Mapping the Spread of Words Along Trade Routes
In the early history of international trade, when exotic goods traveled to new regions, their native names sometimes hitchhiked along with them.
Naturally, the Germans have a term – Wanderwörter – for these extraordinary loanwords that journey around the globe, mutating subtly along the way.
Today’s map, produced by Haisam Hussein for Lapham’s Quarterly, charts the flow of Wanderwörter along global trade routes.
China’s export dominance over tea influenced how people around the world refer to their steeped beverages.
The spread of tea along the Silk Road from Mandarin-speaking Northern China resulted in much of Asia and Africa having similar sounding words for tea. Chá evolved into the chai widely consumed in India and surrounding areas today.
Tea’s other major trade route, through Min-speaking Southern China, spread the pronunciation that became the standard around Europe. This is why we see such striking similarities between thé (French), thee (Dutch), tee (German), té (Spanish), and tè (Italian).
Sometimes, a word’s journey isn’t completely linear.
In the case of tomatoes, the Italians’ decision to dub the red fruit pomodoro, or golden apple, led to a linguistic fork in the road. This is the reason the English name for tomatoes is still similar to the Aztec term tomatl, but in Russian, pomidor can be traced back to Italian.
Many people in North America would be surprised to learn that “cotton” is a direct link to the Arabic word al-qutn.
When the Spanish brought coca from South America and spread it into the global market, its easy-to-pronounce name tagged along for the entire journey. Though its spelling may differ across cultures, say the word “coca” in many countries and people will likely know what you’re referring to.
A Small World After All
Most of us are vaguely aware that parts of our langauge consist of loanwords from other regions and cultures, but seeing the spread of language in map form is a powerful reminder that the globalization as we know it is a continuation of centuries of commercial and cultural exchange.
Cocoa: A Bittersweet Supply Chain
The cocoa supply chain is a bittersweet one. While chocolate is a beloved sweet treat globally, many cocoa farmers are living a bitter reality.
Cocoa: A Bittersweet Supply Chain
From bean to bar, the cocoa supply chain is a bittersweet one. While the end product is something most of us enjoy, this also comes with a human cost.
Based on how much cocoa comes from West Africa, it’s likely that most of the chocolates we eat have a little bit of Cote d’Ivoire and Ghana in them. The $130B chocolate industry relies on cocoa farming for supply of chocolate’s key ingredient. Yet, many cocoa farmers make less than $1/day.
The above graphic maps the major trade flows of cocoa and allows us to dive deeper into its global supply chain.
From Bean to Bar: Stages in the Cocoa Supply Chain
Cocoa beans go through a number of stages before being used in chocolate products.
- Harvesting, Fermenting, and Drying
First, farmers harvest cocoa beans from pods on cacao plants. Next, they are fermented in heaps and covered with banana leaves. Farmers then dry and package the cocoa beans for domestic transportation.
- Domestic Transportation, Cleaning, and Exporting
Domestic transporters carry packaged cocoa beans to either cleaning warehouses or processing factories. Cocoa beans are cleaned and prepared for exports to the chocolate production hubs of the world.
- Processing and Chocolate Production
Processing companies winnow, roast, and grind cocoa beans and then convert them into cocoa liquor, cocoa butter, or cocoa cakes—which are mixed with other ingredients like sugar and milk to produce chocolate products.
Cocoa farming and trade are at the roots of the chocolate industry, and the consistent supply of cocoa plays a critical role in providing us with reasonably-priced chocolate.
So where exactly does all this cocoa come from?
The Key Nations in Cocoa’s Global Supply Chain
Growing cocoa has specific temperature, water, and humidity requirements. As a result, the equatorial regions of Africa, Central and South America, and Asia are optimal for cocoa farming.
These regions host the biggest cocoa exporters by value.
|Rank (2019)||Exporting Country||Value (US$, millions)|
|1||Côte d’Ivoire 🇨🇮||$3,575|
Côte d’Ivoire and Ghana are responsible for 70% of global cocoa production, and cocoa exports play a huge role in their economies. Although the majority of exporters come from equatorial regions, Belgium stands out in fifth place.
On the other hand, most of the top importers are in Europe—the Netherlands and Germany being the top two.
|Rank (2019)||Importing Country||Value (US$, millions)|
In third place, the U.S. primarily sources its cocoa from Côte d’Ivoire, Ghana, and Ecuador. Mars, Hershey, Cargill, and Blommer—some of the world’s biggest chocolate manufacturers and processors—are headquartered in the U.S.
Finally, it comes as no surprise that the biggest importers of cocoa beans are among the biggest chocolate exporters.
|Rank (2019)||Country||Value of Chocolate Exports
Not only is the Netherlands the biggest importer of beans, but it’s also the biggest processor—grinding 600,000 tons annually—and the fourth largest exporter of chocolate products.
Belgium is another key nation in the supply chain, importing cocoa beans from producing countries and exporting them across Europe. It’s also home to the world’s largest chocolate factory, supporting its annual chocolate exports worth $3.1 billion.
Breaking Down the Cocoa Supply Chain: Who Gets What
Without farmers, both the cocoa and chocolate industries are likely to suffer from shortages, with domino effects on higher overall costs. Yet, they have little ability to influence prices at present.
Farmers are among the lowest earners from a tonne of sold cocoa—accounting for just 6.6% of the value of the final sale.
Low incomes also translate into numerous other issues associated with cocoa farming.
The Bitter Side of Cocoa Farming
The World Bank has established the threshold for extreme poverty at $1.90/day. Cocoa farmers in Ghana make $1/day, while those in Côte d’Ivoire make around $0.78/day—both significantly below the extreme poverty line.
Farmers are often unable to bear the costs of cocoa farming as a result of low incomes. In turn, they employ children, who miss out on education, are exposed to hazardous working conditions, and get paid little or no wages.
|Country||Cocoa Farmers Making $1/day or less||Children in Cocoa Agriculture|
|Côte d’Ivoire 🇨🇮||600,000||891,500|
To make matters worse, cocoa farming is primarily responsible for deforestation and illegal farming in Côte d’Ivoire and Ghana—adding environmental issues to the mix.
These interconnected problems call for action, so what is being done to fight them?
Combating Cocoa’s Concerns
Mars, Nestlé, and Hershey—some of the world’s biggest chocolate manufacturers—have made several pledges to eradicate child labor in cocoa farming over the last two decades, but haven’t reached their targets.
In addition, organizations such as UTZ Certified, Rainforest Alliance, and Fairtrade are working to increase traceability in the supply chain by selling ‘certified cocoa’, sourced from farms that prohibit child labor.
More recently, Côte d’Ivoire and Ghana announced a fixed premium of US$400/tonne on cocoa futures, aiming to improve farmer livelihoods by creating a union for cocoa, also known colloquially as the “COPEC” for the industry.
While these initiatives have had some positive impacts, more still needs to be done to successfully eradicate large-scale child labor and poverty of those involved in cocoa’s bittersweet supply chain.
Visualized: The World’s 100 Smallest Countries
From Vatican City to Fiji, take a closer look at the world’s 100 smallest countries and their spheres of influence.
The World’s 100 Smallest Countries
National borders may be mere human constructs, but they are powerful ones.
Russia, Canada, the U.S., and so on—it’s easy to focus on the countries with the largest landmasses and seemingly endless borders. Their sheer size makes them hard to ignore, and their natural resources are often vast.
But with the above graphic from TitleMax, we can focus on the power of small.
From economic might to religious influence, many of the smallest countries in the world are surprisingly powerful. Let’s take a closer look at the world’s 100 smallest countries and their spheres of influence.
|8||Saint Kitts and Nevis||101|
|12||Saint Vincent and the Grenadines||150|
|14||Antigua and Barbuda||171|
|19||Federated States of Micronesia||271|
|25||São Tomé and Príncipe||372|
|31||Trinidad and Tobago||1,980|
|70||Bosnia and Herzegovina||19,772|
|81||United Arab Emirates||32,300|
Although several of the national borders shown above may be contested, the graphic gives us a clear overview of the globe’s smallest nations.
The Power of Small
Small size doesn’t mean less power. In many cases, it’s the contrary.
The Vatican—the smallest country on Earth at 0.19 square miles—is renowned for its leader and main inhabitant, the Pope. As leader of the Catholic Church, the pontiff and his papal staff make up a sizable part of the country’s tiny population of 825. Most of the Church’s 219 Cardinals, its leading dignitaries, live in their respective dioceses.
With more than 1.2 billion Roman Catholics in the world, the Vatican’s sphere of influence is of course far larger than its small physical size. Although the walls of the Vatican are situated inside the city of Rome, Italy, its centuries-old influence spans continents.
Nearly 40% of Roman Catholics live in the Americas, while the fastest-growing Catholic population can be found in Africa—home to more than 17% of the world’s Catholics.
Where the Vatican’s power lies in religion, plenty of spending power is held by the tiny country of Monaco, the second smallest country on Earth.
Situated along the French Riviera, Monaco is surrounded entirely by France—but it also sits fewer than 10 miles from the Italian border.
At 0.78 square miles, Monaco could be compared to the size of a large farm in the U.S. Midwest. Despite its small size, Monaco has a GDP of nearly US$7.2 billion, and boasts over 12,000 millionaires living within one square mile.
Along with Luxembourg and Liechtenstein—both of which are included in the smallest countries list—Monaco is one of the only countries globally with a GDP per capita higher than $100,000.
Switzerland and the Netherlands, both found in this graphic at ranks 63 and 64, also hold large shares of the global economy given their size. These two nations rank 20th and 17th in the world in economic output, respectively.
Similarly, Singapore is the 20th smallest country on the planet, but it ranks in the top 10 in terms of GDP per capita ($65,233) and sits in 34th place globally in terms of nominal GDP.
Perspective is Everything
To give us a better idea of just how small the tiniest countries are, let’s take a look at some simple size comparisons:
- Monaco could fit inside New York City’s Central Park, with room to spare
- Brunei is roughly the same size as Delaware
- Nicaragua, the largest country in Central America, is similar in size to the state of Mississippi
- Nauru is the smallest island nation, and smaller than Rhode Island
- North Korea is roughly the size of Pennsylvania
“Small,” of course, is a qualitative factor. It depends on your vantage point.
As of September 2020, there are 195 countries on Earth. Although this graphic shows the smallest countries in the world, it is worth noting that a list of the world’s 100 largest countries would also include some of the same countries on this list, including North Korea, Nicaragua, and Greece.
Is It A Small World Afterall?
Viewed from space, there are no borders on our tiny blue dot. But from ground level, we know how much power national borders hold.
Although globalization may make our world feel smaller, our nations significantly impact our lives, societally and economically.
And, as this chart shows, power comes in all sizes.
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