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The World’s Largest Consumer Markets in 2030

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See this visualization first on the Voronoi app.

A chart with the 20 largest consumer markets in the world, based on 2030 projections from World Data Lab.

Forecast: The World’s Largest Consumer Markets in 2030

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Consumers are the lifeblood of the global economy, the driving force behind market dynamics, and the ultimate arbiters of demand.

But where are the biggest congregations of consumers, and are they growing?

We visualize the 20 largest consumer markets in the world, based on 2030 projections from World Data Lab, an enterprise focused on creating estimates on global consumer spending.

In this dataset, a consumer is classified as someone who spends at least $12 per day. Sources for the data include the World Bank, UN, Eurostat, and OECD databases.

Ranked: Largest Consumer Markets in 2030

Ranked first, China is expected to have slightly more than 1 billion consumers by 2030, a 15% increase from 2024. Just across the Himalayas, at second place, India will have 773 million consumers, up from 529 million today, a staggering 46% increase.

The rise of the global middle class, thanks to expanding economies and wealth, is expected to boom in this region, in turn increasing local spending ability.

This nearly 2 billion-strong consumer market in India and China could have wide-ranging effects on the global economy. Businesses may shift their focus to cater to these markets, offering more customized products and employing different marketing strategies. This could also require businesses to realign their supply chains and build new distribution networks closer to these markets.

RankCountryConsumer Market
(2030 Projections)
% Change
(from 2024)
1🇨🇳 China1,062,294,436+15%
2🇮🇳 India772,929,623+46%
3🇺🇸 U.S.348,393,863+4%
4🇮🇩 Indonesia158,448,996+27%
5🇧🇷 Brazil135,902,978+9%
6🇷🇺 Russia127,324,7840%
7🇯🇵 Japan118,264,539-3%
8🇵🇰 Pakistan99,263,255+30%
9🇲🇽 Mexico91,698,269+9%
10🇧🇩 Bangladesh87,183,060+59%
11🇻🇳 Vietnam80,383,445+34%
12🇩🇪 Germany80,370,6560%
13🇹🇷 Turkey79,955,332+8%
14🇬🇧 UK69,179,607+3%
15🇫🇷 France67,980,532+3%
16🇪🇬 Egypt67,710,385+25%
17🇵🇭 Philippines65,545,279+35%
18🇹🇭 Thailand58,237,555+10%
19🇮🇹 Italy55,596,017-1%
20🇮🇷 Iran55,219,774+11%

Following current population rankings, the U.S. (348 million consumers), and Indonesia (158 million consumers) rank third and fourth respectively. Brazil, the sixth-most populated country, will have the fifth-largest consumers class by 2030, close to 136 million people.

At the same time, not all countries will see a growing consumer base. Russia and Germany are expected to stagnate, while Japan and Italy could even see a decline, a direct representation of plateauing population growth within these countries.

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Money

Mapping Credit Card Delinquency Rates in the U.S. by State

Which states have the lowest credit card delinquency rates in America, and which have the highest?

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mapping credit card delinquency rates in the U.S.

Credit Card Delinquency Rates in the U.S. by State

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Credit card debt carries a hefty bill in America, and falling behind on payments can be extremely costly for cardholders.

This graphic shows credit card delinquency rates across 50 U.S. states, as of Q3 2023. This data comes from a WalletHub study published in January 2024.

Which States Have the Lowest and Highest Delinquency Rates?

Credit card delinquency is when a cardholder falls behind on required monthly payments. Credit agencies are often notified after two months of delinquent payments.

WalletHub examined proprietary user data on the average number of delinquent credit card tradelines—also known as credit accounts—across states. Here they are from lowest to highest:

RankStateShare of Credit Card
Tradelines Delinquent (%)
1Iowa12.9
2Massachusetts13.9
3Hawaii13.9
4Rhode Island14.7
5Washington14.7
6Florida14.8
7New York14.9
8California15.1
9New Hampshire15.5
10Alaska15.6
11New Jersey15.6
12Colorado15.7
13Utah15.8
14Vermont16.1
15Montana16.1
16Illinois16.5
17Oregon16.6
18Idaho17.0
19Ohio17.5
20Connecticut17.8
21Maine18.0
22Nebraska18.1
23Wyoming18.1
24Maryland18.4
25Kansas18.4
26Wisconsin18.5
27Virginia18.7
28Nevada19.1
29South Dakota19.3
30Arizona19.8
31Minnesota19.8
32Pennsylvania20.2
33Michigan20.9
34North Dakota21.3
35Delaware21.4
36Missouri22.4
37New Mexico22.6
38Georgia23.1
39North Carolina24.0
40Indiana24.3
41Texas24.7
42West Virginia25.2
43Tennessee26.2
44South Carolina26.9
45Kentucky27.6
46Oklahoma28.2
47Arkansas30.1
48Alabama30.5
49Louisiana31.7
50Mississippi39.1

No state had credit delinquency rates of less than 10%, with Iowa coming the closest at 12.9%.

That puts Iowa ahead of wealthier states like Massachusetts (13.9%), Washington (14.7%), and New Hampshire (15.5%).

At the bottom end was Mississippi, which had 39% credit delinquency rates to end 2023. That’s well ahead of the next-lowest states Louisiana (31.7%) and Alabama (30.5%).

It’s notable that the American South had higher rates of delinquency almost across the board. The five states with the highest rates of credit card delinquency are all located in the southeastern region of the country, and Texas had a higher delinquency rate (25%) than other majorly populated states like Florida (14.8%) and New York (14.9%).

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