Connect with us

Brands

The Top 50 Most Valuable Global Brands

Published

on

Top 50 most valuable global brands infographic

Can I share this graphic?
Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist.
When do I need a license?
Licenses are required for some commercial uses, translations, or layout modifications. You can even whitelabel our visualizations. Explore your options.
Interested in this piece?
Click here to license this visualization.

Visualizing the Top 50 Most Valuable Global Brands

For many brands, it has been a devastating year to say the least.

Over half of the most valuable global brands have experienced a decline in brand value, a measure that takes financial projections, brand roles in purchase decisions, and strengths against competitors into consideration. But where some have faltered, others have asserted their dominance and stepped up for their customers like never before.

The visualization above showcases the top 50 most valuable global brands from a study conducted by Interbrand, which calculates brand value across hundreds of companies.

As consumers move cautiously into 2021, which brands have they chosen to keep by their side?

The Heavy Hitters

With an eye-watering brand value of $323 billion, Apple is the most valuable global brand in the world, followed closely by Amazon in second place, and Microsoft in third. Average growth in brand value across all three of these tech brands in 2020 was roughly 50%.

In particular, Microsoft—who overtook Google in this year’s ranking—has increased its brand value by $100 billion in just one decade. The tech giant has reinvented itself over the years by focusing not just on how its products impact consumers’ lives, but instead on how they impact the planet. The company is promising to become carbon negative by 2030.

However, other brands that sit at the top of the global brands list have not had the same recent success. Coca-Cola for example sits in sixth place, but has seen a decline in brand value of over $13 billion since 2010.

Here is the full list of the most valuable global brands in 2020:

RankBrandBrand ValueYoY % ChangeIndustry
#1Apple$323B38%Technology
#2Amazon$201B60%Technology
#3Microsoft$166B53%Technology
#4Google$165B-1%Technology
#5Samsung$62B2%Technology
#6Coca-Cola$57B-10%Food & Beverage
#7Toyota$52B-8%Automotive
#8Mercedes$49B-3%Automotive
#9McDonald’s$43B-6%Restaurants
#10Disney$41B-8%Entertainment
#11BMW$40B-4%Automotive
#12Intel$40B-8%Technology
#13Facebook$35B-12%Technology
#14IBM$35B-14%Technology
#15Nike$34B6%Apparel
#16Cisco$34B-4%Technology
#17Louis Vuitton$32B-2%Luxury
#18SAP$28B12%Technology
#19Instagram$26BNewTechnology
#20Honda$22B-11%Automotive
#21Chanel$21B-4%Luxury
#22J.P. Morgan$20B6%Financial Services
#23American Express$19B-10%Financial Services
#24UPS$19B6%Logistics
#25Ikea$19B3%Retail
#26Pepsi$19B-9%Food & Beverage
#27Adobe$18B41%Technology
#28Hermès$18B0%Luxury
#29General Electric$18B-30%Industrial Machinery
#30YouTube$17BNewTechnology
#31Accenture$17B2%Business Services
#32Gucci$16B-2%Luxury
#33Budweiser$16B-3%Food & Beverage
#34Pampers$15B-4%Consumer Packaged Goods
#35Zara$15B-13%Apparel
#36Hyundai$14B1%Automotive
#37H&M$14B-14%Apparel
#38Nescafé$14B2%Food & Beverage
#39Allianz$13B7%Financial Services
#40Tesla$13BNewAutomotive
#41Netflix$13B41%Technology
#42Ford$13B-12%Automotive
#43L'Oreal$13B8%Consumer Packaged Goods
#44Audi$12B-2%Automotive
#45Visa$12B15%Financial Services
#46Ebay$12B2%Technology
#47Volkswagen$12B-5%Automotive
#48AXA$12B3%Financial Services
#49Goldman Sachs$12B7%Financial Services
#50Adidas$12B1%Apparel
#51Sony $12B14%Technology
#52Citi $12B-6%Financial Services
#53Philips $12B0%Consumer Packaged Goods
#54Gillette$12B-16%Consumer Packaged Goods
#55Porsche $11B-3%Automotive
#56Starbucks $11B-5%Food & Beverage
#57Mastercard $11B-17%Financial Services
#58Salesforce$11B34%Technology
#59Nissan $11B-8%Automotive
#60PayPal $11B38%Financial Services
#61Siemens$11B2%Technology
#62Danone $10B4%Food & Beverage
#63Nestlé$10B8%Food & Beverage
#64HSBC$10B-14%Financial Services
#65Hewlett Packard$10B-11%Technology
#66Kellogg's$10B-8%Food & Beverage
#673M$9B4%Technology
#68Colgate $9B6%Consumer Packaged Goods
#69Morgan Stanely $9B8%Financial Services
#70Spotify$8B52%Technology
#71Canon $8B-15%Technology
#72Lego$8B9%Consumer Packaged Goods
#73Cartier $7B-9%Luxury
#74Santander $7B-12%Financial Services
#75FedEx$7B5%Logistics
#76Nintendo $7B31%Technology
#77Hewlett Packard Enterprise $7B-16%Technology
#78Corona $7B3%Food & Beverage
#79Ferrari$6B-1%Automotive
#80Huawei$6B-9%Technology
#81DHL$6B5%Logistics
#82Jack Daniel's$6B-1%Food & Beverage
#83Dior$6B-1%Luxury
#84Caterpillar $6B-14%Industrial Machinery
#85Panasonic $6B-6%Consumer Packaged Goods
#86Kia $6B-9%Automotive
#87Johnson & Johnson $6B1%Consumer Packaged Goods
#88Heineken $6B-2%Food & Beverage
#89John Deere $5B-9%Industrial Machinery
#90LinkedIn $5B8%Technology
#91Hennessy$5B-3%Food & Beverage
#92KFC$5B-7%Food & Beverage
#93Land Rover $5B-13%Automotive
#94Tiffany & Co. $5B-7%Luxury
#95Mini $5B-10%Automotive
#96Uber $5B-13%Technology
#97Burberry $5B-8%Luxury
#98Johnnie Walker $5BNew Food & Beverage
#99Prada $4B-6%Luxury
#100Zoom $4BNew Technology

It is clear that brands that went above and beyond during the COVID-19 pandemic not only benefit from more meaningful connections with their customers; it also pays financially—with brand value for all 100 companies included in the study totaling $2 trillion.

Movers and Shakers

When it comes to 2020’s fastest risers, Amazon, Microsoft, Spotify, and Netflix lead the way.

Not too far behind these brands is PayPal, which saw 38% growth in the last year due to some major strategic pivots. More recently, the brand announced it would be redirecting capital from shareholders and investing in low-level employees who have been essential during the pandemic.

Other brands making their mark in 2020 are Instagram, Tesla, and YouTube—all of which are new to the ranking and are experiencing significant growth in brand value. In fact, electric vehicle company Tesla experienced a 769% increase in market capitalization in just twelve months, making it the world’s most valuable automaker.

The Great Brand Shift

As pharmaceutical companies begin distributing vaccines across the globe, consumer optimism is starting to build again. However, the future of brands remains uncertain.

Only 41 out of 100 most valuable global brands remain in the ranking today from the study conducted in 2000. With almost 60 hugely influential brands falling out of favor in the last two decades, there are several ways in which today’s brands can build economic resilience and thrive in an anxious world:

  1. Leadership: The degree to which a brand has a clear purpose that is executed seamlessly across the entire organization.
  2. Engagement: Creating meaningful and collaborative relationships with consumers based on the brand’s unique story and reason for being.
  3. Relevance: Being omnipresent for customers and delivering on their expectations by going beyond selling products or services.

Although the impacts of 2020 will be felt for years to come, brands that stay ahead of consumers’ changing expectations will be in a better position to weather the storm.

Click for Comments

Markets

Visualizing the Most Valuable Brands in 12 Countries

This graphic visualizes the most valuable brands by country in 12 major economies, from tech and energy giants to automakers and banks.

Published

on

Bubble chart of the most valuable brands by country.

Visualizing the Most Valuable Brands by Country

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

At the start of 2024, Apple was found to be the world’s most valuable brand, with a value of $517 billion—a 73.6% increase over the previous year.

It wasn’t the only strong American brand. In fact, U.S. brands made up six of the top 10, and 51 of the top 100 most valuable brands.

But other countries have their own claims within the top 100 brand rankings. Here are the most valuable brands by country in 2024, looking at a dozen different countries from Brand Finance‘s annual rankings.

The Most Valuable Brands in China, India, the UK, and More

First, it’s important to note that this data is related to the value of a brand, specifically, as opposed to more general measures of value such as market cap.

Generally speaking, brand value is calculated by looking at the strength of the brand itself (through investments, equity, and performance), as well as its attributable revenues within a company. For a more detailed breakdown, visit the Brand Finance report directly.

BrandCountryValue (US$)
Apple🇺🇸 United States$517B
Samsung🇰🇷 South Korea$99B
TikTok🇨🇳 China$84B
Deutsche Telekom🇩🇪 Germany$73B
Toyota🇯🇵 Japan$53B
Shell🇬🇧 United Kingdom$50B
Aramco🇸🇦 Saudi Arabia$42B
Accenture🇮🇪 Ireland$41B
Louis Vuitton🇫🇷 France$32B
Tata Group🇮🇳 India$29B
Nestlé🇨🇭 Switzerland$21B
TD🇨🇦 Canada$19B

China may have 20 brands in the top 100, but South Korea’s Samsung trumps it for second place outside of the U.S. with a value of $99 billion.

Overall, Asian brands have attained significant value in recent years. China’s TikTok (along with its domestic counterpart, Douyin) is well known all around the world and had a value of $84 billion, while Japan’s Toyota and Saudi Arabia’s Saudi Aramco had brand values of $53 billion and $42 billion respectively.

Europe’s most valuable brand is Germany’s Deutsche Telekom at $73 billion, while French luxury fashion house Louis Vuitton had a value of $32 billion.

Continue Reading
Find the best forex brokers in your country at forexbrokers.com

Subscribe

Popular