A Snapshot of U.S. Personal Finances During the Pandemic
If you’ve felt that you’ve needed to penny-pinch more during the pandemic, you’re not alone.
In the past seven months, 42% of U.S. consumers have missed paying one or more bills, while over a third (39%) believe they will need to skip payments in the future.
This visualization breaks down the state of U.S. consumers’ personal finances during the COVID-19 era, and projects into future concerns around savings.
Pandemic Personal Finances: Key Takeaways
Based on data from the doxoINSIGHTS Bills Pay Impact Report across 1,568 sampled households, three themes emerge:
- 57% of consumers’ incomes have taken a hit in the past seven months
- 70% have delayed discretionary spending on big purchases
- 75% continue to be very worried about their future financial health
How do these anxieties translate into day-to-day consequences?
Pandemic Postpones Bill Payments
Unsurprisingly, worrying about personal finances also means that more Americans are deferring their bill payments during the pandemic. However, these vary depending on the type of bill, total amount, and immediate urgency.
Over a quarter (27%) of U.S. consumers report having missed a bill on their auto loans, followed by 26% for utilities and 25% on cable or internet costs.
The average cost of the above three bill types is $258—but that’s still a fraction of the two most expensive bills, mortgage or rent, which come in at $1,268 and $1,023 respectively.
|Bill Type||$ Value||% Missed|
While 20% of Americans say they’ve missed a rent payment over the past few months, what’s even more alarming is that 28% of U.S. consumers believe they will most likely skip paying rent in the future.
|Bill Type||% Likely to Skip in Future|
Another clear trend is that many Americans are prioritizing insurance payments, particularly health insurance. This is good news during a global pandemic—only 10% have missed paying this bill type, although 15% expect to skip it in the coming months.
According to the report, some U.S. consumers seem to prioritize the bill types which come with strings attached, from late-payment penalties to accrued interest.
While missing a single payment might seem harmless, a pattern of missed payments over time have the potential to negatively impact your credit score.
Enough Savings To Stay Afloat?
Finally, Americans are wary about how much they have stashed away in the bank to weather the tumultuous months ahead.
While unemployment figures are recovering from historic troughs, the fear of losing one’s job remains prevalent. How many months’ worth of savings do U.S. consumers think they have if this were to happen?
|# Months||% Responses|
|7+ months 💰💰💰💰💰💰💰||23%|
|4-6 months 💰💰💰💰💰💰||15%|
|1-3 months 💰💰💰||27%|
|<1 month 💰||35%|
No one knows how long the COVID-19 chaos will last. In order to adapt to this economic uncertainty, consumer priorities are shifting along with their tightened budgets.
How Do Americans Spend Their Money, By Generation?
This interactive graphic shows a breakdown of how average Americans spend their money, and how expenses vary across generations.
How Americans Spend Their Money, By Generation
In 2021, the average American spent just over $60,000 a year. But where does all their money go? Unsurprisingly, spending habits vary wildly depending on age.
This graphic by Preethi Lodha uses data from the U.S. Bureau of Labor Statistics to show how average Americans spend their money, and how annual expenses vary across generations.
A Generational Breakdown of Overall Spending
Overall in 2021, Gen X (anyone born from 1965 to 1980) spent the most money of any U.S. generation, with an average annual expenditure of $83,357.
|Generation||Birth Year Range||Average Annual Expenditure (2021)|
|Silent||1945 or earlier||$44,683|
|Boomers||1946 to 1964||$62,203|
|Generation X||1965 to 1980||$83,357|
|Millennials||1981 to 1996||$69,061|
|Generation Z||1997 or later||$41,636|
Gen X has been nicknamed the “sandwich generation” because many members of this age group are financially supporting both their aging parents as well as children of their own.
The second biggest spenders are Millennials with an average annual expenditure of $69,061. Just like Gen X, this generation’s top three spending categories are housing, healthcare, and personal insurance.
On the opposite end of the spectrum, members of Generation Z are the lowest spenders with an average of $41,636. per year. Their spending habits are expected to ramp up, especially considering that in 2022 the oldest Gen Zers are just 25 and still early in their careers.
Similarities Across Generations
While spending habits vary depending on the age group, there are some categories that remain fairly consistent across the board.
One of the most consistent spending categories is housing—it’s by the far the biggest expense for all age groups, accounting for more than 30% of total annual spending for every generation.
|Generation||Average Spend on Housing (2021)||% of Total Spend|
|Silent (1945 or earlier)||$16,656||37.3%|
|Boomers (1946 to 1964)||$21,273||34.2%|
|Generation X (1965 to 1980)||$26,385||31.7%|
|Millennials (1981 to 1996)||$24,052||34.8%|
|Generation Z (1997 or later)||$15,449||37.1%|
Another spending category that’s surprisingly consistent across every generation is entertainment. All generations spent more than 4% of their total expenditures on entertainment, but none dedicated more than 5.6%.
|Generation||Average Spend on Entertainment (2021)||% of Total Spend|
|Silent (1945 or earlier)||$2,027||4.5%|
|Boomers (1946 to 1964)||$3,476||5.6%|
|Generation X (1965 to 1980)||$4,694||5.6%|
|Millennials (1981 to 1996)||$3,457||5.0%|
|Generation Z (1997 or later)||$1,693||4.1%|
Gen Zers spent the least on entertainment, which could boil down to the types of entertainment this generation typically enjoys. For instance, a study found that 51% of respondents aged 13-19 watch videos on Instagram on a weekly basis, while only 15% watch cable TV.
Differences Across Generations
One category that varies the most between generations and relative needs is spending on healthcare.
As the table below shows, the Silent Generation spent an average of $7,053 on healthcare, or 15.8% of their total average spend. Comparatively, Gen Z only spent $1,354 on average, or 3.3% of their total average spend.
|Generation||Average Spend on Healthcare (2021)||% of Total Spend|
|Silent (1945 or earlier)||$7,053||15.8%|
|Boomers (1946 to 1964)||$6,594||10.6%|
|Generation X (1965 to 1980)||$5,550||6.7%|
|Millennials (1981 to 1996)||$4,026||5.8%|
|Generation Z (1997 or later)||$1,354||3.3%|
However, while the younger generations typically spend less on healthcare, they’re also less likely to be insured—so those who do get sick could be left with a hefty bill.
Mapped: The Salary You Need to Buy a Home in 50 U.S. Cities
Is owning a home still realistic? This map lays out the salary you’d need to buy a home in 50 different U.S. metro areas.
This is the Salary You Need to Buy a Home in 50 U.S. Cities
Depending on where you live, owning a home may seem like a far off dream or it could be fairly realistic. In New York City, for example, a person needs to be making at least six figures to buy a home, but in Cleveland you could do it with just over $45,000 a year.
This visual, using data from Home Sweet Home, maps out the annual salary you’d need for home ownership in 50 different U.S. cities.
Note: The map above refers to entire metro areas and uses Q1 2022 data on median home prices. The necessary salary was calculated by the source, looking at the base cost of principal, interest, property tax, and homeowner’s insurance.
Home Ownership Across the U.S.
San Jose is by far the most expensive city when it comes to purchasing a home. A person would need to earn over $330,000 annually to pay off the mortgage at a monthly rate of $7,718.
Here’s a closer look at the numbers:
|Rank||Metro Area||Median Home Price||Salary Needed|
|#7||New York City||$578,100||$129,459|
|#15||Salt Lake City||$556,900||$100,970|
Perhaps surprisingly, Boston residents need slightly higher earnings than New Yorkers to buy a home. The same is also true in Seattle and Los Angeles. Meanwhile, some of the cheapest cities to start buying up real estate in are Oklahoma City and Cleveland.
As of April, the rate of home ownership in the U.S. is 65%. This number represents the share of homes that are occupied by the owner, rather than rented out or vacant.
The American Dream Home
As of the time of this data (Q1 2022), the national yearly fixed mortgage rate sat at 4% and median home price at $368,200. This put the salary needed to buy a home at almost $76,000—the median national household income falls almost $9,000 below that.
But what kind of homes are people looking to purchase? Depending on where you live the type of home and square footage you can get will be very different.
In New York City, for example, there are fairly few stand-alone, single-family houses in the traditional sense—only around 4,000 are ever on the market. People in the Big Apple tend to buy condominiums or multi-family units.
Additionally, if you’re looking for luxury, not even seven figures will get you much in the big cities. In Miami, a million dollars will only buy you 833 square feet of prime real estate.
One thing is for sure: the typical American dream home of the big house with a yard and white picket fence is more attainable in smaller metro areas with ample suburbs.
Buying vs. Renting
The U.S. median household income is $67,500, meaning that today the typical family could only afford a home in about 15 of the 50 metro areas highlighted above, including New Orleans, Buffalo, and Indianapolis.
With the income gap widening in the U.S., the rental market remains a more attractive option for many, especially as prices are finally tapering off. The national median rent price was down nearly 3% from June to July for two-bedroom apartments.
At the end of the day, buying a home can be an important investment and may provide a sense of security, but it will be much easier to do in certain types of cities.
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