Which U.S. Generation has the Most Power and Influence?
We’re on the cusp of one of the most impactful generational shifts in history.
As it stands, the Baby Boomers (born 1946-1964) are America’s most wealthy and influential generation. But even the youngest Boomers are close to retirement, with millions leaving the workforce every year. As Baby Boomers pass the torch, which generation will take their place as America’s most powerful?
In our inaugural Generational Power Index (GPI) for 2021, we’ve attempted to quantify how much power and influence each generation holds in American society, and what that means for the near future.
Download the Generational Power Report (.pdf)
Generation and Power, Defined
Before diving into the results of the first GPI, it’s important to explain how we’ve chosen to define both generations and power.
Here’s the breakdown of how we categorized each generation, along with their age ranges and birth years.
|Generation||Age range (years)||Birth year range|
|The Silent Generation||76 and over||1928-1945|
|Gen Alpha||8 and below||2013-present|
The above age brackets for each generation aren’t universally accepted. However, since our report largely focuses on U.S. data, we went with the most widely cited definitions, used by establishments such as Pew Research Center and the U.S. Federal Reserve.
To measure power, we considered a variety of factors that fell under three main categories:
- Economic Power
- Political Power
- Cultural Power
We’ll dive deeper into each category, and which generations dominated each one, below.
Overall Power, By Generation
Baby Boomers lead the pack when it comes to overall generational power, capturing 38.6%.
|Generation||Overall Power Share|
|The Silent Generation||12.8%|
While Boomers hold the largest share of power, it’s interesting to note that they only make up 21.8% of the total U.S. population.
Gen X comes in second place, capturing 30.4% of power, while Gen Z ranks last, snagging a mere 3.7%. Gen Alpha has yet to score on the ranking, but keep in mind that the oldest members of this generation will only be eight years old this year—they haven’t even reached double digits yet.
Generational Power: Economics
Considering that Baby Boomers hold nearly 53% of all U.S. household wealth, it makes sense that they dominate when it comes to our measurement of Economic Power.
At 43.4%, the GPI shows that Boomers hold more economic influence than Gen X, Millennials, and Gen Z combined. They make up a majority of business leaders in the U.S., and hold 42% of billionaire wealth in America.
Timing plays a role in the economic prosperity of Baby Boomers. They grew up in a post-WWII era, and spent their primary working years in a relatively stable, prosperous economy.
In contrast, Millennials entered the workforce during the Great Recession and have seen only tenuous economic and wage growth, impacting their ability to accumulate wealth. Combine this with crippling amounts of student debt, and it’s no surprise that Millennials have nearly 50% less wealth than other generations (Boomers, Gen X) at a comparable age.
Generational Power: Political
In addition to holding the most Economic Power in the GPI, Baby Boomers also rank number one when it comes to Political Power.
Boomers capture 47.4% of political influence. This generation accounts for 32% of all U.S. voters, and holds the majority of federal and state positions. For instance, 68% of U.S. senators are Baby Boomers.
Political spending on election campaigns and lobbying predominantly comes from Boomers, too. When it comes to money spent on lobbying, we found that 60% of the top 20 spenders were from organizations led by Baby Boomers.
In contrast, Millennials and Gen Zers barely make a splash in the political realm. That said, in the coming years, it’s estimated that the combined voting power of Millennials and Gen Z will see immense growth, rising from 32% of voters in 2020 up to 55% by 2036.
There is one category where other generations gave Boomers a run for their money, which is in Cultural Power.
In this category, it’s actually Gen X that leads the pack, capturing 36.0% of Cultural Power. Gen X is especially dominant in press and news media—over half of America’s largest news corporations have a Gen Xer as their CEO, and a majority of the most influential news personalities are also members of Gen X.
Despite a strong showing in our culture category, Gen X falls short in one key variable we looked at—the digital realm. On digital platforms, Millennials dominate when it comes to both users and content creators, and Gen Z has growing influence here as well.
The Future of Generational Power
Generational power is not stagnant, and it ebbs and flows over time.
As this process naturally plays out, our new Generational Power Index and the coinciding annual report will aim to help quantify future shifts in power each year, while also highlighting the key stories that exemplify these new developments.
For a full methodology of how we built the Generational Power Index, see pages 28-30 in the report PDF. This is the first year of the report, and any feedback is welcomed.
All World Languages in One Visualization
See the world’s major languages broken down by country in this stunning visualization.
All World Languages, By Native Speakers
View a high resolution version of today’s graphic by clicking here.
Languages provide a window into culture and history. They’re also a unique way to map the world – not through landmasses or geopolitical borders, but through mother tongues.
The Tower of Babel
Today’s infographic from Alberto Lucas Lopez condenses the 7,102 known living languages today into a stunning visualization, with individual colors representing each world region.
Only 23 languages are spoken by at least 50 million native speakers. What’s more, over half the planet speaks at least one of these 23 languages.
Chinese dominates as a macrolanguage, but it’s important to note that it consists of numerous languages. Mandarin, Yue (including Cantonese), Min, Wu, and Hakka cover over 200 individual dialects, which vary further by geographic location.
|Country||Native Chinese speakers (millions)|
|🇭🇰 Hong Kong SAR||6.5|
|🇲🇴 Macau SAR||0.5|
Chinese is one of the most challenging languages for English speakers to pick up, in part due its completely unfamiliar scripts. You’d have to know at least 3,000 characters to be able to read a newspaper, a far cry from memorizing the A-Z alphabet.
Spanglish Takes Over
After Chinese, the languages of Spanish and English sit in second and third place in terms of global popularity. The rapid proliferation of these languages can be traced back to the history of Spanish conquistadors in the Americas, and British colonies around the world.
Animation: Map of Colonization (1492 – 2008):
Today, Spanish has 399 million native speakers, but these are mostly concentrated in Latin America. English has 335 million native speakers under its belt, with a widespread reach all over the globe.
Two Worlds, One Family
While the visualization makes all the world languages seem disparate, this linguistic family tree shows how they grew from a common root. It also explains how languages can evolve and branch out over time.
Created by Minna Sundberg. Full version.
This linguistic tree also includes many languages that are not on the large visualization of 23 mother tongues. Some of them might be considered endangered or at risk today, such as Catalan or Welsh. However, with globalization, a few interesting linguistic trends are arising.
1. Language revival
Certain enclaves of marginalized languages are being preserved out of pride for the traditional and cultural histories attached.
While Catalan was once banned, its rebirth is a key marker of identity in Barcelona. More than 150 universities teach Catalan worldwide. In the case of Welsh, a mammoth university project plans to make sure it does not die out. Researchers are compiling ten million Welsh words to preserve the past, present, and future of the language.
2. Language forecast
At this point in time, English is the lingua franca – adopted as a common language among speakers with different mother tongues. However, this status might soon be fuzzier as demographic trends continue.
The rise of China is an obvious one to consider. As China continues to increase its economic might and influence, its languages will proliferate as well.
At the same time, 26 African countries are projected to double their current size, many of which speak French as a first language. One study by investment bank Natixis suggests that Africa’s growth may well bring French to the forefront – making it the most-spoken language by 2050.
Could French provide a certain je ne sais quoi that no other world language can quite replace?
This post was first published in 2018. We have since updated it, adding in new content for 2021.
Ranked: The World’s Fastest Growing Cities
Nearly 60% of the world’s population lives in cities and this trend is not slowing down—take a look at the world’s 20 fastest growing cities.
Ranked: The World’s Fastest Growing Cities
By 2025, the world’s population will reach over 8.1 billion people.
Most of that population growth will be concentrated in cities across Africa and Asia. To help paint a detailed picture, this map uses data from the United Nations to rank the top 20 fastest growing cities in the world in terms of average annual growth rate from 2020 to 2025.
Full Speed Ahead
The majority of the world’s fastest growing cities are located in Africa—in fact, 17 of the 20 are located on the continent, with four of the 20 cities being located in Nigeria specifically.
Population growth is booming across the entire continent, as many countries retain high birth rates. According to the World Bank, the 2019 fertility rate (births per woman) in Sub-Saharan Africa was 4.6, compared to the global fertility rate of 2.4.
|City||Country||Continent||Annual Growth (2020-2025p)|
|Kabinda||🇨🇩 Democratic Republic of Congo||Africa||6.37%|
|Bunia||🇨🇩 Democratic Republic of Congo||Africa||5.63%|
|Goma||🇨🇩 Democratic Republic of Congo||Africa||5.14%|
Nigeria’s economy is largely based on petroleum which has resulted in the country becoming one of the strongest economies in Africa. This, coupled with a high birth rate and a resulting young population, has given the country a strong and rising workforce.
However, the population growth in Nigeria is both a blessing and a curse. The success of the economy, among other factors, has resulted in excessive rural-to-urban migration. This mass exodus from rural areas has led to less farming, which means the country now needs to import basic food staples at a high cost.
In Mozambique, Tete and Quelimane are growing 5.56% and 5.14% respectively. The country is expected to experience strong economic growth after facing contractions due to the pandemic. Forecasts predict that the Mozambiques’s economy will grow 4% by 2022.
Implications of Fast Growth
All of the top 20 fastest growing cities are located in either Africa or Asia, and they are far outpacing growth on other continents, such as Europe, for example.
Fastest Growing Cities: Europe vs. Global
|Europe's Fastest Growing Cities||Growth Rate||World's Fastest Growing Cities||Growth Rate|
|🇷🇺 Balashikha, Russia||2.01%||🇳🇬 Gwagwalada||6.46%|
|🇷🇺 Tyumen, Russia||1.88%||🇨🇩 Kabinda||6.37%|
|🇦🇱 Tiranë (Tirana), Albania||1.63%||🇧🇩 Rupganj||6.36%|
|🇳🇴 Oslo, Norway||1.38%||🇳🇬 Lokoja||5.93%|
|🇷🇺 Sochi, Russia||1.33%||🇦🇴 Uige||5.92%|
|🇬🇧 Coventry-Bedworth, UK||1.32%||🇧🇮 Bujumbura||5.75%|
|🇸🇪 Stockholm, Sweden||1.25%||🇹🇿 Songea||5.74%|
|🇨🇭 Lausanne, Switzerland||1.23%||🇨🇳 Xiongan||5.69%|
|🇷🇺 Krasnodar, Russia||1.22%||🇳🇬 Potiskum||5.65%|
|🇷🇺 Surgut, Russia||1.17%||🇨🇩 Bunia||5.63%|
|🇷🇺 Podolsk, Russia||1.16%||🇲🇿 Tete||5.56%|
|🇮🇪 Dublin, Ireland||1.12%||🇦🇴 Cuito||5.48%|
|🇬🇧 London, UK||1.12%||🇮🇳 Hosur||5.38%|
|🇳🇱 Utrecht, Netherlands||1.11%||🇧🇯 Abomey-Calavi||5.27%|
|🇸🇪 Göteborg, Sweden||1.07%||🇳🇬 Nnewi||5.18%|
|🇫🇷 Toulouse, France||1.07%||🇦🇴 Malanje||5.17%|
|🇸🇪 Malmö, Sweden||1.05%||🇨🇲 Mbouda||5.16%|
|🇫🇷 Montpellier, France||1.04%||🇲🇿 Quelimane||5.14%|
|🇫🇷 Bordeaux, France||0.99%||🇺🇬 Kampala||5.14%|
|🇨🇭 Genève, Switzerland||0.99%||🇨🇩 Goma||5.14%|
By 2050, Sub-Saharan Africa will be home to close to 2 billion people and roughly half will be under the age of 25. This represents an enormous labor force and opportunities for innovation and growth. In fact, in navigating the pandemic, Africa is already starting to capitalize on digital advances in both traditional and new sectors.
China has its eye on Africa, as evidenced through their multiple investments in infrastructure projects in the continent. Additionally, NATO countries have recently committed to investing similar amounts in Africa to counter China’s influence.
In spite of the economic potential, increased city sizes could be problematic for some of these countries. They will need to adapt to the issues associated with mass urbanization, like pollution, overcrowding, and high costs of living.
Population booms can lead to massive economic growth, a larger (and younger) working population, and a growing domestic consumer market.
As the aforementioned cities continue their rapid expansion, and as people continue to flock to growing megacities in Africa and Asia, it could represent the beginning of an important economic shift that is worth keeping an eye on.
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