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Vegetarianism: Tapping Into the Meatless Revolution

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meatless revolution graphic

Vegetarianism: Tapping into the Meatless Revolution

The way people choose and consume their food is changing, and it’s encouraging a sweeping shift from animal-based to plant-based food products.

Whether it’s from the perspective of environmental impact, cruelty to animals, or health benefits, meatless diets are quickly becoming a new normal for people around the world—but where did it all begin?

Today’s infographic unearths the origins of vegetarianism and explores how the industry erupted into a lucrative web of sub-categories that are whetting the appetite of investors the world over.

The Origins of the Meat-Free Diet

Taking a holistic view of vegetarianism, there are several different diets that people typically adhere to. A vegetarian for example, doesn’t eat meat but still consumes animal products such as dairy and eggs. On the other hand, a vegan eats a strictly plant-based diet.

With 70% of the global population now reducing their meat intake, veganism has become a lifestyle choice for many. By 2026, the global market is projected to be worth over $24 billion.

While this seems like a relatively new phenomenon, the meatless revolution has been quietly building for almost two centuries.

  • 1847: The first vegetarian society is formed in England
  • 1898: The world’s first vegetarian restaurant opens in Switzerland
  • 1944: The term “vegan” is coined
  • 1994: The first World Vegan Day is introduced
  • 2014: Influential breakout documentary Cowspiracy is released
  • 2017: 6% of the entire U.S. population claim to be vegan
  • 2018: Roughly 8% of the global population claim to eat plant-based
  • 2020: Acceptance of plant-based diets by both the medical community and general public is at an all-time high

Although vegetarian and vegan diets were once heavily stigmatized, global support is now growing.

Towards a Plant-Based Future

Today, people in dozens of countries are making big strides towards plant-based lifestyles.

China, for example, introduced guidelines to help its population of 1.3 billion people reduce their meat consumption by 50%. These ambitious goals will be driven by consumer’s growing understanding of the positive impacts of eating less meat, such as:

  • Health benefits
    According to the American Heart Association, reducing meat intake could reduce the risk of stroke, high blood pressure, type 2 diabetes, and even certain cancers.
  • Environmental impact
    Animal agriculture creates more greenhouse gases than the world’s entire transportation systems combined, but shifting to a plant-based diet could significantly reduce this problem.
  • Animal welfare
    Roughly two thirds of the 70 billion animals farmed annually are cramped in close quarters and given heavy medication. Plant-based diets eliminate animal suffering while lowering demand for other animal food products.

In fact, if more people commit to embracing a plant-based lifestyle, it could result in up to $31 trillion—or 13% of global GDP—in savings for the economy.

Big Players Fight For a Piece of the Pie

Given the newfound consumer demand for meat alternatives, it’s no surprise that global companies are clamouring to enter the market.

Many established food companies such as Nestlé and Danone are either advancing their own formula for plant-based proteins, or acquiring companies with existing experience.

Meanwhile, fast food chain McDonald’s features vegan products as permanent staple on their menu, and report an 80% uplift in customers buying these products in certain countries.

Big Meat Shifts Gears

As new players in the space attempt to cut into the $1.8 trillion global meat market, big meat companies are responding in kind.

Tycoons such as Tyson Foods and Cargill are placing bets on plant-based startups and filling shelves with their own plant-based products.

But while plant-based products created by traditional meat companies may appeal to less rigid flexitarians, vegans and vegetarians may not accept them so readily due to their strong ethics.

Food For Thought

Along with the uncertainty of how these products will be received, there are other challenges that the market must overcome in order to be considered truly accessible. For instance, plant-based alternatives boast higher price points than their predecessor’s products, which may deter consumers from entering en masse.

Regardless, it is clear that the shift to plant-based diets is a disruptive force that could change the food industry over the long term. Early movers are dangling a golden carrot in front of investors—but will they take a bite?

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UN Sustainable Development Goals: How Companies Stack Up

Are companies making progress in meeting the UN Sustainable Development Goals? This tracker shows how companies are measuring up.

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Sustainable Development Goals

The UN SDGs: How Companies Stack Up

Environmental, social, and governance (ESG) investing witnessed a breakthrough year in 2020 with the most fund inflows on record.

Importantly, for companies that are judged according to ESG metrics, one way to track their progress is through their alignment to the UN Sustainable Development Goals (SDGs).

Established in 2012, the UN SDGs are a blueprint for creating a more sustainable future by 2030 that have been adopted by 193 countries worldwide.

As investors and stakeholders pay closer attention to sustainability concerns, this graphic from MSCI breaks down how companies stack up according to their alignment to the UN SDGs.

How Were Companies Measured?

To track companies net contribution to the UN SDGs, companies were scored by their positive or negative contribution to each of the 17 goals.

The 17 UN SDGs are designed to achieve three primary objectives by 2030:

  • Protect the planet
  • End poverty
  • Create prosperity and peace for all

Specifically, the framework centers on a discussion paper that was developed in partnership with the OECD in 2018. Company policies, operations, products and services, and practices are analyzed according to reported and publicly available information.

Tracking the Alignment of Companies

Across a universe of 8,550 companies in the MSCI All Country World Index, constituents were measured from strongly aligned to strongly misaligned to the UN SDGs.

Sustainable
Development Goal
Strongly
Aligned
AlignedMisalignedStrongly
Misaligned
1No Poverty089215532
2Zero Hunger24234300
3Good Health and Well-being031514129
4Quality Education831520
5Gender Equality0109290
6Clean Water and Sanitation173253610
7Affordable and Clean Energy43639109587
8Decent Work and Economic Growth2512695217
9Industry, Innovation, and Infrastructure688441379
10Reduced Inequality082812731
11Sustainable Cities and Communities0016719
12Responsible Consumption and Production115855150598
13Climate Action2759495587
14Life Below Water03615192
15Life on Land0012817
16Peace and Justice Strong Institutions013524127
17Partnerships to Achieve the Goal040115222

Source: MSCI ESG Research LLC as of August 11, 2020

Broadly speaking, companies fell mostly in the middle—roughly 38% were aligned while almost 55% were misaligned or neutral. Meanwhile, just 0.2% of companies were strongly aligned to the UN SDGs.

Overall, one of the most strongly aligned goals was Responsible Production and Consumption, with 115 companies meeting this criteria. Specifically, these include companies that are building sustainable infrastructure, energy efficiency, or creating green jobs.

Interestingly, the worst performing goal was also Responsible Production and Consumption, with over five times as many companies (598) strongly misaligned. Along with this goal, both Climate Action and Affordable and Clean Energy each had over 500 companies strongly misaligned.

UN SDGs: A Sector Focus

Unsurprisingly, SDG-alignment varied widely according to company sectors.

Educational companies, for instance, represented the highest level of alignment to Gender Equality. Meanwhile, 18% of 425 utilities companies assessed ended up aligning with Clean and Affordable Energy goals.

As one would expect, the energy sector lagged behind. In 2020, fossil fuels were a key source of revenue for 91% of the companies in the energy business. In fact, just three companies derived over 50% of their revenues from green alternatives: REX American Resources, Renewable Energy Group, and Verbio.

A Call to Action?

Despite the growing wave of interest in ESG investing, the reality is that progress to meet the UN SDGs has been slower going than expected.

However, a greater number of individuals, stakeholders, and activists are sounding the alarm. Today, over 3,000 signatories representing trillions in assets under management have committed to the UN Principles of Responsible Investment, which has established six key actions for ESG investing. Now, many companies are required to report their ESG disclosures in Europe.

Along with these key markers of progress, investors can move the dial by tracking a company’s alignment to sustainable development goals.

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Mapped: The Greenest Countries in the World

The world’s growing focus on sustainability is a clear sign of the times. This map ranks the 40 greenest countries in the world.

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Mapped: The Greenest Countries in the World

From widening wealth disparity to the environmental ramifications of economic development—the growing focus on global sustainability is a clear sign of the times.

Research reveals that when a sustainable ethos is applied to policy and business, it typically bodes well for economies and people alike. By providing benchmarks for those decisions, indexes like Yale’s Environmental Performance Index (EPI) can be critical to measuring national sustainability efforts.

The above map interprets the EPI ranking of 180 economies across 32 environmental health indicators by narrowing in on the top 40 greenest countries.

Who’s the Greenest of them All?

Despite the decades-long trend of globalization, national environmental policies have proved to be widely divergent. The EPI report confirms that those policies—and their positive results—are highly correlated with national wealth.

This is evidenced in the global EPI distributions, seen below:

OVERALL RANKCOUNTRYSCOREREGIONAL RANK
1Denmark82.51
2Luxembourg82.32
3Switzerland81.53
4United Kingdom81.34
5France805
6Austria79.66
7Finland78.97
8Sweden78.78
9Norway77.79
10Germany77.210
11Netherlands75.311
12Japan75.11
13Australia74.912
14Spain74.313
15Belgium73.314
16Ireland72.815
17Iceland72.316
18Slovenia721
19New Zealand71.317
20Canada7118
21Czech Republic712
22Italy7118
23Malta70.720
24United States of America69.321
25Greece69.13
26Slovakia68.34
27Portugal6722
28South Korea66.52
29Israel65.81
30Estonia65.35
31Cyprus64.86
32Romania64.77
33Hungary63.78
34Croatia63.19
35Lithuania62.910
36Latvia61.611
37Poland60.912
38Seychelles58.21
39Singapore58.13
40Taiwan57.24
41Bulgaria5713
42United Arab Emirates55.62
43North Macedonia55.414
44Chile55.31
45Serbia55.215
46Brunei Darussalam54.85
47Kuwait53.63
48Jordan53.44
49Belarus531
50Colombia52.92
51Mexico52.63
52Costa Rica52.54
53Armenia52.32
54Argentina52.25
55Brazil51.26
56Bahrain515
57Ecuador517
58Russia50.53
59Venezuela50.38
60Ukraine49.54
61Uruguay49.19
62Albania4916
63Antigua and Barbuda48.510
64Cuba48.411
65St. Vincent and Grenadines48.411
66Jamaica48.213
67Iran486
68Malaysia47.96
69Trinidad and Tobago47.514
70Panama47.315
71Tunisia46.77
72Azerbaijan46.55
73Paraguay46.416
74Dominican Republic46.317
75Montenegro46.317
76Gabon45.82
77Barbados45.618
78Bosnia and Herzegovina45.418
79Lebanon45.48
80Thailand45.47
81Suriname45.219
82Mauritius45.13
83Tonga45.18
84Algeria44.89
85Kazakhstan44.76
86Dominica44.620
87Moldova44.47
88Bolivia44.321
89Uzbekistan44.38
90Peru4422
91Saudi Arabia4410
92Turkmenistan43.99
93Bahamas43.523
94Egypt43.311
95El Salvador43.124
96Grenada43.124
97Saint Lucia43.124
98South Africa43.14
99Turkey42.619
100Morocco42.312
101Belize41.927
102Georgia41.310
103Botswana40.45
104Namibia40.26
105Kyrgyzstan39.811
106Iraq39.513
107Bhutan39.31
108Nicaragua39.228
109Sri Lanka392
110Oman38.514
111Philippines38.49
112Burkina Faso38.37
113Malawi38.37
114Tajikistan38.212
115Equatorial Guinea38.19
116Honduras37.829
117Indonesia37.810
118Kiribati37.711
119São Tomé and Príncipe37.610
120China37.312
121Samoa37.312
122Qatar37.115
123Zimbabwe3711
124Central African Republic36.912
125Dem. Rep. Congo36.413
126Guyana35.930
127Maldives35.63
128Uganda35.614
129Timor-Leste35.314
130Laos34.815
131Sudan34.816
132Kenya34.715
133Zambia34.715
134Ethiopia34.417
135Fiji34.416
136Mozambique33.918
137Eswatini33.819
138Rwanda33.819
139Cambodia33.617
140Cameroon33.621
141Viet Nam33.418
142Pakistan33.14
143Micronesia3319
144Cabo Verde32.822
145Nepal32.75
146Papua New Guinea32.420
147Mongolia32.221
148Comoros32.123
149Guatemala31.831
150Tanzania31.124
151Nigeria3125
152Marshall Islands30.822
153Niger30.826
154Republic of Congo30.826
155Senegal30.728
156Eritrea30.429
157Benin3030
158Angola29.731
159Togo29.532
160Mali29.433
161Guinea-Bissau29.134
162Bangladesh296
163Vanuatu28.923
164Djibouti28.135
165Lesotho2836
166Gambia27.937
167Mauritania27.738
168Ghana27.639
169India27.67
170Burundi2740
171Haiti2732
172Chad26.741
173Solomon Islands26.724
174Madagascar26.542
175Guinea26.443
176Côte d'Ivoire25.844
177Sierra Leone25.745
178Afghanistan25.58
179Myanmar25.125
180Liberia22.646

Regional grouping in the report include: Global West, Asia-Pacific, Eastern Europe, Former Soviet States, Greater Middle East, Latin America & Caribbean, Southern Asia, and Sub-Saharan Africa

Scandinavian countries, which tend to have a high GDP per capita, show strong and consistent results across EPI parameters. Denmark for instance—which ranks first overall—leads the world in slowing its growth in CO2 emissions. Meanwhile, neighbor Sweden leads in landfill and recycling treatment, while wastewater treatment is led by a handful of countries within and beyond Scandinavia including Denmark, Finland, the Netherlands, Singapore, and Sweden.

In North America, Canada claims top spot in the biodiversity and habitat category, while the U.S. ranks sixth in agricultural diversity globally. In Asia, Singapore leads the world in fishery health and sustainability.

Ultimately, it appears the world’s greenest countries tend to focus on all areas of sustainability, while laggard countries show more uneven performance across categories.

What Does “Green” Mean?

Each high-level performance indicator with the EPI, like “environmental health”, is broken into subsections. Nations are scored on each subsector on a scale up to 100. As a result, multiple countries can rank first in any given category.

By evaluating national sustainability on a scale that is unrelated to other nations, we get a clearer idea of comparative national progress, beyond a basic ranking.

For instance, 30 countries tie for first in marine protection, all with scores of 100. This shows that many economies are prioritizing this area of sustainability.

The EPI categories and subsectors are shown in the diagram below:

Greenest Countries in the World Supplemental EPI Index

Each section is weighted differently, and is reflected as a percentage within the index. For example, Ecosystem Vitality accounts for 60% of the EPI, Climate Change makes up 24% of a country’s score, and CO2 emission reduction is weighted at 13.2%.

The Cost of Being Green

Infrastructure costs are one reason why wealthier nations tend to fare better across sustainability measures. Everything from air pollution reduction and water treatment, to hazardous waste control and mitigation of public health crises are especially expensive—but have a huge potential impact on citizens.

This trend can be seen the scatterplot, which demonstrates the distribution of economies evaluated by the EPI:

Greenest Countries in the World Main Image Supplemental Comparing GDP to EPI Score

For a more detailed look, the table below highlights the GDP per capita of each of the top 40 greenest countries, based on data from the World Bank and Statista:

COUNTRYEPI SCOREGDP Per CapitaRANK
Denmark82.560,1701
Luxembourg82.3114,7052
Switzerland81.581,9943
United Kingdom81.342,3304
France8040,4945
Austria79.650,1386
Finland78.948,7837
Sweden78.751,6158
Norway77.775,4209
Germany77.246,44510
Netherlands75.352,33111
Japan75.140,24712
Australia74.955,06013
Spain74.329,60014
Belgium73.346,42115
Ireland72.878,66116
Iceland72.366,94517
Slovenia7225,94618
New Zealand71.342,08419
Canada7146,19520
Czech Republic7123,49521
Italy7133,22822
Malta70.729,82123
United States of America69.365,29824
Greece69.119,58325
Slovakia68.319,26626
Portugal6723,25227
South Korea66.531,84628
Israel65.843,59229
Estonia65.323,72330
Cyprus64.827,85831
Romania64.712,92032
Hungary63.716,73233
Croatia63.114,93634
Lithuania62.919,60235
Latvia61.617,82936
Poland60.915,69337
Seychelles58.217,44838
Singapore58.165,23339
Taiwan57.225,87340

Despite the strong correlation between GDP per capita and EPI score, developing countries do not have to abandon sustainability efforts. China for instance leads the world in the adoption of electric vehicle technology.

Post-Pandemic Outlook

Although some rankings can seem prosaic, indexes like the EPI provide a helpful benchmark for economies to compare efforts. It also allows governments to iterate and build upon environmental strategies and investments by highlighting what is and isn’t working.

CO2 emissions, for instance, are a major driver of climate change. Although the global economic stall has led to a temporary dip of CO2 emissions in early 2020 (a slower growth rate than the 11% expected rise), global emissions still continue.

However, the EPI shows that investments have impact. High-level sustainability efforts—political commitment, media coverage, regulations—can deliver results, even at the grassroots level.

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