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Which Generation Has the Most Influence Over U.S. Politics?

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The Generational Power Index
The Generational Power Index
Introducing our new index, which ranks U.S. generations on their economic, political, and cultural influence.

>> Download the Report (.pdf)


GPI 2021 Political Power by Generation

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Measuring Influence in U.S. Politics, by Generation

Generations are a widely recognized and discussed concept, and it’s assumed people all understand what they refer to. But the true extent of each generation’s clout has remained undetermined—until now.

In our inaugural Generational Power Index (GPI) 2021, we examine the power and influence each generation currently holds on American society, and its potential to evolve in the future.

Political power by generation was one of three key categories we used to quantify the current landscape. Before we dive into the results, here’s how the Political Power category was calculated.

Measuring Generational Power

To begin with, here’s how we categorized each generation:

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
Millennials25-401981-1996
Gen Z9-241997-2012
Gen Alpha8 and below2013-present

Using these age groups as a framework, we then calculated the Political Power category using these distinct equally-weighted variables:

political power category breakdown

With this methodology in mind, here’s how the Political Power category shakes out, using insights from the GPI.

Share of Political Power by Generation

Baby Boomers dominated with over 47% of the total political power by generation. This cohort has particular strength in the judicial system and in Congress.

GenerationPolitical Power Share
Baby Boomers47.4%
Gen X29.0%
Millennials10.0%
Silent12.1%
Gen Z1.6%

Baby Boomers, along with the Silent Generation also control 80% of political spending. Meanwhile, Gen X accounts for nearly half (46%) of local government positions.

Both voters and politicians play key roles in shaping American society. Thus, two variables worth looking closer at are the evolving electoral base and the composition of Congress.

The Changing Face of the U.S. Voter

Younger generations have very different perceptions on everything from cannabis to climate change. This is starting to be reflected in legislation.

2016 was a watershed moment for politicians vying for the vote—it was the last election in which Baby Boomers made up over a third of U.S. voters. Collectively, Boomers’ voting power will decline from here on out.

GPI Political Power By Generation Supplemental Evolving Electorate

Within the next two decades, the combined voting power of Millennials and Gen Z will skyrocket from 32% in 2020 up to 55% by 2036.

Meanwhile, a decade from now, the oldest members of Gen Alpha (those born in 2013 and later) will enter the playing field and become eligible to vote in 2031.

The View from the Top

Having examined generational power in the electorate, we now turn our attention to the people on the other side of the democratic equation—the politicians.

In most cases, it takes many decades of experience and reputation building to reach the highest offices in the land. That’s why the median age of Congress (61.2) is much higher than the median age of the U.S. population at large (38.1).

At this point in time, Baby Boomers are in the sweet spot, and it shows in the numbers. Boomers represent 298 of 532 Congressional seats (56% of all seats), and Gen X’s growing contingent of members represents 31%.

GPI Political Power By Generation Supplemental Composition of Congress

On one end of the spectrum, the Silent Generation still occupies 7% of seats, which roughly reflects the group’s share of the U.S. population. California’s Democratic Senator Dianne Feinstein and Republican Don Young are both 87 years old, the latter having represented Alaska for 25 terms.

On the other end of the spectrum, Millennials currently claim 32 seats, just 6% of the total. As of 2021, this entire cohort now meets the minimum age requirement (25) to serve in the House of Representatives. The youngest member of Congress is Republican Madison Cawthorn, a representative for North Carolina at just 25 years old. Meanwhile, Senator Jon Ossoff is the youngest Senator in the country, serving Georgia at 36 years old.

GPI Political Power By Generation Supplemental Population vs. congress

This difference in political power by generation is stark considering that both Boomers and Millennials both make up similar proportions of the U.S. population at large. In that sense, Millennials are greatly underrepresented in Congress compared to Boomers.

Gen Z Waiting Patiently in the Wings

Gen Z’s current age range is a natural reason why they don’t yet have a foothold in government. But by 2022, the oldest members of Gen Z will turn 25, meeting the minimum age requirement to get elected into the House of Representatives.

With the oldest members of this generation soon turning 25, how long will it be before a representative from Gen Z occupies a seat in the Capitol Building?

Download the Generational Power Report (.pdf)

The Generational Power Index

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Politics

Mapped: The Top Trading Partner of Every U.S. State

At the national level, Canada and China are top U.S. trading partners. While this generally extends to the state level, there are some surprises too.

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us states trading partners

The Top Trading Partner of Every U.S. State

The U.S. is highly dependent—perhaps unsurprisingly—on Canada and Mexico for trade. The country’s top trading partner is Mexico, making up 14.8% of total trade.

However, the country’s neighbors to the north and south are not the only trade partners that U.S. states rely heavily upon. This map from HowMuch.net uses flags to show which country each U.S. state is importing the most from. Below, there is an additional graphic showing where each state is exporting the highest amount of goods and services to.

Who are the States Importing From?

The U.S. has a few natural and obvious trading partners, whether due to geographical closeness or strong economic ties.

The obvious candidates for top trading partners have already been mentioned, Canada and Mexico—and these two do show up at the state level as well. For example, Michigan gets 40.9% of its imports from Mexico, and Montana receives a whopping 87% of its imports from Canada.

Some other interesting trade partnerships stand out, like the Carolinas and Germany. Trade ties between Hawaii and Japan also make sense for historic reasons.

StateTop CountryTotal State Import (Millions USD)Share of Total State Imports
Alabama 🇲🇽 Mexico$4,16116.3%
Alaska🇰🇷 South Korea$83635.0%
Arizona🇲🇽 Mexico$8,97835.0%
Arkansas🇨🇳 China$3,16036.6%
California🇨🇳 China$130,29132.9%
Colorado🇨🇦 Canada$2,92824.3%
Connecticut🇨🇦 Canada$4,03122.4%
Delaware🇨🇭 Switzerland$1,92721.1%
District of Columbia🇨🇦 Canada$7413.7%
Florida🇨🇳 China$11,21214.7%
Georgia🇨🇳 China$20,19420.4%
Hawaii🇯🇵 Japan$29115.1%
Idaho🇨🇦 Canada$1,19521.7%
Illinois🇨🇳 China$48,32431.0%
Indiana🇮🇪 Ireland$11,55818.1%
Iowa🇨🇦 Canada$2,38726.6%
Kansas🇨🇳 China$2,06419.7%
Kentucky🇲🇽 Mexico$6,88212.5%
Louisiana🇷🇺 Russia$2,61112.6%
Maine🇨🇦 Canada$3,16766.6%
Maryland🇩🇪 Germany$3,99313.0%
Massachusetts🇨🇦 Canada$7,77922.2%
Michigan🇲🇽 Mexico$47,47340.9%
Minnesota🇨🇳 China$7,57726.9%
Mississippi🇨🇳 China$3,93824.9%
Missouri🇨🇦 Canada$4,50024.0%
Montana🇨🇦 Canada$3,44287.0%
Nebraska🇨🇦 Canada$87623.5%
Nevada🇨🇳 China$4,10831.8%
New Hampshire🇨🇦 Canada$1,39420.1%
New Jersey🇨🇳 China$14,30212.4%
New Mexico🇨🇳 China$1,49332.6%
New York🇨🇭 Switzerland$33,12621.5%
North Carolina🇩🇪 Germany$9,20815.1%
North Dakota🇨🇦 Canada$1,78162.3%
Ohio🇨🇦 Canada$10,62416.2%
Oklahoma🇨🇦 Canada$4,35540.2%
Oregon🇨🇦 Canada$2,95117.0%
Pennsylvania🇨🇳 China$13,47015.9%
Puerto Rico🇮🇪 Ireland$9,06242.7%
Rhode Island🇩🇪 Germany$1,52517.3%
South Carolina🇩🇪 Germany$6,22015.5%
South Dakota🇨🇦 Canada$42833.9%
Tennessee🇨🇳 China$20,30524.3%
Texas🇲🇽 Mexico$88,72635.8%
Utah🇲🇽 Mexico$4,29427.6%
Vermont🇨🇦 Canada$1,67763.5%
Virginia🇨🇳 China$6,56622.7%
Virgin Islands🇵🇹 Portugal$17427.7%
Washington🇨🇦 Canada$12,77226.1%
West Virginia🇨🇦 Canada$1,02535.2%
Wisconsin🇨🇳 China$5,55420.7%
Wyoming🇨🇦 Canada$69563.7%

However, one country in particular stands out on this map—China.

While the USMCA trade agreement has created an easy gateway for necessary goods and services to flow across North America, no country—not even the U.S.—can escape the need for mass imports from the world’s top exporter.

China and the U.S. have an imbalanced trade relationship, with China buying much fewer goods from the U.S. than the U.S. buys from them. In fact, China’s monthly trade surplus with the country sat at $31.8 billion as of May 2021.

Who are the States Exporting to?

After looking at the top import partners by state, let’s dive in to where the U.S. states are exporting the most.

Trading Partner of Every U.S. State

One thing that is noticeable is that China shows up much less on this map, further exemplifying the trade imbalance. In other words, while many states’ top import partner is China, they are not reciprocating as the country’s top export partner.

The only states that export their largest shares to China are:

  • Oregon – 38.1%
  • Alaska – 25.5%
  • Washington – 22.1%
  • Alabama – 18.1%
  • Louisiana – 18.1%

The majority are exporting to their North American neighbors. For example, North Dakota sends 84.6% of its exports just across the northern border.

StateTop CountryTotal State Export (Millions USD)Share of total State Exports
Alabama 🇨🇳 China$3,10218.1%
Alaska🇨🇳 China$1,17625.5%
Arizona🇲🇽 Mexico$3635.5%
Arkansas🇨🇦 Canada$1,14822.1%
California🇲🇽 Mexico$24,07815.4%
Colorado🇨🇦 Canada$1,27815.4%
Connecticut🇩🇪 Germany$2,18915.9%
Delaware🇨🇦 Canada$61915.8%
D.C.🇶🇦 Qatar$89932.4%
Florida🇧🇷 Brazil$3,5387.7%
Georgia🇨🇦 Canada$5,14613.3%
Hawaii🇦🇺 Australia$5115.8%
Idaho🇨🇦 Canada$1,18434.8%
Illinois🇨🇦 Canada$13,26124.8%
Indiana🇨🇦 Canada$11,08031.4%
Iowa🇨🇦 Canada$3,46027.4%
Kansas🇲🇽 Mexico$2,07820.0%
Kentucky🇨🇦 Canada$6,55026.5%
Louisiana🇨🇳 China$10,77918.1%
Maine🇨🇦 Canada$1,22952.8%
Maryland🇨🇦 Canada$1,58112.5%
Massachusetts🇨🇦 Canada$2,74611.0%
Michigan🇨🇦 Canada$17,34139.4%
Minnesota🇨🇦 Canada$4,82824.0%
Mississippi🇨🇦 Canada$2,08220.3%
Missouri🇨🇦 Canada$4,45334.9%
Montana🇨🇦 Canada$54437.9%
Nebraska🇲🇽 Mexico$1,63923.5%
Nevada🇨🇭 Switzerland$2,25621.8%
New Hampshire🇩🇪 Germany$75113.8%
New Jersey🇨🇦 Canada$7,22919.0%
New Mexico🇲🇽 Mexico$2,19759.5%
New York🇨🇦 Canada$13,77322.3%
North Carolina🇨🇦 Canada$5,88120.7%
North Dakota🇨🇦 Canada$4,38884.6%
Ohio🇨🇦 Canada$17,27338.4%
Oklahoma🇨🇦 Canada$1,45227.0%
Oregon🇨🇳 China$9,52238.1%
Pennsylvania🇨🇦 Canada$9,69925.9%
Puerto Rico🇳🇱 Netherlands$2,88917.2%
Rhode Island🇨🇦 Canada$41017.1%
South Carolina🇩🇪 Germany$4,08213.5%
South Dakota🇨🇦 Canada$52438.0%
Tennessee🇨🇦 Canada$5,81820.7%
Texas🇲🇽 Mexico$89,04631.9%
Utah🇬🇧 United Kingdom$8,90650.3%
Vermont🇨🇦 Canada$91838.3%
Virginia🇨🇦 Canada$2,71716.5%
Virgin Islands🇳🇱 Netherlands$9015.2%
Washington🇨🇳 China$9,12622.1%
West Virginia🇨🇦 Canada$1,28328.1%
Wisconsin🇨🇦 Canada$6,22630.4%
Wyoming🇨🇦 Canada$22519.3%

Trade Going Forward

The trade war that started during the tenure of former U.S. president Donald Trump is still ongoing and tariffs set by the U.S. are not expected to be lifted by president Joe Biden, as tensions have expanded beyond just trade issues.

These tariffs, however, have not helped to rectify the significant trade imbalance between the two countries. The states are still extremely reliant on imports from China, and it is not a reciprocal relationship.

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Money

Ranked: The Richest Veterans in America

There are over 18 million living veterans in the U.S., but how many are ultra wealthy? This visual ranks the richest veterans in America.

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richest veterans

Ranked: The Richest Veterans in America

The U.S is home to 724 billionaires, many of whom have taken on immense risks in the financial world. 16 of these wealthy individuals have also taken on the risks that come with serving in the U.S. military.

These veteran billionaires are worth a collective $81.4 billion and have served in posts ranging from Reserve Officers’ Training Corps (ROTC) to infantrymen in the Second World War. This visual, using data from Forbes, ranks the richest living American veterans.

This visual categorizes the individuals by either the military branch or war served in depending on what was applicable or determinable.

I Want You for the U.S. Army

According to the Department of Veteran’s Affairs, there are around 18 million veterans in the U.S. Of these 18 million, less than 0.01% can claim the title of billionaire.

NameNet Worth (Billions, USD)Industry War / Unit Served
Donald Bren$15.3Real Estate Marine Corps
Edward Johnson III$10.3Finance & InvestmentsArmy
Ralph Lauren$7.1Fashion & RetailArmy
Richard Kinder$7.0EnergyVietnam War
Charles Dolan & family$6.1Media & EntertainmentWWII, Airforce 
Fred Smith$5.7Logistics Vietnam War, Marine Corps
Charles B. Johnson$4.9Finance & Investments Army
Ted Lerner & family$4.8Real Estate WWII
Julian Robertson Jr.$4.5Finance & Investments Navy
John Paul DeJoria$2.7Fashion & Retail Navy
H. Ross Perot Jr.$2.7Real Estate Airforce
Bob Parsons$2.2Technology Vietnam War, Marine Corps
David H. Murdock$2.1Food & BeverageWWII
S. Daniel Abraham$2.0Food & BeverageWWII, Army
Charlie Munger$2.0Finance & InvestmentsWWII, Army Air Corps
George Joseph$2.0Finance & InvestmentsWWII

Six of the above veteran billionaires served in WWII. They are some of the last surviving veterans of the historic war which was fought by 16 million Americans—today, only around 325,000 WWII veterans are still alive.

George Joseph, of Mercury Insurance Group, piloted a B17 Bomber plane in WWII, and completed around 50 missions. Warren Buffett’s business partner at Berkshire Hathaway, Charlie Munger, served in the Army Air Corps in the early 1940s.

Richard Kinder (Kinder Morgan Inc.), Fred Smith (FedEx), and H. Ross Perot Jr. (Hillwood Investment Properties) each served in the Vietnam war.

One notable figure, Ralph Lauren, whose name is synonymous with his clothing products, served in the Army branch for two years in the early 1960s.

Taking on Financial Risk

Billionaire wealth continues to grow in America. Most of these veteran billionaires saw their net worths increase from 2020 to 2021, as, typically, wealth begets wealth. Here’s a look at the changes in net worth of the top five richest veterans who experienced increases:

  • Edward Johnson III: +$4.9 Billion
  • Ralph Lauren: +$1.4 Billion
  • Richard Kinder: +$1.8 Billion
  • Charles Dolan & Family: +$1.5 Billion
  • Fred Smith: +$3.0 Billion

The majority of these veteran billionaires are in the finance industry and some are tied to well-known companies, but they didn’t always have billions on hand to help them exponentially grow their fortunes.

David Murdock was a high school dropout, and after serving in WWII, had no money to his name. He took over a failing company called Dole, and eventually gained the moniker of ‘pineapple king’ after reviving the business.

S. Daniel Abraham, who was an infantryman in WWII, went on to found Thompson Medical. Their main product was Slimfast, which he later sold to Unilever for $2.3 billion in cash in the early 2000s.

Bob Parsons, who received a Purple Heart for his service in Vietnam, started out his professional career as a CPA. He later founded the enormous domain giant, Go Daddy. He has claimed that his time in the military helped him succeed in business.

Peace and Prosperity

We currently live in one of the most peaceful and prosperous times in history, with wars like WWII feeling to many like a story from the past — but for others these conflicts were defining moments for their generation.

While many veterans struggle to readjust to civilian life, on average pre-9/11 veterans have reported fewer difficulties compared to post-9/11 veterans, and some have even managed to reach the highest levels of financial success.

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