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Charted: How the Logos of Select Fashion Brands Have Evolved

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See this visualization first on the Voronoi app.


A chart with the evolution of six fashion companies’ logos over time.

Charted: How the Logos of Select Fashion Brands Have Evolved

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

A global fashion brand needs to balance maintaining a consistent style built painstakingly over the years while adapting to current trends. And for some of them, their changing logos reflect the loop of reinvention, over decades of building products, markets, and consumer bases.

We illustrate the evolution of six fashion companies’ logos over time. Data for the visualization and article is sourced from 1000logos.net.

Nike & Adidas: A Tale of Two Shoe Companies

The world’s largest footwear company, Nike began its journey as Blue Ribbon Sports in 1964. In 1971, they rebranded as Nike, inspired by the Greek goddess of victory.

The famous swoosh logo was designed in 1971 by Carolyn Davidson, at the time a Portland State University graphic design student. She was paid $35 dollars for her work (about $270 today). Twelve years later, Nike co-founder Phil Knight have her 500 Nike shares that have remained unsold.

Here’s how often some of the world’s biggest fashion brands have changed their logos since founding.

BrandLogo Changes
👟 Adidas10
👖 Levi's8
✔️ Nike4
👕 Gap4
🐊 Lacoste3
👗 Zara3

Meanwhile, Adidas has far older origins: all the way back to 1920 Germany. Founded by Adolf Dassler, the company split into Adidas and Puma in 1947.

Dassler bought the iconic three stripes from another German sports company in 1947. In 1952, the stripes debuted on Adidas footwear at the Summer Olympics.

Currently, Adidas has several concurrent logos depending on the product line. This includes: the horizontal across a trefoil (Adidas Originals), curved across a circle (Adidas Style) or the diagonal mountain above the brand name (Adidas Performance).

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Finance

Ranked: The World’s 50 Largest Private Equity Firms

In this graphic, we show the largest private equity firms in the world—from titan Blackstone to China’s leading alternative funds.

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The World’s 50 Largest Private Equity Firms

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2023, private equity firms controlled $8.2 trillion in assets globally according to McKinsey & Company, a figure that has rapidly expanded since the industry first emerged 40 years ago.

As large investors such as pension funds and insurance companies increasingly look to private markets, these alternative asset managers have seen their assets grow by more than twofold in the last five years.

This graphic shows the top 50 private equity firms worldwide, based on data from Private Equity International (PEI).

The Top 50 Private Equity Firms

To determine the rankings, private equity firms were defined as those that raise capital with the purpose of directly investing in businesses, covering diversified private equity, venture capital, growth equity, buyouts, along with turnaround or control-oriented distressed investment capital.

The ranking does not include funds of funds, private investment in public equity (PIPE), or funds that follow a secondaries, real estate, infrastructure, hedge fund, debt or mezzanine strategies.

Below, we show the 50 biggest private equity companies around the world, measured by the scale of capital raised over the five-year period ending March 31, 2023:

RankingFund ManagerCityCapital Raised
1BlackstoneNew York$125.6B
2KKRNew York$103.7B
3EQTStockholm$101.7B
4Thoma BravoChicago$74.1B
5The Carlyle GroupWashington DC$69.7B
6TPGFort Worth$55.0B
7Advent InternationalBoston$52.9B
8HgLondon$51.0B
9General AtlanticNew York$48.7B
10Warburg PincusNew York$48.5B
11Silver LakeMenlo Park$48.3B
12Goldman SachsNew York$45.4B
13Bain CapitalBoston$44.3B
14Clearlake Capital GroupSanta Monica$44.0B
15CVC Capital PartnersLuxembourg$41.8B
16Vista Equity PartnersAustin$41.5B
17Clayton, Dubilier & RiceNew York$41.1B
18Hellman & FriedmanSan Francisco$40.9B
19Insight PartnersNew York$40.2B
20Leonard Green & PartnersLos Angeles$39.6B
21Permira AdvisersLondon$34.8B
22CinvenLondon$32.7B
23Brookfield Asset ManagementToronto$31.2B
24Nordic CapitalSaint Helier$31.1B
25Genstar CapitalSan Francisco$29.9B
26Francisco PartnersSan Francisco$28.3B
27Tiger Global ManagementNew York$28.3B
28Blue Owl CapitalNew York$27.2B
29Partners GroupZug$26.7B
30Ares ManagementLos Angeles$26.6B
31Hillhouse Capital GroupSingapore$26.4B
32L CattertonGreenwich$24.1B
33Neuberger Berman
Private Markets
New York$23.7B
34PAI PartnersParis$23.7B
35TA AssociatesBoston$23.5B
36Apollo Global ManagementNew York$22.8B
37Stone Point CapitalGreenwich$22.3B
38BC PartnersLondon$20.3B
39Adams Street PartnersChicago$20.2B
40BlackRockNew York$19.9B
41BDT & MSD PartnersChicago$19.5B
42Veritas CapitalNew York$19.0B
43BridgepointLondon$18.0B
44ArdianParis$17.9B
45HarbourVest PartnersBoston$17.5B
46China Reform Fund
Management Corporation
Beijing$16.8B
47Andreessen HorowitzMenlo Park$16.7B
48Thomas H. Lee PartnersBoston$16.0B
49Summit PartnersBoston$16.0B
50PSG EquityBoston$15.8B

Private equity titan Blackstone is the top in the United States and the world, raising $125.6 billion in capital from 2018 to 2023.

Headquartered in New York, Blackstone’s total assets under management stood at $991 billion as of the first quarter of 2023, and have since surpassed $1 trillion this year. For perspective, this is comparable to the GDP of the Netherlands.

Following next in line are KKR and Sweden’s EQT, each raising over $100 billion. In fact, this was the first time three firms achieved this $100 billion equity-raise milestone in PEI’s ranking over a five-year period. This was particularly notable given a challenging fundraising landscape amid higher borrowing costs and lagging dealmaking activity.

North American Firms Dominate Private Equity

As we can see, the vast majority of the biggest private equity firms are based in America, accounting for 36 of the top 50 firms globally. North American PE firms made up $1.34 trillion (72%) of the $1.85 trillion raised by the top 50 firms in the ranking.

Falling in second by a wide margin is Europe, with nine firms making up $179 billion (9.7%) of the total funds raised. Many of Europe’s largest private equity firms are based in London, England, with the most prominent asset managers in the city being Hg and Permira Advisors.

Across Asia, the top alternative investment firm was Singapore-based Hillhouse Capital Group, which launched in 2005. The firm has backed several internet companies spanning from Tencent, the largest publicly-traded company in China, to Baidu, but has faced increasing setbacks amid regulatory crackdowns and a sluggish Chinese stock market.

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