In Tesla’s final years as a private company, things got pretty hectic.
As we showed in Part 1: Tesla’s Origin Story, the launch of the Roadster was a public relations success, but it created all kinds of problems internally. There were massive cost overruns, a revolving door of CEOs, layoffs, and even a narrow escape from bankruptcy.
Fortunately, by 2010 the company was able to forget these troubles after a successful IPO. The company secured $226 million in capital, and hitting the public markets started a roller coaster ride of growth.
Rise of Tesla: The Company (Part 2 of 3)
Today’s giant infographic comes to us from Global Energy Metals, and it is the second part of our three-part Rise of Tesla Series, which is a definitive source for everything you ever wanted to know about the company.
Part 2 shows major events from 2010 until today, and it tracks the company’s rapid growth along the way.
Tesla was the first American car company to IPO since The Ford Motor Company went public in 1956.
Interestingly, it only took seven years for Tesla to match Ford’s value – here are the major events during this stretch of time that made this incredible feat possible.
After securing funding from the public markets, Tesla was positioned for its next big leap:
- The company had just narrowly escaped bankruptcy
- The Tesla Roadster helped to dispel the stigma around EVs, but it was unclear if it could be parlayed into mainstream success
- The company was free from its feud and lawsuit with co-founder Martin Eberhard
- Tesla had just taken over its now famous factory in Fremont, CA
It was time to focus on the next phase of Tesla’s strategy: to build the company’s first real car from scratch – and to help the company achieve the economies of scale, impact, and reputation it desired.
In 2011, Tesla announces that the Roadster will be officially discontinued.
Instead, the company starts focusing all efforts on two new EVs: the Model S (A full-size luxury car) and the Model X (A full-size luxury crossover SUV).
The Model S was Tesla’s chance to build a car around the electric powertrain, rather than the other way around.
When we started Model S, it was a clean sheet of paper.
– Franz Von Holzhausen, Chief Car Designer
In June 2012, the first Model S hits the road – and the rest is history. The model won multiple awards, including being recognized as the “safest car ever tested” by the NHTSA and the “Best car ever tested” by Consumer Reports. Over 200,000 cars were eventually sold.
But despite the success of the new model, Tesla still faced a giant problem. Lithium-ion batteries were still too expensive for a mass market car to be feasible, and the company needed to “bet the farm” on an idea to bring EVs to the mainstream.
Tesla reveals initial plans for its Gigafactory concept, an ambitious attempt to bring economies of scale to the battery industry.
In time, the details of those plans solidified:
- Cost: $5 billion
- Partner: Panasonic
- Objective: To reduce the cost of lithium-ion battery packs by 30%
- Location: Sparks, Nevada
- Size: Up to 5.8 million sq. ft (100 football fields)
The company believed that through economies of scale, reduction of waste, a closer supply chain, vertical integration, and process optimization, that the cost of batteries could be sufficiently reduced to make a mass market EV possible.
Under Tesla’s first plan, the Gigafactory would be ramped up to produce batteries for 500,000 EVs per year by 2020. Later on, the company eventually moved that target forward by two years.
Tesla makes significant advances in software, hardware, and its mission.
- Autopilot is released for the first time, which gives the Model S semi-autonomous driving and parking capabilities
- By this time, Tesla’s Supercharger network is up to 221 stations around the world
- Tesla goes open source, releasing all of the company’s patents for anyone to use
After massive and repeated delays because of issues with the “falcon wing” doors, the Model X finally is released.
In the same year, the Tesla Powerwall is also announced. Using a high-capacity lithium-ion battery and proprietary technology – the Powerwall is a major step towards Tesla achieving its major end goal of integrating energy generation and storage in the home.
Tesla unveils its Model 3 – the car for the masses that is supposed to change it all.
Here are the specs for the most basic model, which is available at $35,000:
- Price: $35,000
- Torque: 415 lb-ft
- Power: 235 hp (Motor Trend’s est.)
- 0-60 mph: 5.6 seconds
- Top speed: 130 mph
- Range: 220 miles
After being announced, the Model 3 quickly garnered 500,000 pre-orders. To put the magnitude of this number in perspective – in six years of production of the Model S, the company has only delivered about 200,000 cars in total so far.
In 2016, Tesla also announces that it is taking over of Elon Musk’s other companies, SolarCity, for $2.6 billion of stock. Elon Musk owns 22% of SolarCity shares at the time of the takeover.
The goal: to build a seamlessly integrated battery and solar product that looks beautiful.
2017 was a whirlwind year for Tesla:
- Consumer Reports names Tesla the top American car brand in 2017
- The Tesla Gigafactory I begins battery cell production
- Tesla wins bids to provide grid-scale battery power in South Australia and Puerto Rico
- Tesla starts accepting orders for its new solar roof product
- The Tesla Semi is unveiled – a semi-truck that can go 0-60 mph in just 5 seconds, which is 3x faster than a diesel truck
- Model 3 deliveries begin, though production issues keep them from ramping at the speed anticipated
Tesla also unveils the new Roadster – the second-gen version of the car that started it all.
This time, it has unbelievable specs:
- 0-60 mph: 1.9 seconds
- 200 kWh battery pack
- Top speed: above 250 mph
- 620 mile range (It could drive from San Francisco to LA and back, without needing a recharge)
The point of doing this is to give a hardcore smackdown to gasoline cars
– Elon Musk, Tesla Co-Founder and CEO
The new Roadster will go into production in 2020.
A Look to the Future
In 1956, the IPO of the Ford Motor Company was the single largest IPO in Wall Street’s history.
Tesla IPO’d a whopping 54 years later, and the company has already passed Ford in value:
(numbers from Dec 31, 2017)
An incredible feat, it took only seven years for Tesla to pass Ford in value on the public markets. However, this is still the beginning of Tesla’s story.
See Musk’s vision for the future in Part 3 of this series.
Visualizing the Range of EVs on Major Highway Routes
We visualize how far popular EV models will take you on real-world routes between major cities, and which are the most cost effective.
The Range of EVs on Major Highway Routes
Between growing concerns around climate change, new commuting behaviors due to COVID-19, and imminent policy changes, the global transition to electric vehicles (EVs) is well under way.
By the year 2040, sales of electric vehicles are projected to account for 58% of new car sales, up from just 2.7% currently.
But switching from a gasoline car to an electric one is not seamless. With charging and range capacities to consider, and the supporting infrastructure still being slowly rolled out in many parts of the world, understanding the realities of EV transportation is vital.
Above, we highlight 2020 all-electric vehicle range on well-recognized routes, from California’s I-5 in the U.S. to the A2 autobahn in Germany. The data on estimated ranges and costs are drawn from the U.S. EPA as well as directly from manufacturer websites.
The EV Breakdown: Tesla is King of Range
For many consumers, the most important aspect of an electric vehicle is how far they can travel on a single charge.
Whether it’s for long commutes or out-of-city trips, vehicles must meet a minimum threshold to be considered practical for many households. As the table below shows, Tesla’s well-known EVs are far-and-away the best option for long range drivers.
|Vehicle||Range (miles)||Range (km)||MSRP||Cost per mile|
|Tesla Model S Long Range Plus||402||647||$74,990||$186.54|
|Tesla Model X Long Range Plus||351||565||$79,990||$227.89|
|Tesla Model S Performance||348||560||$94,990||$272.96|
|Tesla Model 3 Long Range||322||518||$46,990||$145.93|
|Tesla Model Y Long Range||316||509||$49,990||$158.20|
|Tesla Model X Performance||305||491||$99,990||$327.84|
|Tesla Model 3 LR Performance||299||481||$54,990||$183.91|
|Tesla Model Y Performance||291||468||$59,990||$206.15|
|Chevrolet Bolt EV||259||417||$36,620||$141.39|
|Hyundai Kona Electric||258||415||$37,190||$144.15|
|Tesla Model 3 Standard Range Plus||250||402||$37,990||$151.96|
|Kia Niro EV||239||385||$39,090||$163.56|
|Nissan LEAF e+ S||226||364||$38,200||$169.03|
|Audi e-tron Sportback||218||351||$69,100||$316.97|
|Nissan LEAF e+ SV/SL||215||346||$39,750||$184.88|
|Porsche Taycan 4S Perf Battery Plus||203||327||$112,990||$556.60|
|Porsche Taycan Turbo||201||323||$153,510||$763.73|
|Porsche Taycan Turbo S||192||309||$187,610||$977.14|
|Hyundai IONIQ Electric||170||274||$33,045||$194.38|
|MINI Cooper SE||110||177||$29,900||$271.82|
In an industry where innovation and efficiency are vital, Tesla’s first-mover advantage is evident. From the more affordable Model 3 to the more luxurious Model S, the top eight EVs with the longest ranges are all Tesla vehicles.
At 402 miles (647 km), the range of the number one vehicle (the Tesla Model S Long Range Plus) got 127 miles more per charge than the top non-Tesla vehicle, the Polestar 2—an EV made by Volvo’s standalone performance brand.
Closer Competition in Cost
Though Tesla leads on overall range and battery capacity, accounting for the price of each vehicle shows that cost-efficiency is far more competitive among brands.
By dividing the retail price by the maximum range of each vehicle, we can paint a clearer picture of efficiency. Leading the pack is the Chevrolet Bolt, which had a cost of $141.39/mile of range in 2020 while still placing in the top 10 for range with 259 miles (417 km).
Just behind in second place was the Hyundai Kona electric at $144.15/mile of range, followed by the Tesla Model 3—the most efficient of the automaker’s current lineup. Rounding out the top 10 are the Nissan LEAF and Tesla Model S, but the difference from number one to number ten was minimal, at just over $45/mile.
|Top 10 All-Electric Vehicles by Cost Efficiency|
|Vehicle||Cost per mile|
|Chevrolet Bolt EV||$141.39|
|Hyundai Kona Electric||$144.15|
|Tesla Model 3 Long Range||$145.93|
|Tesla Model 3 Standard Range Plus||$151.96|
|Tesla Model Y Long Range||$158.20|
|Kia Niro EV||$163.56|
|Nissan LEAF e+ S||$169.03|
|Tesla Model 3 LR Performance||$183.91|
|Nissan LEAF e+ SV/SL||$184.88|
|Tesla Model S Long Range Plus||$186.54|
Higher Ranges and Lower Costs on the Horizon
The most important thing to consider, however, is that the EV industry is entering a critical stage.
On one hand, the push for electrification and innovation in EVs has driven battery capacity higher and costs significantly lower. As batteries account for the bulk of weight, cost, and performance in EVs, those dividends will pay out in longer ranges and greater efficiencies with newer models.
Equally important is the strengthening global push for electric vehicle adoption. In countries like Norway, EVs are already among the best selling cars on the market, while adoption rates in China and the U.S. are steadily climbing. This is also being impacted by policy decisions, such as California’s recent announcement that it would be banning the sale of gasoline cars by 2035.
Meanwhile, the only thing outpacing the growing network of Tesla superchargers is the company’s rising stock price. Not content to sit on the sidelines, competing automakers are rapidly trying to catch up. Nissan’s LEAF is just behind the Tesla Model 3 as the world’s second-best-selling EV, and Audi recently rolled out a supercharger network that can charge its cars from 0% to 80% at a faster rate than Tesla.
As the tidal wave of electric vehicle demand and adoption continues to pick up steam, consumers can expect increasing innovation to drive up ranges, decrease costs, and open up options.
Correction: A previous version of this graphic showed a European route that was the incorrect distance.
Charting the Flows of Energy Consumption by Source and Country (1969-2018)
For the last 50 years, fossil fuels have dominated energy consumption. This chart looks at how the energy mix is changing in over 60+ countries.
Charting Energy Consumption by Source and Country
View the interactive version of this post by clicking here.
Over the last 50 years, the world has seen a colossal increase in energy consumption—and with the ongoing transition to renewable energy, it’s interesting to look at how these sources of energy have been evolving over time.
While some countries continue to rely heavily on fossil fuels like oil, coal, and natural gas, others have integrated alternative energy sources into their mix.
This visualization comes to us from Brian Moore and it charts the evolution of energy consumption in the 64 countries that have data available for all of the last 50 years.
Tera-What? The Most Prominent Sources of Energy (2009-2018)
First, let’s take a look at which sources have produced the most energy over the last decade of data. Energy consumption is measured in terawatt-hours (TWh)—a unit of energy equal to outputting one trillion watts for an hour.
|Energy Source||% of Total Energy Consumption |
|Sum of Total Energy
Looking at this data, it’s clear that fossil fuels have been used much more than alternative sources. A deeper dive into the topic helps explain why.
Fossil Fuels: What the Data Shows
As the predominant source of energy, fossil fuels collectively accounted for a massive 86.2% of total energy consumption over 2009-2018, or roughly 1.2 million TWh. If you’re wondering, that’s enough to power the equivalent of 109 billion U.S. homes with electricity for a year.
Among fossil fuel sources, oil emerges as the clear leader, responsible for 34.3% or 509,800 TWh of energy consumption over 2009-2018. Apart from being the primary fuel for transportation throughout history, oil remains relatively affordable—making it an easy choice for producers and consumers alike.
Closely following oil is coal, which countries rely on for its abundance, low costs, and low infrastructure requirements. Over the last decade of data, 29.2% of total energy came from coal, amounting to a substantial 434,300 TWh.
As a cleaner alternative to coal, natural gas has increased in popularity. Gas accounted for 22.8% or 339,300 TWh of energy consumed between 2009-2018, mainly attributed to its ample supply and affordability.
What About Renewables?
Only 13.8% of energy consumption over 2009-2018 came from renewable or alternative sources of energy, and hydropower accounts for nearly half of it. Why has the use of environmentally-friendly energy sources been so low?
Setting up alternative power plants—especially wind, solar, and nuclear—requires significant capital investment, while facing competition from cheaper and more convenient fossil fuels. The barriers to adopting renewable energy have been weakening, but still remain quite high for low-income countries.
Wind and solar energy were responsible for a mere 1.7% of energy consumption. Compared to fossil fuels like oil and coal, this percentage seems even more minuscule than it does on its own—mainly attributable to the high costs traditionally associated with wind and solar energy.
The Top 10 Countries Relying on Fossil Fuels
Fossil fuels have been the predominant source of energy over the years. After all, 43 of these 64 countries sourced more than 80% of their energy from fossil fuels over 2009-2018.
Here are the ones that come out on top:
|Country||% of Energy Consumed From Fossil Fuels|
|Most Used Fossil Fuel
|Saudi Arabia 🇸🇦||100%||Oil|
|Trinidad and Tobago 🇹🇹||100%||Gas|
|United Arab Emirates 🇦🇪||99.9%||Gas|
|Hong Kong 🇭🇰||99.9%||Oil|
Although it is startling to see that several countries were 100% reliant on fossil fuels, it comes as no surprise that these are countries with abundant reserves of oil or natural gas. Not only are fossil fuels central to certain economies in Middle Eastern and North African (MENA), but they also remain highly affordable for consumers in these places.
On a broader scale, developing and low-income countries are heavily dependent on fossil fuels such as coal for access to cheap electricity and ease of installation.
The Top 10 Countries Using Alternative Energy Sources
The transition to alternative energy sources has been welcomed by many countries, but only a few have prioritized its adoption in the energy mix. Here’s a look at the top 10:
|Country||% of Energy From Alternative Sources|
|Most Used Alternative Energy Source
|New Zealand 🇳🇿||37.2%||Hydropower|
Iceland is the only country to have sourced over 80% of its energy from alternative sources over 2009-2018. In general, developed European countries are leading the charge—with Iceland, Norway, Sweden, Switzerland, and France making the top five.
The dominance of hydropower is notable, and so is the lack of wind and solar energy sources. Denmark had the highest percentage of wind energy in its mix, with 14.5%, whereas Italy had the highest percentage of solar, with just 2.4%.
It should be kept in mind that this percentage does not account for population differences. For example, although Italy boasted the highest percentage of solar in its energy mix with 2.4%, China consumed the most amount of energy from solar sources—despite it accounting for only 0.3% of total Chinese energy consumption.
Nevertheless, the costs of solar and wind energy have been falling continuously, and the potential for growth in the renewable energy sector is higher than ever.
The Transition to Renewables: Are We On Track?
Since the Industrial Revolution, fossil fuels have been the primary source of energy worldwide. More recently, the use of renewable energy sources has increased, but not substantially enough.
This predominant reliance on fossil fuels is not doing the transition to renewable energy any favors, but it shines a light on the massive untapped potential for alternative energies, especially in the developing world.
With the prices of renewable energy at record lows and increasing investment flows, the next decade will be a defining one for the global transition to clean energy.
Correction: A modified version of Brian Moore’s visualization was previous published here. We’ve since updated it to the original design.
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