Which brands win the most with Gen Z compared to older generations? From TikTok to Capri Sun, this ranking looks at Gen Z's favorite brands.
This interactive graphic shows a breakdown of how average Americans spend their money, and how expenses vary across generations.
This map shows millennials around the world. Here's why millennials stand to shape society as we know it—from finance to politics.
The majority of U.S. households saw debts rise in 2020. This data looks at the growth in household debt and the existing debt pile, by generation
There are over 2,700 billionaires in the world, but how many are millennials? This visual breaks down the richest millennial billionaires.
Baby Boomers hold more economic power than Gen X, Millennials, and Gen Z together. See how it all breaks down.
Visual Capitalist's first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society.
This timeline, from our Generational Power Index report, explores defining events in U.S. history that impacted each generation.
Using data from our new Generational Power Index, we look at how much economic, political, and cultural power each U.S. generation holds.
COVID-19 has impacted everyone, but one generation is taking it harder than the others. This graphic reveals the Gen Z unemployment rate.
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