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Vegetarianism: Tapping Into the Meatless Revolution

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Vegetarianism: Tapping into the Meatless Revolution

The way people choose and consume their food is changing, and it’s encouraging a sweeping shift from animal-based to plant-based food products.

Whether it’s from the perspective of environmental impact, cruelty to animals, or health benefits, meatless diets are quickly becoming a new normal for people around the world—but where did it all begin?

Today’s infographic unearths the origins of vegetarianism and explores how the industry erupted into a lucrative web of sub-categories that are whetting the appetite of investors the world over.

The Origins of the Meat-Free Diet

Taking a holistic view of vegetarianism, there are several different diets that people typically adhere to. A vegetarian for example, doesn’t eat meat but still consumes animal products such as dairy and eggs. On the other hand, a vegan eats a strictly plant-based diet.

With 70% of the global population now reducing their meat intake, veganism has become a lifestyle choice for many. By 2026, the global market is projected to be worth over $24 billion.

While this seems like a relatively new phenomenon, the meatless revolution has been quietly building for almost two centuries.

  • 1847: The first vegetarian society is formed in England
  • 1898: The world’s first vegetarian restaurant opens in Switzerland
  • 1944: The term “vegan” is coined
  • 1994: The first World Vegan Day is introduced
  • 2014: Influential breakout documentary Cowspiracy is released
  • 2017: 6% of the entire U.S. population claim to be vegan
  • 2018: Roughly 8% of the global population claim to eat plant-based
  • 2020: Acceptance of plant-based diets by both the medical community and general public is at an all-time high

Although vegetarian and vegan diets were once heavily stigmatized, global support is now growing.

Towards a Plant-Based Future

Today, people in dozens of countries are making big strides towards plant-based lifestyles.

China, for example, introduced guidelines to help its population of 1.3 billion people reduce their meat consumption by 50%. These ambitious goals will be driven by consumer’s growing understanding of the positive impacts of eating less meat, such as:

  • Health benefits
    According to the American Heart Association, reducing meat intake could reduce the risk of stroke, high blood pressure, type 2 diabetes, and even certain cancers.
  • Environmental impact
    Animal agriculture creates more greenhouse gases than the world’s entire transportation systems combined, but shifting to a plant-based diet could significantly reduce this problem.
  • Animal welfare
    Roughly two thirds of the 70 billion animals farmed annually are cramped in close quarters and given heavy medication. Plant-based diets eliminate animal suffering while lowering demand for other animal food products.

In fact, if more people commit to embracing a plant-based lifestyle, it could result in up to $31 trillion—or 13% of global GDP—in savings for the economy.

Big Players Fight For a Piece of the Pie

Given the newfound consumer demand for meat alternatives, it’s no surprise that global companies are clamouring to enter the market.

Many established food companies such as Nestlé and Danone are either advancing their own formula for plant-based proteins, or acquiring companies with existing experience.

Meanwhile, fast food chain McDonald’s features vegan products as permanent staple on their menu, and report an 80% uplift in customers buying these products in certain countries.

Big Meat Shifts Gears

As new players in the space attempt to cut into the $1.8 trillion global meat market, big meat companies are responding in kind.

Tycoons such as Tyson Foods and Cargill are placing bets on plant-based startups and filling shelves with their own plant-based products.

But while plant-based products created by traditional meat companies may appeal to less rigid flexitarians, vegans and vegetarians may not accept them so readily due to their strong ethics.

Food For Thought

Along with the uncertainty of how these products will be received, there are other challenges that the market must overcome in order to be considered truly accessible. For instance, plant-based alternatives boast higher price points than their predecessor’s products, which may deter consumers from entering en masse.

Regardless, it is clear that the shift to plant-based diets is a disruptive force that could change the food industry over the long term. Early movers are dangling a golden carrot in front of investors—but will they take a bite?

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Visualized: A Global Risk Assessment of 2021 And Beyond

Which risks are top of mind in 2021? We visualize the World Economic Forum’s risk assessment for top global risks by impact and livelihood.

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Visualized: A Global Risk Assessment of 2021 And Beyond

Risk is all around us. After the events of 2020, it’s not surprising that the level and variety of risks we face have become more pronounced than ever.

Every year, the World Economic Forum analyzes the top risks in the world in its Global Risks Report. Risks were identified based on 800+ responses of surveyed leaders across various levels of expertise, organizations, and regional distribution.

Which risks are top of mind in 2021?

The World’s Top Risks by Likelihood and Impact

According to WEF’s risk assessment methodology, all the global risks in 2021 fall into the following broad categories:

  • 🔵 Economic
  • 🟢 Environmental
  • 🟠 Geopolitical
  • 🔴 Societal
  • 🟣 Technological

It goes without saying that infectious diseases have now become one of the top societal risks on both metrics of likelihood and impact.

That said, environmental risks continue to dominate the leaderboard, accounting for five of the top 10 risks by impact, especially when it comes to climate action failure.

Several countries are off-track in meeting emissions goals set by the Paris Climate Agreement in 2015, while the pandemic has also delayed progress in the shift towards a carbon-neutral economy. Meanwhile, biodiversity loss is occurring at unprecedented rates.

RankTop Risks by LikelihoodTop Risks by Impact
#1🟢Extreme weather🔴Infectious diseases
#2🟢Climate action failure🟢Climate action failure
#3🟢Human environmental damage🟠Weapons of mass destruction
#4🔴Infectious diseases🟢Biodiversity loss
#5🟢Biodiversity loss🟢Natural resource crises
#6🟣Digital power concentration🟢Human environmental damage
#7🟣Digital inequality🔴Livelihood crises
#8🟠Interstate relations fracture🟢Extreme weather
#9🟣Cybersecurity failure🔵Debt crises
#10🔴Livelihood crises🟣IT Infrastructure breakdown

As for other risks, the prospect of weapons of mass destruction ranks in third place for potential impact. In the global arms race, a single misstep would trigger severe consequences on civil and political stability.

New Risks in 2021

While many of the risks included in the Global Risks Report 2021 are familiar to those who have read the editions of years past, there are a flurry of new entries to the list this year.

Here are some of the most interesting ones in the risk assessment, sorted by category:

Societal Risks

COVID-19 has resulted in a myriad of knock-on societal risks, from youth disillusionment and mental health deterioration to livelihood crises. The first two risks in particular go hand-in-hand, as “pandemials” (youth aged 15-24) are staring down a turbulent future. This generation is more likely to report high distress from disrupted educational and economic prospects.

At the same time, as countries prepare for widespread immunization against COVID-19, another related societal risk is the backlash against science. The WEF identifies vaccines and immunization as subjects susceptible to disinformation and denial of scientific evidence.

Economic Risks

As monetary stimulus was kicked into high gear to prop up markets and support many closed businesses and quarantined families, the economic outlook seems more fragile than ever. Debt-to-GDP ratios continue to rise across advanced economies—if GDP growth stagnates for too long, a potential debt crisis could see many businesses and major nations default on their debt.

With greater stress accumulating on a range of major industries such as travel and hospitality, the economy risks a build-up of “zombie” firms that drag down overall productivity. Despite this, market valuations and asset prices continue to rise, with equity markets rewarding investors betting on a swift recovery so far.

Technological Risks

Last but not least, COVID-19 has raised the alert on various technological risks. Despite the accelerated shift towards remote work and digitalization of entire industries, the reality is that digital inequality leaves those with lower digital literacy behind—worsening existing inequalities.

Big Tech is also bloating even further, growing its digital power concentration. The market share some companies hold in their respective sectors, such as Amazon in online retail, threatens to erode the agency of other players.

Assessing the Top 10 Risks On the Horizon

Back in mid-2020, the WEF attempted to quantify the biggest risks over an 18-month period, with a prolonged economic recession emerging on top.

In this report’s risk assessment, global risks are further classified by how soon their resulting threats are expected to occur. Weapons of mass destruction remain the top risk, though on a much longer scale of up to 10 years in the future.

RankRisk%Time Horizon
#1🟠Weapons of mass destruction62.7Long-term (5-10 years)
#2🔴Infectious diseases58Short-term risks (0-2 years)
#3🔴Livelihood crises55.1Short-term risks (0-2 years)
#4🔵Asset bubble burst53.3Medium-term risks (3-5 years)
#5🟣 IT infrastructure breakdown53.3Medium-term risks (3-5 years)
#6🔵Price instability52.9Medium-term risks (3-5 years)
#7🟢Extreme weather events52.7Short-term risks (0-2 years)
#8🔵Commodity shocks52.7Medium-term risks (3-5 years)
#9🔵Debt crises52.3Medium-term risks (3-5 years)
#10🟠State collapse51.8Long-term (5-10 years)

Through this perspective, COVID-19 (and its variants) remains high in the next two years as the world scrambles to return to normal.

It’s also clear that more economic risks are taking center stage, from an asset bubble burst to price instability that could have a profound effect over the next five years.

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Visualizing Countries by Share of Earth’s Surface

There are 510 million km² of area on the Earth, but less than 30% of this is land. Here’s the share countries make up of the Earth’s surface.

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countries by share of earth's surface

Visualizing Countries by Share of Earth’s Surface

There are over 510 million square kilometers of area on the surface of Earth, but less than 30% of this is covered by land. The rest is water, in the form of vast oceans.

Today’s visualization uses data primarily from the United Nations Statistics Division (UNSD) to rank the world’s countries by their share of Earth’s surface.

Breakdown of Countries Share of Earth’s Surface

The largest countries by surface area are Russia (3.35%), Canada (1.96%), and China (1.88%).

Together they occupy roughly 7.2% of Earth’s surface. Russia is so big that even if we divided the country between its Asian and European sections, those new regions would still be the largest in their respective continents.

Country / DependencyTotal in km² (mi²)Percentage of Earth's Surface
Russia17,098,246 (6,601,670)3.352%
Antarctica14,000,000 (5,400,000)2.745%
Canada9,984,670 (3,855,100)1.958%
China9,596,961 (3,705,407)1.881%
United States9,525,067 (3,677,649)1.867%
Brazil8,515,767 (3,287,956)1.670%
Australia7,692,024 (2,969,907)1.508%
India3,287,263 (1,269,219)0.644%
Argentina2,780,400 (1,073,500)0.545%
Kazakhstan2,724,900 (1,052,100)0.534%
Algeria2,381,741 (919,595)0.467%
D.R. Congo2,344,858 (905,355)0.460%
Greenland (Denmark)2,166,086 (836,330)0.425%
Saudi Arabia2,149,690 (830,000)0.421%
Mexico1,964,375 (758,449)0.385%
Indonesia1,910,931 (737,815)0.375%
Sudan1,861,484 (718,723)0.365%
Libya1,759,540 (679,360)0.345%
Iran1,648,195 (636,372)0.323%
Mongolia1,564,110 (603,910)0.307%
Peru1,285,216 (496,225)0.252%
Chad1,284,000 (496,000)0.252%
Niger1,267,000 (489,000)0.248%
Angola1,246,700 (481,400)0.244%
Mali1,240,192 (478,841)0.243%
South Africa1,221,037 (471,445)0.239%
Colombia1,141,748 (440,831)0.224%
Ethiopia1,104,300 (426,400)0.216%
Bolivia1,098,581 (424,164)0.215%
Mauritania1,030,700 (398,000)0.202%
Egypt1,002,450 (387,050)0.197%
Tanzania945,087 (364,900)0.185%
Nigeria923,768 (356,669)0.181%
Venezuela916,445 (353,841)0.180%
Pakistan907,843 (350,520)0.178%
Namibia825,615 (318,772)0.162%
Mozambique801,590 (309,500)0.157%
Turkey783,562 (302,535)0.154%
Chile756,102 (291,933)0.148%
Zambia752,612 (290,585)0.148%
Myanmar676,578 (261,228)0.133%
Afghanistan652,230 (251,830)0.128%
South Sudan644,329 (248,777)0.126%
Somalia637,657 (246,201)0.125%
Central African Republic622,984 (240,535)0.122%
Ukraine603,500 (233,000)0.118%
Madagascar587,041 (226,658)0.115%
Botswana581,730 (224,610)0.114%
Kenya580,367 (224,081)0.114%
France543,940 (210,020)0.107%
Yemen527,968 (203,850)0.104%
Thailand513,120 (198,120)0.101%
Spain505,992 (195,365)0.099%
Turkmenistan488,100 (188,500)0.096%
Cameroon475,442 (183,569)0.093%
Papua New Guinea462,840 (178,700)0.091%
Sweden450,295 (173,860)0.088%
Uzbekistan447,400 (172,700)0.088%
Morocco446,550 (172,410)0.088%
Iraq438,317 (169,235)0.086%
Paraguay406,752 (157,048)0.080%
Zimbabwe390,757 (150,872)0.077%
Norway385,207 (148,729)0.076%
Japan377,976 (145,937)0.074%
Germany357,114 (137,882)0.070%
Republic of the Congo342,000 (132,000)0.067%
Finland338,424 (130,666)0.066%
Vietnam331,212 (127,882)0.065%
Malaysia330,803 (127,724)0.065%
Ivory Coast322,463 (124,504)0.063%
Poland312,696 (120,733)0.061%
Oman309,500 (119,500)0.061%
Italy301,339 (116,348)0.059%
Philippines300,000 (120,000)0.059%
Ecuador276,841 (106,889)0.054%
Burkina Faso274,222 (105,878)0.054%
New Zealand270,467 (104,428)0.053%
Gabon267,668 (103,347)0.052%
Guinea245,857 (94,926)0.048%
United Kingdom242,495 (93,628)0.048%
Uganda241,550 (93,260)0.047%
Ghana238,533 (92,098)0.047%
Romania238,397 (92,046)0.047%
Laos236,800 (91,400)0.046%
Guyana214,969 (83,000)0.042%
Belarus207,600 (80,200)0.041%
Kyrgyzstan199,951 (77,202)0.039%
Senegal196,722 (75,955)0.039%
Syria185,180 (71,500)0.036%
Cambodia181,035 (69,898)0.035%
Uruguay176,215 (68,037)0.035%
Somaliland176,120 (68,000)0.035%
Suriname163,820 (63,250)0.032%
Tunisia163,610 (63,170)0.032%
Bangladesh148,460 (57,320)0.029%
Nepal147,181 (56,827)0.029%
Tajikistan143,100 (55,300)0.028%
Greece131,957 (50,949)0.026%
Nicaragua130,373 (50,337)0.026%
North Korea120,540 (46,540)0.024%
Malawi118,484 (45,747)0.023%
Eritrea117,600 (45,400)0.023%
Benin114,763 (44,310)0.022%
Honduras112,492 (43,433)0.022%
Liberia111,369 (43,000)0.022%
Bulgaria111,002 (42,858)0.022%
Cuba109,884 (42,426)0.022%
Guatemala108,889 (42,042)0.021%
Iceland103,000 (40,000)0.020%
South Korea100,210 (38,690)0.020%
Hungary93,028 (35,918)0.018%
Portugal92,226 (35,609)0.018%
Jordan89,342 (34,495)0.018%
Serbia88,361 (34,116)0.017%
Azerbaijan86,600 (33,400)0.017%
Austria83,871 (32,383)0.016%
United Arab Emirates83,600 (32,300)0.016%
Czech Republic78,865 (30,450)0.015%
Panama75,417 (29,119)0.015%
Sierra Leone71,740 (27,700)0.014%
Ireland70,273 (27,133)0.014%
Georgia69,700 (26,900)0.014%
Sri Lanka65,610 (25,330)0.013%
Lithuania65,300 (25,200)0.013%
Latvia64,559 (24,926)0.013%
Togo56,785 (21,925)0.011%
Croatia56,594 (21,851)0.011%
Bosnia and Herzegovina51,209 (19,772)0.010%
Costa Rica51,100 (19,700)0.010%
Slovakia49,037 (18,933)0.010%
Dominican Republic48,671 (18,792)0.010%
Estonia45,227 (17,462)0.009%
Denmark43,094 (16,639)0.008%
Netherlands41,850 (16,160)0.008%
Switzerland41,284 (15,940)0.008%
Bhutan38,394 (14,824)0.008%
Taiwan36,193 (13,974)0.007%
Guinea-Bissau36,125 (13,948)0.007%
Moldova33,846 (13,068)0.007%
Belgium30,528 (11,787)0.006%
Lesotho30,355 (11,720)0.006%
Armenia29,743 (11,484)0.006%
Solomon Islands28,896 (11,157)0.006%
Albania28,748 (11,100)0.006%
Equatorial Guinea28,051 (10,831)0.005%
Burundi27,834 (10,747)0.005%
Haiti27,750 (10,710)0.005%
Rwanda26,338 (10,169)0.005%
North Macedonia25,713 (9,928)0.005%
Djibouti23,200 (9,000)0.005%
Belize22,966 (8,867)0.005%
El Salvador21,041 (8,124)0.004%
Israel20,770 (8,020)0.004%
Slovenia20,273 (7,827)0.004%
Fiji18,272 (7,055)0.004%
Kuwait17,818 (6,880)0.003%
Eswatini17,364 (6,704)0.003%
East Timor14,919 (5,760)0.003%
The Bahamas13,943 (5,383)0.003%
Montenegro13,812 (5,333)0.003%
Vanuatu12,189 (4,706)0.002%
Qatar11,586 (4,473)0.002%
The Gambia11,295 (4,361)0.002%
Jamaica10,991 (4,244)0.002%
Kosovo10,887 (4,203)0.002%
Lebanon10,452 (4,036)0.002%
Cyprus9,251 (3,572)0.002%
State of Palestine6,020 (2,320)0.001%
Brunei5,765 (2,226)0.001%
Trinidad and Tobago5,130 (1,980)0.001%
Cape Verde4,033 (1,557)0.001%
Samoa2,842 (1,097)0.001%
Luxembourg2,586 (998)0.001%
Mauritius2,040 (790)0.000%
Comoros1,862 (719)0.000%
São Tomé and Príncipe964 (372)0.000%
Kiribati811 (313)0.000%
Bahrain778 (300)0.000%
Dominica751 (290)0.000%
Tonga747 (288)0.000%
Singapore728 (281)0.000%
Federated States of Micronesia702 (271)0.000%
Saint Lucia616 (238)0.000%
Andorra468 (181)0.000%
Palau459 (177)0.000%
Seychelles452 (175)0.000%
Antigua and Barbuda442 (171)0.000%
Barbados430 (170)0.000%
Saint Vincent and the Grenadines389 (150)0.000%
Grenada344 (133)0.000%
Malta316 (122)0.000%
Maldives300 (120)0.000%
Saint Kitts and Nevis261 (101)0.000%
Marshall Islands181 (70)0.000%
Liechtenstein160 (62)0.000%
San Marino61 (24)0.000%
Tuvalu26 (10)0.000%
Nauru21 (8.1)0.000%
Monaco2.02 (0.78)0.000%
Vatican City0.49 (0.19)0.000%

Antarctica, although not a country, covers the second largest amount of land overall at 2.75%. Meanwhile, the other nations that surpass the 1% mark for surface area include the United States (1.87%), Brazil (1.67%), and Australia (1.51%).

The remaining 195 countries and regions below 1%, combined, account for the other half of Earth’s land surface. Among the world’s smallest countries are the island nations of the Caribbean and the South Pacific Ocean. However, the tiniest of the tiny are Vatican City and Monaco, which combine for a total area of just 2.51 km².

The remaining 70% of Earth’s surface is water: 27% territorial waters and 43% international waters or areas beyond national jurisdiction.

Areas Beyond National Jurisdiction

In the past, nations adhered to the freedom-of-the-seas doctrine, a 17th century principle that limited jurisdiction over the oceans to a narrow area along a nation’s coastline. The rest of the seas did not belong to any nation and were free for countries to travel and exploit.

This situation lasted into the 20th century, but by mid-century there was an effort to extend national claims as competition for offshore resources became increasingly fierce and ocean pollution became an issue.

In 1982, the United Nations adopted the Law of the Sea Convention which extended international law over the extra-territorial waters. The convention established freedom-of-navigation rights and set territorial sea boundaries 12 miles (19 km) offshore with exclusive economic zones up to 200 miles (322 km) offshore, extending a country’s influence over maritime resources.

Does Size Matter?

The size of countries is the outcome of politics, economics, history, and geography. Put simply, borders can change over time.

In 1946, there were 76 independent countries in the world, and today there are 195. There are forces that push together or pull apart landscapes over time. While physical geography plays a role in the identity of nations, Sheikh Zayed bin Sultan Al Nahyan, the former ruler of UAE, a tiny Gulf nation, put it best:

“A country is not measured by the size of its area on the map. A country is truly measured by its heritage and culture.”

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