Technology
Animated: Most Popular Desktop Operating Systems Since 2003
The Most Popular Desktop Operating Systems Since 2003
Mobile phones might be the most common way of getting online today, but the digital and internet era started for most people with the humble desktop computer.
And over the past 20 years, a long list of operating systems (OS) have been used to run the most popular desktop computers.
Sjoerd Tilmans has created an animated chart showing the rise and fall in market share of popular desktop operating systems over the period of May 2003 to June 2022, using data from W3Schools and GS Stat Counter.
Microsoft’s Monopoly on the Most Popular Desktop OS
The story of the desktop OS market is a story of Microsoft’s explosive growth and market dominance.
In the 1980s, the fledgling company signed a partnership with personal computer behemoth IBM. Microsoft would supply IBM with an operating system for its computers, MS-DOS, and receive a royalty for every computer sold.
Those royalties boosted Microsoft’s coffers. And its release of Windows—a more visual interface than DOS—helped them grab hold of the PC market. The late 1990s and early 2000s saw different versions of Windows capture the market:
- Windows 95:
The now famous toolbar and Start menu made their debut here. The version also would launch Internet Explorer, once the world’s most popular browser. - Windows 98:
An upgrade to ‘95 which supported more hardware like USBs and connecting more than one monitor.
- Windows XP:
XP quickly became a fan-favorite because of its stability, and a hit with both commercial and personal computer clients. Windows XP gained market share steadily upon release in 2001, quickly becoming the most popular desktop OS with a peak of 76% market share in 2007.
Operating System | Peak Market Share | Year |
---|---|---|
Win 95 | 57.4% | 1998 |
Win 98 | 17.2% | 1999 |
Win XP | 76.1% | 2006 |
Microsoft doubled down on their next releases from the end of the 2000s to 2020, with some misses (Windows Vista) and some hits (Windows 10). Here’s a look at the most popular ones:
- Windows 7:
Released as the successor to the poorly received Windows Vista, it kept the same visual style (“Aero”) but greatly improved performance and stability from Vista’s benchmarks. In 2011, Windows 7 passed XP to become the most popular desktop OS. - Windows 8 and 8.1:
Created for tablet-desktop integration, just as Microsoft released the companion Surface tablet. The beloved Start menu was replaced (an unpopular decision) and tile-based visual style introduced. However the dramatic differences between the desktop and tablet versions made for a steep learning curve, with the 8.1 release reintroducing the Start button. - Windows 10:
The follow-up to Windows 8 kept the the tile-based appearance but focused on a desktop-oriented interface with quality of life updates. By 2018, Windows 10 had become the most popular desktop OS, eventually peaking at 61% market share at the start of 2022.
Date | Peak Market Share | Year |
---|---|---|
Win 7 | 55.1% | 2014 |
Win 8 | 8.1% | 2013 |
Win 8.1 | 16.8% | 2015 |
Win 10 | 61.2% | 2022 |
The most recent version of Windows released, Windows 11, had updated graphics styling, widget integration, and introduced Microsoft’s latest internet browser Microsoft Edge. But it received a mixed response and slow uptake compared to Windows 10, gaining a market share of 8.3% by June 2022.
Microsoft Vs. Other Desktop OS Contenders
As of February 2023, Microsoft had a comfortable lead in the desktop OS market, holding nearly 72% of the market.
Company | OS Name | Feb, 2023 Market Share |
---|---|---|
Microsoft | Windows | 72.0% |
Apple | macOS | 16.3% |
OpenSource | Linux | 2.9% |
ChromeOS | 2.9% | |
Unknown | Unknown | 6.0% |
In a distant second is Apple’s macOS. The most profitable company in the world might make most of their money from smartphones, but Apple has still managed to carve out a small but sturdy segment of the desktop operating OS market. It reached its peak of 19% in April 2020.
The other tech giant in the desktop OS game is Alphabet, whose ChromeOS is unique for using an internet browser (Google Chrome browser) as its primary interface. Generally packaged as a simpler and cheaper device option—it was primarily released with inexpensive laptops called “Chromebooks”. More recently, Alphabet announced a version that can be installed on existing computer hardware in 2022.
Compared to the commercially released OS above, Linux is completely free to download and use, and is the largest open-source software project in the world. Although the OS is only used in about 3% of desktop computers, it was also the basis of Android and ChromeOS, and is the most-used OS on devices with embedded software—routers, smart home devices, cars, and even a few spacecraft (The SpaceX Falcon 9, for example).
This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.
Gen Z
Visualizing Gen Z’s Favorite Social Media Platforms
Over 90% of U.S. adults between the ages of 18 and 29 have used YouTube. Which other social media platforms are popular among Gen Z?
Gen Z’s Top Social Media Platforms
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Growing up as “digital natives,” Gen Zs have adopted a diverse range of social media platforms in their daily lives, ranging from niche interest websites like Pinterest to major social networks like Instagram and Facebook.
Over one-third of American Gen Zs spend over four hours a day on social media, according to a Morning Consult survey.
This chart visualizes the share of U.S. adults aged 18 to 29 that have used various social media platforms in 2023.
The data comes from a Pew Research survey conducted between May to September 2023.
What are Gen Z’s Favorite Social Media Platforms?
Below, we show the share of U.S. adults between the ages of 18 and 29 that have used the following social media platforms.
Platform | Share of U.S. adults (aged 18-29) who say they ever use... |
---|---|
YouTube | 93% |
78% | |
67% | |
Snapchat | 65% |
TikTok | 62% |
45% | |
44% | |
X / Twitter | 42% |
32% | |
32% | |
BeReal | 12% |
Video-sharing platforms like YouTube and TikTok are highly favored by Gen Z, with both long-form and short-form content being widely consumed.
Watching videos, both streamed and downloaded, is the most common way Gen Zs spend their time online, according to EMARKETER. Over 96% of American Gen Zs watch videos online at least once a month.
Preferences for YouTube and TikTok are also seen among the younger half of Gen Z, as seen in this graphic. Over 38% of American teens between the ages of 13 and 17 use YouTube several times a day, and about one-third use TikTok several times a day.
Instagram and Snapchat are also particularly popular among younger adults, reflecting their strong preference for visual content.
Although only 12% of younger adults use BeReal, it is far more popular with them compared to older age groups. Just 3% of adults aged 30-49 use the app, and only 1% of those aged 50-64 have tried it.
While these platforms might just seem like social and entertainment hubs, they’re becoming information resources for younger generations as well, with over half of Gen Z choosing TikTok over Google as their preferred search engine, according to a Her Campus survey.
Learn More on the Voronoi App
To learn more about how Gen Zs spend their time online, check out this graphic that visualizes what forms of digital entertainment U.S. Gen Zs engage in the most.
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