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The World’s Largest Consumer Markets in 2030

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See this visualization first on the Voronoi app.

A chart with the 20 largest consumer markets in the world, based on 2030 projections from World Data Lab.

Forecast: The World’s Largest Consumer Markets in 2030

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Consumers are the lifeblood of the global economy, the driving force behind market dynamics, and the ultimate arbiters of demand.

But where are the biggest congregations of consumers, and are they growing?

We visualize the 20 largest consumer markets in the world, based on 2030 projections from World Data Lab, an enterprise focused on creating estimates on global consumer spending.

In this dataset, a consumer is classified as someone who spends at least $12 per day. Sources for the data include the World Bank, UN, Eurostat, and OECD databases.

Ranked: Largest Consumer Markets in 2030

Ranked first, China is expected to have slightly more than 1 billion consumers by 2030, a 15% increase from 2024. Just across the Himalayas, at second place, India will have 773 million consumers, up from 529 million today, a staggering 46% increase.

The rise of the global middle class, thanks to expanding economies and wealth, is expected to boom in this region, in turn increasing local spending ability.

This nearly 2 billion-strong consumer market in India and China could have wide-ranging effects on the global economy. Businesses may shift their focus to cater to these markets, offering more customized products and employing different marketing strategies. This could also require businesses to realign their supply chains and build new distribution networks closer to these markets.

RankCountryConsumer Market
(2030 Projections)
% Change
(from 2024)
1🇨🇳 China1,062,294,436+15%
2🇮🇳 India772,929,623+46%
3🇺🇸 U.S.348,393,863+4%
4🇮🇩 Indonesia158,448,996+27%
5🇧🇷 Brazil135,902,978+9%
6🇷🇺 Russia127,324,7840%
7🇯🇵 Japan118,264,539-3%
8🇵🇰 Pakistan99,263,255+30%
9🇲🇽 Mexico91,698,269+9%
10🇧🇩 Bangladesh87,183,060+59%
11🇻🇳 Vietnam80,383,445+34%
12🇩🇪 Germany80,370,6560%
13🇹🇷 Turkey79,955,332+8%
14🇬🇧 UK69,179,607+3%
15🇫🇷 France67,980,532+3%
16🇪🇬 Egypt67,710,385+25%
17🇵🇭 Philippines65,545,279+35%
18🇹🇭 Thailand58,237,555+10%
19🇮🇹 Italy55,596,017-1%
20🇮🇷 Iran55,219,774+11%

Following current population rankings, the U.S. (348 million consumers), and Indonesia (158 million consumers) rank third and fourth respectively. Brazil, the sixth-most populated country, will have the fifth-largest consumers class by 2030, close to 136 million people.

At the same time, not all countries will see a growing consumer base. Russia and Germany are expected to stagnate, while Japan and Italy could even see a decline, a direct representation of plateauing population growth within these countries.

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Misc

Visualizing the Market Share of U.S. Soft Drinks

Dr Pepper tied Pepsi as America’s No. 2 soda in 2024.

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Line chart showing the change in market share of U.S. carbonated soft drinks between 1995 and 2023.

Visualizing the Market Share of U.S. Soft Drinks

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Soda, with its sweet flavors and refreshing carbonation, is one of the preferred drinks among Americans, especially kids, and is also a significant part of the beverage and food industry.

In fact, the U.S. soft drink market has seen increasing growth and is anticipated to reach $388 billion in annual sales by 2025.

In this graphic, we visualize the change in market share of U.S. carbonated soft drinks between 1995 and 2023, based on sales volume data from Beverage Digest, as tabulated by The Wall Street Journal. Figures are rounded.

Dr. Pepper Ties Pepsi as America’s No. 2 Soda in 2024

Coke has reigned for decades as the best-selling soft drink in the United States.

At 130 years old, Coke also is the most consumed soda in the world, with an estimated 1.9 billion servings across 200 countries. As a result, Coca-Cola is one of the world’s most valuable brands.

While Coke has maintained 17-20% market share since 1995, Pepsi has seen a drop from 15.0% in 1995 to 8.3% in 2023.

Pepsi was surpassed by Diet Coke at the end of the 2000s but regained the second position during the 2010s. In 2024, however, Pepsi saw Dr. Pepper tie it as America’s No. 2 soda.

Market Share of U.S. Soft Drinks1995200020052010201520202023
Coke20.8%20.2%17.6%17.5%18.7%19.5%19.2%
Dr. Pepper5.7%6.3%5.7%6.5%7.2%8.0%8.3%
Pepsi15.0%13.5%11.2%9.8%9.1%8.7%8.3%
Sprite5.1%6.6%5.7%5.8%6.6%7.8%8.1%
Diet Coke8.8%8.6%9.8%10.2%8.6%7.9%7.8%

Sprite and Diet Coke complete the list of best-selling soft drinks in the country, with 8.1% and 7.8% market shares, respectively. Combined, the three Coca-Cola brands (Coke, Diet Coke, Sprite) have 35% of the market.

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