Baby Boomers hold more economic power than Gen X, Millennials, and Gen Z together. See how it all breaks down.
Visual Capitalist's first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society.
This timeline, from our Generational Power Index report, explores defining events in U.S. history that impacted each generation.
Using data from our new Generational Power Index, we look at how much economic, political, and cultural power each U.S. generation holds.
COVID-19 has impacted everyone, but one generation is taking it harder than the others. This graphic reveals the Gen Z unemployment rate.
How large is the wealth gap between Millennials, Gen X, and Baby Boomers? We visualize the growing wealth disparity by generation and age.
Can a brand transcend time and be all things to all people? This graphic seeks to find out by visualizing the most loved brands by generation.
If someone handed you a $10,000 check to invest, what would you do with the money? We compare survey results on that question across generations.