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Figures of Speech: 40 Ways to Improve your Writing



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Figures of Speech

Figures of Speech: 40 Ways to Improve your Writing

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Figurative speech plays an important role in our ability to communicate with one another. It helps create compelling narratives, and evoke emotion in readers.

With this in mind, this periodic table graphic by Visual Communication Guy groups the 40 different figures of speech into two distinct categories—schemes and tropes.

What’s the difference between the two, and how can they help improve your writing?

Types of Schemes

In linguistics, a scheme is language that plays with sentence structure to make a sentence smoother, or even more persuasive, using syntax, word order, or sounds.

Here are four different ways that schemes fiddle with sentence structure.


This is especially important when trying to make a sentence smoother. A good example of balance is parallelism, which is when you use the same grammatical form in at least two parts of a sentence.

  • Not parallelism: “She likes reading, writing, and to paint on the weekends.”
  • Parallelism: “She likes reading, writing, and painting on the weekends.”

Word Order

Changing the position of words can have an impact on the way a sentence is understood. For instance, anastrophe is the deliberate reordering of words in a sentence to either emphasize a certain point, or distinguish a character as different.

  • An example of anastrophe: “The greatest teacher, failure is.” -Yoda

Omission and/or Inclusion

Omissions and inclusions are useful in order to build suspense or add emotional expression to text. For example, an ellipsis is a form of punctuation that uses three dots (…) to either replace a word in a sentence or indicate a break in speech or an incomplete thought.

  • Example of an ellipsis: “I was thinking of calling her Susie. Well, at least I was until…never mind. Forget I said anything.”


Similar to the other types of schemes, repetition allows you to emphasize a certain point you want the reader to pay attention to, but it’s also used to create rhymes and poetry.

A well-known literary device, alliteration uses the same consonant sound at the start of each word in a sentence. It doesn’t necessarily have to be the same letter, so long as the sound is the same.

  • A popular example is this nursery rhyme: “Peter Piper picked a peck of pickled peppers.”
  • Another example: Phillip’s feet. (different letter, but same sound)

Types of Tropes

While schemes play around with the mechanics of a sentence, tropes stray from the literal or typical meanings to evoke emotion, and keep a reader engaged and interested.

Tropes help create an alternative sense of reality, using these five strategies.


These are literary devices that help paint a deeper picture of a concept, using a reference to something related, but different.

Metaphors and similes are common examples of references, but a lesser-known type of reference is a synecdoche, which is when a small part of something is used in reference to the thing as a whole.

  • An example of a synecdoche: “Check out my new wheels.” (where wheels refer to a car)

Wordplay & Puns

This type of literary device plays with sounds or meaning to add depth to a sentence. For instance, a syllepsis uses one word to create parallels between two separate thoughts, while an onomatopoeia is a figure of speech that uses words (either real or made-up) or even letters to describe a sound.

  • An example of a syllepsis: “When I address Fred I never have to raise either my voice or my hopes.” – E.B. White
  • An example of an onomatopoeia: “Ding-dong” (the sound of a doorbell)


This is when someone replaces a word or thought with something else. For instance, anthimeria is the use of a word in a grammatical form it’s not generally used in, while periphrasis is when someone intentionally elaborates on a point, instead of expressing it succinctly.

  • An anthimeria: “I could use a good sleep.” (Sleep is normally a verb, but here it’s used as a noun)
  • Example of a periphrasis: Instead of saying, “It’s cold outside.” you say, “The temperature of the atmosphere when I exited my home this morning was quite chilly and exceptionally uncomfortable.”

Overstatement and/or Understatement

These are intentionally exaggerated, or downplayed situations that aren’t meant to be taken literally. A hyperbole is an example of an overstatement, while litotes are the opposite—deliberate understatements.

  • An example of a hyperbole: I’m so hungry, I could eat a horse.
  • While a litotes looks like this: It’s not rocket science.


This type of literary technique uses contradictory ideas and indirect questions for dramatic effect, or to emphasize a point. For instance, an oxymoron is when two contradictory words are used back-to-back.

  • An example of an oxymoron: Act natural

Using Figures of Speech to Craft Content

First, let’s just address it…Yes, I did use alliteration in the above header, and yes, now I’m using an ellipsis in this sentence.

Because let’s face it—in the age of information overload, writing articles that are interesting and compelling to readers is a top priority for online content creators. And using figurative language is a good way to keep readers attention.

So, if you’re a content creator yourself (or simply looking to beef up your knowledge on linguistics), hopefully this graphic has helped you on that journey.

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Visualized: The Biggest Ponzi Schemes in Modern History

Learn the stories behind some of the world’s biggest Ponzi schemes in this illustrative infographic timeline.



The Biggest Ponzi Schemes in Modern History

Some things simply sound too good to be true, but when money is involved, our judgement can become clouded.

This is often the case with Ponzi schemes, a type of financial fraud that lures investors by promising abnormally high returns. Money brought in by new members is used to pay the scheme’s founders, as well as its earlier investors.

The scheme is named after Charles Ponzi, an Italian who became infamous in the 1920s for claiming he could double his clients’ money within 90 days. Since then, numerous Ponzi schemes have been orchestrated around the globe.

To help you learn more about these sophisticated crimes, this infographic examines some of the biggest Ponzi schemes in modern history.

Ponzi Schemes in the 20th Century

The 1990s saw a number of large Ponzi schemes worth upwards of $500 million.

CountryDate EndedName of Scheme and FounderValue (USD)
Belgium1991Moneytron, Jean-Pierre Van Rossem$860M
Romania1994Caritas, Ioan Stoica$1B - $5B
Russia1994MMM, Sergei Mavrodi$10B
U.S.1997Great Ministries International, Geral Payne$500M

In many cases, these schemes thrived by taking advantage of the unsuspecting public who often lacked any knowledge of investing. Caritas, for example, was a Ponzi scheme based in Romania that marketed itself as a “self-help game” for the poor.

The scheme was initially very successful, tricking millions of people into making deposits by offering the chance to earn an 800% return after three months. This was not sustainable, and Caritas was eventually unable to distribute further winnings.

Caritas operated for only two years, but its “success” was undeniable. In 1993, it was estimated that a third of the country’s money was circulating through the scheme.

Ponzi Schemes in the 21st Century

The American public has fallen victim to numerous multi-billion dollar Ponzi schemes since the beginning of the 21st century.

CountryDate EndedName of Scheme and FounderValue (USD)
U.S.2003Mutual Benefits Company, Joel Steinger$1B
U.S.2003Petters Group Worldwide, Tom Petters$4B
U.S.2008Madoff Investment Scandal, Bernie Madoff$65B
U.S.2012Stanford Financial Group, Allen Stanford$7B

Many of these schemes have made major headlines, but much less is said about the thousands of everyday Americans that were left in financial ruin.

For victims of the Madoff Investment Scandal, receiving any form of compensation has been a drawn-out process. In 2018, 10 years after the scheme was uncovered, a court-appointed trustee managed to recover $13 billion by liquidating Madoff’s firm and personal assets.

As NPR reported, investors may recover up to 60 to 70 percent of their initial investment only. For victims who had to delay retirement or drastically alter their lifestyles, this compensation likely provides little solace.

Do the Crime, Pay the Time

Running a Ponzi scheme is likely to land you in jail for a long time, at least in the U.S.

In 2009, for example, 71-year-old Bernie Madoff pled guilty to 11 federal felonies and was sentenced to 150 years in prison. That’s 135 years longer than the average U.S. murder conviction.

Outside of the U.S., it’s a much different story. Weaker regulation and enforcement, particularly in developing countries, means a number of schemes are ongoing today.

Sergei Mavrodi, known for running the Russian Ponzi scheme MMM, started a new organization named MMM Global after being released from prison in 2011. Although he died in March 2018, his self-described “social financial network” has established a base in several Southeast Asian and African countries.

If you or someone you know is worried about falling victim to a Ponzi scheme, this checklist from the U.S. Securities and Exchange Commission (SEC) may be a useful resource.

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The Top 100 Companies of the World: The U.S. vs Everyone Else

Where are the top 100 companies of the world located? We highlight the U.S. share of the top companies by market capitalization .



Top 100 Companies World vs US Shareable

The Top 100 Companies of the World: U.S. vs Everyone

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

Throughout the 20th century and before globalization reached its current peaks, American companies made the country an economic powerhouse and the source of a majority of global market value.

But even as countries like China have made headway with multi-billion dollar companies of their own, and the market’s most important sectors have shifted, the U.S. has managed to stay on top.

How do the top 100 companies of the world stack up? This visualization pulls from PwC’s annual ranking of the world’s largest companies, using market capitalization data from May 2021.

Where are the World’s Largest Companies Located?

The world’s top 100 companies account for a massive $31.7 trillion in market cap, but that wealth is not distributed evenly.

Between companies, there’s a wide range of market caps. For example, the difference between the world’s largest company (Apple) and the 100th largest (Anheuser-Busch) is $1.9 trillion.

And between countries, that divide becomes even more stark. Of the 16 countries with companies making the top 100 ranking, the U.S. accounts for 65% of the total market cap value.

Location# of CompaniesMarket Capitalization (May 2021)
🇺🇸 United States59$20.55T
🇨🇳 China14$4.19T
🇸🇦 Saudi Arabia1$1.92T
🇨🇭 Switzerland3$0.82T
🇳🇱 Netherlands3$0.58T
🇯🇵 Japan3$0.56T
🇫🇷 France2$0.55T
🇩🇪 Germany3$0.46T
🇰🇷 South Korea1$0.43T
🇬🇧 United Kingdom3$0.43T
🇮🇳 India2$0.34T
🇮🇪 Ireland2$0.34T
🇦🇺 Australia1$0.16T
🇩🇰 Denmark1$0.16T
🇨🇦 Canada1$0.13T
🇧🇪 Belgium1$0.13T

Compared to the U.S., other once-prominent markets like Japan, France, and the UK have seen their share of the world’s top 100 companies falter over the years. In fact, all of Europe accounts for just $3.46 trillion or 11% of the total market cap value of the list.

A major reason for the U.S. dominance in market values is a shift in important industries and contributors. Of the world’s top 100 companies, 52% were based in either technology or consumer discretionary, and the current largest players like Apple, Alphabet, Tesla, and Walmart are all American-based.

The Top 100 Companies of the World: Competition From China

The biggest and most impressive competitor to the U.S. is China.

With 14 companies of its own in the world’s top 100, China accounted for $4.19 trillion or 13% of the top 100’s total market cap value. That includes two of the top 10 firms by market cap, Tencent and Alibaba.

 CompanyCountrySectorMarket Cap (May 2021)
#1AppleUnited StatesTechnology$2,051B
#2Saudi AramcoSaudi ArabiaEnergy$1,920B
#3MicrosoftUnited StatesTechnology$1,778B
#4AmazonUnited StatesConsumer Discretionary$1,558B
#5AlphabetUnited StatesTechnology$1,393B
#6FacebookUnited StatesTechnology$839B
#8TeslaUnited StatesConsumer Discretionary$641B
#9AlibabaChinaConsumer Discretionary$615B
#10Berkshire HathwayUnited StatesFinancials$588B
#12VisaUnited StatesIndustrials$468B
#13JPMorgan ChaseUnited StatesFinancials$465B
#14Johnson & JohnsonUnited StatesHealth Care$433B
#15Samsung ElectronicsSouth KoreaTechnology$431B
#16Kweichow MoutaiChinaConsumer Staples$385B
#17WalmartUnited StatesConsumer Discretionary$383B
#18MastercardUnited StatesIndustrials$354B
#19UnitedHealth GroupUnited StatesHealth Care$352B
#20LVMH Moët HennessyFranceConsumer Discretionary$337B
#21Walt Disney CoUnited StatesConsumer Discretionary$335B
#22Bank of AmericaUnited StatesFinancials$334B
#23Procter & GambleUnited StatesConsumer Staples$333B
#24NvidiaUnited StatesTechnology$331B
#25Home DepotUnited StatesConsumer Discretionary$329B
#26Nestle SASwitzerlandConsumer Staples$322B
#28Paypal HoldingsUnited StatesIndustrials$284B
#29Roche HoldingsSwitzerlandHealth Care$283B
#30Intel United StatesTechnology$261B
#31ASML Holding NVNetherlandsTechnology$255B
#32Toyota MotorJapanConsumer Discretionary$254B
#33ComcastUnited StatesTelecommunication$248B
#34Verizon CommunicationsUnited StatesTelecommunication$241B
#35Exxon MobilUnited StatesEnergy$236B
#36NetflixUnited StatesConsumer Discretionary$231B
#37AdobeUnited StatesTechnology$228B
#38Coca-Cola Co United StatesConsumer Staples$227B
#40Ping AnChinaFinancials$219B
#41Cisco SystemsUnited StatesTelecommunication$218B
#42AT&TUnited StatesFinancials$216B
#43L'OréalFranceConsumer Discretionary$215B
#44China Construction BankChinaFinancials$213B
#45Abbott LabsUnited StatesHealth Care$212B
#46Novartis AGSwitzerlandHealth Care$212B
#47NikeUnited StatesConsumer Discretionary$209B
#48Oracle United StatesTechnology$202B
#49PfizerUnited StatesHealth Care$202B
#50ChevronUnited StatesOil & Gas$202B
#51China Merchants BankChinaFinancials$196B
#52PepsiCoUnited StatesConsumer Staples$195B
#53Salesforce.comUnited StatesTechnology$195B
#54Merck & CoUnited StatesHealth Care$195B
#55AbbVieUnited StatesHealth Care$191B
#56BroadcomUnited StatesTechnology$189B
#57Prosus NVNetherlandsTechnology$181B
#58Reliance IndustriesIndiaEnergy$180B
#59Thermo Fisher ScientificUnited StatesHealth Care$180B
#60Eli Lilly & CoUnited StatesHealth Care$179B
#61Agricultural Bank of ChinaChinaFinancials$178B
#62Softbank GroupJapanTelecommunication$176B
#63Accenture IrelandIndustrials$176B
#64Texas InstrumentsUnited StatesTechnology$174B
#65McDonaldsUnited StatesConsumer Discretionary$167B
#66Volkswagen AGGermanyConsumer Discretionary$165B
#67BHP GroupAustraliaBasic Materials$163B
#68Wells Fargo & CoUnited StatesFinancials$162B
#69Tata Consultancy ServicesIndiaTechnology$161B
#70DanaherUnited StatesHealth Care$160B
#71Novo NordiskDenmarkHealth Care$160B
#72Medtronic IrelandHealth Care$159B
#73Wuliangye YibinChinaConsumer Staples$159B
#74Costco WholesaleUnited StatesConsumer Discretionary$156B
#75T-Mobile USUnited StatesTelecommunication$156B
#76CitigroupUnited StatesFinancials$152B
#77HoneywellUnited StatesIndustrials$151B
#78QualcommUnited StatesTechnology$151B
#79SAP SEGermanyTechnology$151B
#80BoeingUnited StatesIndustrials$149B
#81Royal Dutch Shell NetherlandsOil & Gas$148B
#82NextEra EnergyUnited StatesUtilities$148B
#83United Parcel ServiceUnited StatesIndustrials$148B
#84Union PACUnited StatesIndustrials$148B
#85Unilever United KingdomConsumer Staples$147B
#86AIA ChinaFinancials$147B
#87LindeUnited KingdomBasic Materials$146B
#88AmgenUnited StatesHealth Care$144B
#89Bristol Myers SquibbUnited StatesHealth Care$141B
#90Siemens AGGermanyIndustrials$140B
#91Bank of ChinaChinaFinancials$139B
#92Philip MorrisUnited StatesConsumer Staples$138B
#93Lowe's CompaniesUnited StatesConsumer Discretionary$136B
#94Charter CommunicationsUnited StatesTelecommunication$135B
#95China MobileChinaTelecommunication$134B
#96Sony GroupJapanConsumer Discretionary$132B
#97AstrazenecaUnited KingdomHealth Care$131B
#98Royal Bank of CanadaCanadaFinancials$131B
#99StarbucksUnited StatesConsumer Discretionary$129B
#100Anheuser-BuschBelgiumConsumer Staples$128B

Impressively, China’s rise in market value isn’t limited to well-known tech and consumer companies. The country’s second biggest contributing industry to the top 100 firms was finance, once also the most valuable sector in the U.S. (currently 4th behind tech, consumer discretionary, and health care).

Other notable countries on the list include Saudi Arabia and its state-owned oil and gas giant Saudi Aramco, which is the third largest company in the world. Despite only having one company in the top 100, Saudi Arabia had the third-largest share of the top 100’s total market cap value.

As Europe continues to lose ground year-over-year and the rest of Asia struggles to keep up, the top 100 companies might become increasingly concentrated in just the U.S. and China. The question is, will the imbalance of global market value start to even out, or become even bigger?

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