Coffee vs Tea vs Soft Drinks: Caffeinated Drink Popularity
Coffee, tea, or soft drinks… How do you get your caffeine fix?
It might be the world’s most widely consumed psychoactive substance, but your preferred caffeine drink of choice might come down to where you live.
A study into caffeine consumption of 57 countries examined the role it plays in our diets, using the volume sales of caffeine-containing beverages from Euromonitor to see what caffeine source each country prefers.
The resulting map of caffeine preference shows regional trends, including some surprising standouts.
Most Purchased Caffeine Drink By Country
There are many different caffeine drinks for consumers to choose from, from brewed drinks to ready-to-drink vending machine options.
To simplify tastes, we grouped them into three types:
- Coffee — Includes fresh brewed coffee, instant coffee, and ready-to-drink coffee.
- Tea — Includes herbal, black, green, and other teas, as well as ready-to-drink tea.
- Soft Drinks — Includes colas, other soft drinks, sports drinks, and energy drinks.
Here’s the full breakdown of each country’s preferred caffeine drink of choice, by volume sales.
|Country||Region||Most Purchased Caffeine Drinks|
|South Africa||Africa||Soft Drinks|
|Costa Rica||North America||Coffee|
|Dominican Republic||North America||Coffee|
|Guatemala||North America||Soft Drinks|
|Mexico||North America||Soft Drinks|
|U.S.||North America||Soft Drinks|
|Argentina||South America||Soft Drinks|
|Bolivia||South America||Soft Drinks|
|Chile||South America||Soft Drinks|
|Colombia||South America||Soft Drinks|
|Uruguay||South America||Soft Drinks|
|Venezuela||South America||Soft Drinks|
Examining the regional spread shows us some expected caffeine strongholds.
Tea was the preferred drink of choice for many countries in most of Asia, including China, India, Indonesia, and Japan. But it also showed a strong foothold in Africa, as Kenya is the world’s largest black tea exporter, and in Europe, as Turkey, Ireland, and the UK are the world’s top three tea-consuming countries per capita.
Coffee was the most preferred caffeine drink in a number of countries in Europe, including all of the Nordic countries. It is also the drink of choice in Canada, South Korea, and Brazil, the latter two being the only countries in Asia and South America to prefer coffee.
Perhaps most surprising is the global preference for soft drinks. The U.S. and most of Latin America overwhelmingly consumed soft drinks over other caffeine drinks, as did the Philippines, Thailand, and Australia. Even in Europe, some countries that are heavy coffee drinkers like Italy and Switzerland purchased more soft drinks than coffee by narrow margins.
Coke’s Influence on the Coffee vs Tea vs Soft Drinks Debate
Though the global map of caffeine preference looks regionally-specific at a glance, there are some notable business influences at play.
The proliferation of soft drinks in Latin America is largely due to the power of Coca-Cola. Mexico, the country which preferred soft drinks the most over other drinks, is also the world’s biggest consumer of Coca-Cola per capita. Coca-Cola also reached far beyond the borders of the U.S. where it originated, becoming a staple drink in many parts of Europe, Australia, and Asia.
This power of brands extends to coffee as well. Many coffee-preferring countries actually leaned more towards instant coffee purchases over freshly brewed coffee, a mark of the lasting influence of Nestlé’s brand of instant coffee, Nescafé.
But it’s important to note that many countries were not tabulated, and that caffeine purchases don’t differentiate between every single possible caffeine drink. There are many different types of coffees, teas, soft drinks, and even yerba mate for consumers to choose from.
As a snapshot of global caffeine consumption, it’s a reminder that the world’s most commonly consumed psychoactive stimulant is taken in many different forms. Both throughout history, and in modern times.
Visualized: The Biggest Ponzi Schemes in Modern History
Learn the stories behind some of the world’s biggest Ponzi schemes in this illustrative infographic timeline.
The Biggest Ponzi Schemes in Modern History
Some things simply sound too good to be true, but when money is involved, our judgement can become clouded.
This is often the case with Ponzi schemes, a type of financial fraud that lures investors by promising abnormally high returns. Money brought in by new members is used to pay the scheme’s founders, as well as its earlier investors.
The scheme is named after Charles Ponzi, an Italian who became infamous in the 1920s for claiming he could double his clients’ money within 90 days. Since then, numerous Ponzi schemes have been orchestrated around the globe.
To help you learn more about these sophisticated crimes, this infographic examines some of the biggest Ponzi schemes in modern history.
Ponzi Schemes in the 20th Century
The 1990s saw a number of large Ponzi schemes worth upwards of $500 million.
|Country||Date Ended||Name of Scheme and Founder||Value (USD)|
|Belgium||1991||Moneytron, Jean-Pierre Van Rossem||$860M|
|Romania||1994||Caritas, Ioan Stoica||$1B - $5B|
|Russia||1994||MMM, Sergei Mavrodi||$10B|
|U.S.||1997||Great Ministries International, Geral Payne||$500M|
In many cases, these schemes thrived by taking advantage of the unsuspecting public who often lacked any knowledge of investing. Caritas, for example, was a Ponzi scheme based in Romania that marketed itself as a “self-help game” for the poor.
The scheme was initially very successful, tricking millions of people into making deposits by offering the chance to earn an 800% return after three months. This was not sustainable, and Caritas was eventually unable to distribute further winnings.
Caritas operated for only two years, but its “success” was undeniable. In 1993, it was estimated that a third of the country’s money was circulating through the scheme.
Ponzi Schemes in the 21st Century
The American public has fallen victim to numerous multi-billion dollar Ponzi schemes since the beginning of the 21st century.
|Country||Date Ended||Name of Scheme and Founder||Value (USD)|
|U.S.||2003||Mutual Benefits Company, Joel Steinger||$1B|
|U.S.||2003||Petters Group Worldwide, Tom Petters||$4B|
|U.S.||2008||Madoff Investment Scandal, Bernie Madoff||$65B|
|U.S.||2012||Stanford Financial Group, Allen Stanford||$7B|
Many of these schemes have made major headlines, but much less is said about the thousands of everyday Americans that were left in financial ruin.
For victims of the Madoff Investment Scandal, receiving any form of compensation has been a drawn-out process. In 2018, 10 years after the scheme was uncovered, a court-appointed trustee managed to recover $13 billion by liquidating Madoff’s firm and personal assets.
As NPR reported, investors may recover up to 60 to 70 percent of their initial investment only. For victims who had to delay retirement or drastically alter their lifestyles, this compensation likely provides little solace.
Do the Crime, Pay the Time
Running a Ponzi scheme is likely to land you in jail for a long time, at least in the U.S.
In 2009, for example, 71-year-old Bernie Madoff pled guilty to 11 federal felonies and was sentenced to 150 years in prison. That’s 135 years longer than the average U.S. murder conviction.
Outside of the U.S., it’s a much different story. Weaker regulation and enforcement, particularly in developing countries, means a number of schemes are ongoing today.
Sergei Mavrodi, known for running the Russian Ponzi scheme MMM, started a new organization shortly after being released from prison in 2011. Now known as MMM Global, the self-described “social financial network” has established a base in several Southeast Asian and African countries.
If you or someone you know is worried about falling victim to a Ponzi scheme, this checklist from the U.S. Securities and Exchange Commission (SEC) may be a useful resource.
The Top 100 Companies of the World: The U.S. vs Everyone Else
Where are the top 100 companies of the world located? We highlight the U.S. share of the top companies by market capitalization .
The Top 100 Companies of the World: U.S. vs Everyone
When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.
Throughout the 20th century and before globalization reached its current peaks, American companies made the country an economic powerhouse and the source of a majority of global market value.
But even as countries like China have made headway with multi-billion dollar companies of their own, and the market’s most important sectors have shifted, the U.S. has managed to stay on top.
How do the top 100 companies of the world stack up? This visualization pulls from PwC’s annual ranking of the world’s largest companies, using market capitalization data from May 2021.
Where are the World’s Largest Companies Located?
The world’s top 100 companies account for a massive $31.7 trillion in market cap, but that wealth is not distributed evenly.
Between companies, there’s a wide range of market caps. For example, the difference between the world’s largest company (Apple) and the 100th largest (Anheuser-Busch) is $1.9 trillion.
And between countries, that divide becomes even more stark. Of the 16 countries with companies making the top 100 ranking, the U.S. accounts for 65% of the total market cap value.
|Location||# of Companies||Market Capitalization (May 2021)|
|🇺🇸 United States||59||$20.55T|
|🇸🇦 Saudi Arabia||1||$1.92T|
|🇰🇷 South Korea||1||$0.43T|
|🇬🇧 United Kingdom||3||$0.43T|
Compared to the U.S., other once-prominent markets like Japan, France, and the UK have seen their share of the world’s top 100 companies falter over the years. In fact, all of Europe accounts for just $3.46 trillion or 11% of the total market cap value of the list.
A major reason for the U.S. dominance in market values is a shift in important industries and contributors. Of the world’s top 100 companies, 52% were based in either technology or consumer discretionary, and the current largest players like Apple, Alphabet, Tesla, and Walmart are all American-based.
The Top 100 Companies of the World: Competition From China
The biggest and most impressive competitor to the U.S. is China.
With 14 companies of its own in the world’s top 100, China accounted for $4.19 trillion or 13% of the top 100’s total market cap value. That includes two of the top 10 firms by market cap, Tencent and Alibaba.
|Company||Country||Sector||Market Cap (May 2021)|
|#2||Saudi Aramco||Saudi Arabia||Energy||$1,920B|
|#4||Amazon||United States||Consumer Discretionary||$1,558B|
|#8||Tesla||United States||Consumer Discretionary||$641B|
|#10||Berkshire Hathway||United States||Financials||$588B|
|#13||JPMorgan Chase||United States||Financials||$465B|
|#14||Johnson & Johnson||United States||Health Care||$433B|
|#15||Samsung Electronics||South Korea||Technology||$431B|
|#16||Kweichow Moutai||China||Consumer Staples||$385B|
|#17||Walmart||United States||Consumer Discretionary||$383B|
|#19||UnitedHealth Group||United States||Health Care||$352B|
|#20||LVMH Moët Hennessy||France||Consumer Discretionary||$337B|
|#21||Walt Disney Co||United States||Consumer Discretionary||$335B|
|#22||Bank of America||United States||Financials||$334B|
|#23||Procter & Gamble||United States||Consumer Staples||$333B|
|#25||Home Depot||United States||Consumer Discretionary||$329B|
|#26||Nestle SA||Switzerland||Consumer Staples||$322B|
|#28||Paypal Holdings||United States||Industrials||$284B|
|#29||Roche Holdings||Switzerland||Health Care||$283B|
|#31||ASML Holding NV||Netherlands||Technology||$255B|
|#32||Toyota Motor||Japan||Consumer Discretionary||$254B|
|#34||Verizon Communications||United States||Telecommunication||$241B|
|#35||Exxon Mobil||United States||Energy||$236B|
|#36||Netflix||United States||Consumer Discretionary||$231B|
|#38||Coca-Cola Co||United States||Consumer Staples||$227B|
|#41||Cisco Systems||United States||Telecommunication||$218B|
|#44||China Construction Bank||China||Financials||$213B|
|#45||Abbott Labs||United States||Health Care||$212B|
|#46||Novartis AG||Switzerland||Health Care||$212B|
|#47||Nike||United States||Consumer Discretionary||$209B|
|#49||Pfizer||United States||Health Care||$202B|
|#50||Chevron||United States||Oil & Gas||$202B|
|#51||China Merchants Bank||China||Financials||$196B|
|#52||PepsiCo||United States||Consumer Staples||$195B|
|#54||Merck & Co||United States||Health Care||$195B|
|#55||AbbVie||United States||Health Care||$191B|
|#59||Thermo Fisher Scientific||United States||Health Care||$180B|
|#60||Eli Lilly & Co||United States||Health Care||$179B|
|#61||Agricultural Bank of China||China||Financials||$178B|
|#64||Texas Instruments||United States||Technology||$174B|
|#65||McDonalds||United States||Consumer Discretionary||$167B|
|#66||Volkswagen AG||Germany||Consumer Discretionary||$165B|
|#67||BHP Group||Australia||Basic Materials||$163B|
|#68||Wells Fargo & Co||United States||Financials||$162B|
|#69||Tata Consultancy Services||India||Technology||$161B|
|#70||Danaher||United States||Health Care||$160B|
|#71||Novo Nordisk||Denmark||Health Care||$160B|
|#73||Wuliangye Yibin||China||Consumer Staples||$159B|
|#74||Costco Wholesale||United States||Consumer Discretionary||$156B|
|#75||T-Mobile US||United States||Telecommunication||$156B|
|#81||Royal Dutch Shell||Netherlands||Oil & Gas||$148B|
|#82||NextEra Energy||United States||Utilities||$148B|
|#83||United Parcel Service||United States||Industrials||$148B|
|#84||Union PAC||United States||Industrials||$148B|
|#85||Unilever||United Kingdom||Consumer Staples||$147B|
|#87||Linde||United Kingdom||Basic Materials||$146B|
|#88||Amgen||United States||Health Care||$144B|
|#89||Bristol Myers Squibb||United States||Health Care||$141B|
|#91||Bank of China||China||Financials||$139B|
|#92||Philip Morris||United States||Consumer Staples||$138B|
|#93||Lowe's Companies||United States||Consumer Discretionary||$136B|
|#94||Charter Communications||United States||Telecommunication||$135B|
|#96||Sony Group||Japan||Consumer Discretionary||$132B|
|#97||Astrazeneca||United Kingdom||Health Care||$131B|
|#98||Royal Bank of Canada||Canada||Financials||$131B|
|#99||Starbucks||United States||Consumer Discretionary||$129B|
Impressively, China’s rise in market value isn’t limited to well-known tech and consumer companies. The country’s second biggest contributing industry to the top 100 firms was finance, once also the most valuable sector in the U.S. (currently 4th behind tech, consumer discretionary, and health care).
Other notable countries on the list include Saudi Arabia and its state-owned oil and gas giant Saudi Aramco, which is the third largest company in the world. Despite only having one company in the top 100, Saudi Arabia had the third-largest share of the top 100’s total market cap value.
As Europe continues to lose ground year-over-year and the rest of Asia struggles to keep up, the top 100 companies might become increasingly concentrated in just the U.S. and China. The question is, will the imbalance of global market value start to even out, or become even bigger?
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