Which U.S. Generation Wields the Most Political Power?
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Which Generation Has the Most Influence Over U.S. Politics?

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The Generational Power Index
The Generational Power Index
Introducing our new index, which ranks U.S. generations on their economic, political, and cultural influence.

>> Download the Report (.pdf)


GPI 2021 Political Power by Generation

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Measuring Influence in U.S. Politics, by Generation

Generations are a widely recognized and discussed concept, and it’s assumed people all understand what they refer to. But the true extent of each generation’s clout has remained undetermined—until now.

In our inaugural Generational Power Index (GPI) 2021, we examine the power and influence each generation currently holds on American society, and its potential to evolve in the future.

Political power by generation was one of three key categories we used to quantify the current landscape. Before we dive into the results, here’s how the Political Power category was calculated.

Measuring Generational Power

To begin with, here’s how we categorized each generation:

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
Millennials25-401981-1996
Gen Z9-241997-2012
Gen Alpha8 and below2013-present

Using these age groups as a framework, we then calculated the Political Power category using these distinct equally-weighted variables:

political power category breakdown

With this methodology in mind, here’s how the Political Power category shakes out, using insights from the GPI.

Share of Political Power by Generation

Baby Boomers dominated with over 47% of the total political power by generation. This cohort has particular strength in the judicial system and in Congress.

GenerationPolitical Power Share
Baby Boomers47.4%
Gen X29.0%
Millennials10.0%
Silent12.1%
Gen Z1.6%

Baby Boomers, along with the Silent Generation also control 80% of political spending. Meanwhile, Gen X accounts for nearly half (46%) of local government positions.

Both voters and politicians play key roles in shaping American society. Thus, two variables worth looking closer at are the evolving electoral base and the composition of Congress.

The Changing Face of the U.S. Voter

Younger generations have very different perceptions on everything from cannabis to climate change. This is starting to be reflected in legislation.

2016 was a watershed moment for politicians vying for the vote—it was the last election in which Baby Boomers made up over a third of U.S. voters. Collectively, Boomers’ voting power will decline from here on out.

GPI Political Power By Generation Supplemental Evolving Electorate

Within the next two decades, the combined voting power of Millennials and Gen Z will skyrocket from 32% in 2020 up to 55% by 2036.

Meanwhile, a decade from now, the oldest members of Gen Alpha (those born in 2013 and later) will enter the playing field and become eligible to vote in 2031.

The View from the Top

Having examined generational power in the electorate, we now turn our attention to the people on the other side of the democratic equation—the politicians.

In most cases, it takes many decades of experience and reputation building to reach the highest offices in the land. That’s why the median age of Congress (61.2) is much higher than the median age of the U.S. population at large (38.1).

At this point in time, Baby Boomers are in the sweet spot, and it shows in the numbers. Boomers represent 298 of 532 Congressional seats (56% of all seats), and Gen X’s growing contingent of members represents 31%.

GPI Political Power By Generation Supplemental Composition of Congress

On one end of the spectrum, the Silent Generation still occupies 7% of seats, which roughly reflects the group’s share of the U.S. population. California’s Democratic Senator Dianne Feinstein and Republican Don Young are both 87 years old, the latter having represented Alaska for 25 terms.

On the other end of the spectrum, Millennials currently claim 32 seats, just 6% of the total. As of 2021, this entire cohort now meets the minimum age requirement (25) to serve in the House of Representatives. The youngest member of Congress is Republican Madison Cawthorn, a representative for North Carolina at just 25 years old. Meanwhile, Senator Jon Ossoff is the youngest Senator in the country, serving Georgia at 36 years old.

GPI Political Power By Generation Supplemental Population vs. congress

This difference in political power by generation is stark considering that both Boomers and Millennials both make up similar proportions of the U.S. population at large. In that sense, Millennials are greatly underrepresented in Congress compared to Boomers.

Gen Z Waiting Patiently in the Wings

Gen Z’s current age range is a natural reason why they don’t yet have a foothold in government. But by 2022, the oldest members of Gen Z will turn 25, meeting the minimum age requirement to get elected into the House of Representatives.

With the oldest members of this generation soon turning 25, how long will it be before a representative from Gen Z occupies a seat in the Capitol Building?

Download the Generational Power Report (.pdf)

The Generational Power Index

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Map Explainer: Key Facts About Afghanistan

This map explainer looks at Afghanistan from a structural point of view, delving into geography and population patterns.

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afghanistan map explainer

Map Explainer: Key Facts About Afghanistan

The country of Afghanistan has a long and complicated history of domination by foreign powers and conflict between factions within the country.

While Afghanistan is well covered in headlines and news stories, the lion’s share of this coverage is directly related to conflict. As a result, Afghanistan is viewed by many in Western countries as a war-torn desert, with conflict, ideology, and geopolitical power obscuring more practical information about the country and its people.

In the Afghanistan map graphic above, we step back and examine Afghanistan from a structural point of view. How does its unique landscape influence population patterns? How does this geography influence the economy and relationships with neighboring nations? Let’s dive in.

Mountain High, Valley Low

Afghanistan’s rugged landscape is defined by towering snow-capped mountains, fertile valleys, and expansive deserts.

First, the country has a wide variety of climate extremes. There is more than 100ºC (180ºF) separating the record high and low temperatures.

The extremes don’t stop at temperature though. Afghanistan has the sixth-highest elevation span in the world, with 7,234m (23,734 ft) between its highest and lowest point. Afghanistan is one of 44 landlocked nations in the world, which helps explain why its lowest point is so much higher than sea level.

For those living in North America, the country’s terrain has been compared to Colorado, with Kabul sharing similarities with Denver.

Where Do People Live in Afghanistan?

Settlement patterns in Afghanistan are similar to other countries in the region; people cluster where there is access to fresh water.

As the cartogram below demonstrates, a large portion of the country’s population is located around Kabul, and the region adjacent to the Kabul River.

afghanistan gridded population cartogram

Source

The southwestern province of Nimruz is the most sparsely populated area in the country. The Wakhan Corridor—which connects Afghanistan to China—is also very sparsely populated, with about 14,000 total residents.

Key Facts About Afghanistan’s Demographics

Afghanistan has a very youthful population. The country’s median age of 19 years is one of the youngest in the world, and is low compared to its neighbors Pakistan (24) and Iran (30).

afghanistan demographic population pyramid

Islam is the official state religion of Afghanistan. 99.7% of the Afghan population are Muslim, one of the highest proportions of the 49 Muslim-majority countries.

So far in 2021, the OCHA estimates that 550,000 people in Afghanistan are “internally displaced” due to conflict, and this number may rise still as new data tracks the final days of the Taliban’s takeover of the country. The majority of those displaced persons are children.

Paving the Way

The Ring Road connecting Afghanistan’s major cities began in the 1960s but was soon cut short by war. After the U.S. took control in 2001, new road construction began in earnest.

Between 2002 and 2016, USAID and the Department of Defense (DoD) spent approximately $2.8 billion building and maintaining Afghanistan’s road infrastructure. This number doesn’t include additional investment from other sources that poured in to improve the country’s road network.

The result is a more comprehensive road network, but one that is difficult to maintain. A 2016 report found collapsed bridges and sections of road around the country that were washed out.

Resources and Relationships

Afghanistan is a critical source of fresh water for the arid region. Several major regional rivers flow from the country’s mountainous eastern provinces into neighboring countries, so any new irrigation schemes and dam infrastructure will come with a geopolitical price tag as well.

Already in the recent past, tensions have increased with Iran and Pakistan over the flow of water crossing the border.

Outside countries are also very interested in Afghanistan’s rich mineral resources. Decades of near-continuous conflict have made mining a tough proposition in the country, but with growing demand for resources such as lithium and rare earths, that may soon change.

afghanistan mineral production potential

Source

Afghanistan is estimated to have over $1 trillion of untapped mineral reserves, and outside interests are taking notice.

China said it was ready for “friendly and cooperative relations” with the new Taliban regime, and it’s possible that investment from China’s Belt and Road Initiative (BRI) may step in to fill the vacuum left by departing Western powers.

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Ranked: America’s Most Searched and Visited News Sites by State

American states have some key differences for their favorite news sites. Here’s how they rank by monthly visitors and state popularity.

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Ranked: America’s Most Searched News Sites by State

America is known to have significant distinctions at the state-by-state level, and data suggests this trend extends to popular news sources. To learn more, this infographic from SEMRush ranks U.S. news websites by search volume and popularity across U.S. states.

Here’s how the top 15 news sites compare when ranked by monthly visitors, as well as the number of states the news source is most searched for in:

 News SiteMonthly VisitorsState Search PopularityTop Metro Area
1Yahoo! News175 million12Eureka, California (CA)
2Google News 150 million3Eureka, California (CA)
3Huff Post110 million1Eureka, California (CA)
4CNN95 million7Bend, Oregon (OR)
5The New York Times70 million1Charlottesville, Virginia (VA)
6Fox News65 million11Glendive, Montana (MT)
7NBC News63 million3Charlottesville, Virginia (VA)
8MailOnline53 million1West Palm Beach and Fort Pierce, Florida (FL)
9The Washington Post47 million1Washington, DC and Hagerstown, Maryland (MD)
10The Guardian42 million1Juneau, Alaska (AK)
11The Wall Street Journal40 million1Charlottesville, Virginia (VA)
12ABC News36 million5Columbia and Jefferson City, Missouri (MO)
13BBC News35 million2Eureka, California (CA)
14USA Today34 million10Wausau and Rhinelander, Wisconsin (WI)
15Los Angeles Times32 million1Palm Springs, California (CA)

Political affiliation plays a large role in determining each state’s favored news sites. Blue states lean towards Google News and CNN, while red states overwhelmingly choose Fox News.

The Most Popular News Sites

Yahoo News is the most popular news website in America, bringing in a massive 175 million monthly visitors. In addition, they’re the most searched for news site in 12 states—the highest of any website. The company’s history has been a roller coaster ride and at different times Yahoo intended to acquire Google and Facebook. Both companies went on to be worth over $1 trillion each, while Yahoo shrank some 90% from when it was once worth $125 billion.

The New York Times has 60 million monthly visitors, but in recent years, has pivoted towards the coveted and trending paid subscription model. This decision is paying off well, as the site now has 6.1 million paid subscribers—more than any of its competitors. Consequently, the New York Times’ share price hit a record high in December 2020.

HuffPost, and their audience of 110 million, were bought by BuzzFeed from Verizon in November of 2020. The two organizations have some history together, as BuzzFeed co-founder Jonah Peretti was also one of the early founders of HuffPost.

CNN is seeing a fall in ratings ever since Donald Trump left office. By some measures has witnessed a 36% decline in primetime viewers in the new year.

Google News experiences 125 million visitors a month, ranking second overall. That said, they stand tall relative to their competitors by overall visits to their main site. Here, Google hits 92.5 billion monthly visits, while Yahoo experiences a more modest 3.8 billion. Unlike legacy media news companies, Google has managed to increase their market share of U.S. advertising revenues, due to more ads going digital.

The Modern News Landscape

Overall, the modern news industry has been a tough landscape to operate in. Here are some of the reasons why:

First, the internet has removed barriers to where people obtain information, and revenue streams have been disrupted in the process. The advertising business model of news organizations is cutthroat to compete in, and there has been plenty of consolidation and layoffs.

Lastly, trust in traditional news and media organizations has been declining amongst Americans, from nearly 60% to 46% since 2019.

YearA lot of Trust (%)Some Trust (%)Very Little/ No Trust (%)
1994353727
1996363924
1998344025
2000364023
2002354321
2004304029
2006314028
2008244331
2010224136
2012213938
2014184239
2016213840
2018203445
2020183349

To add to this, on a global basis, the U.S. ranks well below most major countries based on trust in news media.

Some organizations like The Washington Post and The New York Times have opted out of the advertising model, moving towards the direction of premium subscriptions. But only 20% of the Americans pay for their news, which could lead to stiff competition down the road.

The Future Of News

There are serious concerns about the future of news in the era of spreading misinformation. Up to 43% of Americans say the media are doing a very “poor/poor job” in supporting democracy. But despite this waning trust, 84% of Americans view news media as “critical” or “very important”.

What will the future of media look like throughout the 21st century and how will this impact the most popular news sites of today?

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