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Visualizing Elon Musk’s Vision for the Future of Tesla

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Tesla is currently stuck in “production hell” with Model 3 delays, as Elon Musk describes it.

But Winston Churchill had a great quote about facing what seems like insurmountable adversity: “If you’re going through hell, keep going”. This is certainly a maxim that Musk and Tesla will need to live by in order to realize the company’s longstanding mission, which is to accelerate the world’s transition to sustainable energy.

Rise of Tesla: The Future Vision (Part 3 of 3)

Today’s giant infographic comes to us from Global Energy Metals, and it is the final part of our three-part Rise of Tesla Series, which is a definitive source for everything you ever wanted to know about the company.

Part 3 shows Elon Musk’s future vision, and what it holds for the company once it can get past current production issues.

Part 1: Tesla's Origin StoryPart 2: From IPO and OnwardsVisualizing Elon Musk's Vision for the Future of Tesla

Visualizing Elon Musk's Vision for the Future of Tesla
Part 1: Tesla's Origin StoryPart 2: From IPO and OnwardsVisualizing Elon Musk's Vision for the Future of Tesla

To understand Tesla’s ambitions for the future, you need to know two things:

1. Tesla’s Mission Statement: “To accelerate the world’s transition to sustainable energy.”

Tesla can accomplish this by making electric vehicles, batteries, and energy solutions – and by finding ways seamlessly integrate them all together.

2. Tesla’s Strategy: “The competitive strength of Tesla long-term is not going to be the car, it’s going to be the factory.”

Tesla aims to productize the factory, so that vehicle assembly can be automated at a revolutionary pace.

In other words, Tesla wants to perfect the making of the “machine that builds the machine”. It wants to use these factories to pump out EVs at a pace never before seen. It aims to change the world.

The Future of Tesla

If Elon Musk has his way and everything goes according to plan, this is how the future of Tesla will unfold.

Note: Keep in mind that Tesla sometimes overpromises – and that the following is an extrapolation of Tesla’s vision and announced plans as of Spring 2018.

A Sustainable Energy Powerhouse

Tesla’s goal is to accelerate the world’s transition to sustainable energy – but simply making a few electric cars is not going to be enough to put a dent into this.

That’s why the future of Tesla will be defined by bigger and bolder moves:

The Tesla Semi: Tesla has unveiled the Tesla Semi, which can go 0-60 mph with 80,000 lbs (36 tonnes) in just 20 seconds. Fully electric, and with a 200 kWh battery pack, Musk says that it would be “economic suicide” for trucking companies to continue driving diesel trucks.

Mass Transit: Elon Musk said in his Master Plan, Part Deux blog post that he wants to design “high passenger-density urban transport”. It’s anticipated that this will come in the form of an autonomous minibus, built off the Model X concept.

A New Energy Paradigm: Tesla is not just building cars – it’s democratizing green energy by creating a self-dependent ecosystem of products. This way, homeowners can ensure their appliances and cars are running off of green energy, and even sell it back to the grid if they like.

As Tesla works on this sustainable future, the company isn’t afraid to show off its battery tech in the interim. The company even built the world’s largest lithium-ion battery farm (100 MW) in South Australia to win a bet, in fewer than 100 days.

Other New Models

Elon Musk says that Tesla plans to “address all major segments” of the auto market.

Model Y: This will be a crossover vehicle built on the Model 3 platform, expected to go into production in 2019. It will round out the “S3XY” product line of Tesla’s first four post-Roadster vehicles.

Pickup Truck: This will be Tesla’s priority after the Model Y, and Musk says he is “dying to build it”. Musk says it’ll be the same size of a Ford F-150 (or bigger) to account for a “game-changing” feature he wants to add, but has not yet revealed.

Ultra Low-Cost Model: Tesla has also announced that it will need a model cheaper than the Model 3 in the near future. This would allow Tesla to compete against a much wider segment of the auto market, and the future of Tesla hinges on its success.

Multiple Gigafactories

Tesla already has two: Gigafactory I in Reno, NV (Batteries), and Gigafactory II in Buffalo, NY (Solar panels).

The Gigafactory I started battery cell production in 2017. It will eventually produce enough batteries to power 500,000 cars per year. Meanwhile, the second factory is operated by Tesla’s SolarCity subsidiary, producing photovoltaic modules for solar panels, and solar shingles for Tesla’s solar roof product.

Tesla said in 2017 that there will be “probably four” more battery Gigafactories in locations that would “address a global market”, including one in Europe. This makes sense, since the need for lithium-ion batteries to power these EVs is exploding. An important component of Tesla’s future will also be source the raw materials needed for these Gigafactories, such as cobalt, lithium, graphite, and nickel.

The Chinese Market

The good news: Tesla already owns about 81% of the market for imported plug-in EVs in China.
The bad news: That’s only about 2.5% of the total Chinese EV market, when accounting for domestically made EVs.

China is the largest auto market in the world – and make no mistake about it, Tesla wants to own a large chunk of it. In 2017, China accounted for 24.7 million passenger vehicle sales, amounting to 31% of the global auto market.

Automation and the Sharing Economy

Finally, Tesla wants its vehicles to be fully autonomous, and to have shared fleets that drive around to transport people.

Autonomous: Tesla aims to develop a self-driving capability that is 10X safer than manual via massive fleet learning.
Shared: Most cars are only used by their owner for only 5% of each day. With self-driving cars, a car can reach its true potential utility by being shared between multiple users.

Conclusion

The future of Tesla is ambitious, and the company’s strategy is even considered naïve by some.

But if Elon Musk and Tesla are able to perfect the building of the “machine that builds the machine”, all bets will be off.

That concludes our three-part Rise of Tesla Series – don’t forget to see Part 1 (Origin Story) and Part 2 (Rapid Growth). We’d also like to offer a special thanks to Global Energy Metals for making this series possible, as well.

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Automotive

How Much Oil is in an Electric Vehicle?

It is counterintuitive, but electric vehicles are not possible without oil – these petrochemicals bring down the weight of cars to make EVs possible.

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How Much Oil is in an Electric Vehicle?

When most people think about oil and natural gas, the first thing that comes to mind is the gas in the tank of their car. But there is actually much more to oil’s role, than meets the eye…

Oil, along with natural gas, has hundreds of different uses in a modern vehicle through petrochemicals.

Today’s infographic comes to us from American Fuel & Petrochemicals Manufacturers, and covers why oil is a critical material in making the EV revolution possible.

Pliable Properties

It turns out the many everyday materials we rely on from synthetic rubber to plastics to lubricants all come from petrochemicals.

The use of various polymers and plastics has several advantages for manufacturers and consumers:

  1. Lightweight
  2. Inexpensive
  3. Plentiful
  4. Easy to Shape
  5. Durable
  6. Flame Retardant

Today, plastics can make up to 50% of a vehicle’s volume but only 10% of its weight. These plastics can be as strong as steel, but light enough to save on fuel and still maintain structural integrity.

This was not always the case, as oil’s use has evolved and grown over time.

Not Your Granddaddy’s Caddy

Plastics were not always a critical material in auto manufacturing industry, but over time plastics such as polypropylene and polyurethane became indispensable in the production of cars.

Rolls Royce was one of the first car manufacturers to boast about the use of plastics in its car interior. Over time, plastics have evolved into a critical material for reducing the overall weight of vehicles, allowing for more power and conveniences.

Timeline:

  • 1916
    Rolls Royce uses phenol formaldehyde resin in its car interiors
  • 1941
    Henry Ford experiments with an “all-plastic” car
  • 1960
    About 20 lbs. of plastics is used in the average car
  • 1970
    Manufacturers begin using plastic for interior decorations
  • 1980
    Headlights, bumpers, fenders and tailgates become plastic
  • 2000
    Engineered polymers first appear in semi-structural parts of the vehicle
  • Present
    The average car uses over 1000 plastic parts

Electric Dreams: Petrochemicals for EV Innovation

Plastics and other materials made using petrochemicals make vehicles more efficient by reducing a vehicle’s weight, and this comes at a very reasonable cost.

For every 10% in weight reduction, the fuel economy of a car improves roughly 5% to 7%. EV’s need to achieve weight reductions because the battery packs that power them can weigh over 1000 lbs, requiring more power.

Today, plastics and polymers are used for hundreds of individual parts in an electric vehicle.

Oil and the EV Future

Oil is most known as a source of fuel, but petrochemicals also have many other useful physical properties.

In fact, petrochemicals will play a critical role in the mass adoption of electric vehicles by reducing their weight and improving their ranges and efficiency. In According to IHS Chemical, the average car will use 775 lbs of plastic by 2020.

Although it seems counterintuitive, petrochemicals derived from oil and natural gas make the major advancements by today’s EVs possible – and the continued use of petrochemicals will mean that both EVS and traditional vehicles will become even lighter, faster, and more efficient.

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Automotive

The Hydrogen City: How Hydrogen Can Help to Achieve Zero Emissions

Cities are drivers of growth and prosperity, but also the main contributors of pollution. Can hydrogen fuel the growth of cities with clean power?

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In the modern context, cities create somewhat of a paradox.

While cities are the main drivers for improving the lives of people and entire nations, they also tend to be the main contributors of pollution and CO2 emissions.

How can we encourage this growth, while also making city energy use sustainable?

Resolving the Paradox

Today’s infographic comes to us from the Canadian Hydrogen and Fuel Cell Association and it outlines hydrogen technology as a sustainable fuel for keeping urban economic engines running effectively for the future.

The Hydrogen City: How Hydrogen Can Help to Achieve Zero Emissions

The Urban Economic Engine

Today, more than half of the world’s population lives in cities, and according to U.N. estimates, that number will grow to 6.7 billion by 2050 – or about 68% of the global population.

Simultaneously, it is projected that developing economies such as India, Nigeria, Indonesia, Brazil, China, Malaysia, Kenya, Egypt, Turkey, and South Africa will drive global growth.

Development leads to urbanization which leads to increased economic activity:

The difficulty in this will be achieving a balance between growth and sustainability.

Currently, cities consume over two-thirds of the world’s energy and account for more than 70% of global CO2 emissions to produce 80% of global GDP.

Further, it’s projected by the McKinsey Global Institute that the economic output of the 600 largest cities and urban regions globally could grow $30 trillion by the year 2050, comprising for two-thirds of all economic growth.

With this growth will come increased demand for energy and C02 emissions.

The Hydrogen Fueled City

Hydrogen, along with fuel cell technology, may provide a flexible energy solution that could replace the many ways fossils fuels are used today for heat, power, and transportation.

When used, it creates water vapor and oxygen, instead of harmful smog in congested urban areas.

According to the Hydrogen Council, by 2050, hydrogen could each year generate:

  • 1,500 TWh of electricity
  • 10% of the heat and power required by households
  • Power for a fleet of 400 million cars

The infrastructure requirements for hydrogen make it easy to distribute at scale. Meanwhile, for heat and power, low concentrations of hydrogen can be blended into natural gas networks with ease.

Hydrogen can play a role in improving the resilience of renewable energy sources such as wind and solar, by being an energy carrier. By taking surplus electricity to generate hydrogen through electrolysis, energy can be stored for later use.

In short, hydrogen has the potential to provide the clean energy needed to keep cities running and growing while working towards zero emissions.

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