Coffee vs Tea vs Soft Drinks: What Caffeine Drinks Do Countries Prefer?
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Coffee vs Tea vs Soft Drinks: What Caffeine Drinks Do Countries Prefer?

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Coffee vs Tea vs Soft Drinks: Caffeinated Drink Popularity

Coffee, tea, or soft drinks… How do you get your caffeine fix?

It might be the world’s most widely consumed psychoactive substance, but your preferred caffeine drink of choice might come down to where you live.

A study into caffeine consumption of 57 countries examined the role it plays in our diets, using the volume sales of caffeine-containing beverages from Euromonitor to see what caffeine source each country prefers.

The resulting map of caffeine preference shows regional trends, including some surprising standouts.

Most Purchased Caffeine Drink By Country

There are many different caffeine drinks for consumers to choose from, from brewed drinks to ready-to-drink vending machine options.

To simplify tastes, we grouped them into three types:

  • Coffee — Includes fresh brewed coffee, instant coffee, and ready-to-drink coffee.
  • Tea — Includes herbal, black, green, and other teas, as well as ready-to-drink tea.
  • Soft Drinks — Includes colas, other soft drinks, sports drinks, and energy drinks.

Here’s the full breakdown of each country’s preferred caffeine drink of choice, by volume sales.

CountryRegionMost Purchased Caffeine Drinks
KenyaAfricaTea
NigeriaAfricaSoft Drinks
South AfricaAfricaSoft Drinks
ChinaAsiaTea
Hong KongAsiaTea
IndiaAsiaTea
IndonesiaAsiaTea
IsraelAsiaSoft Drinks
JapanAsiaTea
MalaysiaAsiaTea
PhilippinesAsiaSoft Drinks
South KoreaAsiaCoffee
TaiwanAsiaTea
ThailandAsiaSoft Drinks
VietnamAsiaTea
AustriaEuropeSoft Drinks
BelgiumEuropeSoft Drinks
Bosnia-HerzegovinaEuropeCoffee
BulgariaEuropeSoft Drinks
CroatiaEuropeSoft Drinks
DenmarkEuropeCoffee
EstoniaEuropeCoffee
FinlandEuropeCoffee
FranceEuropeCoffee
GeorgiaEuropeCoffee
GermanyEuropeCoffee
GreeceEuropeCoffee
HungaryEuropeSoft Drinks
IrelandEuropeTea
ItalyEuropeSoft Drinks
LatviaEuropeTea
NetherlandsEuropeCoffee
NorwayEuropeCoffee
PolandEuropeCoffee
PortugalEuropeSoft Drinks
RomaniaEuropeSoft Drinks
SloveniaEuropeCoffee
SpainEuropeSoft Drinks
SwedenEuropeCoffee
SwitzerlandEuropeSoft Drinks
TurkeyEuropeTea
UKEuropeTea
CanadaNorth AmericaCoffee
Costa RicaNorth AmericaCoffee
Dominican RepublicNorth AmericaCoffee
GuatemalaNorth AmericaSoft Drinks
MexicoNorth AmericaSoft Drinks
U.S.North AmericaSoft Drinks
AustraliaOceaniaSoft Drinks
New ZealandOceaniaTea
ArgentinaSouth AmericaSoft Drinks
BoliviaSouth AmericaSoft Drinks
BrazilSouth AmericaCoffee
ChileSouth AmericaSoft Drinks
ColombiaSouth AmericaSoft Drinks
UruguaySouth AmericaSoft Drinks
VenezuelaSouth AmericaSoft Drinks

Examining the regional spread shows us some expected caffeine strongholds.

Tea was the preferred drink of choice for many countries in most of Asia, including China, India, Indonesia, and Japan. But it also showed a strong foothold in Africa, as Kenya is the world’s largest black tea exporter, and in Europe, as Turkey, Ireland, and the UK are the world’s top three tea-consuming countries per capita.

Coffee was the most preferred caffeine drink in a number of countries in Europe, including all of the Nordic countries. It is also the drink of choice in Canada, South Korea, and Brazil, the latter two being the only countries in Asia and South America to prefer coffee.

Perhaps most surprising is the global preference for soft drinks. The U.S. and most of Latin America overwhelmingly consumed soft drinks over other caffeine drinks, as did the Philippines, Thailand, and Australia. Even in Europe, some countries that are heavy coffee drinkers like Italy and Switzerland purchased more soft drinks than coffee by narrow margins.

Coke’s Influence on the Coffee vs Tea vs Soft Drinks Debate

Though the global map of caffeine preference looks regionally-specific at a glance, there are some notable business influences at play.

The proliferation of soft drinks in Latin America is largely due to the power of Coca-Cola. Mexico, the country which preferred soft drinks the most over other drinks, is also the world’s biggest consumer of Coca-Cola per capita. Coca-Cola also reached far beyond the borders of the U.S. where it originated, becoming a staple drink in many parts of Europe, Australia, and Asia.

This power of brands extends to coffee as well. Many coffee-preferring countries actually leaned more towards instant coffee purchases over freshly brewed coffee, a mark of the lasting influence of Nestlé’s brand of instant coffee, Nescafé.

But it’s important to note that many countries were not tabulated, and that caffeine purchases don’t differentiate between every single possible caffeine drink. There are many different types of coffees, teas, soft drinks, and even yerba mate for consumers to choose from.

As a snapshot of global caffeine consumption, it’s a reminder that the world’s most commonly consumed psychoactive stimulant is taken in many different forms. Both throughout history, and in modern times.

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Markets

Mapping The Biggest Companies By Market Cap in 60 Countries

Tech, finance or energy giant? We mapped the biggest companies by market cap and industry.

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Mapping The Biggest Companies By Market Cap in 60 Countries Share

The Biggest Companies By Market Cap in 60 Countries

Tech giants are increasingly making up more of the Fortune 500, but the world’s biggest companies by market cap aren’t so cut and dry.

Despite accounting for the largest market caps worldwide—with trillion-dollar companies like Apple and contenders including Tencent and Samsung—tech wealth is largely concentrated in just a handful of countries.

So what are the biggest companies in each country? We mapped the largest company by market cap across 60 countries in August 2021 using market data from CompaniesMarketCap, TradingView, and MarketScreener.

What are the Largest Companies in the World?

The world has 60+ stock exchanges, and each one has a top company. We looked at the largest local company, since many of the world’s largest firms trade on multiple exchanges, and converted market cap to USD.

CountryCompanyIndustryMarket Cap (August 2021)
USAAppleTechnology$2.5T
Saudi ArabiaSaudi AramcoEnergy$1.9T
TaiwanTSMCTechnology$594.5B
ChinaTencentTechnology$554.0B
South KoreaSamsungTechnology$429.7B
FranceLVMHConsumer Cyclical$414.3B
SwitzerlandRocheHealthcare$350.0B
NetherlandsASMLTechnology$322.6B
JapanToyotaConsumer Cyclical$251.6B
DenmarkNovo NordiskHealthcare$236.7B
IrelandAccentureTechnology$208.2B
IndiaReliance IndustriesEnergy$198.1B
AustraliaBHP GroupMaterials$191.7B
CanadaShopifyTechnology$185.7B
UKAstrazenecaHealthcare$182.0B
GermanySAPTechnology$174.6B
SingaporeSEATechnology$152.3B
Hong KongAIAFinancials$146.4B
BelgiumAnheuser-Busch InbevConsumer Staples$122.7B
SpainInditexConsumer Cyclical$108.3B
BrazilVALEMaterials$103.9B
RussiaSberbankFinancials$96.7B
ItalyEnelUtilities$93.7B
ArgentinaMercadoLibreConsumer Cyclical$89.5B
SwedenAtlas CopcoIndustrials$84.1B
South AfricaNaspersTechnology$74.1B
NorwayEquinorEnergy$67.9B
UAEEtisalatCommunication$58.7B
MexicoWalmexConsumer Staples$58.1B
IndonesiaBank Cental AsiaFinancials$54.8B
KazakhstanKaspi.kzFinancials$49.8B
QatarQNBFinancials$48.2B
FinlandNordea BankFinancials$48.0B
LuxembourgArcelorMittalMaterials$36.3B
AustriaVerbundUtilities$33.7B
ThailandPTT PCLEnergy$30.1B
ColombiaEcopetrolEnergy$26.7B
MalaysiaMaybankFinancials$23.7B
PhilippinesSM InvestmentsConsumer Cyclical$22.9B
KuwaitKuwait Finance HouseFinancials$21.9B
PortugalEDP GroupUtilities$21.0B
VietnamVinhomesReal Estate$17.1B
IsraelNICETechnology$16.9B
KenyaSafaricomCommunication$16.0B
Czech RepublicÄŒEZ GroupEnergy$15.8B
New ZealandXeroTechnology$15.8B
TurkeyQNB FinansbankFinancials$15.8B
HungaryOTP BankFinancials$15.6B
ChileEnel AmericasUtilities$14.3B
MoroccoMaroc TelecomCommunication$13.6B
PolandPKO Bank PolskiFinancials$12.6B
CyprusPolymetalMaterials$10.0B
NigeriaDangote GroupMaterials$10.0B
BahrainAhli United BankFinancials$8.6B
GreeceOTE GroupCommunication$8.4B
PeruCredicorpFinancials$8.0B
EgyptCommercial International BankFinancials$5.9B
IcelandMarelIndustrials$5.8B
OmanBank MuscatFinancials$4.2B
PanamaCopa HoldingsIndustrials$3.1B

Many are former monopolies or massive conglomerates that have grown in the public space, such as South Africa’s Naspers and India’s Reliance Industries.

Others are local subsidiaries of foreign corporations, including Mexico’s Walmex, Chile’s Enel and Turkey’s QNB Finansbank.

But even more noticeable is the economic discrepancy. Apple and Saudi Aramco are worth trillions of dollars, while the smallest companies we tracked—including Panama’s Copa Group and Oman’s Bank Muscat—are worth less than $5 billion.

Finance and Tech Dominate The Biggest Companies By Market Cap

Across the board, the largest companies were able to accumulate wealth and value.

Some are newer to the top thanks to recent success. Canada’s Shopify has become one of the world’s largest e-commerce providers, and the UK’s AstraZeneca developed one of the world’s COVID-19 vaccines.

But the reality is most companies here are old guards that grew on existing resources, or in the case of banks, accumulated wealth.

IndustryBiggest Companies by Country
Financials16
Technology12
Energy6
Materials5
Communication4
Consumer Cyclical4
Utilities4
Healthcare3
Industrials3
Consumer Staples2
Real Estate1

Banks were the most commonly found at the top of each country’s stock market. Closely behind were oil and gas giants, mining companies, and former state-owned corporations that drove most of a country’s wealth generation.

But as more economies develop and catch up to Western economies (where tech is dominant), newer innovative companies will likely put up a fight for each country’s top company crown.

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Misc

All World Languages in One Visualization

See the world’s major languages broken down by country in this stunning visualization.

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All World Languages, By Native Speakers

View a high resolution version of today’s graphic by clicking here.

Languages provide a window into culture and history. They’re also a unique way to map the world – not through landmasses or geopolitical borders, but through mother tongues.

The Tower of Babel

Today’s infographic from Alberto Lucas Lopez condenses the 7,102 known living languages today into a stunning visualization, with individual colors representing each world region.

Only 23 languages are spoken by at least 50 million native speakers. What’s more, over half the planet speaks at least one of these 23 languages.

Chinese dominates as a macrolanguage, but it’s important to note that it consists of numerous languages. Mandarin, Yue (including Cantonese), Min, Wu, and Hakka cover over 200 individual dialects, which vary further by geographic location.

CountryNative Chinese speakers (millions)
🇨🇳 China1,152.0
🇹🇼 Taiwan21.8
🇭🇰 Hong Kong SAR6.5
🇲🇾 Malaysia5.1
🇸🇬 Singapore1.8
🇹🇭 Thailand1.2
🇻🇳 Vietnam0.9
🇵🇭 Philippines0.7
🇲🇲 Myanmar0.5
🇲🇴 Macau SAR0.5
Other6.0
Total1,197 million

Chinese is one of the most challenging languages for English speakers to pick up, in part due its completely unfamiliar scripts. You’d have to know at least 3,000 characters to be able to read a newspaper, a far cry from memorizing the A-Z alphabet.

Spanglish Takes Over

After Chinese, the languages of Spanish and English sit in second and third place in terms of global popularity. The rapid proliferation of these languages can be traced back to the history of Spanish conquistadors in the Americas, and British colonies around the world.

Animation: Map of Colonization (1492 – 2008):
Colonization Map

Today, Spanish has 399 million native speakers, but these are mostly concentrated in Latin America. English has 335 million native speakers under its belt, with a widespread reach all over the globe.

Two Worlds, One Family

While the visualization makes all the world languages seem disparate, this linguistic family tree shows how they grew from a common root. It also explains how languages can evolve and branch out over time.

Language Tree

Created by Minna Sundberg. Full version.

This linguistic tree also includes many languages that are not on the large visualization of 23 mother tongues. Some of them might be considered endangered or at risk today, such as Catalan or Welsh. However, with globalization, a few interesting linguistic trends are arising.

1. Language revival
Certain enclaves of marginalized languages are being preserved out of pride for the traditional and cultural histories attached.

While Catalan was once banned, its rebirth is a key marker of identity in Barcelona. More than 150 universities teach Catalan worldwide. In the case of Welsh, a mammoth university project plans to make sure it does not die out. Researchers are compiling ten million Welsh words to preserve the past, present, and future of the language.

2. Language forecast
At this point in time, English is the lingua franca – adopted as a common language among speakers with different mother tongues. However, this status might soon be fuzzier as demographic trends continue.

The rise of China is an obvious one to consider. As China continues to increase its economic might and influence, its languages will proliferate as well.

At the same time, 26 African countries are projected to double their current size, many of which speak French as a first language. One study by investment bank Natixis suggests that Africa’s growth may well bring French to the forefront – making it the most-spoken language by 2050.

Could French provide a certain je ne sais quoi that no other world language can quite replace?

This post was first published in 2018. We have since updated it, adding in new content for 2021.

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