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Which Global Brands Are Most Associated With Ramadan?

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See this visualization first on the Voronoi app.

A chart showing the brands associated with Ramadan, according to a 2023 survey by TGM Research.

Which Brands are Associated With Ramadan?

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Ramadan is the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection, and community.

And despite it being first and foremost a spiritual period, business activity in certain sectors—food, retail, and entertainment—tends to rise in Muslim-majority countries.

As a result, some global brands have begun to see this period as an opportunity to market their identity, leaning in on the theme of connection and community.

TGM Research conducted a survey in 2023, asking 9,672 respondents in 15 countries a variety of questions. One of them included:

Which brands come to mind first when thinking of Ramadan?

We visualize their responses in the graphic above and delve into a little bit of detail below.

Ranked: Global Brands Associated With Ramadan

Coca-Cola leads the lists with 8.1% of those surveyed picking the beverage giant as the brand they most associate with Ramadan.

In case this comes as a surprise, Coca-Cola has launched numerous ad campaigns for Ramadan in previous years, focusing on spreading happiness and kindness, drawing upon the power of human connection to create a positive image of the brand.

RankBrand% of respondents
1🇺🇸 Coca-Cola8.1%
2🇧🇭 Marjan Group4.3%
3🇬🇧 Vimto3.7%
4🇸🇦 Almarai3.5%
5🇨🇭 Nestle3.2%
5🇺🇸 Pepsi3.2%
5🇺🇸 Nike3.2%
8🇲🇾 Yusuf Taiyoob2.9%
9🇺🇸 Amazon2.7%
9🇩🇪 Adidas2.7%

In second place is the Marjan Group, a producer of water tanks and filtration systems, with about half (4.3%) of Coke’s presence.

At third, is another beverage company, Vimto, founded in 1908 in the United Kingdom. In 1927 Vimto introduced its cordial to the Middle East, which has become a key part of breaking fasts during the holy month.

Saudi Arabian multinational dairy company, Almarai was picked fourth by 3.5% of the respondents, and after it, comes three global brands—Nestle, Pepsi, Nike—all sitting at 3.2%.

Aside from several ad campaigns, Nike launched a special-edition sneaker named “dusk to dawn” in 2018, a nod to how Ramadan observers went about their day while fasting.

The shoe was created in collaboration with Lebanese artist, Ali Chaaban, who aimed to “create a new essence to running in the Arab world.”

Nike has also created several campaigns featuring Muslim athletes, including Zahra Lari, an Emirati figure skater who was the first woman to compete internationally while wearing a hijab.

Want to See More Visuals?

Learn about the power of marketing in this infographic that ranks the 100 most valuable brands in 2024

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Ranked: The Largest U.S. Corporations by Number of Employees

We visualized the top U.S. companies by employees, revealing the massive scale of retailers like Walmart, Target, and Home Depot.

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The Largest U.S. Corporations by Number of Employees

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Revenue and profit are common measures for measuring the size of a business, but what about employee headcount?

To see how big companies have become from a human perspective, we’ve visualized the top U.S. companies by employees. These figures come from companiesmarketcap.com, and were accessed in March 2024. Note that this ranking includes publicly-traded companies only.

Data and Highlights

The data we used to create this list of largest U.S. corporations by number of employees can be found in the table below.

CompanySectorNumber of Employees
WalmartConsumer Staples2,100,000
AmazonConsumer Discretionary1,500,000
UPSIndustrials500,000
Home DepotConsumer Discretionary470,000
ConcentrixInformation Technology440,000
TargetConsumer Staples440,000
KrogerConsumer Staples430,000
UnitedHealthHealth Care400,000
Berkshire HathawayFinancials383,000
StarbucksConsumer Discretionary381,000
Marriott InternationalConsumer Discretionary377,000
CognizantInformation Technology346,600

Retail and Logistics Top the List

Companies like Walmart, Target, and Kroger have a massive headcount due to having many locations spread across the country, which require everything from cashiers to IT professionals.

Moving goods around the world is also highly labor intensive, explaining why UPS has half a million employees globally.

Below the Radar?

Two companies that rank among the largest U.S. corporations by employees which may be less familiar to the public include Concentrix and Cognizant. Both of these companies are B2B brands, meaning they primarily work with other companies rather than consumers. This contrasts with brands like Amazon or Home Depot, which are much more visible among average consumers.

A Note on Berkshire Hathaway

Warren Buffett’s company doesn’t directly employ 383,000 people. This headcount actually includes the employees of the firm’s many subsidiaries, such as GEICO (insurance), Dairy Queen (retail), and Duracell (batteries).

If you’re curious to see how Buffett’s empire has grown over the years, check out this animated graphic that visualizes the growth of Berkshire Hathaway’s portfolio from 1994 to 2022.

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