Survey Results: What Do Millennials Want in a Home?
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Survey Results: What Do Millennials Want in a Home?

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When it comes to buying a home, it’s safe to say that many millennials are caught in a catch-22.

Even though more millennials associate buying a home with the “American Dream” than any other generation, the homeownership rate for Americans under age 35 is near record lows at just 34.7%. In other words, millennials seem to want to buy homes, but various factors have been preventing them in doing so.

Waiting until later in life to start families is one commonly-cited aspect of the story, but millennials are also saddled with student debt and low wages, which have prevented from from amassing any significant savings.

Despite these factors, the demographic evidence is compelling – and many experts are expecting a shift in millennial buying behavior in the coming years.

What Millennials Want in a Home

As the real estate sector becomes more focused on millennials, the market is keying in on an important question: what do millennials want in a home?

Today’s infographic from Northshore Fireplace has an interesting methodology to help us get started in thinking about this question. In late 2016, they commissioned a unique study on 1,000 millennials, representative of all 50 states, in which respondents played a hypothetical game.

Each prospective buyer was put in the following situation: they are starting with an average American home (20+ years old, three bedrooms, and two baths), but have a $300,000 budget to choose between 38 hypothetical property upgrades to get them closer to the home of their dreams.

Here is how millennials chose to spend those budgets:

What do millennials want in a home?

The results are fascinating, and provide an interesting lens with which to think of real estate in the coming millennial era:

  • The three most popular upgrades were also in the lowest cost category: new appliances (75%), large master bedroom (64%), and two-car garage (54%)
  • The least popular upgrade was an above-ground pool (3%)
  • Having solar power and an energy storage system also ranked relatively high at 47%
  • Only 24% respondents cared about upgrading to have more land (1+ acres)
  • Other popular options: luxury kitchen (46%), solid hardwood/stone flooring (45%), and finished basement (41%)

Study Methodology

First, a baseline was established to represent the average American home. In this case, it was 20+ years old, and came with three bedrooms and two baths, a one car garage, an unfinished basement, and old appliances. All this sits on a quarter-acre lot in an average neighborhood, as part of an average school district. The approximate value of this home is $200,000.

Respondents were given $300,000 of play money to spend, using a hypothetical menu of 38 upgrades with a combined value of $1,000,000. This was represented on the survey by having 20 points to choose from, with each option costing one to three points (depending on how expensive it is).

Northshore Fireplace also rightly noted that real estate is highly subjective – and although in real life these different costs may vary, what is important in this context is how millennials value things within the vacuum of this game.

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Made in America: Goods Exports by State

The U.S. exported $1.8 trillion worth of goods in 2021. This infographic looks at where that trade activity took place across the nation.

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Made in America: Goods Exports by State

After China, the U.S. is the next largest exporter of goods in the world, shipping out $1.8 trillion worth of goods in 2021—an increase of 23% over the previous year.

Of course, that massive number doesn’t tell the whole story. The U.S. economy is multifaceted, with varying levels of trade activity taking place all across the nation.

Using the latest data on international trade from the U.S. Census Bureau and the U.S. Bureau of Economic Analysis, we’ve visualized the value of America’s goods exports by state.

Top 10 Exporter States

Here are the top 10 American states that exported the highest dollar value worth of goods during 2021. Combined, these export-leading states represent 59.4% of the nation’s total exports.

RankStateTotal Exports Value% share
#1Texas$375.3 billion21.4%
#2California$175.1 billion10.0%
#3New York$84.9 billion 4.8%
#4Louisiana $76.8 billion4.4%
#5Illinois$65.9 billion3.8%
#6Michigan$55.5 billion3.2%
#7Florida$55.5 billion3.2%
#8Washington$53.6 billion3.1%
#9Ohio$50.4 billion2.9%
#10New Jersey$49.5 billion2.8%
Top 10 States$1.04 trillion59.4%

Texas has been the top exporting state in the U.S. for an incredible 20 years in a row.

Last year, Texas exported $375 billion worth of goods, which is more than California ($175 billion), New York ($85 billion), and Louisiana ($77 billion) combined. The state’s largest manufacturing export category is petroleum and coal products, but it’s also important to mention that Texas led the nation in tech exports for the ninth straight year.

California was the second highest exporter of goods in 2021 with a total value of $175 billion, an increase of 12% from the previous year. The state’s main export by value was computer and electronic product manufacturing, representing 17.8% of the total U.S. exports of that industry. California was also second among all states in exports of machinery manufacturing, accounting for 13.9% of the U.S. total.

What Type of Goods are Exported?

Here is a breakdown of the biggest U.S. export categories by value in 2021.

RankProduct GroupAnnual Export Value (2021)Share of Total Exports
1Mineral fuels including oil$239.8 billion13.7%
2Machinery including computers$209.3 billion11.9%
3Electrical machinery, equipment$185.4 billion10.6%
4Vehicles$122.2 billion7.0%
5Optical, technical, medical apparatus$91.7 billion5.2%
6Aircraft, spacecraft$89.1 billion5.1%
7Gems, precious metals $82.3 billion4.7%
8Pharmaceuticals$78 billion4.4%
9Plastics, plastic articles$74.3 billion4.2%
10Organic chemicals$42.9 billion2.4%

These top 10 export categories alone represent almost 70% of America’s total exports.

The biggest grower among this list is mineral fuels, up by 59% from last year. Pharmaceuticals saw the second biggest one-year increase (45%).

Top 10 U.S. Exports by Country of Destination

So who is buying “Made in America” products?

Unsurprisingly, neighboring countries Canada (17.5%) and Mexico (15.8%) are the two biggest buyers of American goods. Together, they purchase one-third of American exports.

RankDestination CountryShare of U.S. Goods Exports
1🇨🇦 Canada17.5%
2🇲🇽 Mexico15.8%
3🇨🇳 China8.6%
4🇯🇵 Japan4.3%
5🇰🇷 South Korea3.7%
6🇩🇪 Germany3.7%
7🇬🇧 United Kingdom3.5%
8 🇳🇱 Netherlands3.1%
9🇧🇷 Brazil2.7%
10🇮🇳 India2.3%

Three Asian countries round out the top five list: China (8.6%), Japan (4.3%), and South Korea (3.7%). Together, the top five countries account for around half of all goods exports.

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Visualizing Global Income Distribution Over 200 Years

How has global income distribution changed over history? Below, we show three distinct periods since the Industrial Revolution.

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Global Income Distribution

Visualizing Global Income Distribution Over 200 Years

Has the world become more unequal?

With COVID-19 disrupting societies and lower-income countries in particular, social and economic progress made over the last decade is in danger of being reversed. And with rising living costs and inflation across much of the world, experts warn that global income inequality has been exacerbated.

But the good news is that absolute incomes across many poorer countries have significantly risen over the last century of time. And though work remains, poverty levels have fallen dramatically in spite of stark inequality.

To analyze historical trends in global income distribution, this infographic from Our World in Data looks at three periods over the last two centuries. It uses economic data from 1800, 1975, and 2015 compiled by Hans and Ola Rosling.

Methodology

For global income estimates, data was gathered by country across three key variables:

  • Population
  • GDP per capita
  • Gini coefficient, which measures income inequality by statistical distribution

Daily incomes were measured in a hypothetical “international-$” currency, equal to what a U.S. dollar would buy in America in 2011, to allow for comparable incomes across time periods and countries.

Historical Patterns in Global Income Distribution

In 1800, over 80% of the world lived in what we consider extreme poverty today.

At the time, only a small number of countries—predominantly Western European countries, Australia, Canada and the U.S.—saw meaningful economic growth. In fact, research suggests that between 1 CE and 1800 CE the majority of places around the world saw miniscule economic growth (only 0.04% annually).

By 1975, global income distribution became bimodal. Most citizens in developing countries lived below the poverty line, while most in developed countries lived above it, with incomes nearly 10 times higher on average. Post-WWII growth was unusually rapid across developed countries.

Fast forward just 40 years to 2015 and world income distribution changed again. As incomes rose faster in poorer countries than developed ones, many people were lifted out of poverty. Between 1975 and 2015, poverty declined faster than at any other time. Still, steep inequality persisted.

A Tale of Different Economic Outputs

Even as global income distribution has started to even out, economic output has trended in the opposite direction.

As the above interactive chart shows, GDP per capita was much more equal across regions in the 19th century, when it sat around $1,100 per capita on a global basis. Despite many people living below the poverty line during these times, the world also had less wealth to go around.

Today, the global average GDP per capita sits at close to $15,212 or about 14 times higher, but it is not as equally distributed.

At the highest end of the spectrum are Western and European countries. Strong economic growth, greater industrial output, and sufficient legal institutions have helped underpin higher GDP per capita numbers. Meanwhile, countries with the lowest average incomes have not seen the same levels of growth.

This highlights that poverty, and economic prosperity, is heavily influenced by where one lives.

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