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Charted: Investment Preferences by Generation in the U.S.



charting some investment habits by generation in the U.S.

Investment Preferences by Generation in the U.S.

Different generations grow up with different values and different economic realities, causing investment preferences by generation to vary across the board.

The above graphic shows how different generations invest—from millennials to boomers—based on June 2023 survey data from Charles Schwab.

Which Generations Prefer ETF Investing and Personalization?

Which generation prefers ETFs the most, and which cares about investments that reflect their values?

In the table below, we show survey data from 2,200 American investors in 2023 surrounding their views on investing. Here are the shares of different generations that agreed with the following statements:

Statement by Agreeable ShareMillennialsGen XBoomers
ETFs are my investment vehicle of choice 89%78%67%
I'm extremely confident when choosing ETFs58%41%29%
It's extremely important that my investments
align with my beliefs & values
I'm very likely to further personalize my
portfolio in 2023

Millennials, who are born between 1981 and 1996, have the strongest preference for ETFs. They also are the most confident when choosing these types of investments.

In addition, 57% said that it was extremely important for their investments to align with their values, which are more individualistic. This was nearly double the share of those in the baby boomer generation, born between 1946 and 1964.

In line with this trend, other personalization features appealed to millennials, while this factor dropped with each subsequent generation significantly.

“Investors’ desire to have more control and alignment of investments with their personal views is a major long-term shift that is still in the early innings”

-David Botset, Head of Equity Product Management and Innovation at Schwab Asset Management

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The Wealthiest People in the World, Outside of America

This graphic shows the wealthiest people in the world that live in countries either than America, from luxury moguls to India’s titans.



The Wealthiest People in the World, Outside of America

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Today, nine of the top 10 wealthiest people in the world are American, largely due to fortunes in big tech—but looking beyond U.S. borders tells a different story.

In Asia, people in the highest echelons of wealth are energy and industrial titans, while the richest in Europe run luxury conglomerates and major consumer firms. Many of these companies are well known globally, and several are only known within their region.

This graphic shows the richest people that live outside of America, based on data from Bloomberg.

The World’s Richest: A Global Perspective

Here are the wealthiest non-American people in the world as of January 2024:

RankNameCountryNet Worth
Jan 2024
1Bernard Arnault🇫🇷 France$183B
2Mukesh Ambani🇮🇳 India$108B
3Carlos Slim🇲🇽 Mexico$101B
4Françoise Bettencourt Meyers🇫🇷 France$97B
5Gautam Adani🇮🇳 India$96B
6Amancio Ortega🇪🇸 Spain$85B
7Zhong Shanshan🇨🇳 China$62B
8Gerard Wertheimer🇫🇷 France$47B

France’s Bernard Arnault, with a net worth of $183 billion, is the world’s richest person thanks to the success of LVMH, the luxury conglomerate he runs.

With brands including Louis Vuitton, Fendi, and Christian Dior, LVMH is among the largest public companies in Europe, reaching a $444 billion valuation in 2024. Last year, the company witnessed record revenues driven by sales in its fashion and leather divisions.

Latin America’s richest person is Carlos Slim, with a fortune of $101 billion. Slim’s net worth is equal to nearly 8% of Mexico’s GDP. His wealth is largely derived from his ownership of América Móvil, Latin America’s largest mobile-phone operator, as well as his conglomerate, Grupo Carso.

The world’s richest woman is Françoise Bettencourt Meyers, also from France. According to Bloomberg, Bettencourt Meyers’ controls one-third of L’Oreal, and is the chairwoman of her family’s private equity firm, Tethys Investments.

As China’s richest person, Zhong Shanshan is chairman of bottled water company, Nongfu Spring. The company is listed on the Stock Exchange of Hong Kong, where it raised $1.1 billion from its 2020 IPO. He is also involved with Beijing Wantai Biological Pharmacy Enterprise, a producer of vaccines.

While the richest people in America are heavily concentrated in tech, not one on this list derives the majority of their wealth from the sector, illustrating a clear departure from this trend.

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