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Visualizing Racial Diversity in America’s 10 Largest States

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See this visualization first on the Voronoi app.

This circle graphic shows racial diversity across the 10 largest U.S. states

Visualizing Racial Diversity in America’s 10 Largest States

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Over the last decade, America has become increasingly more diverse as demographic patterns shift across the population.

With over 39 million people, California is not only the most populous state, but one of the most diverse in the country.

This graphic shows the racial diversity of the 10 biggest states by population, based on data from the U.S. Census.

How Diverse Are America’s Most Populous States?

Here is the racial breakdown of the 10 largest U.S. states:

StateWhite (%)Black (%)Asian (%)Other (%)
California5661523
Texas6912514
Florida7216310
New York6215914
Pennsylvania791146
Illinois7014611
Ohio801225
Georgia573247
North Carolina682138
Michigan781436

As the table above shows, California has the highest proportion of Asian Americans across the top 10 states, comprising 15% of the population.

Meanwhile, Georgia’s ethnic makeup includes 32% of Black Americans, the highest across the most populous states. As diversity has risen over the last decade, it has significantly influenced politics at both the state and national level. The state voted Republican for every presidential election from 1996-2016, but flipped blue in 2020.

With 80% of the population being White Americans, Ohio has the highest share across the biggest states. While diversity has increased since 2010, it has been seen mostly in urban and suburban districts while diversity has stagnated in rural areas.

Overall, 24% of rural areas in the U.S. are made up of non-White Americans, rising by a median rate of 3.5% across counties since 2010. While this debunks the myth that “rural” is synonymous with “white”, racial diversity across rural areas falls below the national average of 42% of the population being people of color.

Beyond the top 10 states, ethnic diversity is the highest in Hawaii, Nevada, and Maryland.

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Economy

The World’s Largest Consumer Markets in 2030

We visualize the 20 largest consumer markets in the world in 2030—from Asian giants to North and South American powerhouses.

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A cropped chart with the 20 largest consumer markets in the world, based on 2030 projections from World Data Lab.

Forecast: The World’s Largest Consumer Markets in 2030

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Consumers are the lifeblood of the global economy, the driving force behind market dynamics, and the ultimate arbiters of demand.

But where are the biggest congregations of consumers, and are they growing?

We visualize the 20 largest consumer markets in the world, based on 2030 projections from World Data Lab, an enterprise focused on creating estimates on global consumer spending.

In this dataset, a consumer is classified as someone who spends at least $12 per day. Sources for the data include the World Bank, UN, Eurostat, and OECD databases.

Ranked: Largest Consumer Markets in 2030

Ranked first, China is expected to have slightly more than 1 billion consumers by 2030, a 15% increase from 2024. Just across the Himalayas, at second place, India will have 773 million consumers, up from 529 million today, a staggering 46% increase.

The rise of the global middle class, thanks to expanding economies and wealth, is expected to boom in this region, in turn increasing local spending ability.

This nearly 2 billion-strong consumer market in India and China could have wide-ranging effects on the global economy. Businesses may shift their focus to cater to these markets, offering more customized products and employing different marketing strategies. This could also require businesses to realign their supply chains and build new distribution networks closer to these markets.

RankCountryConsumer Market
(2030 Projections)
% Change
(from 2024)
1🇨🇳 China1,062,294,436+15%
2🇮🇳 India772,929,623+46%
3🇺🇸 U.S.348,393,863+4%
4🇮🇩 Indonesia158,448,996+27%
5🇧🇷 Brazil135,902,978+9%
6🇷🇺 Russia127,324,7840%
7🇯🇵 Japan118,264,539-3%
8🇵🇰 Pakistan99,263,255+30%
9🇲🇽 Mexico91,698,269+9%
10🇧🇩 Bangladesh87,183,060+59%
11🇻🇳 Vietnam80,383,445+34%
12🇩🇪 Germany80,370,6560%
13🇹🇷 Turkey79,955,332+8%
14🇬🇧 UK69,179,607+3%
15🇫🇷 France67,980,532+3%
16🇪🇬 Egypt67,710,385+25%
17🇵🇭 Philippines65,545,279+35%
18🇹🇭 Thailand58,237,555+10%
19🇮🇹 Italy55,596,017-1%
20🇮🇷 Iran55,219,774+11%

Following current population rankings, the U.S. (348 million consumers), and Indonesia (158 million consumers) rank third and fourth respectively. Brazil, the sixth-most populated country, will have the fifth-largest consumers class by 2030, close to 136 million people.

At the same time, not all countries will see a growing consumer base. Russia and Germany are expected to stagnate, while Japan and Italy could even see a decline, a direct representation of plateauing population growth within these countries.

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