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Visualizing the Top Investments Used by Financial Advisors



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Visualizing the Top Investments Used by Financial Advisors

The Top Investments Used by Financial Advisors

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Today, financial advisors are re-evaluating how they build client portfolios as the economic environment evolves.

Following a decade of historically low interest rates, the U.S. economy is now characterized by higher interest rates, driven by inflationary pressures. This has been met with stronger bond returns and a more cautious view on stocks as companies face steeper borrowing costs.

This graphic shows the top investments used by advisors, based on a 2023 Journal of Financial Planning survey.

Top Investments in 2023

Below, we show the most common types of investments advisors used or recommended to their clients this year:

Investment Type20232019
Exchange-Traded Funds (ETFs)90%88%
Cash and Equivalents76%80%
Mutual Funds*64%70%
Individual Stocks51%54%
Individual Bonds47%42%
ESG Funds35%26%
Separately Managed Accounts33%26%
Fixed Annuities31%23%
Variable Annuities30%26%
Mutual Fund Wrap Programs27%32%
Fixed Permanent Life Insurance Products26%24%
Private Equity Funds23%12%
Variable Permanent
Life Insurance
Indexed Annuities22%15%
Structured Products21%11%
Other Alternative Investments17%13%
Individually Traded REITs17%20%
Non-Traded REITs17%13%
Hedge Funds11%8%
Precious Metals8%5%

*Non-wrap. Numbers have been rounded.

As the above table shows, 90% of advisors use ETFs, and almost half reported they plan to increase their usage in the 12 months ahead.

Cash and equivalents, such as money market funds, were also widely used. Yet since 2019, use by advisors declined by four percentage points.

Money market funds saw a record $5.9 trillion in assets under management as of December, averaging returns of about 4.5%. Meanwhile, the S&P 500 has returned roughly 24% year-to-date and investment bonds have returned over 5%.

The use of private equity funds, which invest in privately-held companies, saw the highest increase across investment types, rising 11 percentage points as some advisors looked to alternative investments.

On the other hand, the sharpest decline was across mutual funds, falling six percentage points. Over a quarter of respondents say that they plan to decrease utilizing them in the next year.

Interestingly, 3% of advisors use cryptocurrencies with their clients. To date, Bitcoin has returned over 164%.

Advisor Views on the 60/40 Portfolio

Is the 60/40 portfolio dead?

After a rocky year in 2022, the time-honored 60% stock and 40% bond portfolio has returned 13% to date as of December. When surveyed, more advisors were confident than doubtful that it could offer similar returns compared to history.

Confidence That a 60/40 Portfolio Can Provide
Similar Returns as it Has Historically
Percent of Respondents
Very Confident16%
Somewhat Confident27%
Somewhat Doubtful14%
Very Doubtful3%

Percentages may not equal 100 due to rounding.

In fact, JP Morgan projects that a 60/40 portfolio will outperform cash by 4.1 percentage points on an annualized basis, and outpace inflation by 4.5 percentage points over the next decade.

According to their estimates, $100 in cash is forecast to grow to $133 over 10 years, while a 60/40 portfolio is projected to be worth $197.

Although the high interest rate climate has increased returns on cash, it misses out on the value of compounding offered by other types of investments over a longer horizon.

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The Wealthiest People in the World, Outside of America

This graphic shows the wealthiest people in the world that live in countries either than America, from luxury moguls to India’s titans.



The Wealthiest People in the World, Outside of America

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Today, nine of the top 10 wealthiest people in the world are American, largely due to fortunes in big tech—but looking beyond U.S. borders tells a different story.

In Asia, people in the highest echelons of wealth are energy and industrial titans, while the richest in Europe run luxury conglomerates and major consumer firms. Many of these companies are well known globally, and several are only known within their region.

This graphic shows the richest people that live outside of America, based on data from Bloomberg.

The World’s Richest: A Global Perspective

Here are the wealthiest non-American people in the world as of January 2024:

RankNameCountryNet Worth
Jan 2024
1Bernard Arnault🇫🇷 France$183B
2Mukesh Ambani🇮🇳 India$108B
3Carlos Slim🇲🇽 Mexico$101B
4Françoise Bettencourt Meyers🇫🇷 France$97B
5Gautam Adani🇮🇳 India$96B
6Amancio Ortega🇪🇸 Spain$85B
7Zhong Shanshan🇨🇳 China$62B
8Gerard Wertheimer🇫🇷 France$47B

France’s Bernard Arnault, with a net worth of $183 billion, is the world’s richest person thanks to the success of LVMH, the luxury conglomerate he runs.

With brands including Louis Vuitton, Fendi, and Christian Dior, LVMH is among the largest public companies in Europe, reaching a $444 billion valuation in 2024. Last year, the company witnessed record revenues driven by sales in its fashion and leather divisions.

Latin America’s richest person is Carlos Slim, with a fortune of $101 billion. Slim’s net worth is equal to nearly 8% of Mexico’s GDP. His wealth is largely derived from his ownership of América Móvil, Latin America’s largest mobile-phone operator, as well as his conglomerate, Grupo Carso.

The world’s richest woman is Françoise Bettencourt Meyers, also from France. According to Bloomberg, Bettencourt Meyers’ controls one-third of L’Oreal, and is the chairwoman of her family’s private equity firm, Tethys Investments.

As China’s richest person, Zhong Shanshan is chairman of bottled water company, Nongfu Spring. The company is listed on the Stock Exchange of Hong Kong, where it raised $1.1 billion from its 2020 IPO. He is also involved with Beijing Wantai Biological Pharmacy Enterprise, a producer of vaccines.

While the richest people in America are heavily concentrated in tech, not one on this list derives the majority of their wealth from the sector, illustrating a clear departure from this trend.

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