
56NTT Group🇯🇵 Japan$31.1B-15.1%
57EY🇬🇧 UK$30.8B+20.0%
58J.P. Morgan🇺🇸 U.S.$30.8B-3.3%
59CVS🇺🇸 U.S.$30.2B-1.1%
60Xfinity🇺🇸 U.S.$30.0B+4.5%
61CSCEC🇨🇳 China$30.0B-6.1%
62Nike🇺🇸 U.S.$29.9B-4.6%
63Uber🇺🇸 U.S.$29.7B+27.6%
64Tata Group🇮🇳 India$28.6B+8.5%
65FedEx🇺🇸 U.S.$28.6B-1.0%
66PetroChina🇨🇳 China$28.5B-3.9%
67Sinopec Group🇨🇳 China$28.5B+4.9%
68VISA🇺🇸 U.S.$28.0B-5.4%
69Spectrum🇺🇸 U.S.$27.5B+17.8%
70China Merchants
Bank
🇨🇳 China$26.6B+8.6%
71IBM Group🇺🇸 U.S.$26.4B+0.9%
72Target🇺🇸 U.S.$26.4B-4.5%
73Chanel🇫🇷 France$26.1B+34.5%
74Honda🇯🇵 Japan$25.9B+7.1%
75Wuliangye🇨🇳 China$25.9B-14.5%
76Elevance Health🇺🇸 U.S.$25.5B+28.4%
77SAP🇩🇪 Germany$25.2B+19.3%
78TSMC🇹🇼 Taiwan$25.1B+16.2%
79Lowe's🇺🇸 U.S.$25.0B-20.8%
80PWC🇺🇸 U.S.$24.7B-2.6%
81Siemens Group🇩🇪 Germany$24.4B+13.9%
82SK Group🇰🇷 South Korea$23.1B+2.5%
83LG Group🇰🇷 South Korea$22.9B+7.7%
84Netflix🇺🇸 U.S.$22.8B-5.5%
85Cisco🇺🇸 U.S.$22.8B-4.8%
86Sumitomo Group🇯🇵 Japan$22.5B-5.9%
87Mastercard🇺🇸 U.S.$21.8B-12.2%
88Dell Technologies🇺🇸 U.S.$21.4B-5.2%
89Intel🇺🇸 U.S.$21.3B-7.3%
90Humana🇺🇸 U.S.$21.0B+27.1%
91Ford🇺🇸 U.S.$20.9B-6.1%
92Nestlé🇨🇭 Switzerland$20.8B-7.4%
93Optum🇺🇸 U.S.$20.4B+1.2%
94Orange🇫🇷 France$20.3B+10.2%
95Pepsi🇺🇸 U.S.$20.2B+10.2%
96Taobao🇨🇳 China$20.1B-34.0%
97HSBC🇬🇧 UK$20.0B+1.0%
98General Electric🇺🇸 U.S.$19.8B+2.2%
99CATL🇨🇳 China$19.0B+29.4%
100TD🇨🇦 Canada$19.0B-7.1%

Ranking first overall, the value of Apple’s brand has ballooned by over $217 billion since last year’s ranking.

While iPhone sales have plateaued, the company has been expanding its product lines from wearables to Apple TV. Over 50% of people surveyed by Brand Finance said that their products were worth the price, even though it was expensive.

On the other hand, Tesla’s brand value sank to $58.3 billion, dropping out of the top 10 since last year. This came as new and more affordable electric vehicle (EV) makers saw increasing sales, notably BYD. Supported by strong demand in China’s market, BYD became the world’s bestselling EV company in 2023. In fact, over a third of new cars sold in the country were EVs.

The Fastest Growing Brands

Which brands jumped the most in value?

BrandChange in Ranking 2023-2024Change in Brand Value
Nvidia+87+162.9%
CATL+36+29.4%
Humana+32+27.1%
Hyundai Group+26+35.6%
Chanel+25+34.5%
Elevance Health+19+28.4%
Louis Vuitton+18+22.6%
Uber+18+27.6%
Oracle+16+34.2%
EY+15+20.0%

Nvidia’s brand value soared as investors flocked to AI stocks and demand for memory chips accelerated.

For perspective, tens of thousands of chips are needed for AI models to run in order to simultaneously calculate computational tasks. The company joined the $1 trillion market cap club in late January 2024—the fifth company to do this ever. Not only that, it is worth more than Netflix, Tesla, and Walmart combined.

Most Valuable Brands: U.S. Leads the Pack

In 2024, more than half of the 100 most valuable brands are based in the United States, with a combined value of $3.2 trillion.

CountryTop 100 Total Brand ValueNumber of Brands
🇺🇸 U.S.$3,241.0B51
🇨🇳 China$829.9B19
🇩🇪 Germany$347.1B8
🇯🇵 Japan$200.2B6
🇰🇷 South Korea$182.4B4
🇬🇧 UK$101.1B3
🇫🇷 France$78.6B3
🇸🇦 Saudi Arabia$41.6B1
🇮🇪 Ireland$40.5B1
🇮🇳 India$28.6B1
🇹🇼 Taiwan$25.1B1
🇨🇭 Switzerland$20.8B1
🇨🇦 Canada$19.0B1

China has the second-highest number of companies on the ranking, with TikTok as its most valuable brand, worth $84.2 billion. Interestingly, many of China’s most valuable brands are heavily concentrated in the financial sector.

As a rising economic powerhouse, India’s most valuable brand is Tata Group.

The conglomerate, founded in 1868, spans across 30 companies in multiple sectors, from technology and manufacturing to automotive and steel. Its subsidiary, Tata Technologies, is scheduled to IPO in late 2024 with a $2.5 billion valuation.

With 245 million mobile customers in over 50 countries, Germany’s Deutsche Telekom is the most valuable in Europe, overtaking Verizon as the most valuable telecom brand globally.

Where does this data come from?

Source: Brand Finance Global 500 Report

Important note: The values shown above are brand value calculations as opposed to market capitalization. See below for more details.

How is brand value calculated? Generally speaking, the methodology for calculating “brand value” is a formula that is as follows:

Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value

Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value.

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Markets

Mapped: The Industry Hiring the Most People In Every Country

The restaurant industry has the most vacancies in the U.S., followed by non-profit organizations.

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Mapped: The Industry Hiring the Most People In Every Country

Job searching can be challenging, especially when you are located in a region where your skills may not be in high demand.

This map illustrates which industry is hiring the most people in every country, based on LinkedIn job listings searched by Resume.io. This analysis only considers countries with 300 or more job listings and data is as of August 2023.

The Top Job Postings in America, Canada, the UK, and Australia

The restaurant industry had the most vacancies in the U.S., accounting for 7.9% of all job ads. It was followed by non-profit organizations with 5.6%, and motor vehicle manufacturing with 4.4%:

U.S. Industry by Job Ads% of Job Ads
Restaurants7.86%
Non-profit Organizations5.59%
Motor Vehicle Manufacturing4.41%
Software Development4.28%
Hospitality4.07%
Wellness and Fitness Services3.78%
Financial Services3.76%
Transportation, Logistics, Supply Chain, Storage3.61%
Internet Publishing3.59%
Defense and Space Manufacturing3.53%

According to the study, the trend in restaurant hiring is indicative of America’s return to eating out after the COVID-19 pandemic.

Meanwhile, hospitals and health care were Canada’s biggest potential employers, with almost 15% of all job ads. Retail came in second with 12.4%, followed by staffing and recruitment with 6.8%:

Canadian Industry by Job Ads% of Job Ads
Hospitals and Health Care14.82%
Retail12.45%
Staffing and Recruiting6.85%
Human Resources Services4.61%
IT Services and IT Consulting3.86%
Technology, Information and Internet3.75%
Financial Services3.53%
Manufacturing3.16%
Internet Publishing2.85%
Construction2.61%

In the UK, the construction industry had the most wanted ads with 9.2%. Britain’s construction industry has faced ongoing worker shortages, exacerbated by Brexit, which has prevented EU citizens from working in the UK without visas:

UK Industry by Job Ads% of Job Ads
Construction9.22%
Industrial Machinery Manufacturing6.03%
Education Administration Programs5.78%
Financial Services4.88%
Non-profit Organizations4.69%
Civil Engineering3.99%
Motor Vehicle Manufacturing3.62%
Accounting3.45%
Advertising Services3.43%
Hospitality3.36%

Just three sectors accounted for over 30% of the jobs available in Australia. Government administration was the sector hiring the most people (11.60%), followed by staffing and recruiting (10.8%) and hospitals and health care (10.2%):

Australian Industry by Job Ads% of Job Ads
Government Administration11.60%
Staffing and Recruiting10.81%
Hospitals and Health Care10.20%
Retail6.85%
IT Services and IT Consulting5.55%
Financial Services3.06%
Construction3.01%
Education Administration Programs2.68%
Human Resources Services2.54%
Software Development2.24%

Industry Hiring In Every Country by Job Ads in 2023

Across all countries, two sectors posted the most wanted ads in the most countries (28), staffing and recruiting and IT services and IT consulting. Healthcare and retail industries also appear among those in high demand.

CountryIndustry
🇦🇱 AlbaniaInternet Publishing
🇩🇿 AlgeriaBanking
🇦🇴 AngolaHuman Resources Services
🇦🇷 ArgentinaHuman Resources Services
🇦🇲 ArmeniaSoftware Development
🇦🇺 AustraliaGovernment Administration
🇦🇹 AustriaRetail
🇦🇿 AzerbaijanBanking
🇧🇭 BahrainStaffing and Recruiting
🇧🇩 BangladeshSoftware Development
🇧🇪 BelgiumStaffing and Recruiting
🇧🇴 BoliviaHuman Resources Services
🇧🇦 Bosnia and HerzegovinaSoftware Development
🇧🇷 BrazilTechnology, Information and Internet
🇧🇬 BulgariaIT Services and IT Consulting
🇰🇭 CambodiaHospitality
🇨🇦 CanadaHospitals and Health Care
🇰🇾 Cayman IslandsIT Services and IT Consulting
🇹🇩 ChadStaffing and Recruiting
🇯🇪 Channel Islands (Jersey)Financial Services
🇨🇱 ChileHuman Resources Services
🇨🇳 ChinaTechnology, Information and Internet
🇨🇴 ColombiaHuman Resources Services
🇨🇩 Congo (Democratic Republic of the)Hospitality
🇨🇷 Costa RicaIT Services and IT Consulting
🇭🇷 CroatiaIT Services and IT Consulting
🇨🇾 CyprusTechnology, Information and Internet
🇨🇿 Czech RepublicStaffing and Recruiting
🇩🇰 DenmarkRetail
🇩🇴 Dominican RepublicInsurance
🇪🇨 EcuadorIT Services and IT Consulting
🇪🇬 EgyptTechnology, Information and Internet
🇸🇻 El SalvadorHuman Resources Services
🏴󠁧󠁢󠁥󠁮󠁧󠁿 EnglandStaffing and Recruiting
🇪🇪 EstoniaTechnology, Information and Internet
🇪🇹 EthiopiaSoftware Development
🇫🇮 FinlandIT Services and IT Consulting
🇫🇷 FranceStaffing and Recruiting
🇬🇫 French GuianaIT Services and IT Consulting
🇬🇪 GeorgiaStaffing and Recruiting
🇩🇪 GermanyStaffing and Recruiting
🇬🇭 GhanaHigher Education
🇬🇷 GreeceTechnology, Information and Internet
🇬🇵 GuadeloupeTechnology, Information and Internet
🇬🇹 GuatemalaHuman Resources Services
🇭🇹 HaitiStaffing and Recruiting
🇭🇳 HondurasIT Services and IT Consulting
🇭🇰 Hong Kong (SAR)Financial Services
🇭🇺 HungaryIT Services and IT Consulting
🇮🇸 IcelandHigher Education
🇮🇳 IndiaStaffing and Recruiting
🇮🇩 IndonesiaHospitality
🇮🇶 IraqDefense and Space Manufacturing
🇬🇧 Ireland (Northern)Staffing and Recruiting
🇮🇪 Ireland (Republic of)Staffing and Recruiting
🇮🇲 Isle of ManHuman Resources Services
🇮🇱 IsraelSoftware Development
🇮🇹 ItalyRetail
🇯🇲 JamaicaStaffing and Recruiting
🇯🇵 JapanIT Services and IT Consulting
🇯🇴 JordanTechnology, Information and Internet
🇰🇿 KazakhstanIT Services and IT Consulting
🇰🇪 KenyaSoftware Development
🇰🇼 KuwaitDefense and Space Manufacturing
🇰🇬 KyrgyzstanIT Services and IT Consulting
🇱🇻 LatviaIT Services and IT Consulting
🇱🇧 LebanonTechnology, Information and Internet
🇱🇮 LiechtensteinStaffing and Recruiting
🇱🇹 LithuaniaIT Services and IT Consulting
🇱🇺 LuxembourgStaffing and Recruiting
🇲🇴 MacaoHuman Resources Services
🇲🇰 Macedonia (North)Technology, Information and Internet
🇲🇾 MalaysiaFinancial Services
🇲🇹 MaltaTechnology, Information and Internet
🇲🇶 MartiniqueTechnology, Information and Internet
🇲🇺 MauritiusFinancial Services
🇲🇽 MexicoIT Services and IT Consulting
🇲🇩 MoldovaInternet Publishing
🇲🇨 MonacoStaffing and Recruiting
🇲🇦 MoroccoIT Services and IT Consulting
🇲🇲 MyanmarStaffing and Recruiting
🇳🇵 NepalSoftware Development
🇳🇱 NetherlandsStaffing and Recruiting
🇳🇿 New ZealandStaffing and Recruiting
🇳🇮 NicaraguaIT Services and IT Consulting
🇳🇬 NigeriaHuman Resources Services
🇳🇴 NorwayStaffing and Recruiting
🇴🇲 OmanStaffing and Recruiting
🇵🇰 PakistanSoftware Development
🇵🇦 PanamaIT Services and IT Consulting
🇵🇬 Papua New GuineaStaffing and Recruiting
🇵🇾 ParaguayTelecommunications
🇵🇪 PeruHuman Resources Services
🇵🇭 PhilippinesIT Services and IT Consulting
🇵🇱 PolandIT Services and IT Consulting
🇵🇹 PortugalIT Services and IT Consulting
🇵🇷 Puerto RicoRetail
🇶🇦 QatarStaffing and Recruiting
🇷🇪 ReunionBusiness Consulting and Services
🇷🇴 RomaniaIT Services and IT Consulting
🇷🇺 RussiaTechnology, Information and Internet
🇸🇭 Saint HelenaSoftware Development
🇸🇦 Saudi ArabiaStaffing and Recruiting
🏴󠁧󠁢󠁳󠁣󠁴󠁿 ScotlandStaffing and Recruiting
🇸🇳 SenegalStaffing and Recruiting
🇷🇸 SerbiaIT Services and IT Consulting
🇸🇬 SingaporeStaffing and Recruiting
🇸🇰 SlovakiaIT Services and IT Consulting
🇸🇮 SloveniaTechnology, Information and Internet
🇿🇦 South AfricaStaffing and Recruiting
🇰🇷 South KoreaIT Services and IT Consulting
🇪🇸 SpainIT Services and IT Consulting
🇱🇰 Sri LankaIT Services and IT Consulting
🇸🇪 SwedenGovernment Administration
🇨🇭 SwitzerlandInternet Publishing
🇹🇼 TaiwanSoftware Development
🇹🇭 ThailandSoftware Development
🇹🇳 TunisiaSoftware Development
🇹🇷 TurkeySoftware Development
🇻🇮 U.S. Virgin IslandsIT Services and IT Consulting
🇺🇬 UgandaEducation Administration Programs
🇺🇦 UkraineSoftware Development
🇦🇪 United Arab EmiratesTransportation, Logistics, Supply Chain and Storage
🇬🇧 United KingdomConstruction
🇺🇸 United States of AmericaRestaurants
🇺🇾 UruguaySoftware Development
🇻🇪 VenezuelaConsumer Services
🇻🇳 VietnamSoftware Development
🏴󠁧󠁢󠁷󠁬󠁳󠁿 WalesConstruction

Which countries or industries stand out the most to you?

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