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Ranked: The 50 Most Innovative Companies

Published

4 years ago

July 17, 2020

Carmen Ang

Article/Editing:

Iman Ghosh

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Ranked: the Top 50 Most Innovative Companies in 2020

Corporate longevity is on the decline. In the 1960s, a typical S&P 500 company was estimated to last more than 60 years—these days, the average lifespan is just 18 years.

In today’s fast-paced world, companies need to stay relevant in order to survive. Because of this, it’s become increasingly more important for businesses to prioritize innovation.

This chart looks at the top 50 most innovative companies in 2020, based on a survey by Boston Consulting Group (BCG). The companies have been ranked based on four variables:

Global “Mindshare”: The number of votes from all innovation executives.
Industry Peer Review: The number of votes from executives in a company’s industry.
Industry Disruption: A diversity index to measure votes across industries.
Value Creation: Total share return.

Breakdown of the Leaderboard

BCG has been ranking the most innovative companies since 2005. Here’s a look at the top 50 most innovative companies in 2020:

Rank	Company	Industry	HQ	Change from 2019
1	Apple	Technology	U.S.	2
2	Alphabet	Technology	U.S.	-1
3	Amazon	Consumer Goods	U.S.	-1
4	Microsoft	Technology	U.S.	-
5	Samsung	Technology	South Korea	-
6	Huawei	Technology	China	42
7	Alibaba	Consumer Goods	China	16
8	IBM	Technology	U.S.	-1
9	Sony	Consumer Goods	Japan	return
10	Facebook	Technology	U.S.	-2
11	Tesla	Transportation & Energy	U.S.	-2
12	Cisco Systems	Technology	U.S.	5
13	Walmart	Consumer Goods	U.S.	29
14	Tencent	Other	China	return
15	HP Inc.	Technology	U.S.	29
16	Nike	Consumer Goods	U.S.	return
17	Netflix	Other	U.S.	-11
18	LG Electronics	Consumer Goods	South Korea	-
19	Intel	Technology	U.S.	return
20	Dell	Technology	U.S.	21
21	Siemens	Other	Germany	-5
22	Target	Consumer Goods	U.S.	return
23	Philips	Pharmaceuticals & Medtech	Netherlands	6
24	Xiaomi	Technology	China	return
25	Oracle	Technology	U.S.	return
26	Johnson & Johnson	Pharmaceuticals & Medtech	U.S.	-12
27	SAP	Technology	Germany	1
28	Adidas	Consumer Goods	Germany	-18
29	Hitachi	Technology	Japan	return
30	Costco	Consumer Goods	U.S.	return
31	JD.com	Consumer Goods	China	new
32	Volkswagen	Transportation & Energy	Germany	6
33	Bosch	Transportation & Energy	Germany	new
34	Airbus	Transportation & Energy	Netherlands	return
35	Salesforce	Technology	U.S.	-2
36	JPMorgan Chase	Other	U.S.	-16
37	Uber	Technology	U.S.	return
38	Bayer	Pharmaceuticals & Medtech	Germany	-14
39	Procter & Gamble	Consumer Goods	U.S.	return
40	Royal Dutch Shell	Transportation & Energy	Netherlands	-10
41	Toyota	Transportation & Energy	Japan	-4
42	Nestle	Consumer Goods	Switzerland	return
43	ABB	Other	Switzerland	new
44	3M	Other	U.S.	-5
45	Unilever	Consumer Goods	U.K.	-13
46	FCA	Transportation & Energy	U.K.	new
47	Novartis	Pharmaceuticals & Medtech	Switzerland	new
48	Coca-Cola	Consumer Goods	U.S.	return
49	Volvo	Transportation & Energy	Sweden	new
50	McDonald’s	Consumer Goods	U.S.	-29

When you think about innovative companies, Walmart might not be top of mind. However, the retail giant has moved up to the 13th spot on the list, an increase of 29 places since 2019.

Walmart has put significant efforts into its e-commerce and omnichannel offerings. For instance, the company launched NextDay Delivery in 2020, and now offers one-day delivery to a majority of the U.S. population. The company also has a stake in the Chinese e-commerce platform JD.com, which has grown from 5% to 12%.

Costco makes it to 30th place this year, and the company is known for its effective use of data. Thanks to the company’s members-only model, it has been able to compile a ton of information on its customers. It uses this data not only for marketing purposes, but to help streamline processes like recall notices. Costco also uses data monitoring sensors in its warehouses to save money on water usage and to spot any potential leaks before they happen.

Another company worth touching on is Huawei—the Chinese tech company has taken the 6th spot, a 42 rank increase since 2019. This rise in the ranks is likely due to the company’s significant $19 billion investment in research and development (R&D) in 2019. These types of investments seem to be paying off, as Huawei sold more smartphones in 2019 than Apple.

Innovation Leaders Come in All Sizes

While people may picture startups when they think of innovation and adaptability, big firms aren’t lagging far behind when it comes to innovation output.

In this context, firms with new product sales above their industry median are considered “innovation leaders.” Although 52% of small firms are considered innovation leaders, 43% of large firms still find themselves in the same boat.

Small vs. big firms innovation leaders

In fact, because larger firms generally have more access to resources and manpower than smaller firms, they often have an advantage when it comes to research and development and the creation of innovation-focused programs.

Investing in innovation shows a far greater payoff down the line—firms that invested 1.4x more in innovation input saw 4x the amount of new products sales.

Innovation investment pays off

Innovation as a Lifestyle

Unless you’re in a startup that’s hoping to get acquired by a larger firm, innovation can’t be a one-hit-wonder. Yet, despite its importance, innovation over the long term is hard to maintain.

There have only been 8 companies that have appeared on the list every year. Here’s a look at the companies that have consistently made the cut since 2005:

These companies are serial innovators, and have managed to create innovation systems to perpetually foster creativity and agility. It’s an intentional, laborious process—but when done right, the payoff can be huge.